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MARKETING NEWS FLASH |

FACTS & STATS

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INTERNET MARKETING

MOBILE MARKETING

DIRECT MARKETING

95% of brands tweet. 82% of brands tweet 1-6 time per day. 48% of brands replied to at least one tweet per day. 68% of brand Tweets are @replies.

(March 2015) 1

In 2014, 55% of tweets sent contained a photo and accounted for 57% of all engagement.31% of tweets sent contained a link yet were responsible for 26% of @replies, retweets and favorites from brands. 5 billion Vine loops per day according to Twitter.

(March 2015) 2

Pinterest grabs 41% of the ecommerce traffic compared to Facebook’s 37%. Food is the top category of content on Pinterest with 57% of its user base sharing food-related content.

(February 2015) 3

16% of marketers plan to increase efforts on Pinterest in 2015.

(February 2015) 4

65% of US smartphone users check their phones within 15 minutes of rising. 64% check their phones within 15 minutes of going to bed.

(March 2015) 5

87% of millennials always have their smartphone at their side, day and night. 78% of millennials spend over 2 hours a day using their smartphones. 68% of millennials consider their smartphone to be a personal device.

(March 2015) 6

84% of 13-17 year olds own a mobile phone. 83% of 6-9 year olds use a tablet.

(March 2015) 7

78% of Facebook users are mobile-only.

(February 2015) 8

Television is no longer a focused content activity. In 2014, 78% of US Internet users accessed second screens during shows and 71% did so during ads. The biggest second screen activities by far are checking email and social media, time filler, content snacking activities that often require little thought.

(March 2015) 9

People want to be in control of the content they receive: 86% of people skip TV commercials. 44% of direct mail is never opened. 91% of people have unsubscribed from company emails they previously opted into.

(February 2015) 10

In 2014, email marketing was cited as the most effective digital marketing channel for customer retention in the United States.

(January 2015) 11

Click through rate (CTR) of emails is higher when using the recipients first name in the subject line over no use of the first name.

(January 2015) 12

MARKETING OPERATIONS

MARKETING SPEND

GLOBAL MARKET RESOURCES

52.3% US smartphone subscribers are Android. 41.9% US smartphone subscribers are Apple.

(March 2015) 13

SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate.

(February 2015) 14

84% of top performing companies are using or plan to start using marketing automation by 2015.

(February 2015) 15

Only about 5% of marketers use a full-featured marketing automation solution.

(January 2015) 16

Mobile search ads will be $12.85 billion in 2015, over 50% of the search market.

(March 2015) 17

With increased use of smartphones and tablets, net US mobile advertising is projected to increase to $28.48 billion in 2015. Google dominates with 35.17% of net US mobile ad revenue share. Facebook is second with 16.68% of net US mobile ad revenue share.

(March 2015) 18

28% of marketers have reduced their advertising budget to fund more digital marketing.

(February 2015) 19

In 2015, search engine marketing (SEM) will continue to capture the largest share of online spend at 47%, or about 14% of the firm’s total marketing budget 2014.

(February 2015) 20

* Facts & Stats are curated by the CMO Council team. Attributions for each entry can be seen by hovering over each footnote.

CMO Council Contact
Donovan Neale-May
Executive Director
408.677.5300 x5333
donovan@cmocouncil.org

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