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|In today's increasingly globalized and connected world, India holds incredible opportunity for companies around the globe. Members of the CMO Council India Advisory Board oversee influential peer-to-peer education programs and intellectual capital development in an effort to improve market conditions in India and fully realize the countryís vast business potential. The board is led by marketers from organizations like Canon, Godrej, ICICI Bank, LG Electronics, Reliance, Taj Hotels, Yahoo! and Wrigley.|
BUSINESS TO BUSINESS
BUSINESS TO CONSUMER
Sanjay Sharma is Managing Director in Accenture Digital and is global lead for Marketing Capability. He leads one of the biggest global capabilities in ‘data and analytics driven marketing’. He has 20+ years of experience in Marketing across multiple industries and geographies. In the past decade Sanjay has worked for a large number of leading global brands, consulting them in ‘Customer, Marketing & Sales’ and delivering significant improvement in return on marketing investment across the board. He supports clients in North America, India, APAC and UK. While he worked for all industries his most notable contribution has been for retail, telecom, CPG/FMCG, consumer electronics and financial services. Sanjay is a leading expert in marketing strategy, marketing mix & spend allocation, market research, demand forecasting, customer analytics and pricing & promotions. He has been a pioneer in applying state of the art quantitative approaches/methodologies for measuring the impact of marketing. In line with current changes in the operating environment, he is working on the development of a scalable methodology for Omnichannel /Multichannel marketing attribution and path to purchase analysis.
General Manager - Marketing
ATS Group Ltd.
Mr. Sandeep Bhatnagar has more than 10 years of experience in invigorating business processes, carving market spaces and revamping brands in the infrastructure & CPG industries. His forte is in strategic planning, implementation and monitoring results – and his stint’s scorecard rates high on delivering the value proposition to stakeholders. His participative style of leadership creates an intrapreneurial culture with a defined mission, unwavering priorities and collaborative accomplishments. As Head of the marketing planning department at ATS, Sandeep is responsible for planning & executing the entire sales & marketing strategy – including the gap identification, idea generation, process creation and tactical execution. Reporting to the CEO & Directors, he is responsible for laying the strategic pricing strategy within the boundries of the target cost to generate the desired value curve and differentiation. He is in charge of streamlining the marketing functions - namely the strategic planning of sales, customer experience and consumer perception - with a core leadership team of Brand and Product managers. Prior to ATS, Sandeep was Head of Marketing - South Asia for Grohe AG where he led the planning, marketing and communication functions. He has also held management positions at Kallipareia Cosmetic and Systopic Labs.
President - Marketing
Mr. Rakesh Bamzai has been associated with the biopharmaceutical industry in India for over 15 years and currently serves as President of Marketing at Biocon Ltd and is also a part of the key management at Biocon. Biocon was established in 1978 as an enzyme company but since the late '90s has developed into a fully integrated biopharmaceutical enterprise. Since joining the company in 1995, Mr.Bamzai has been a key player in spearheading this change. Today Biocon is a research-driven, global healthcare company with a strong matrix of capabilities along the biopharmaceutical value chain. Its priority has been the unaccounted medical needs in cancer, diabetes and inflammatory diseases, and offers novel and groundbreaking therapies on a platform of affordable innovation. Within this context Mr. Bamzai has spearheaded many strategic licensing partnerships which have rapidly provided Biocon with a wider global access and greater market penetration enabling it to deliver breakthrough therapies to millions of patients worldwide. Not only has he helped establish and strengthen Biocon in the international front, but has also carved a niche for the company in the Indian life sciences industry. Today, Biocon enjoys a global presence in over 75 countries and has witnessed the launch of trusted products such as Insugen (Human Insulin), Biomab EGFR, Erypro and Statix. A Food and Fermentation technologist from the University Institute of Chemical Technology in Mumbai, Rakesh Bamzai also has a Post-Graduate degree in Management from the Narsi Monjee Institute of Management Studies (Mumbai). He is an exemplary recipient of the 'Marketing Professional of the Year-2004' award accorded by Forbes at the India Brand Summit. In April 2008, Mr Bamzai was selected to be on the panel at the Harvard Business School to represent India at "India Conference 2008". On July 31st, 2009 he received "Pride of the Industry," which was given to him by the Pride of the Industry Group. He was also awarded the "Best CMO of the year" at the Asia Brand congress recently.
Head - Marketing
Blue Dart Express
Ketan Kulkarni is Head-Marketing, Corporate Communications & Sustainability at Blue Dart Express Ltd. Blue Dart is South Asia's premier No. 1 express air and integrated transportation distribution and logistics company. As part of the DHL group (DHL Express, DHL Global Forwarding & DHL Exel Supply Chain), Blue Dart offers an entire spectrum of distribution services including air express, freight forwarding supply chain solutions and customer clearance. He joined Blue Dart in December 2006, and is responsible for product innovations, customer activation and loyalty, market research, strategic intelligence, public relations, corporate communications and corporate social responsibility. He has also been entrusted with the role of the Senior advisor and Head-First Choice, the customer centric program underway at Blue Dart. A certified Master Bronze, he is accountable for leading & guiding change, organizational transformation and development of a Customer Centric strategy. An experienced sales professional, prior to Blue Dart, he has successfully led goal oriented national sales teams. He has been involved in running sales coaching & training, incentive programs, portfolio management, trade channel & distribution set-up & strategizing & operating Key Account Management structures. As part of the national sales leadership responsibility, he has had the opportunity to travel extensively across the nation and has virtually been to every state and its interiors, enabling him to gain tremendous insight & knowledge of the Indian market-space and its consumers. A thoroughbred Marketing professional with expertise in Sales Management and Advertising, Ketan has tremendous insights into the national, regional and global market trends and evolving scenarios in the future marketing planning & strategy, managing customer & targets, brand architecture, market research, retail management, buyer behavior, environment scanning & strategy develop are also his areas of core competence.
Associate Vice President Marketing
Srinivas B Vijayaraghavan has over a decade of marketing experience behind him with companies such as Mobileum (formerly Roamware), IBM, HP and Tejas Networks. Prior to running marketing for Mobileum, he led marketing for Tejas Networks, India’s leading high-tech product company where he handled all aspects of marketing covering - brand management, product marketing, field marketing, marcomm., market research, PR & analyst relations. Prior to Tejas, he worked as product marketing manager in HP’s Industry Standard Server group and in a variety of engineering, biz dev and services marketing roles in IBM’s Global Business Services & Systems & Technology Group. He has spoken at marketing conferences such as Silicon India Marketing Forum and presented papers on marketing at events such as India Marketing Summit 2011. He is also a marketing volunteer and writes movie-oriented product campaigns for Seventymm, India’s largest dvd rental company and is also a marketing consultant for a social enterprise that promotes Indian hand-crafted products. He is a published writer, with his short story released as part of a book titled ‘Seven Deadly Sins’. The book was released by Gurcharan Das at the IIT-Delhi Literati Festival recently. In his spare time, he teaches a Business Communications Course at the Alliance Business Academy, Bangalore. He is also an avid movie fan and runs a movie review site ‘Srini at the Movies’ (http://srinivasbv.blogspot.com). He has an engineering degree in Computer Science and an MBA from IIM-Bangalore.
