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MARKETING NEWS FLASH |

FACTS & STATS

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INTERNET MARKETING

MOBILE MARKETING

DIRECT MARKETING

Maximillion surveyed event organizers about how they use social media for their jobs, and 75% said it was "very important" to use social for event promotion. Facebook was the most popular channel for doing so, at 78%, followed by Twitter (56%) and LinkedIn (49%) 

(June 2015) 1

95% of brands tweet. 82% of brands tweet 1-6 time per day. 48% of brands replied to at least one tweet per day. 68% of brand Tweets are @replies.

(March 2015) 2

In 2014, 55% of tweets sent contained a photo and accounted for 57% of all engagement.31% of tweets sent contained a link yet were responsible for 26% of @replies, retweets and favorites from brands. 5 billion Vine loops per day according to Twitter.

(March 2015) 3

83% of consumers reported that they have had a "bad experience with social media marketing." 

(February 2015) 4

eMarketer expects mobile to overtake desktop for US search ad dollars this year, rising from $8.72 billion to $12.85 billion—just slightly above desktop’s $12.82 billion. At the same time, there will be 156.4 million mobile phone search users in the US, representing 49.0% of the population. 

(June 2015) 5

Nearly two-thirds of Americans own a smartphone and 19% of Americans rely on a smartphone for accessing online services and for staying connected. 

(April 2015) 6

According to a Pew Research Center report, 46% of smartphone owners say their smartphone is something "they couldn't live without," compared to 54% who say their phone is "not always needed."

(April 2015) 7

65% of US smartphone users check their phones within 15 minutes of rising. 64% check their phones within 15 minutes of going to bed.

(March 2015) 8

Digital display ad spending by US retailers was also more programmatic-heavy than in any other industry. Retailers are spending 70.0% of digital display budgets on programmatic buys this year. Overall, the industry will spend $3.71 billion on programmatic digital display ads in 2015. 

(June 2015) 9

Television is no longer a focused content activity. In 2014, 78% of US Internet users accessed second screens during shows and 71% did so during ads. The biggest second screen activities by far are checking email and social media, time filler, content snacking activities that often require little thought.

(March 2015) 10

People want to be in control of the content they receive: 86% of people skip TV commercials. 44% of direct mail is never opened. 91% of people have unsubscribed from company emails they previously opted into.

(February 2015) 11

American companies send an average of 1.47 million emails per month. 

(January 2015) 12

MARKETING OPERATIONS

MARKETING SPEND

GLOBAL MARKET RESOURCES

More than half of event marketers use social media to spread the word.

(June 2015) 13

52.3% US smartphone subscribers are Android. 41.9% US smartphone subscribers are Apple.

(March 2015) 14

SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate.

(February 2015) 15

84% of top performing companies are using or plan to start using marketing automation by 2015.

(February 2015) 16

As more consumers run local searches on mobile, advertisers are increasing spending on local mobile ad campaigns. In April 2015, BIA/Kelsey estimated that US mobile ad spending on local, or location-targeted, placements would rise 56% this year to $6.7 billion, or 37% of all mobile ad dollars.

(June 2015) 17

69% of senior marketers are currently allocating their digital marketing funds to website content, development and performance optimization. 53% are spending part of their budget on social media community growth and engagement. 

(May 2015) 18

Marketers are expected to spend 540 billion dollars globally on advertising this year. 

(March 2015) 19

Mobile search ads will be $12.85 billion in 2015, over 50% of the search market.

(March 2015) 20

* Facts & Stats are curated by the CMO Council team. Attributions for each entry can be seen by hovering over each footnote.

CMO Council Contact
Donovan Neale-May
Executive Director
408.677.5300 x5333
donovan@cmocouncil.org

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