Webinar: How Telecom Service Providers are Boosting Customer Experience
Marketing Webinar: Using Customer Analytics to Inform Pricing Strategy in Telecommunications
As competition in the telecommunications industry heats up, marketing departments have been pressed to acquire new subscribers while retaining current ones, all while adapting their existing pricing structures to a new and complex web of cutting-edge product offerings and data packages. Marketers are challenged in the world of promotional offers, activation fees, overage charges and overall pricing strategies to create a perfect storm of attractive, profitable and dynamic pricing packages. Join the CMO Council, Pitney Bowes and MetroPCS to learn how CSPs are identifying optimized offer and price positioning from current customer behavior and anticipating how customers may react when an offer is made.
March 21, 2012
11:00 am PST / 2:00 pm EST
Bob Fant – Staff VP, Advertising and Brand Development – MetroPCS
Patrick Surry – Group Solutions Officer, Customer Analytics – Pitney Bowes Software
Liz Miller – VP, Operations – CMO Council