Country Head - India
Chartered Institute of Management Accountants
Debasish Biswas possesses work experience of 22+ years, and his professional expertise spans general management functions & leadership roles in large scale organizations at national/international level. He is also proficient in spearheading start-ups & scale-up of low performing organizations, with strategic focus on improving organizational productivity, enhancing consumer focus, realigning human resources, creating service excellence benchmarks, driving market/revenue growth & profitability. He is adept in conceptualizing, strategizing, executing & leading key organization functions & has worked in heterogeneous business environment across India & South Asian countries – in MNC Banks, Telecom, Insurance, Consumer Products, Media (print & electronic) & Education. Debasish has been part of the pre-launch strategy team for 5 reputed organizations in India, namely - HDFC Bank, Amway India, Max New York Life Insurance, Tata Teleservices & Star TV (education vertical). He has also managed quantum scale-up & expansion of business operations for ING Life Insurance, Macmillan Education & CIMA India. On an honorary basis, Debasish is involved as Mentor, Coach, Trainer, Visiting Faculty & Advisory Board Member with reputed corporate houses, industry bodies, non-profit organizations & academic conglomerates - where he periodically contributes strategic inputs for furthering the cause of education, healthcare, commerce & entrepreneurial initiatives. Debasish has completed his M.Phil. in Business Management & MBA in Marketing (both with 1st class), apart from specialized integrated courses in Corporate Finance & International Finance (from IIM Calcutta & IIT Delhi respectively). He is an alumnus of Calcutta Boys School, St. Xavier’s College, Kolkata & IMT Ghaziabad. He is also a Certified Executive Coach & Master Life Coach (accredited by International Coach Federation, USA & Certified Coaches Alliance, Canada), as well as Certified Six Sigma Green Belt professional from FICCI. Debasish Biswas is presently engaged as Country Head - India with Chartered Institute of Management Accountants (www.cimaglobal.com), based in corporate headquarters @ Mumbai.
CMO & VP - Marketing
Dr. Lal PathLabs
Sameer Kaul is an accomplished visionary with 18 years of experience in spearheading marketing operations at a country level and a proven industry track record of delivering impressive business growth and top-line sales figures. He currently leads the entire pan India marketing operations at Dr. Lal Pathlabs, Gurgaon as Vice President-Marketing. Sameer has been instrumental in turning Dr. Lal PathLabs into a 'national consumer brand' since joining the company in 2008. His expertise lies in handling all sales & marketing/business development activities, analysing market trends & establishing healthy & prolonged business relations with clients, thereby ensuring higher market share. Sameer is the winner of numerous awards including the 2010 Trailblazers Brand Innovator of the Year in Healthcare (by Milagrow), 2011 Marketing Hall of Fame Award (by Paul Writer), 2012 Retail Leadership Award (by the Asia Retail Congress), and was selected to the 2012 MITR-50 - recognizing the top 50 CMO's in India (by IBM). Most recently, he received the Paul Writer Digiratti Marketing Award - 2012 and the Futurist Marketing Hall of Fame by Paul Writer - 2013. Sameer has been invited to speak at the Paul Writer Futurist CMO Forum and is an avid speaker for the All India Management Association (AIMA) and the Academy of Indian Marketing (AIM). He was also part of the Steering Committee for the AIMA's 2nd World Marketing Congress held in March, 2012. Sameer received his MBA from Bond University, Australia and completed Specialized Executive Programs at two of India's leading business schools, IIM-A and ISB.
EVP Marketing & Corporate Affairs
Godfrey Philips India
Nita, as the head of Corporate Affairs, oversees Godfrey Phillips Bravery – the company's long-running Corporate Social Responsibility initiative. With a fresh perspective on Bravery and its relevance to youth, she was instrumental in re-modeling the Godfrey Phillips Bravery Awards. Today from awarding acts of bravery it has grown to become a motivational movement. The initiative has now widened its scope to include championing the cause of women's empowerment through financial independence. The Women's Empowerment initiative is being promoted as ‘Amodini’, in partnership with leading NGOs in the field. There are various other programmes under Amodini created to directly benefit the women to live their life with pride and dignity. In Marketing Nita is responsible for a wide portfolio of brands within tobacco, tea and confectionary business of Godfrey Phillips India. Nita has completed a management programme from IIM Ahmedabad and also an advance management course from Harvard Business School.
Vice President - Marketing & Sales
Girish is a well known and accomplished MBA qualified sales and marketing professional with over 17 years with leading firms across Consumer Goods and Services sectors Formerly the Head Branding ADA Group and part of the corporate strategy team Girish has over the past 3 1/2 years played various leadership roles having launched the high impact Reliance Power IPO campaign then been CMO at Reliance Capital the Financial Services wing and now Head Branding managing the BIG brand across the Media and Entertainment vertical & CMO BIG Pictures. He also supports the brand development Strategy for NIS SPARTA and the KDA hospital. Girish’s notable contributions have been the launch of Reliance Power, developing the BIG brand architecture across the Entertainment vertical straddling Music ,Home Video, Social Networking, Cinemas among others, establishment of the groups brand guidelines and Brand Knowledge portal and marketing of Bollywood blockbusters such as PAA among others.. Campaigns that he has been associated with have won awards both in India as well as Internationally. During his tenure the Reliance Anil Dhirubhai Ambani Group brand has moved up from Number 13 to number 3 among the Impact Buzziest Brands survey and to number 2 in the most valuable brands of India survey by 4Ps. Girish has earlier been with the UB Group as Head Marketing of their JV with Scottish and Newcastle Europe’ s largest brewer having successfully grown their strong beer portfolio to volume and value leadership and then being offered a global position at group HQ which he declined to stay on and launch Kingfisher Airlines easily the most visible and high impact brand launch in the recent past . Girish has also held strong leadership roles with Johnson & Johnson having launched their Consumer pharmaceuticals division and with Reckitt Piramal in various Sales and Marketing positions.
AVP & Head - Marketing
Godrej Security Solutions
Mehernosh Pithalwalla is Assistant Vice President and Head of Marketing and International Business for Godrej Security Solutions, India's leading brand in the Security Industry. He is responsible for marketing communications and developing international operations since 2007. While driving the brand strategy he has led several innovative and cost effective marketing communication solutions which have not only helped in building the brand but has also resulted in category adoption and development. Under his leadership, Godrej Security Solutions have won numerous esteemed consumer awards including the prestigious 'Superbrand' Award making it the only brand in the Industry to have ever won this celebrated award. Mehernosh has also been instrumental in managing Godrej Security Solutions' foray in the developed markets of US and Europe where he is responsible for ensuring the Growth strategy in the Global Market Mehernosh started his career as a Senior Executive in Godrej Locks post when he joined Godrej Security Solutions and has over 11 years of experience in the sales and marketing function. He has been successively promoted within the organization, to manage a variety of portfolios in Marketing. Mehernosh has graduated in Mechanical Engineering and has an MBA in Marketing. He has also completed a management program from the IIM-A.
Vice President - Marketing & Alliances (APJ, MEA)
Ravi Kathuria joined HCL Technologies in October 2012 as VP Marketing & Alliances, responsible for both APJ and MEA regions. In his prior role as SVP Marketing at Birlasoft, he was responsible for employing best practices to deliver new customers, productively manage existing customer life cycle and provide strategic insights that contribute to the overall achievement of Birlasoft's business and financial objectives. An acknowledged IT marketing expert, he specializes in Branding, Market Research & Consumer Insights, Analyst Relations, Public Relations, etc. With a highly successful 20-year corporate career, Ravi has been involved in the IT industry for a decade and has held responsible positions in various companies including SSA Global, a Chicago-based MNC, where he held the Asia-Pacific charge; Invensys, a Fortune 500 UK-based company; and BAAN, a Netherlands-based MNC. Ravi completed his B. Tech. from Indian Institute of Technology (IIT) Delhi and MBA from Punjab University, Chandigarh.
Head of Brand & Corporate Communications
Sujit Ganguli has taken over as Senior GM and Head of the Corporate Communications and Brand Group at ICICI Bank after heading marketing at ICICI Prudential Life Insurance for almost 6 years. He was previously in charge of the overall brand & communications at ICICI Prudential Life and was also responsible for Service Quality. He was earlier in charge of the Direct Sales channel of the company. Sujit is a Physics graduate from Fergusson College, Pune and has completed his PGDBM from IIM Bangalore. He began his career with Hindustan Lever Ltd. where he was the Area Sales Manager and then Senior Product Manager for various brands. He then moved to Reliance Infocomm and was part of the core team that launched Reliance India Mobile. Sujit relaxes by reading magazines, watching sports programs on TV, traveling to various places and spending time with his wife & daughter.
