Steven Schiller is Senior Vice President, Global Sweets & Refreshment Strategic Business Unit, for The Hershey Company. The Sweets & Refreshments Business Unit leads all of The Hershey Companies global candy, mint and gum businesses, including consumer favorites such as Twizzlers, Jolly Rancher, Ice Breakers and Pelon Pelo Rico. In his position, Schiller is responsible for leading the global strategic direction of all aspects of the Sweets & Refreshment business, including full P&L delivery, acquisition and growth strategy, and marketing and innovation activities. Prior to this position, Schiller was Vice President, Marketing, Hershey International, where he led the central and local Marketing teams to create and drive the International Division’s P&L. He developed brand centric growth models, sustainable marketing capability and led the Marketing and Innovation growth initiatives. Before that, Schiller served as Vice President, Marketing Excellence, where he was responsible for developing world-class advertising creative, media plans, design, packaging, consumer promotions and product publicity. Prior to joining Hershey in 2008, Schiller was Senior Vice President, Chief Marketing Officer, for the Steak ’n Shake Corporation. In this role, he was responsible for leading all marketing, strategy and innovation activities for this mid-sized restaurant company. Prior to Steak ’n Shake, he held positions both domestically and internationally in Marketing and General Management at The Coca-Cola Company and The Colgate-Palmolive Company. Schiller holds a bachelor’s degree from The Johns Hopkins University and an MBA from New York University, Leonard N. Stern School of Business.

Joachim Wuest is Director of Marketing Operations for Hewlett Packard.

Matt Ryan was appointed Global Chief Marketing Officer of Euro RSCG Worldwide in May 2008. He joined the group from sister agency Arnold Worldwide where he served as EVP, Executive Director, and led the agency's winning team in the global Volvo review. In addition to Volvo, Matt worked with clients such as Fidelity and Timberland, providing leadership to the agency's strategic services. Matt started his career in advertising, working as an account manager in various agencies such as Doyle Dane Bernbach, Ally & Gargano, and the small shop Lord Geller Federico & Einstein/Lord Einstein O’Neill. In 1990, he founded the integrated agency Ryan, Drossman & Partners, Inc., an advanced leader in digital and new technologies that brilliantly launched brands including MovieFone, Sportsline.com, TheStreet.com, Verio, eSpeed, European Business News (WSJ), S+ WBIS (Dow Jones and Cablevision). He ran the business for 10 years. In 2002, he became Executive Vice President, Partner at the pioneer communications management consultancy Roth Associates, where he managed advertising and media agency search for leading national and global advertisers such as Ford (Jaguar), Toyota, and Shell. Matt graduated from the Syracuse University with a B.A. in Political Science and a B.S. in Newspaper Journalism.

Guy Neilsen is Chief Marketing Officer for CSC.

Michael C. Mac Donald is president, marketing operations for Xerox Corporation. He was named to this position in April 2007. He is also a senior vice president of the corporation, appointed in July 2000. Mac Donald is responsible for corporate marketing, xerox.com, advertising, brand, public relations, corporate communications and support staff functions. He joined Xerox in 1977 as a field sales representative and has held several senior positions in sales, marketing and general management. Most recently, he was president, global accounts and marketing operations from October 2004 to April 2007. Prior to that, he was president, North American Solutions Group, responsible for all products, services and solutions sold by Xerox direct sales force in the United States and Canada. He has also served as that group's senior vice president of marketing and chief of staff. After receiving a bachelor of arts degree in political science from Rutgers University in 1975, Mac Donald attended Iona College's John C. Hagen Graduate School of Business. He completed executive business and management programs at Columbia University and Harvard in 1992 and 1998, respectively. Mac Donald is on the board of directors of Medifast, PAETEC, and the Jimmy V Foundation.

