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MARKETING NEWS FLASH |

FACTS & STATS

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INTERNET MARKETING

MOBILE MARKETING

DIRECT MARKETING

Twitter traffic achieves a higher conversion rate (2.17%) than the average for all channels combined (1.6%) including organic and paid search. Using Twitter during fundraising events can result in 10 times more money raised online.

(November 2014) 1

71% of internet users are more likely to purchase from a brand that they are following on a social networking site such as Twitter or Facebook.

(November 2014) 2

Globally, 46% of consumers with a digital device used social media to help make purchase decisions.

(November 2014) 3

71% of internet users are more likely to purchase from a brand that they are following on a social networking site such as Twitter or Facebook.

(November 2014) 4

According to CNN, “Americans used smartphone and tablet apps more than PCs to access the Internet (in January 2014) — the first time that has ever happened.”

(November 2014) 5

Currently, about half of B2B vendors sell through mobile (including stores and applications), while 3 in 4 respondents plan to offer mobile commerce by the end of 2014.

(November 2014) 6

By 2017, mobile devices will make up 87 percent of the total sales of Internet-enabled technology.

(April 2014) 7

Globally, mobile ad spend jumped by 105% in 2013 and is predicted to climb another 75% this year for a total of $31.5 billion.

(April 2014) 8

Spam averaged between 71 and 80% of all emails sent globally during the fourth quarter of 2012.

(November 2014) 9

Email shows high engagement rates with an average of 3.75 pageviews per visit, and achieves the highest comparative conversion rate at 2.9%.

(November 2014) 10

Today's consumers no longer care about where they are or what device they are using when interacting with a brand, as 58 percent of Millennials expect to engage with a company whenever they choose and via whichever channel they want.

(July 2014) 11

Millennials touch their smartphones 43 times per day, and 30 percent admit they touch more than four devices over the course of 24 hours.

(July 2014) 12

MARKETING OPERATIONS

MARKETING SPEND

GLOBAL MARKET RESOURCES

The leading platforms for U.S. smartphone use are Android (53%) and iPhone (40%)). Blackberry now accounts for just 3% of the market.

(November 2014) 13

According to The Digital Marketing Insights Report 2014², commissioned by Teradata and Celebrus Technologies, organizations are struggling with data: data storage (36 percent), data quality (23 percent), and making the data actionable (15 percent) are the biggest challenges facing the marketing team.

(July 2014) 14

Personalisation in all its forms certainly dominates marketing strategy, with  research revealing that while only 21 percent of organizations have a single customer view today, a massive 57 percent expect to achieve this goal within two years.

(July 2014) 15

Just 11% of B2B lead generation marketers describe their marketing as highly effective and efficient.

(September 2012) 16

Marketers spent $4.4 billion on mobile advertising in the U.S. in 2012. That figure doubled to $8.5 million in 2013; and that figure is projected to quadruple to $31.1 billion by 2017. Search advertising accounts for about half of the total.

(November 2014) 17

1% of all US advertising spending is on mobile platforms, compared to 43% for TV and 29% for print.

(November 2014) 18

More than 40% of US marketing professionals said they increased spending on data-driven marketing in the first quarter of this year, compared with 38.4% who said the same in Q4 2013.

More than 40% of US marketing professionals said they increased spending on data-driven marketing in the first quarter of this year, compared with 38.4% who said the same in Q4 2013. - See more at: http://www.emarketer.com/Article/Numbers-In-Data-Driven-Marketing-Spending-Still-Climbing/1011026#sthash.FQnnRC5x.dpuf
More than 40% of US marketing professionals said they increased spending on data-driven marketing in the first quarter of this year, compared with 38.4% who said the same in Q4 2013. - See more at: http://www.emarketer.com/Article/Numbers-In-Data-Driven-Marketing-Spending-Still-Climbing/1011026#sthash.FQnnRC5x.dpuf
More than 40% of US marketing professionals said they increased spending on data-driven marketing in the first quarter of this year, compared with 38.4% who said the same in Q4 2013. - See more at: http://www.emarketer.com/Article/Numbers-In-Data-Driven-Marketing-Spending-Still-Climbing/1011026#sthash.6bb1IpEx.dpuf
(July 2014) 19

Digital marketers spend almost as much to keep buyers (45 percent) as they do to gain new ones (55 percent).

(May 2014) 20

* Facts & Stats are curated by the CMO Council team. Attributions for each entry can be seen by hovering over each footnote.

CMO Council Contact
Donovan Neale-May
Executive Director
408.677.5300 x5333
donovan@cmocouncil.org

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