Indus News & Media
With 20 years of work experience leading media and marketing organisations, Manish Gupta has had unique exposure to multicultural environments & various sizes of operations across India. He has a complete understanding of print and electronic media with regard to local, regional and national advertising business, its distribution, as well as category-wise revenue planning, budgeting and new revenue streams. Manish is currently Director of Marketing at Indus News & Media Pvt Ltd, a media consultancy company, on a consulting assignment with the Marketing department of two newspaper publishing groups: New Business Age Pvt Ltd and MetroVaartha. He previously served as Senior Vice President of Marketing with Mid Day Infomedia Ltd, an initiative of Jagran Prakashan Ltd. (JPL), India’s top media conglomerate having interests in publishing (print, radio and online). He oversaw a team of 41 members with three General Managers reporting into him. His major responsibilities included sales planning and brand solutions for advertisers. Manish first joined JPL in 2003 as Regional Manager responsible for the state of Uttar Pradesh. During his tenure, revenue growth was 13-18% YOY mainly due to category working and new business development. He was promoted to General Manager - Marketing with JPL in 2008 and was responsible for the group's business and marketing operations across 5 states in Western and Central India. Prior to JPL, he worked for Malayalee Daily as Marketing Manager. Manish received his Bachelor of Science degree in Mathematics, Physics and Chemistry from the University of Indore in1991 and his MBA from University of Indore (Madhya Pradesh) in 1994.
Global Marketing Lead - Life Sciences & Services Industries
Pramod Pratap has over a decade of rich and varied experience in marketing and digital communications - spanning across both corporate houses & digital agencies. Pramod currently heads Marketing for Life Sciences and Services (Travel, Hospitality, Publishing, Education sectors etc) Industries at Infosys. With a portfolio of $800M revenue, Pramod drives demand generation and account-based marketing via multiple channels of events, media, analyst relations, digital marketing among others. His marketing campaigns & solution launches for the unit business have won several awards including best B2B digital integration, best online campaign of the year at leading industry organizations. Prior to this role, Pramod drove digital marketing at Infosys with a mandate across its website & social channels, operations and outreach programs for the organization’s Corporate, Services and Product portfolios. He joined Infosys in its Finacle product division as digital marketing manager, and over his three year stint in the company has moved on to head digital marketing for all products, successfully launching over six new products, before being promoted to his current role. Before moving to Infosys, Pramod served as Program Manager at Dell’s Global Online Division driving online programs for SMB sector and prior to that was with Satyam Computers (now Mahindra Satyam) in their Global Marketing Communications department and also helped set up its first foray into digital marketing initiatives. He can be reached at Pramod_pratap@infosys.com or on twitter @pramodpratap.
Vice President & Head of Marketing
Sumit heads marketing at Infosys and is responsible for realizing Infosys brand ambitions globally. He also leads marketing for the Infosys products and platforms portfolio and has driven the evolution of multiple brands including the Infosys flagship product brand Finacle. He joined Infosys in 2004 and has since held multiple strategic portfolios in marketing. He champions marketing effectiveness and enjoys the challenge of building strong connects between marketing metrics and business outcome. Sumit comes with over 15 years of experience in international marketing. Prior to joining Infosys, he has worked with Polaris Software and the Tata Group where he acquired his specialist skills in brand development, marketing communications and demand generation.
Director - Marketing (South Asia)
Intel Technologies India
Prakash Bagri is currently Intel's Director of Marketing for South Asia and responsible for driving brand and market growth strategies for all Intel’s products and technologies in the region. Prakash joined Intel in 1999 and has carried out a gamut of business roles over the past decade. His last assignment was as Director of OEM business covering all aspects of engagement with MNC and local OEM customers. Prior to Intel, Prakash spent 7+ years with Hindustan Unilever Ltd (then Hindustan Lever Ltd) in different sales and marketing functions. Prakash is an engineering graduate from the Indian Institute of Technology, Kharagpur and received his MBA from the Indian Institute of Management, Bangalore. He is also the recipient of the Intel Achievement Award in 2004.
Director & Business Head
J.K. Ansell Ltd.
Mr. Ranju Kumar Mohan is the Director & Business Head of JK Ansell Ltd. He is responsible for the consumer healthcare and Professional healthcare business. Ranju is focused on establishing Kamasutra as the most preferred brand in India, and Gammex surgical gloves as the most preferred brand by doctors. His strong consumer focus, executional excellence and innovative marketing initiatives have driven exponential growth of both businesses. Ranju joined JK Ansell in 2009. Prior to this Ranju was the Vice President - Marketing, Laundry and Homecare division of Henkel India Ltd. and has established Pril and Henko as top preferred brand among Indian consumers (brand equity survey). Ranju has been instrumental for entry of Henkel into the cosmetics and cleansers category and established Fa in India. Ranju has experience of over 21 years both in sales and marketing and is a post graduate from IIM Ahmedabad. Ranju has been President of the Advertising club of Chennai.
Director - Global Marketing
Aravind Sankaran is a highly qualified executive with over 16 years experience in global marketing, field sales, account management, digital marketing, pre-sales, sales and marketing leadership, mergers and acquisitions, company incorporation, strategic business unit and country/SBU management. As the Director of Global Marketing at Marlabs Software, a leading IT Solution and Services company headquartered in the USA and India, he is responsible for driving Marlabs' marketing initiatives across the globe. His primary focus will be to build the Marlabs brand in the extremely diverse Indian market, as well as expand the company's presence in the Asia Pacific region. Aravind has multi-geography work experience through marketing, direct sales and channel partnerships across United States & Canada (6.5 years on-site), Asia-Pacific (3 years on-site), Europe, Middle East and India. In various head of global marketing and sales functions, he has enabled multi-million dollar growth for organizations both as a hunter and farmer through new customer acquisitions from USA, Europe, Middle East, India and Far East. He is a results-focused effective leader with a demonstrated ability to create strong organizational results on all balanced parameters for financial and operational excellence. Aravind has a Masters in Business Management from the Asian Institute of Management, Manila (Philippines) and a Bachelors in Applied Sciences and Computer Technology from PSG College of Technology, Coimbatore (India).
SVP & CMO
Ms. Kavita Sonawala serves as the CMO and Sr. Vice President at the Royal Bank of Scotland (RBS). She heads up marketing strategy, corporate communications, media outreach, and management of their relationship with brand ambassador Sachin Tendulkar in India. She has over 17 years of experience in general management, marketing, branding, business development, and finance at startups as well as large companies. She has spearheaded several teams at J.P.Morgan, RBS, Apple and several other top tier multinationals. Ms. Sonawala has also done innovative work in the area of Corporate Social Responsibility. She ideated and led a partnership between J.P. Morgan and Times of India to do social good. Through this partnership, she built out the Social Impact Awards program which recognized and supported some of the most impactful charities and philanthropic organizations nationwide. In 2013,¬†Ms. Sonawala¬†was selected as one of the Top 25 Most Talented Women in India by the World Brand Congress and by CMO Asia. In December 2013, she published a book on Sachin Tendulkar's legendary career soon after his retirement. She has been a key spokesperson for several of the companies she has worked for and has appeared in press media on several occasions as a thought leader and industry advocate. Ms. Sonawala is an alumnus of Purdue University in the United States.
Director - Marketing & Brand
As the head of the group’s marketing efforts, Subhrangshu oversees and offers strategic guidance for marketing programs across all businesses straddling a diverse bouquet of products, channels and segments. He is also the chief custodian for the Religare Brand having navigated it since inception and responsible for the overall architecture, positioning and consistency across all platforms. He is a key enabler for various alliances to effectively deliver cross sell, up sell opportunities leveraging synergies across the group portfolio. He has also been instrumental in driving various strategic programs in the realm of investor education and has consistently evangelized a “digital first” culture within the group. With almost 2 decades of experience in integrated marketing, sales and business development roles spanning categories such as FMCG, Retail, Telecom, Media and now Financial Services, he loves to take on new challenges. He has been with Religare for almost 8 years and prior to that has served across India and key markets in Asia. He is a MBA from New Delhi, India.
General Manager - Marketing
Safexpress Private Ltd.
