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MARKETING NEWS FLASH |

FACTS & STATS

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INTERNET MARKETING

MOBILE MARKETING

DIRECT MARKETING

Content marketing generates 3 times as many leads as traditional outbound marketing, but costs 62% less.

(January 2015) 1

The majority of marketers (59%) are using social media for 6 hours or more each week.

(January 2015) 2

Every month there are more than 10.3 billion Google searches, with 78% of U.S. internet users researching products and services online.

(December 2014) 3

The top three social networks used by B2B marketers are LinkedIn (91%); Twitter (85%); and Facebook (81%). However, just 62% of marketers say that LinkedIn is effective, while 50% say the same for Twitter and only 30% of B2B marketers view Facebook as effective.

(December 2014) 4

44% of consumers say that they would like brands to deliver deals and coupons to their mobile devices.

(January 2015) 5

The majority of consumers are of the opinion that mobile-optimized sites run faster than non-mobile-optimized sites.

(January 2015) 6

Mobile commerce will account for 24.4% of overall ecommerce revenues by the end of 2017.

(January 2015) 7

North America continues to drive the lion’s share of the mobile Internet ad spend growing from 18.8% in 2013 to 49.1% in 2017.

(December 2014) 8

In 2014, email marketing was cited as the most effective digital marketing channel for customer retention in the United States.

(January 2015) 9

Click through rate (CTR) of emails is higher when using the recipients first name in the subject line over no use of the first name.

(January 2015) 10

Saturday has the highest email CTR at over 9% (Sunday is second just under 9%).

(January 2015) 11

Adding social sharing buttons to email messages an increase click-through rates by more than 150%.

(December 2014) 12

MARKETING OPERATIONS

MARKETING SPEND

GLOBAL MARKET RESOURCES

Only about 5% of marketers use a full-featured marketing automation solution.

(January 2015) 13

79% of marketing leads never convert into sales. Lack of lead nurturing is the common cause of this poor performance.

(January 2015) 14

The Android operating system has captured the lion’s share of the US smartphone marketshare. Both Blackberry and Windows are insignificant in the US.

(December 2014) 15

91% of B2B marketers use content marketing. But just 36% say they are effective at it.

(December 2014) 16

Worldwide social network ad spending reached $16.10 billion in 2014, a 45.3% increase from 2013 that pushed social’s share of overall digital ad investment to 11.5%. Combined social network ad dollars from North America, Western Europe and Asia-Pacific represented 93.7% of global expenditure.

(January 2015) 17

Spending on paid media in the US totaled $179.80 billion in 2014. Digital accounted for 28.2% of total ad investments, with 10.6% going toward mobile. Digital ad spending rose 17.7% in 2014 and will rise another 15.5% in 2015, fueled by mobile.

(January 2015) 18

Digital ads will lead the way for global media growth in the next four years, accounting for 33% of total advertising revenue, nearly catching TV in the process. TV advertising will generate $173.7 billion worldwide in 2014 and grow to $214.7 billion in 2018. During the same period, Internet advertising will grow from $133 billion to $194.5 billion.

(December 2014) 19

Total entertainment and media spending on digital services is forecast to grow at a 12.2 per cent compound annual growth rate (CAGR) between 2013 and 2018 and account for 65 per cent of global entertainment and media spending growth, excluding spending on Internet access.

(December 2014) 20

* Facts & Stats are curated by the CMO Council team. Attributions for each entry can be seen by hovering over each footnote.

CMO Council Contact
Donovan Neale-May
Executive Director
408.677.5300 x5333
donovan@cmocouncil.org

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