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NEWS FLASH
Just in: Webcast Registration Now Open Continuing the Business Gain From How You Retain initiative, the CMO Council along with underwriting partners CSC, IBM and Dun & Bradstreet will host a webcast dedicated to highlighting best practices in retention marketing on Wednesday, July 16 at 11:00 a.m. PST / 2:00 p.m. EST Register now » 06.20.08 New Routes to Revenue Audit : Riding out the Recession » The Chief Marketing Officer (CMO) Council has launched a new strategic interest area of study that focuses on ways marketers can drive deeper interactions and conversations with customers. This research will target how solutions like transpromo impact customer acquisition, monetization and ROI. We invite you to be part of this research as we set out to audit and assess the current adoption, sensitization and utilization of these marketing solutions that open "New Routes to Revenue." Learn More About Precision Promotion » Take the survey » 06.09.08 Companies' Go-to-Market Capabilities Deemed Ineffective, New CMO Council Study Reveals » A global survey conducted in partnership with the Boston Consulting Group (BCG) highlights a pressing need to rethink and recalibrate marketing and sales processes, competencies and resources. Read more » 06.02.08 FOX Business News Interviews Donovan Neale-May, Executive Director of the CMO Council, Marketing Executive Effectiveness - Why marketing executives at the CMO Council rated themselves so poorly. View Interview »
SURVEYS & REPORTS	EVENTS	PROGRAMS
New! Driving the Bottom Line Report: Study represents a "scorecard" that highlights multinational company trends. more » Business Gain From How You Retain: Data-rich companies are struggling to retain customers. more » Perfect How You Project: What challenges are financial pros undertaking and facing? more » Customer Affinity Report: Marketers are spending more time and resources on customers. more » Power of Personalization Report: How adequate is your customer data? more »	Business Gain From How You Retain Webcast July 16, 2008 11:00 am PST / 2:00 pm EST The webcast will address the challenges associated with customer churn and highlight best practices in retention marketing. more » Search Engine Marketing Training July 17, 2008 Seattle, Washington more » CMO Summit North America Dec 10 & 11, 2008 Northern California "Routes to Revenue" more » Submit An Event Registering an event with the CMO Council is free. URL linking enhancement is also available. submit now »	CLOSE champions both sales and marketing best practices to encourage deeper functional integration to drive business performance and growth. more » Driving the Bottom Line from the Front Line is a global research initiative undertaken by the CMO Council that focuses on helping companies to improve the design and execution of their go-to-market strategies. more » Profitability from Customer Affinity is a milestone research initiative to determine what drives customer affinity, advocacy and attachment and how brands in the BtoB technology space stack up in rankings of customer equity. more »

More than 3,000 members are currently represented on the Chief Marketing Officer (CMO) Council accounting for well over $600 billion in aggregated annual revenues. These include top decision makers controlling more than $70 billion in global marketing expenditures for many of the world's foremost brands spanning the technology, consumer product, electronics, telecommunication, foodservice, financial services, travel and tourism, consulting, lifestyle products, automotive industries and beyond. Leading CMO Council underwriters and content partners have included AT&T, Symantec, CMP Technology, CSC, ClickZ, eMarketer, Yahoo!, Cognos, Google, WebTrends, Biz360, Factiva, Oracle, IBM, Xerox, Boston Consulting Group, and Forbes.

NEWS FLASH

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