Mr. Vineet Kanaujia is one of the most passionate and finest Marketing Leaders of India Inc. He received his MBA Degree in Marketing from Faculty of Management Studies (Delhi) in 1999. and received his Bachelors in Engineering from MMM Engineering College (Gorakhpur) in 1997. Post his MBA, Mr. Kanaujia started his career with HCL and went on to work with ConAgra Foods. Later he had a long stint with the world’s largest conglomerate Samsung. Working as Head – Marketing, Mr. Kanaujia created Market Leadership for Samsung across multiple Business Lines. For his tremendous contribution in developing Samsung brand equity in India, he was honored with the highly prestigious Award of '"Best Employee of Samsung." Mr. Kanaujia joined Safexpress 3 years ago. Since then he has made a colossal contribution in the rapid growth of the company. He has been instrumental in carving out a Holistic Marketing Strategy for Safexpress, with an extraordinary focus on the fundamentals of Marketing. Having impeccably positioned Brand Safexpress as the 'Market Leader' and 'Knowledge Leader' in the Supply Chain & Logistics industry, in a very short time-span Mr. Kanaujia has managed to radically enhance Safexpress brand equity in India. Under his exceptional leadership, Brand Safexpress has won numerous prestigious awards including the 'Golden Peacock Award' and 'CII Supply Chain Award'. However, his most remarkable accomplishment came about recently when Brand Safexpress was rated as 'India’s Most Promising Brand' in a study by Indian Council of Market Research that involved over 40,000 brands. For his incredible contribution in establishing Safexpress as one of the foremost brands in the country, Mr. Kanaujia has been conferred with several highly venerated awards. These include 'Brand Leadership Award' by World Brand Congress, 'Professional of the Year Award' by Express Logistics & Supply Chain Council, as well as 'Glory of India Award' and 'Marketing Man of the Year Award' by Institute of Economic Studies. He received his best-ever accolade recently when he was bestowed with the highly coveted 'Best CMO of the Year Award' by the CMO Council, USA. With a rich experience of over a decade, Mr. Kanaujia is a very well known name in the corporate fraternity.
Vice President, Marketing & Digital Promotion
SREI Infrastructure Finance Limited
Mr. Sanjay Bhattacharji is an entrepreneurial professional and heads the Marketing & Digital Promotion Functions at SREI Infrastructure Finance Limited. Previously as Head of Marketing at L&T Investment Management Ltd, he looked after Marketing, PR and the Online Channel for two business offerings namely L&T Mutual Fund and L&T Portfolio Management Services (PMS). He was responsible for building the brand and marketing the various products of these divisions. Prior to joining L&T Investment Management, Sanjay was an entrepreneur in the milk and milk foods industry and has hands-on experience in setting up a new business. He has also worked as Head of Marketing at JM Financial AMC and Head of Corporate Communications at SBI Mutual Fund. During his stint at SBI Mutual Fund, the company was ranked as the ‘Most Preferred Mutual Fund Brand’ by CNBC Awaaz for two consecutive years and was also ranked No 1 in the ‘Mutual Fund Winning Brands Track -2006’ by AC Nielson. Sanjay started his career with Zee Network which is India’s largest Television Network and has worked in various companies of the same group under Essel Corporate Services. Sanjay is a BSc, MSc., and MBA from NLDIMSR, Mumbai University.
Director - Marketing
Mr. Sachdev Ramakrishna has a rich and variegated professional experience, spanning two decades across a spectrum of industry sectors. His first stint straight out of college was with the engineering major, Larsen & Toubro Limited, Bombay, wherein, as a commissioning engineer, he started up cement factories, totaling about 8 million tons of annualized capacity in collaboration with FL Smidth A/S of Denmark. He moved to A.F. Ferguson & Co. (now Deloitte), India’s largest management consulting firm, where he progressed to being an Engagement partner, advising several MNCs and Indian business houses in the areas of business and marketing strategy. He then joined Piramal Enterprises, where as VP-Strategy, he led the Ajay Piramal-owned group into sunrise sectors such as Retailing. He was also part of a start-up team to build what was then India’s largest 'shoppertainment' complex, Crossroads in Mumbai. Today at Steria India, Sachdev drives the overall marketing strategy, and stands instrumental in building both the Steria brand as well as business leveraging India capabilities. Headquartered in Paris, Steria is a European IT Services provider serving a large number of prestigious clients both in the public and private sectors for well over 40 years. Under Sachdev's leadership, Steria embarked on a strategic marketing approach that focused on building its brand using public relations and through establishing key relationships with influencers and analyst firms. Steria today has key relationships with premium trade bodies such as Nasscom, FICCI and CII. Sachdev was also instrumental in getting Steria accepted at the World Economic Forum in Geneva, Switzerland. He has also strategically established the Steria Retail Centre of Excellence, an innovation centre focused on creating solutions for the Retail industy.
Director - Global Marketing & Communication
Kulwinder is the Director of Global Marketing and Communication at Synechron, a global leader in architecting and developing IT-powered strategies and capabilities for emerging and evolving businesses. He is responsible for global marketing strategy and execution, corporate and service marketing, field marketing, customer loyalty programs, communications and evangelism, communities, competitive analysis and market research. He has held senior-level marketing and communication strategy positions at numerous consulting, software and information technology companies. Prior to Synechron, Kulwinder was CMO at VenSat, a global media and entertainment company, where he was responsible for the full range of the organization's global marketing efforts. These included branding, demand creation, service marketing, competitive intelligence, partner marketing, market segment marketing, internal communications, and media and analyst relations. Prior to that, Kulwinder was Head of Marketing and Communication for Asia Pacific, Middle-East, India and Africa at Mahindra Satyam. In that role, he was instrumental in helping the organization identify core marketing solutions and platforms to facilitate growth, streamline operational procedures, expand brand awareness and optimize business relationships. Earlier, Kulwinder held executive marketing positions at Mahindra Satyam BPO, imagequity, Wipro and SLMsoft. A gifted and frequently sought-after speaker, Kulwinder has delivered keynote addresses at numerous industry forums, including TEDx Gachibowli, Corporate Communication Summits and IMA National Brand Summit. He has a unique ability to share his insights regarding the development of market messaging and positioning, and their role in enabling brand value and position. An alumnus of ISB, Kulwinder holds a Bachelor of Arts in Industrial Sociology and a post-graduate degree in Mass Communication and Journalism from the Maharaja Sayajirao University of Baroda, India. A prolific writer, Kulwinder has published more than 30 white papers and articles in various leading business journals, dailies, and trade magazines. Moreover, he serves on the advisory board of the Global Youth Marketing Forum. Kulwinder lives in Hyderabad and enjoys football, badminton, and dinner parties with friends and family.
Marketing Lead - Insurance Business Unit
Tata Consultancy Services
Ashish Shetty heads Marketing for the Insurance Industry Business Unit at Tata Consultancy Services, a USD 8.2 billion global IT services, consulting and business solutions organization. In his decade of experience in the IT industry he has served in a variety of business and consulting roles and is currently responsible for worldwide integrated marketing and communications including brand building, demand generation, analyst/partner relationship, digital marketing and market research. Prior to joining the Tatas in 2004, Ashish worked as an e-Business consultant with a large Dairy company in the Middle East. His research paper on a management topic won a national level award in August 2010, from All India Management Association (AIMA) - an apex body of management in India since 1957. He is also the winner of the Standard Chartered Banking Experience Innovation Award in 2008. Ashish holds an MBA in Marketing from University of Hong Kong and London Business School and a Bachelor of Engineering in Computer science from University of Mangalore, India.
Senior Vice President & Head - Strategic Alliances
Wadhawan Holdings Pvt. Ltd.
Wadhawan Holdings provides leadership & vision for the growth & management stability at the enterprise level. A statistician by qualification, his career path has been in B2B & B2C sectors including Automobile, Power, eCommerce, Advertising & Consumer Business industries through his roles in operations, marketing & brand management and strategic planning. Currently, he heads Strategic Alliances at the Mumbai-headquartered Wadhawan Holdings, which is the group holding company & the group Corporate Office for the Wadhawan enterprise that has brands in the sectors of Housing Finance, Venture Capital, Real Estate, Food & Grocery, Food & Beverage, Education, Lifestyle, Retail and Hospitality. Srinath holds the responsibility of ensuring strategic alliance initiatives for the group, cutting across all its business verticals. His team looks into all relationships in the current & prospective corporate relationships for the group. This includes leveraging knowledge within the system & competitive intelligence to identify and analyze opportunities, developing networks towards positive trade / governmental / business relationships across its areas of operations. Currently, he also has the additional responsibility of incubating the developmental activities of the group’s hotel business in India. Prior to this role, he incubated & headed the Lifestyle Business unit at the Holding Co level. His team invested in and/or incubated businesses in the lifestyle segment covering Food & Beverage including fine dine concepts, Luxury retailing, Lifestyle products including apparel & accessories.