Mimi Lee is the Director of Global Marketing for the Global Manufacturing Industry practice of Deloitte Touche Tohmatsu (Deloitte). She has 16 years international experience managing strategic marketing, communications and business development activities. In her current leadership role, Mimi is responsible for strategic planning and directs the overall global marketing strategy for the US$ 3.9 billion industry practice. She is responsible for driving integrated marketing strategies and global industry programs that support client service, eminence building and revenue growth in the aerospace and defense, automotive, industrial products and services, chemicals, metals and paper manufacturing sectors. During her career with Deloitte, Mimi has held several national and international leadership roles in Australia, Thailand and the United States and has worked in marketing and business development roles to promote the Firm’s multidisciplinary capabilities in Audit and Assurance Services, Consulting, Financial Advisory Services and Tax. In 2004, Mimi was one of three recipients of the National Manufacturing Excellence Award for her service and contributions to the Deloitte’s Manufacturing Industry practice in the United States.

Kim Johnston is a marketing professional with 19 years of experience in the high tech industry. She has worked across multiple customer segments ranging from consumer, mid market, and large enterprise. As Vice President of Sales and Marketing Operations, her primary directive is to enable the organization to increase productivity, extend the brand and exceed results. In this role, she co-sponsored the Symantec branded experience across the buying cycle to yield an improved perceived value and customer relationship engagement. The executive customer briefing program yielded an 85% customer satisfaction rating and a 30% acceleration in the selling cycle. Her accomplishments also include driving demand generation programs that have yielded 4x the industry average response rate and more than a 10 to 1 return. Prior to this role, she was the vice president of product marketing and campaigns where she determined proven go to market plans for emerging and existing product lines. She delivered the first set of business solution messaging and the first campaign architecture that optimized the overall marketing mix across a broad product portfolio and market segments. Prior to Symantec, she was a member of the engineering group at Peter Norton Computing, Inc and other privately held mechanical engineering firms.

Barry Jessop is Vice President of Marketing for Pitney Bowes.

Jia Hyun is Global eCommerce Director for GE Money, the consumer and small business financial services unit of General Electric. In this capacity Jia works with GE Money business worldwide to shape and manage online and mobile advertising, sales and retention programs. Prior to joining GE Money, Jia led the online acquisition strategy team at Citigroup for the US consumer and small business cards businesses. Prior to Citi, she held various interactive marketing and business development functions at American Express and MasterCard International. Jia holds an MBA from NYU's Stern School of Business.

Steve Green has undertaken numerous roles in Sales and Marketing for over 25 years during his career. Originally trained in Civil Engineering in the UK, Steve is an Australian citizen and is currently based in Singapore. He has held numerous senior positions in large multinational companies in the graphic communications industry, such as Oce NV and Ricoh Corporation. He has a Graduate Management Diploma from the Australian Graduate School of Management and an MBA from the Macquarie Graduate School of Management both in Australia Steve was the General Manager and Director for Creo Australia & New Zealand prior to their acquisition by Kodak and was appointed Managing Director of Kodak's then new Graphic Communications Group operations in Australia and New Zealand in June 2005 and most recently Worldwide Vice President Marketing for Kodak Prepress Solutions strategic product group. In January 2009 Steve was appointed Regional Managing Director for Kodak Asia Pacific and will be based in Shanghai.

BJ Gray is AVP, Marketing Operations, for Victoria's Secret Stores.

Nortel's CMO Lauren Flaherty has a quick eye for separating facts from flash then focusing those facts to drive great ideas to flawless execution. This results-based approach is fundamental to Flaherty's energetic focus on transforming marketing from a soft corporate service to an essential business element, critical to building revenue. Flaherty has been a marketer in the high-tech sector for 20 years. In her role as CMO for Nortel, she is actively building a marketing capability that is rooted in a strong metrics orientation across all disciplines, innovative execution and a deep integration with sales to drive measurable business results. In a recent interview with B to B magazine, Flaherty said, "The increased level of accountability is a huge issue for marketers, particularly in the last five years. There has been an enormous push across Fortune 500 companies to make sure there is a marketing operations capability or function in place to rationalize the marketing investment. You have to have the metrics to show you're on the right track." With an uncompromising rigor for facts, analysis and market statistics that systematically hone in on strategic target audiences to improve results, Flaherty leads Nortel’s worldwide marketing team in a wide range of activities designed to help open new markets and initiate new sales opportunities. Responsible for global marketing strategy, sales effectiveness, brand development, advertising, internal communications and media relations, Flaherty is also a member of Nortel’s senior executive team, integrating marketing into all aspects of the company’s planning and execution. Flaherty joined Nortel in May 2006 from IBM where she was vice president, Worldwide Marketing, Small and Medium Business. She played a key leadership role in IBM's defining era from 1993 to 1997 when Lou Gerstner embarked on one of the biggest turn-around efforts in corporate history. During that period, Flaherty led worldwide advertising for IBM and drove the creation of IBM's famous brand image campaign, "Solutions for a Small Planet." Later, she was the advertising lead on the team responsible for launching IBM’s e-business marketing initiative. This campaign moved IBM from the sidelines to the epicenter of the Internet revolution.

