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MARKETING NEWS FLASH |

FACTS & STATS

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INTERNET MARKETING

MOBILE MARKETING

DIRECT MARKETING

Every month there are more than 10.3 billion Google searches, with 78% of U.S. internet users researching products and services online.

(December 2014) 1

The top three social networks used by B2B marketers are LinkedIn (91%); Twitter (85%); and Facebook (81%). However, just 62% of marketers say that LinkedIn is effective, while 50% say the same for Twitter and only 30% of B2B marketers view Facebook as effective.

(December 2014) 2

Twitter traffic achieves a higher conversion rate (2.17%) than the average for all channels combined (1.6%) including organic and paid search. Using Twitter during fundraising events can result in 10 times more money raised online.

(November 2014) 3

71% of internet users are more likely to purchase from a brand that they are following on a social networking site such as Twitter or Facebook.

(November 2014) 4

North America continues to drive the lion’s share of the mobile Internet ad spend growing from 18.8% in 2013 to 49.1% in 2017.

(December 2014) 5

In 2013, 62% of emails were opened on a mobile device (48% on smartphones and 14% on tablets).

(December 2014) 6

78% of smartphone users access a retail site via a mobile app. These people want on-the-go, targeted information with minimal data use that a mobile app provides. 44% of tablet users accessed a retail site via a mobile app.

(December 2014) 7

According to CNN, “Americans used smartphone and tablet apps more than PCs to access the Internet (in January 2014) — the first time that has ever happened.”

(November 2014) 8

Adding social sharing buttons to email messages an increase click-through rates by more than 150%.

(December 2014) 9

Spam averaged between 71 and 80% of all emails sent globally during the fourth quarter of 2012.

(November 2014) 10

Email shows high engagement rates with an average of 3.75 pageviews per visit, and achieves the highest comparative conversion rate at 2.9%.

(November 2014) 11

Today's consumers no longer care about where they are or what device they are using when interacting with a brand, as 58 percent of Millennials expect to engage with a company whenever they choose and via whichever channel they want.

(July 2014) 12

MARKETING OPERATIONS

MARKETING SPEND

GLOBAL MARKET RESOURCES

The Android operating system has captured the lion’s share of the US smartphone marketshare. Both Blackberry and Windows are insignificant in the US.

(December 2014) 13

91% of B2B marketers use content marketing. But just 36% say they are effective at it.

(December 2014) 14

The leading platforms for U.S. smartphone use are Android (53%) and iPhone (40%)). Blackberry now accounts for just 3% of the market.

(November 2014) 15

According to The Digital Marketing Insights Report 2014², commissioned by Teradata and Celebrus Technologies, organizations are struggling with data: data storage (36 percent), data quality (23 percent), and making the data actionable (15 percent) are the biggest challenges facing the marketing team.

(July 2014) 16

Digital ads will lead the way for global media growth in the next four years, accounting for 33% of total advertising revenue, nearly catching TV in the process. TV advertising will generate $173.7 billion worldwide in 2014 and grow to $214.7 billion in 2018. During the same period, Internet advertising will grow from $133 billion to $194.5 billion.

(December 2014) 17

Total entertainment and media spending on digital services is forecast to grow at a 12.2 per cent compound annual growth rate (CAGR) between 2013 and 2018 and account for 65 per cent of global entertainment and media spending growth, excluding spending on Internet access.

(December 2014) 18

By 2018, Internet advertising will be poised to overtake TV as the largest advertising segment. As recently as 2009, Internet advertising revenue was US$58.7bn and TV advertising revenue was more than twice as big at US$132.0bn. But Internet advertising revenue will rise at a 10.7% CAGR to reach US$194.5bn in 2018, just US$20bn behind TV advertising.

(December 2014) 19

Two-thirds of revenue growth from consumers and advertising will be digital. Of the US$241bn growth in total entertainment and media consumer and advertising revenue from 2013 to 2018, US$157bn will come from digital sources.

(December 2014) 20

* Facts & Stats are curated by the CMO Council team. Attributions for each entry can be seen by hovering over each footnote.

CMO Council Contact
Donovan Neale-May
Executive Director
408.677.5300 x5333
donovan@cmocouncil.org

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