Head - Global Alliances Strategy & Marketing
Shatrughan Singh is currently leading Strategy and Marketing for Strategic Alliances at Wipro. He is responsible for providing counsel and guidance to Strategic Alliances teams to develop and execute Go to Market strategy on a worldwide basis in line with Wipro’s IT business strategy and global marketing and communication plan. Prior to this role he was the Global head of Marketing for Media and Telecom Strategic Business Unit of Wipro (1 Bn dollar plus in revenue). His responsibilities included Go to Market Strategy, Brand Differentiation, Solution marketing, Analyst & Influencer Relations, Thought leadership, Digital Marketing, Account Based Marketing, Market Development & Demand Generation. He has also handled the responsibility of driving marketing Strategy for Technology SBU before it got merged with the Manufacturing SBU in Wipro. Shatrughan joined Wipro in 2006 and his 8 years of experience spans across the entire TMT (Technology Media and Telecom) Industry. He is one of the key members to define “Winning in a Digital World” positioning for Wipro. He has a proven ability to define go to market strategy in line with the business strategy, driving new initiatives, manage teams and deliver measurable business impact. Prior to joining Wipro he was working as Territory Manager Sales-Enterprise solutions, Northern Region with Aircel a leading Telecom Service provider in India. He was responsible for building strong relationships with corporate customers, front-end Sales and Demand generation. Shatrughan has completed his MBA from Symbiosis Institute of Management Studies, Pune specializing in Telecom & IT and he also holds a B. E degree in Electronics and Communication from CRSCE Murthal, Haryana. He is based in Bangalore and his hobbies include playing outdoor sports and meeting new people from diverse fields.
Chief Operating Officer
Rajendra Dhandhukia is the Chief Operating Officer, Abbott Truecare Pharma Private Limited. Abbott Truecare, an arm of the Established Pharmaceutical business in India, strives to provide access to high quality medicines across remote corners of urban India at affordable prices. These markets are covered by trained local sales force who understands the dynamics pertaining to the extra-urban areas and customers. Rajendra has over 32 years of experience in the Indian Pharma Industry and has held several leadership positions across Sales & Marketing, Strategic Planning & Operations. He has been with Abbott (erstwhile Piramal Healthcare) for the past twelve years. He joined Nicholas Piramal as General Manager – Sales & Marketing and has been elevated to the position of Chief Operating Officer, Abbott Truecare Pharma Pvt. Ltd., in January 2012. Prior to joining Abbott (erstwhile Piramal Healthcare), Rajendra worked with RPG Life Sciences, Sun Pharma and GSK. Rajendra has a B.Sc. degree in Zoology. He has specialized in Marketing & Sales Management from Bharitya Vidya Peth and has completed his Management Studies from Chetna Institute of Management. He is an Alumini of IIM Ahmedabad, Chetna Institute of Management, a member of the Chief Marketing Officer Council and a member of the IMA - CEO Forum. He is also a member of the teaching faculty at Welingkar Institute of Management. Rajendra loves reading, listening to music, traveling, adventure activities, coaching, mentoring and building teams.
AMC Cookware India
Anshu Bagai heads AMC India as Managing Director and is responsible for the overall functioning of Indian Operations. AMC has been successfully operating in India, with Bangalore as its headquarters and production centre since 1996. Anshu, with over 20 years of hands-on Marketing and Sales experience, aims to establish this unique category of premium cookware in the market. He plans to increase the market penetration and expand the sales force, which will help people lead a healthy lifestyle through AMC’s Zero Oil Cooking philosophy. An inspirational leader who spearheaded many successful projects in well-known companies, Anshu leads his team on revolutionizing the conventional cooking style in the Indian kitchen. As a promoter of healthy life, Anshu takes up the charge to take the message to every household. His previous assignments include a successful stint as Chief Marketing Officer of Tupperware. He was instrumental in making Tupperware an omnipresent brand in India. Anshu was responsible for designing and implementing strategic Marketing initiatives to drive the brand’s growth in the country. His groundbreaking approach in the direct selling industry made Tupperware a top-of-mind brand in the Kitchenware category. Prior to this he was part of Sodexho, where he was responsible for Marketing & Affiliations. He was instrumental in making Sodexho vouchers a widely recognized brand while building the Sodexho retail network across the country. Before Sodexho, Anshu was part of the start-up team at De Beers and was responsible for innovative Marketing and Sales programs, which positioned the brand at the top-of-league echelon in the highly competitive jewelry market. As a Brand Manager at De Beers, he launched ‘Nakshatra’ - the first brand in the jewelry industry. Anshu is a graduate in Electronics and Communications from Delhi College of Engineering, Delhi University and a MBA in Marketing from NMIMS, Mumbai.
President - Marketing
Cafe Coffee Day India
K Ramakrishnan has joined Café Coffee Day (CCD) as its President - Marketing. He moves from Lenovo India, where he was Country Manager of Marketing. In his new role, Ramki will be heading marketing function of CCD across the country. This will include improving walk-ins, expanding the retail presence of CCD in the country and overseeing the implementation of the new branding template of CCD. Ramki has varied experience in marketing and branding and has spearheaded many success stories. Notable among those is the launch of TVS Star and TVS Apache. He had spent close to seven years at TVS overseeing various brands.
Vice President - Brand & Marketing
Dainik Bhaskar Group (DB Corp Ltd)
Sanjeev Kotnala is Vice President - Brand and Marketing at The Dainik Bhaskar Group - India’s largest newspaper Group. The group covers 13 states with 66 editions in 4 languages and has an AIR of 19.7 Mn. Its major newspaper titles are Dainik Bhaskar (Hindi), Divya Bhaskar (Gujarati) and Divya Marathi (Marathi). Sanjeev has a rich and varied professional experience, having worked with some of the biggest names in the media and advertising industry. Prior to joining the Group in 2004 Sanjeev was Business Director at Mudra Communications. He has also worked with Lowe Lintas and JWT in the early phase of his career. Sanjeev is an alumnus of India Institute of Management, Ahmedabad.
Head of Marketing & Direct Sales
Shashank Sinha graduated in Economics from Nagpur and went on to specialise in marketing from Pune (1996). He joined Eureka Forbes in July 1996 as a management trainee and rose up to be its Head Marketing - Direct Sales. Some of his experiences include brand management, involving brand extension and repositioning as well as management of national sales and marketing programmes. His 13-year journey in Eureka Forbes has taken him from marketing to business development to sales operations and back now to marketing. In this journey, Sinha has been a member of the prestigious 'Dream Team' of Eureka Forbes - an exclusive group of high achievers charged with the development and initiation of turnkey assignments that have a crucial bearing on the future path of the organisation. Though Sinha does not have any engineering degree, Eureka Forbes gave him the opportunity to set up their own vacuum cleaner manufacturing company and today, Forbes Aquamall Ltd is one of India's largest manufacturers of high quality vacuum cleaners. As Head of Eureka Forbes' Marketing function in the Direct Sales Division, Sinha looks after iconic brands like Aquaguard Water Purification System, Euroclean Vacuum Cleaners, Euroair Air Purifiers and Eurovigil Electronic Home Security Solutions. "Most professionals may wonder 'why such a long stint in one organisation?', I know why. Eureka Forbes has ensured I enjoy each moment of this journey. The pride of running 'my own company'; earning well to support my family; learning together while growing and I say with immense pride… I am a Eurochamp," says Sinha. The scent of a challenge is what drives him. Having been nurtured in the vibrant and aggressive environment of Asia's largest direct sales company, Sinha's pursuit has always been new and loftier pinnacles of performance, which continue to spur him on.