Therese Fernandez is SVP and Global Head of Strategic Marketing for Thompson Reuters.

James K. Cornell was senior vice president and chief marketing officer for Prudential Retirement. Cornell joined Prudential from Fidelity Investments and was based at the business' headquarters in Hartford, CT. Prudential Retirement is a business of Prudential Financial Inc. (NYSE: PRU). Cornell reported directly to Christine Marcks, president of Prudential Retirement and directed all plan sponsor and participant marketing, strategic planning and communications activities across the business, helping drive growth in revenues and market share as well as exploring new markets. He also played a key role in Prudential Financial's Thought Leadership activities. Cornell holds a BA in Economics from the University of North Carolina (UNC) at Chapel Hill. He currently serves on the Board of Trustees of Thompson Island Outward Bound and recently completed three years as a member of the Board of Visitors of UNC – Chapel Hill.

John Beering is Director of Global Marketing for Eaton's Truck Group, headquartered in Kalamazoo, Michigan. John leads the group’s global marketing organization, responsible for market and pricing strategies, communications and branding, and customer initiatives to drive value creation, and shareholder value. John and his team collaborate closely with Eaton's global product divisions and with partners that include Dana Corporation on business and marketing issues to address competitive and market challenges. John joined Eaton in 2006 from United Technologies Corporation, where he most recently served as Director of Marketing for Pratt & Whitney's Large Commercial Engines and Global Service Partners business units. He began his career with UTC in their Carrier Corporation division in various Engineering, Operations, and Marketing roles. He holds a Bachelors Degree in Industrial Engineering from Purdue University and a Master's of Science in Management from Purdue University’s Krannert Graduate School of Management.

Paul W. Farris is the Landmark Communications Professor of Business at the University of Virginia's Darden Graduate School of Business Administration. Professor Farris has undergraduate degrees from the University of Missouri, an MBA from the University of Washington, and his doctorate is from Harvard University. He taught at the Harvard Business School before his appointment at the University of Virginia. He has worked in marketing management for UNILEVER, Germany and in account management for the LINTAS advertising agency. Professor Farris' general research focus is in the area of marketing productivity and budgeting. His work has been published in six books and over sixty articles. Those articles have appeared in professional journals such as The Harvard Business Review, Journal of Marketing, Marketing Science, Management Science, Decision Sciences, Journal of Advertising Research, Journal of Retailing, Journal of the Academy of Marketing Science, and the Sloan Management Review. Professor Farris' has co-authored award-winning articles on retailer power, marketing strategy, and advertising testing. He is a current or past member of the editorial boards for the Journal of Marketing, the Journal of Retailing, the International Journal of Advertising, and is an Academic Trustee of the Marketing Science Institute. Professor Farris' current research is focused on building coherent systems for integrating financial and marketing metrics. A recent book, Marketing Metrics: 50+ Metrics Every Executive Should Master, was selected by Strategy + Business, as "2006 Marketing Book of the Year." Professor Farris has consulted and taught executive education programs for many international companies. He has served on the boards of retailers, manufacturers, and software companies.

Executives worldwide recognize Michael Moon as a masterclass facilitator of innovation academies, a provocative keynote speaker on service innovation, digital brands, marketing operations management, and digital asset management, author of 30+ executive white papers, and a generally supportive Netizen within various social networks and communities. Michael Moon has delivered more than 350 keynotes, presentations, executive seminars, workshops, and Web-based Webinars around the world. McGraw-Hill and its international affiliates offer Mr. Moon’s book, Firebrands: Building Brand Loyalty in the Internet Age. He has lectured at UC Berkeley, Stanford University, San Francisco State University, California State University—East Bay, Fielding Institute, and St. Pölten University (AT). Michael Moon also co-chairs the prestigious international conferences on Marketing Operations Management and Digital Asset Management, and serves as the Editor in Chief of the Journal of Digital Asset Management.

