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Lack Of Competitive Benchmarking
A large number of respondents (58 percent) admit that competitive best practice benchmarking is only adopted to a nominal degree or not at all in their organizations. A slim 8.5 percent are extensive in their analysis, tracking and adoption. (Calibrate How You Operate)
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New Lessons Looming for Marketers
The flip side of staying on staff during a push for greater interactive and Web 2.0 marketing expertise means boning up on new concepts, capabilities and competencies. CMOs seeking to instill greater interactive marketing capacity upon their organizations ranked training and developing their existing staff as the number 1 strategy. (Marketing Outlook 2009)
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Protection: The Big Blip on the Radar
No question brand protection is an issue for senior marketers with 60.2 percent of respondents reporting they’re investing in the issue or examining it closely. (Routes to Revenue)
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INTERNET MARKETING |
 MOBILE MARKETING |
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| Over the same three months, social networking climbed from 24% in February to 25% in March, and then to 37% in April. (April 2012) 1Comparing the average time that smartphone users spent across app categories between the first quarter of 2011 and 2012, Flurry found that gaming dropped by 4% -- down to 24 minutes per day -- while social networking increased by 60% -- up to 24 minutes per day. (April 2012) 2For whatever reason, Flurry found that year-over-year growth in social networking app usage has been staggering. Not only has time spent increased by 60%, but also within a growing amount of total time spent in smartphone apps among consumers -- from 68 to 77 minutes -- representing a growth rate of 13%. (April 2012) 3Flurry also found that ad revenue in apps is being driven primarily by the gaming and social networking categories. For February, March and April, game apps earned 35%, 35% and 36% of total ad revenue in Flurry’s AppCircle ad network, which it says reaches over 300 million unique devices per month. (April 2012) 4 |
For the 3-month average period ending in March, 234 million Americans ages 13 and older used mobile devices. (May 2012) 1During the three-month average ending March 2012, 50% of US mobile subscribers used downloaded applications on their mobile device, up about 5% from 47.6% during the three-month average ending December 2011, according to comScore Mobile Metrix data. (May 2012) 2For the period, downloaded applications extended their lead in penetration over browsers, which were used by 49.3% of subscribers (up close to 5% from 47.5%). Texting remained the most common activity, used by 74.3% of US mobile subscribers, unchanged from the previous 3-month period. (May 2012) 3According to an April 2012 report from Flurry, daily smartphone app consumption rose from an average of 68 minutes in Q1 2011 to 77 minutes in Q1 2012. (May 2012) 4 |
The effect of this near-constant switching is that digital natives are less likely to experience wide ranges of emotional responses. In fact, they were also more likely to than digital immigrants to be easily bored (47% vs. 36%), easily distracted (43% vs. 34%), and get nervous easily (47% vs. 33%). (April 2012) 1Even so, traditional marketing channels still get a big chunk of budgets: 57% of marketing and advertising executives in organizations with revenues of $10 million or more said that most of their spending in 2011 went to traditional efforts. (March 2012) 2According to a September 2011 online survey by the Canadian Council of Public Relations Firms (CCPRF), internet users in Canada preferred product information from traditional media like newspapers (86%), TV (83%) and radio (78%) over digital media sources like blogs (29%), Facebook (21%) and Twitter (15%). (February 2012) 3Outdoor spending slowed during the third quarter, but still registered gains of 3.2% for Q3 and 8.6% for the first 9 months. The pace of spending in radio media was more muted, but remained steady, up a modest 1.1% in Q3 and 1.2% for the year-to-date, driven by over 2% growth in local radio and network radio advertising. (January 2012) 4 |
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| The number of European consumers who indicated a lack of extra money was up in each of the top five countries, with the number of Italians up from 8% in 2009 to 21% this year and almost 28% of French (up from 17% last year). (December 2010) 1Social networking and blogs were more popular in the U.S. with 21.3% participating, followed by Japan at 17.0% and Europe at 14.7%. (October 2010) 2The Search Engine Marketing Professional Organization (SEMPO), a non-profit professional association working to increase awareness and promote the value of Sear 5a8 ch Engine Marketing (SEM) worldwide, today published a research paper, "The State ofSearch Engine Marketing 2004," which concludes that in the U.S. and Canadian market, advertisers will spend $4.087 billion dollars this year on search marketing programs. (June 2010) 3The research, conducted by Executive Summary Consulting, Inc., is based on an extensive survey of 288 search engine advertisers and marketing agencies, executed via IntelliSurvey, Inc., as well as in-depth interviews with 31 leading industry experts. The final report breaks down advertiser spending for 2004 in several areas: $3.058 billion to search media companies; $618 million on SEM-related in-house expenses within advertising corporations; $380 million tosearch engine marketing agencies, and $30 million in SEM technology licensing fees. The report also estimated that marketers will spend (including both in-house and external media, service and licensing expenses) $3.342 billion on paid placement campaigns; $492 million on organicsearch engine optimization; $182 million on paid inclusion, and $72 million on SEM-related technology services. (June 2010) 4 |
One area of opportunity for website updates and growth is mobile. As US consumers continue to adopt smartphones and tablets at a rapid rate, mobile website traffic is bound to increase. For example, the portion of paid search clicks coming from mobile devices in the US rose from 5.3% in January 2011 to 12.3% by December of the same year, according to Marin Software. (April 2012) 1According to a March 2012 report from ContentWise and the Custom Content Council, North American marketers spent $40.2 billion to produce and distribute content marketing last year, up slightly from $40.1 billion in 2010. (April 2012) 2Keeping with tradition, print garnered the majority of budgets (58.7%) in 2011. Investment in electronic content formats, such as websites and email, were down slightly, yet spending on other forms of content marketing—which includes events and video—rose 44.4%. (April 2012) 3Companies’ interest in content marketing is a growing trend. Not surprisingly, Custom Content Council and ContentWise found 52% of North American companies used video for content marketing in 2011, a number that has increased sharply since 2009, when it accounted for only 37% of North American marketers’ content investment. Websites and emails remained the most common digital content marketing formats, used by 82% and 71% of companies, respectively, in 2011. (April 2012) 4 |
BBC Country Profiles 
Economist Country Briefings
Euromonitor World and Country Factfiles
Country Profiles from World Trade Press
Stratfor Geopolitical Intelligence
CIA World Factbook
Voyage Country profiles
Library of Congress Country Profiles
CountryReports.org
Kwintessential Country Profiles
Infoplease Country Profiles
Geohive Global Statistics
NationMaster.com |
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