Global Marketing Director
Suvodeep Das is the Global Marketing Director for Greenlight Planet Inc., an American company operating across 30 countries in South Asia, Africa & Central America. Greenlight Planet is in the business of renewable energy and currently has a portfolio of affordable solar lamps designed for consumers in developing countries with some of the world's most challenging business and governance conditions. Suvodeep has over 14 years experience working in various roles in the field of Marketing and Brand Management. He was previously the Director of Marketing for Reliance Brands Limited where he looked after marketing for a portfolio of international retail brands (Brooks Brothers, Thomas Pink & Superdry) along with central marketing functions like Media, Digital Marketing and Consumer research. Prior to that role, he was Marketing Head for Kaya Skin Clinic for close to 4 years where he handled Marketing, Communication, PR & new initiatives for brand Kaya globally. He moved to Kaya from Marico Ltd. in 2009 where he was the category head for Hair Oils and handled various hair oil brands viz. Hair and Care, Silk and Shine, Shanti Badam Amla and Nihar. Before Marico, he worked with O&M Advertising for 5 years on brands like Dove, Cadbury’s Perk, Sunlight and Comfort. He also worked as Brand Manager on Sunlight at Hindustan Lever and then joined Western Union as the Marketing Manager, South Asia. He spent over 3 years at Western Union and at the time of leaving was the Marketing Director South Asia, heading the Marketing and Communications of Western Union in India and neighboring countries and was also responsible for Inbound Marketing from Europe and Asia Pacific. Suvodeep holds an MBA in Marketing form Pune University and a BSC, Electronics from St. Xaviers Ahmedabad. Amongst his various accolades, he was featured amongst the “Young Marketers of the Year” in Brand Equity in 2005. Suvodeep is an avid follower of formula 1 & football and loves to travel.
Head of Marketing - Nutrition
Himanshu Khanna is Head of Marketing for the Nutrition Division of GlaxoSmithKline (GSK), one of the leading pharmaceutical and healthcare companies in the world. He was previously Director Marketing with Wrigley India, the world's leading manufacturer and marketer of gum, with a presence across 182 countries. At Wrigley, Himanshu was responsible for strategic planning and strengthening the company's marketing capabilities within India, bringing its brands closer to the Indian consumers mindset. He spearheaded some of Wrigley’s key initiatives by establishing its national footprint in sports in India by partnering with IPL teams and Formula one. Under his leadership, Orbit® received Indian Dental Association’s (IDA) Seal of Acceptance and became the first and the only food brand to have been credited with it. Appointment of Indian film actor and youth icon Deepika Padukone as brand ambassador for Orbit® was another landmark initiative. Some of the marketing campaigns led by Himanshu have resulted in prestigious international recognitions and industry awards for the company. The path breaking BTL initiatives for Boomer Bubble Blowing Championship, bagged Gold for the category ‘Best New Event Property of the Year’ at the WOW award while Mumbai Smiles, India’s largest oral care marathon won three prestigious awards. Himanshu brings with him over 16 years of experience in both sales and marketing. He has led leadership roles in some of the largest FMCG players like PepsiCo, Cadbury and Nestle. Himanshu has a strong understanding of brand positioning and communication and operational knowledge of sales and marketing. Himanshu began his career with Nestle India Ltd in June 1994 as a management trainee. At Nestle, Himanshu’s professional portfolio included brands committed to food, nutrition health and wellness like Milkmaid, Everyday and Maggi Sauces and Soups. During his tenure, he was also responsible for one of the toughest market – Uttar Pradesh as the Area Sales Manager.
EVP & Head Marketing
Kartik Jain is responsible for marketing communication, digital marketing and customer analytics for HDFC Bank in India. Prior to joining HDFC Bank, he was Head Marketing and Direct for ICICI Lombard General Insurance, India, overseeing advertising, marketing communication, corporate communication, CRM and the direct sales channel including telesales and e-commerce. Kartik joined the organisation in 2002 as Vice President Business Development and was initially also involved with building the non-motor retail business, developing alliances and launching new products including Health and Travel Insurance. He developed and launched ICICI Lombard’s eCommerce proposition which was the first in the industry to offer instant online issuance of insurance policies. Kartik has been responsible for defining the corporate brand image and has focused on innovative and cost effective branding solutions. He has championed an ‘RoI’ led approach to communication be it on TV, print, radio, outdoor, online or sms by linking marketing spends to customer response. He brings a strong business orientation to his work and believes in differentiation through innovation. Prior to joining ICICI Lombard, Kartik worked with KPMG Strategy consulting in London and Mumbai where he project managed assignments in Europe and India in the areas of business strategy, e-strategy and process re-engineering across a range of sectors including telecom, consumer goods, real estate, auto, industrial goods and media. Kartik started his career with Cadbury India where he held various roles in Sales and Marketing. Kartik is a British Chevening Scholar. He has been recognized with the Pride of the Industry Awards 2009 and was awarded Best CMO of the Year in the General Insurance Category by the CMO Council India in the 1st CMO Awards 2009. He completed his B.Tech degree from IIT Mumbai and his PGDBM from IIM Kolkata.
Vice President - Marketing
Hindustan Times Media
Shantanu Bhanja is a Senior Marketing professional with significant experience in global and local brand strategy and management, product innovation and marketing communication in a leading multinational consumer products company. He has proven ability to deliver market-leading results and to devise and successfully implement original business strategies. He is a passionate team-player that has created and directed successful multi-country cross functional business teams.
Director & Chief Strategy Officer, South West Asia
V. Ramachandran is a veteran in the sphere of sales and marketing of consumer products. He brings with him rich experience of over 2 decades gained during his tenure of working with reputed brands across various industries, handling key profiles in international business, general management, brand development, consumer insight and strategic network development. At LG, Ramachandran has been spearheading LG's Sales and Marketing team and is responsible for enhancing both internal and external competitiveness and growth of the company. His vast exposure to international markets will help LG India to gain global competencies in the arena of brand innovation and marketing. His core skills include understanding key consumer behavior and strategy implementation which will play a vital role in taking LG's association with consumers and trade partners to the next level. He earned his Master's Degree from Somaiya Institute of Management, Mumbai and is a graduate in Science from University of Mumbai.
Executive Officer - Marketing & Sales
Maruti Suzuki India Ltd.
There are very few brands that establish a definite emotional connect with the common man. Maruti Suzuki India Limited represents a brand that many Indians swear by. The man leading Maruti's marketing initiatives is Mayank Pareek, who has over 15 years of experience in the automobile industry. Having joined MSIL in 1991 and experienced various functions like Sales, Corporate Planning, Dealer Development, Mayank Pareek now heads Marketing & Sales. This management graduate from IIM-Bangalore attributes Maruti's acceptance to the way the company has taken care of customer preferences. A perfectionist who swears by his customers, Mayank Pareek is an inspiring name in the industry.
Director & Chief Marketing Officer
Max Life Insurance Company Ltd.
Anisha Motwani is a marketing veteran with strong brand management credentials. She has an established track record in building consumer brands in a highly competitive environment. In the past, Anisha was Director Marketing at General Motors, where she was honoured with the best marketing employee award for Asia-Pacific. Earlier Anisha had a successful stint in advertising and won over 25 awards in creative excellence during her advertising career. Anisha is a core committee member for marketing initiatives with Confederation of Indian Industry. She is a visiting faculty at Delhi School of Economics, Mudra Institute of Communications Ahmedabad, ISB Hyderabad and various other management schools. She has been felicitated as a "Super Achiever" by Indira Group of Institutes. She has recently been identified as a "Rising Star" amongst the Most Powerful Women in India Business by a leading business magazine. Anisha has been also awarded as the Indy's Personality of the Year for her excellence in Mass Communication, Advertising and Public Relations.
CMO & Head - Distribution
Neeraj Sanan is the head of marketing for three national broadcast channels; Star News, Star Ananda and Star Majha. Neeraj also heads MCCS’ Digital arm and it’s central creative cell. An avid marketer, Neeraj has more than 16 years marketing experience across product categories including FMCG (skin care, hair care, and confectionery), semi durables (paints) and services (broadcast, mobile). Prior to joining MCCS, Neeraj was the CMO at Web18, the mobile & internet arm of Network18. He has proved his acumen across some of the leading brands in the country such as Dabur, Wrigleys, Network18 and now MCCS. He is an Electronics & Communications engineer, and has completed his Post Graduation in Management from IIM, Bangalore.