John A. Quelch is Senior Associate Dean and Lincoln Filene Professor of Business Administration at Harvard Business School. Between 1998 and 2001 he was Dean of London Business School. Prior to 1998, he was the Sebastian S. Kresge Professor of Marketing and Co-Chair of the Marketing Area at Harvard Business School. Professor Quelch’s research focus is on global marketing and branding in emerging as well as developed markets. His current research projects are involved with (a) understanding the contributions of marketing to the functioning of democracies and (b) formalizing appropriate marketing and customer metrics for periodic review by boards of directors. Professor Quelch is the author, co-author or editor of twenty books, including Greater Good: How Good Marketing Makes for Better Democracy (2008), Business Solutions for the Global Poor: Creating Social and Economic Value (2007), The New Global Brands (2006), Global Marketing Management (5th edition, 2006), The Global Market (2005), Cases in Advertising and Promotion Management (4th Edition, 1996) and The Marketing Challenge of Europe 1992 (2nd edition, 1991). He has published articles on marketing issues in leading management journals such as Harvard Business Review, McKinsey Quarterly and Sloan Management Review. Professor Quelch is a non-executive director of WPP Group plc, Pepsi Bottling Group, Gentiva Health Services and Inverness Medical Innovations Inc. He also serves pro bono as Chairman of the Port Authority of Massachusetts and as Honorary Consul General of Morocco in New England. Professor Quelch has been a consultant, seminar leader and speaker for firms, industry associations and government agencies in more than fifty countries. He was born in London, England, was educated at Exeter College, Oxford University (BA and MA), the Wharton School of the University of Pennsylvania (MBA), the Harvard School of Public Health (MS) and Harvard Business School (DBA). In addition to the UK and USA, he has lived in Australia and Canada.

David J. Reibstein is the William Stewart Woodside Professor and Professor of Marketing at the Wharton School. His research focuses on marketing metrics and their link to financial consequences, competitive marketing strategy, market segmentation, brand choice, and product line breadth. He has been published in every major marketing journal and has authored or co-authored numerous books. He served as the Executive Director of the Marketing Sciences Institute, and co-founded Wharton’s CMO Summit. Reibstein architected and teaches the Wharton Executive Education course on marketing metrics. He consults with leading businesses, including GE, Shell Oil, HP, Novartis, Johnson & Johnson, Merck, and Major League Baseball. He has served as Vice Dean and Director of Wharton’s Graduate Division, as visiting professor at Stanford and INSEAD, and as faculty member at Harvard. Reibstein was the co-founder of Shopzilla, one of the first product search engines, and serves on several corporate boards.Other Positions
Executive Director, Marketing Science Institute, July 1999-2001; Academic Trustee, Marketing Science Institute; Marketing, 1996-1999, 2001-2005; Hoffman-LaRoche Laboratories.

Frans Riemersma is chief editor of MarketingGovernance.com, an initiative by marketers who believe that Marketing Operations will be an increasingly influential and ultimately fundamental aspect of marketing, as marketing complexity continues to rise. In the '90s he experienced the daily marketing challenges as pioneer internet entrepreneur in the online publishing market. As member of the board of the Interactive Professional Association Netherlands (IPAN), a platform for professionals researching and supporting marketing and business models for new media, he was closely involved in many marketing and business models using new media, specifically: SMS, bluetooth, mobile internet, mobile ticketing, online and mobile gaming, blogging, webvertising, internet, in- and extranet applications, CD and DVD production, IVR and Interactive TV. From 2000 onwards he aims for synergy in marketing activities using new media channels in concert, as co-founder of the consultancy MRM LOGIQ, advising companies on operational marketing excellence, also known as Marketing Resource Management. Frans Riemersma is specialised in on- and offline campaign integration, multi channel marketing and process support by technology. As a consultant Riemersma delivered projects for companies like Adidas, Unilever, KIA Motors, Vedior and Hewlett-Packard.

