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MARKETING NEWS FLASH |

FACTS & STATS

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INTERNET MARKETING

MOBILE MARKETING

DIRECT MARKETING

About 60 percent of all Internet activity in the U.S. originates from mobile devices, and about half of total Internet traffic flows through mobile apps.

(July 2014) 1

Business-to-consumer (B2C) ecommerce sales worldwide will rise nearly 20% to reach $1.471 trillion in 2014.

(July 2014) 2

Facebook news feed retargeting ads had a click-through rate (CTR) 49 times higher than FB right-hand side ads and 21 times higher than standard web retargeting.

(April 2014) 3

Online marketing, which includes electronic ads, targeted emails and selling information to brokers, is worth about $62 billion

(October 2013) 4

By 2017, mobile devices will make up 87 percent of the total sales of Internet-enabled technology.

(April 2014) 5

Globally, mobile ad spend jumped by 105% in 2013 and is predicted to climb another 75% this year for a total of $31.5 billion.

(April 2014) 6

Consumers are not going on desktop to share brand messages, rather they are going to mobile devices. Flurry’s most recent study shows 86% of mobile usage is within apps.

(April 2014) 7

[In Brazil], [m]obile penetration is expected to reach 140% in 2012 compared to fixed-line penetration of 22%, placing mobile as the key provider of all types of telecommunications services to the majority of consumers.

(September 2012) 8

Today's consumers no longer care about where they are or what device they are using when interacting with a brand, as 58 percent of Millennials expect to engage with a company whenever they choose and via whichever channel they want.

(July 2014) 9

Millennials touch their smartphones 43 times per day, and 30 percent admit they touch more than four devices over the course of 24 hours.

(July 2014) 10

Sixty percent of Millennials surveyed expect a consistent experience from brands whether they interact online, in store or via phone.

(July 2014) 11

Fifty-two percent of over-performers say that their organizations leveraged data and analytics to improve marketing effectiveness compared to just 35 percent of under-performers.

(July 2014) 12

MARKETING OPERATIONS

MARKETING SPEND

GLOBAL MARKET RESOURCES

According to The Digital Marketing Insights Report 2014², commissioned by Teradata and Celebrus Technologies, organizations are struggling with data: data storage (36 percent), data quality (23 percent), and making the data actionable (15 percent) are the biggest challenges facing the marketing team.

(July 2014) 13

Personalisation in all its forms certainly dominates marketing strategy, with  research revealing that while only 21 percent of organizations have a single customer view today, a massive 57 percent expect to achieve this goal within two years.

(July 2014) 14

Just 11% of B2B lead generation marketers describe their marketing as highly effective and efficient.

(September 2012) 15

Of companies using marketing automation and ROI metrics, 69 percent reported an increase in total marketing revenue contribution.

(September 2012) 16

More than 40% of US marketing professionals said they increased spending on data-driven marketing in the first quarter of this year, compared with 38.4% who said the same in Q4 2013.

More than 40% of US marketing professionals said they increased spending on data-driven marketing in the first quarter of this year, compared with 38.4% who said the same in Q4 2013. - See more at: http://www.emarketer.com/Article/Numbers-In-Data-Driven-Marketing-Spending-Still-Climbing/1011026#sthash.FQnnRC5x.dpuf
More than 40% of US marketing professionals said they increased spending on data-driven marketing in the first quarter of this year, compared with 38.4% who said the same in Q4 2013. - See more at: http://www.emarketer.com/Article/Numbers-In-Data-Driven-Marketing-Spending-Still-Climbing/1011026#sthash.FQnnRC5x.dpuf
More than 40% of US marketing professionals said they increased spending on data-driven marketing in the first quarter of this year, compared with 38.4% who said the same in Q4 2013. - See more at: http://www.emarketer.com/Article/Numbers-In-Data-Driven-Marketing-Spending-Still-Climbing/1011026#sthash.6bb1IpEx.dpuf
(July 2014) 17

Digital marketers spend almost as much to keep buyers (45 percent) as they do to gain new ones (55 percent).

(May 2014) 18

U.S. marketers spend an average of 2.5% of their total company revenue on digital marketing activities, according to a new report by Gartner Inc.U.S. marketers spend an average of 2.5% of their total company revenue on digital marketing activities, according to a new report by Gartner Inc.

(March 2013) 19

According to Duke University's, The CMO Survey, digital marketing spending is forecast to grow by 10.2%, a slower rate than the 11.5% increase forecast in August 2012, but a healthy rate nonetheless.

(February 2013) 20

* Facts & Stats are curated by the CMO Council team. Attributions for each entry can be seen by hovering over each footnote.

CMO Council Contact
Donovan Neale-May
Executive Director
408.677.5300 x5333
donovan@cmocouncil.org

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