Senior Director - Marketing, Menu Management & Communications
McDonald's India (HRPL)
Rameet Arora is Sr. Director, Marketing, Menu Management and Communications at Hardcastle Restaurants, a Master Franchisee with rights to own & operate McDonald’s restaurants in India’s west and south markets. Rameet comes with over fifteen years of experience in the field of advertising and marketing with some of the leading organizations in the industry. In his role, Rameet’s mandate is to drive consumer centric growth for brand and business. Over the years Rameet has been associated with leading advertising and marketing companies in India, most notably Leo Burnett, where he spent over eight years. His immediate previous appointment was as Head of Marketing for Colors, a leading television channel in the country. Rameet graduated with Economics from St Stephen’s College, Delhi and completed his MBA from NMIMS, Mumbai. He is a self-confessed foodie, loves travelling and is passionate about sport.
SVP and CMO
Vipan has recently returned to India after spending several years in USA. Prior to joining Reliance, he was Corporate Marketing Head for Times Publishing Group in Tampa, Florida. He has gained in excess of 18 years of successful marketing, sales, business development and international business experience in USA. He is an award-winning, seasoned professional with an extensive background in all aspects of business including highly diversified experience in multiple industries. He has the honor of working in Fortune 500 companies in media, entertainment, publishing, telecom, broadband and technology sectors. Some of the companies he has held senior management positions include PepsiCo, Time Warner, Cox Communications, and Comcast. He has also gained valuable experience in India for two years working as an American expatriate for a large US communications company. Vipan has ingrained understanding of both the Indian and the US business environment. Vipan joined Reliance – Anil Dhirubhai Ambani Group in July 2007 as Senior Vice President and Chief Marketing Officer. His primary responsibilities include marketing strategies and planning for the entire Home Business Group including entertainment, information and communication consumer services such as DTH, IPTV and broadband.
Chief Brand & Marketing Officer
Reliance Industries Ltd
Andy is the Chief Brand & Marketing Officer at Reliance Industries Ltd, working across their wide consumer retail banners and forthcoming 4G and financial service brands. He has over 30 years of experience in designing, developing, building and delivering customer centric brands. He has worked as a strategic consultant covering trade marketing, business planning and implementation management and has held senior roles across branding and communication, store design, merchandising and retail operational functions. He has worked in the UK, USA and South America and more recently in Asia, first with Tesco and now with Reliance Industries.
President - Brand Strategy & Marketing Communication
Reliance Industries Ltd
Kaushik Roy has spent three decades in the sphere of marketing and communication. In 1979 he started his career with Hindustan Thompson Associates (JWT), Kolkata, in the Creative Department and later moved on to become a profit centre head. Since 1990 Kaushik has held the positions of General Manager – South, Clarion (now Bates), Executive Director & Chief Creative Officer – Mudra Communications (DDB) and Head Corporate Brand Strategy – South Asia, Philips. In 2003, Kaushik left Mudra, a Reliance group company, and joined Reliance Infocomm as Head Branding and Marketing Communication and was responsible for the launch of Reliance Mobile, which became the biggest operator within a short span of 18 months. He is currently President, Brand Strategy & Marketing Communication with Reliance Industries Limited, and reports to the Chairman, Shri Mukesh Ambani. Kaushik has been responsible for some of India's most successful and effective campaigns such as "We also make steel" for Tata Steel, "World in your Pocket" for Max Touch launch (now Vodafone), "Let's make things better" Star Products Campaign for Philips, "Karlo duniya mutthi mein" for Reliance Mobile. Recently in 2008, he had the distinction of branding and managing the Mumbai Indians team for Indian Premier League Season 1. Kaushik has held many important industry positions such as the President of the Advertising Club Bombay, Member Executive Committee – Advertising Agencies Association of India (AAAI), Member Steering Committee – Ad Asia 2003, Jaipur. He is currently the Vice President of the International Advertising Association (IAA) India Chapter, and continues to be associated with the "Subhas Ghosal Foundation" and the "Bimal Roy Memorial Committee" as a founder member and is an active member of the Film Producers' Guild, Indian Independent Filmmakers Worldwide and the Forum for Autism.
AVP Marketing - Consumer Brands Division (Nutrela)
Ruchi Soya Industries Ltd
Sandipan Ghosh is a brand marketer who specializes in organizational brand strategy. His work combines elements from the fields of business strategy, core vision and communication strategy to provide organizations with a sense of unique identity which becomes a constant source of sustainable competitive advantage. Sandipan spent close to 2 decades in FMCG marketing and currently is AVP Marketing for Ruchi Soya Group of Industries, Consumer Brands Division, based out of Mumbai, India. He worked and spearheaded Brand and Marketing functions in Best Indian and Global Brands like Tiffany Foods UAE ,MTR Foods, Tata Salt, Mother Dairy, Dhara and Safal in India, Electrolux in Singapore and now with Nutrela Brand for Ruchi Soya Group of Industries. Brand strategies developed by him include the "Celebrations" campaign, for MTR Ready To Eat and Instant Mixes, the international "Real Fun Anytime Anywhere Tiffany Bites" campaign, the Tata Salt "Chutki Bhar Namak" and "Desh ka Namak" campaign, and the Mother Dairy Ice Cream "The Goodness Inside" campaign. His work has fetched many national and international accolades over the span of his professional career including the Best Marketeer Award from Business Today Group for MTR Foods in 2004, International Dairy Federation Award 2008 for Mother Dairy Nutrifit Launch Campaign and Indy Awards for Fruit Classic Ice Cream Launch Campaign, Pride of the Profession Awards 2009, Brand Leadership Award 2009 by World Brand Congress, The Best Innovation in Food & Beverage in Gulf Food Awards 2011 for contribution in launching world's first Prebiotic Biscuits Tiffany Activ Pro, F.A.M.E. (Fabolous Marketing Excellence) in Asian Leadership Award 2011, and most recently, India's Top 50 CMOs in 2012 and Brand Leadership Award 2012. Moreover, he was the Pioneer in innovating and marketing India's first Probiotic Milk Beverage and Yogurt under the brand Nutrifit and B –Activ and was featured among Top 5 Food Brands in India consecutively for 3 years by Brand Equity. Sandipan is a graduate of St Xaviers College and a Post Graduate from University of Western Sydney Australia. He is also an Alumni of Indian School of Business ( ISB) Hyderabad.
Assistant Chief Manager - Corporate Control Management (CCM)
Anil Grover is Assistant Chief Manager - Corporate Control Management (CCM)¬†at the Sahara Group, a major business conglomerate in India with diversified business interest in Finance, Infrastructure & Housing, Media & Entertainment, Consumer Merchandise Retail Venture, Manufacturing and Information Technology.¬†He was previously Director of Marketing for The Park Hotels, responsible for building The Park Hotels corporate brand as a collection of contemporary boutique hotels in India. Anil's key focus was to drive Consumer, Brand, Product marketing efforts, gain consumer insights and positioning the group as a preferred choice for leading corporate travellers, designers, entrepreneurs, fashion fraternity and leisure travellers. With over 10 years of rich experience as a focused services marketing professional, Anil is a versatile marketer with a creative flair. He has worked across a range of world-class service brands including Kingfisher Airlines, Singapore Tourism Board, Taj Luxury Hotels and Regent International Hotels. His strong skills in strategic planning and emphasis on quality execution have greatly contributed to superior brand preference as well as noticeable improvements in financial performance and customer focus. In his previous assignments Anil has been instrumental in driving exponential growth in market shares, increased customer loyalty and much stronger competitive positions in the respective industries. In his free time Anil likes to travel, read and spend time with family and friends. You can view Anil's LinkedIn profile - linkedin.com/in/anilgrover.