Stephen Turner is a close advisor to senior management of global brands throughout North America, focusing on the nexus of customer value and shareholder value. He developed and executed the Turner Investor Survey in 1999, which revealed new insights about investors in the Internet age. He applied the research to collaborations with leading brands of the digital culture, including Yahoo!, Ariba, Macromedia and Adobe. He also works with innovators, such as D-Wave Systems, the world's first commercial quantum computer company. Non-technology clients include Cost Plus World Market, WD-40 Brands, Robert Mondavi Winery, National Upholstering, Zeum, CenturyTel, California Water Service Group and Incyte Pharmaceuticals. The firm also has confidentiality agreements with other household names that preclude disclosure. He founded Turner & Associates in 1997. The innovation of the creative agency was recognized by Clio, The San Francisco Show, Best of Mohawk Show, SAPPI Ideas that Matter, British Design & Art Directors, Mead, Communication Arts Design Annual, among many others. He has also served as a judge in a number of international competitions, such as Communication Arts and Mead Show. In the process, Turner realized that the creative/design awards do impress clients more than they like to admit, but they should be more focused on creating value for their customers. This was a key reason for writing the upcoming book "NET Value: How to develop a winning value proposition for marketing in the digital culture." The firm was renamed Turner DeVaughn Network in 2006 to reflect the new management consulting practice with Apple and NetApp veteran.

Nick Wreden is experienced in a broad range of disciplines, making him highly qualified for the convergent demands of the customer economy and the emerging demand economy. Individuals skilled in only one industry are likely to miss the technological, demographic, operational, international and other issues that will impact branding, operations and accountability in 2005 and beyond. His skills and experience encompass branding, supply chains, technology, international affairs and publishing. Nick has more than 20 years experience in integrated advertising and public relations in both agencies and corporations. He has worked for leading communications and supply chain firms. As a consultant, he has worked with such firms as IBM, Information Builders, Seagate, BellSouth, Hitachi, Oracle and many others. He has also consulted with Ruder Finn, Dod/Pritchard and other marketing agencies. He co-founded one of the first technology marketing firms in the southeast, which was later sold to Ketchum Communications. Nick's special focus and interest is on supply chain issues and how they affect brands. He is especially knowledgeable about lean manufacturing. In addition to being a business development manager for a leading supply chain software vendor, he was actively involved in a firm supplying EDI services and software to the retail industry. He has also been involved with marketing for firms providing warehouse management and transportation planning. He has worked with leading firms in ABC (activity-based costing). As a result of active study and involvement, Nick is knowledgeable and conversant about CRM (customer relationship management), data warehousing, online advertising, ebusiness and storage. He also has an MS in technology management and has taken numerous programming classes and workshops. Nick was a Peace Corps volunteer who taught English in a small middle school in southwest Korea. He also taught English and journalism at Yonsei University in Seoul. Later, he worked for Time-Life while living in Kyoto, Japan. He moved to Tokyo, where he was a contracts administrator for a Japanese paper manufacturing company. He has traveled extensively in Asia and speaks Korean and Japanese. Nick is an accomplished speaker who focuses on specific how-tos and tips-and-techniques backed by actual case studies rather than motivational approaches. Some previous speaking engagements include Southeastern Software Association, Atlanta Electronic Commerce Forum, North Carolina Electronics and Information Technologies Association (NCEITA), ICM Conference on Online Advertising and Branding, Institute for International Research conference on Web-Enabling Your Customer Database, European Union-sponsored panel on How To Do Business in America, and others. Nick has been extensively published for more than 20 years in business, branding, technology and vertical publication. These publications include Harvard Management Update and Harvard Management Communication Letter, both published by Harvard Business School Press, BrandNews, Relationship Marketing Alert, InformationWeek, eWeek, Network World, Consumer Goods Manufacturing, VARBusiness, and i-Marq. His work has also been reprinted in management and technical textbooks. He has been interviewed on branding by Bloomberg Public Radio and other publications. Additionally, he has served as news editor at the Atlanta Journal-Constitution. He published FusionBranding: How To Forge Your Brand For The Future.