Chief Marketing Officer

Council World Wide

home about membership advisory board events sponsors & affiliates peersphere magazine programs news & media center reports & resources facts & stats services case studies contact

Follow Us:

Look for technology and marketing thought leadership every month from Marketing Magnified.

Enter your email

All we need is your email, but we'd love it if we could find out a little more about you when you sign up!

First Name

Last Name

Country

Mobile (why mobile?)

MARKETING NEWS FLASH |

Webinar: How Telecom Service Providers are Boosting Customer Experience

Join /

Please Sign In here:

Pricing Strategy and Marketing for CSPs; Retention & Customer Centricity in Telecommunications

home / get exact in how you contact webinar

Marketing Webinar: Using Customer Analytics to Inform Pricing Strategy in Telecommunications

As competition in the telecommunications industry heats up, marketing departments have been pressed to acquire new subscribers while retaining current ones, all while adapting their existing pricing structures to a new and complex web of cutting-edge product offerings and data packages. Marketers are challenged in the world of promotional offers, activation fees, overage charges and overall pricing strategies to create a perfect storm of attractive, profitable and dynamic pricing packages. Join the CMO Council, Pitney Bowes and MetroPCS to learn how CSPs are identifying optimized offer and price positioning from current customer behavior and anticipating how customers may react when an offer is made.

March 21, 2012

11:00 am PST / 2:00 pm EST

Speakers :

Bob Fant – Staff VP, Advertising and Brand Development – MetroPCS

Patrick Surry – Group Solutions Officer, Customer Analytics – Pitney Bowes Software

Liz Miller – VP, Operations – CMO Council

Featured Whitepaper:

Defending Revenue through Customer-Centric Pricing

CMO Council Contact
Donovan Neale-May
Executive Director
650.328.5555 x4200
donovan@cmocouncil.org