Vice President and Head, Brand and Corporate Communications
SBI Life Insurance
Driving diverse marketing assignments over the last 14 years, Chandramohan Mehra has been associated with some of India’s largest brands including SBI, Kotak, HDFC Bank and Tata Motors. Currently, Chandramohan is responsible for the entire gamut of strategic branding and communication initiatives at SBI Life Insurance, India’s leading private life insurer. At SBI Life, Chandramohan has been instrumental in impacting high mindshare and market-share through efficient resource utilization. Brand transition at Kotak Mahindra Old Mutual Life Insurance and launch of e-age products for HDFC Bank and managing one of the largest automobile CRM programs in Asia Pacific for Tata Motors at FCB Ulka Advertising are some of the key marketing initiatives Chandramohan has been involved with. Chandramohan is pursuing an Executive MBA program from Insead, France. He is a post graduate in Science (M.Sc Hons, Chemistry) and Management (MMS) from BITS, Pilani. Chandramohan is a recipient of Young Achiever of the Year, 2010 at CMO Council Asia Awards, Singapore and Indy's Young Achiever 2009. He has also won Best Brand Innovation 2010 and Insurance Communication Cup 2007 and 2008 by BNP Paribas across its 42-country network.
SVP, Marketing & Loyalty
Mr.Vinay Bhatiajoined Shoppers Stop Limited in 2007 as Customer Care Associate & Senior Vice President - Marketing & Loyalty. As part of this role, Mr. Bhatia is responsible for all Consumer Marketing for the Shoppers Stop brand, both Mass Media & Direct Marketing. He also handles the Analytics Portfolio at Shoppers Stop. He comes with 20 years of experience in Sales & Marketing across various product categories. His experience includes FMCG (Lintas Advertising & Marico Industries Ltd), Consumer Durables (Asian Paints & Blowplast), and Services (Pantaloon Retail). Prior to joining Shoppers Stop, Mr. Bhatia was Chief Marketing – Value Retail at Pantaloons Retail handling marketing for value formats like Big Bazaar & Food Bazaar. Mr. Bhatia has completed his Master of Management Studies from Sydenham Institute of Management, Bombay University. Prior to which he earned his Bachelor of Science in Statistics from St. Xavier’s College, Mumbai.
EVP - Marketing & Communications
Gayatri Yadav is the EVP and Marketing Director for STAR India. In her new capacity, Yadav will report to the CEO and will lead channel marketing, media planning and buying, presentation, network brand strategy, consumer insights, affiliate marketing, and events for the network. Yadav has more than 18 years of experience in marketing. Her last assignment was as marketing director, General Mills India. She joined the company as the second employee and led the launch and development of a portfolio of food brands, most notably the flagship brand, Pillsbury Atta. She was with the company for about 14 years. Earlier, Yadav worked with Procter & Gamble India. She has a strong marketing functional experience across brand building, communication development, strategy planning, market research/consumer insight, new product development and launch support, and trade marketing/sales support. Gayatri has been recognised among the "Top 10 Women Marketers in India" (Brand Equity, Times of India article: 2004) and has been awarded "India’s Greatest Brand Builders" by BVMSR (2005).
Head of Marketing
Vedanarayanan heads marketing at the fastest growing and largest online marketplace for Stays and is a product of India’s burgeoning ecommerce and online travel ecosystem. He possesses more than a decade of professional experience, spanning: E-commerce Management, Digital Marketing, Branding, Team Building, Process & Framework Establishment, P&L Management, Financial Services Consulting & Business Development. He also shares a passion for public speaking having spoken on eCommerce, marketing, omni-channel branding, growth hacking topics at conferences worldwide including ones at New York, San Francisco, Singapore, Barcelona, Kuala Lumpur and Sweden amongst others. Vedanarayanan also moonlights as a fiction author, with dreams of making it big in the literary world – having published three eBooks, as part of ”The Adventures of Prince Surya” series.
Global Head of Marketing
Taj Hotels Resorts and Palaces
Shalini Rao is a marketing professional with experience in core marketing, business management as well as business consulting. She has worked for a variety of prominent organisations like the Taj Group, Mars India, McKinsey&Co, Gillette India (now P&G) and Marico to name a few. Her responsibilities over the years have grown from basic brand marketing to driving business vision, growth and development as part of a leadership team. During the course of her career in these diverse spaces, she has worked on developing and executing India market entry strategies for brands like Pedigree, Snickers and Uninor Telecom. In addition she has also worked on several new product launches and segment entry strategies for brands like Captain Cook, Saffola and Braun. In her current role as Global Head of Marketing for the Taj Group, Shalini is responsible for building and strengthening the portfolio of brands within the group. As a function head she helps drive consumer insight and digital marketing in an ever-evolving space as well as brand loyalty and advocacy through the existing programs. She is also a member of the Consumer Insights team that works as a think tank and knowledge partner across the Tata Group.
Vice President - Brand Marketing
Tata Sky Ltd.
Vikrant Mudaliar currently heads Brand Marketing for Tata Sky Ltd- the leading DTH television company in India. He is a founder member of the Tata Sky team and has been with Tata Sky since 2005. A career spanning 15 years has presented Vikrant the opportunity to work across industries in the area of marketing and brand management. His specializations include new brand launches and category development. His grasp on market pulse and an inherent understanding of his audience, formed the backbone of some strategic marketing initiatives at Tata Sky including several successful advertising campaigns. Informed efforts lead Tata Sky to be one of the youngest brands to achieve the "Superbrand" status within two years of its launch. The magnitude of the Tata Sky brand today bears testimonial to his ability to be innovative and is a manifestation of his strong belief in hands on "go to market" approach. A recipient of the CEO's Special Excellence Award for his contributions to Tata Sky, he continues to focus on enhancing Tata Sky’s brand leadership, together with maximizing Tata Sky’s share- both in volume and value terms. Vikrant completed a Bachelors in Business Studies from Delhi University, followed by a MBA in Marketing from ENPC, Paris. Armored with a well-rounded exposure for a marketing professional, Vikrant has covered the entire value chain. His first exposure to consumer behavior was through FMCG marketing with Frito Lay (erstwhile PepsiCo Snacks Foods and Marketing Company). He then moved on to consumer durables marketing with Jumbo Electronics, Dubai where he was involved in product management including sales and distribution with international trading and export. It was in the auto sector, where he focused on launching new brands with General Motors India. He played a critical role in the launch of the Chevrolet brand followed by product launch of Optra and Tavera. He continued to specialize in new product launches when he joined the DTH industry with Tata Sky, where he continues to follow his passion of exploring ways of selling new concepts to consumers.
CONSULTING BOARD MEMBERS
Formerly Chief Marketing Officer
TPG Wholesale Pvt. Ltd.
Vitika Banerjee possesses over 19 years of work experience in large MNC organisations with an extensive background in innovation management and business leadership. She was most recently the Chief Marketing Officer at TPG Wholesale Private Limited, TPG's retail investment venture in India. She led the transformation at Vishal Megamart, one of the fastest growing large retail ventures in India. Vitika was previously with Aircel Limited - a group company of Maxis Telecom - as the Marketing Head for India. In this role, she led marketing initiatives across the value chain and functions to target lucrative market and consumer segments for growth. The role involved working closely with all conventional functional team leads, marcom, customer service delivery, IT and network planning functions to engage segments of strategic focus through first creating compelling propositions and thereafter leading the Go To Market strategy for these segments in close partnership with circle sales, marketing and service teams. Previously, Vitika worked for Philips Electronics India Ltd. as General Manager of Consumer Marketing. She led consumer marketing for the Kitchen Appliances category, part of the Consumer Lifestyle (CL) business vertical and oversaw the implementation of strategic initiatives for the category to drive growth and market leadership in India, including innovation management for new product development. She has a weath of experience in product management and marketing, having held management positions at Dabur India Ltd, Hindustan Lever Ltd and Avon Beauty Products India Ltd, where she headed marketing for the skin care and personal care business. As a member of the India Marketing Council, she drove an initiative around building higher "consumer intimacy" for the organization, a program that was also shared as Best Practice in Marketing within Philips global forums. She has a BA in English Literature from Lady Shriram College, Delhi University and a Post-Graduate diploma in Business Management (PGDBM) from FORE School of Management, New Delhi with specialization in Marketing.