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 New! Losing Loyalty An analysis of the consumer defection dilemma among CPG brands. more » |
 Protection from Brand Infection: Marketing's Fight Against Frauds, Fakes and Infringements more » |
 Marketing Outlook 2009: The CMO Council Annual Global Benchmarking Study more » |
 Calibrate How You Operate: Improving Marketing Yield, Visibility and Process more » |
 Giving Customer Voice More Volume: How companies measure and optmize customer experience more » |
 Routes to Revenue: The adoption and use of solutions that drive deeper interaction with customers more » |
 Customer Affinity from Optimized Content Delivery: The variance in customer experience across 25 major brands more » |
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CMO Council North America Advisory Board Meeting
September 17, 2009
New York, NY
more »
CMO Council Middle East Advisory Board Meeting and Middle East Summit
October 13 - 14, 2009
Dubai, UAE
about CMO Middle East (PDF) »
more »
CMO Council Dinner Dialog: Rate the State of Marketing in Mexico
October 20, 2009
Mexico City, Mexico
more »
CMO Council Dinner Dialog: Rate the State of Marketing in Brazil
October 27, 2009
Sao Paulo, Brazil
more »
CMO Council Puerto Rico Advisory Board Meeting and SME Convention
October 29 - November 1, 2009
San Juan, Puerto Rico
more »
Submit an Industry Event
Registering an event with the CMO Council is free.
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 The Marketing Supply Chain Institute will to drive best practices and thought leadership in marketing supply chain management worldwide. more »
 The Online Marketing Performance Institute is a dedicated research center focused on tracking the effectiveness, relevance and value of online marketing programs. more »
 Getting a Business Lift from Loyalty will assess the operation and innovation in loyalty club programs and the mobilization of loyalty club members as advocates for new or repeat business. more »
 The Customer Experience Board brings marketers together from leading service provider organizations to promote best practice adoption. more »
 Collaborate to Innovate will evaluate how companies are using business collaboration networks to improve customer experience and business performance. more »
 Pause to Support a Cause will enjoin global corporations and public sector partners in a new initiative to "survey the socially beneficial way". more »
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More than 4,500 members are currently represented on the Chief Marketing Officer (CMO) Council, including top decision makers controlling more than $125 billion in global marketing expenditures for many of the world's foremost brands. These span technology, telecommunications, electronics, consumer packaged goods (CPG), hospitality, retail, financial services, travel and tourism, professional service, manufacturing, automotive, oil & gas, health care, pharmaceuticals, AEC, and other sectors. Since its formation in 2001, the CMO Council has worked with underwriters and content partners including Oracle, Deloitte, Alterian, Satmetrix, Amdocs, Mark Monitor, The Wall Street Journal, Symantec, United Business Media, IDG, CSC, SPSS, The Economist, Yahoo!, Google, IBM, D&B, Xerox, Boston Consulting Group, and Ricoh/IBM Infoprint Solutions.
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