| Follow Us: | ||
|
|
|
Look for technology and marketing thought leadership every month from Marketing Magnified.
Enter your email
The CMO Council announces a new authority leadership program, with HP Enterprise Services, which aims to reveal the value, impact and benefits of leveraging Actionable Customer Intelligence when applied to behavior-based pricing models in the Communications Service Provider (CSP) Sector.
Due to the changing demands of customers, ranging from increased data consumption to a call for a more robust and personalized customer experience, today's Communications Service Providers (CSPs) are pressured to rapidly meet market demands while optimizing revenue and boosting bottom line growth.
"Communications Service Providers must match their offerings with the needs of their customer, yet so often, the market tends to chase competitor models rather than identifying models that leverage their knowledge of their customers behaviors," said Donovan Neale-May, Executive Director of the CMO Council. "Our goal here is to better understand how CSPs are utilizing "big data analytics" around usage patterns, content consumption habits, app activity, value-added services, device preference and mobile service dependencies to formulate Actionable Customer Intelligence to create more personalized, relevant and profitable pricing models and experiences."
|
AT&T - Alicia Dietsch, VP of Marketing Communications Bell Mobility - Blaik Kirby, SVP of Marketing and Sales Claro, Central America - Wellyngton Silvia, Marketing Director CSL (Telstra Insternational Group), Hong Kong - Mark Liversidge, Chief Marketing Officer Deutsche Telekom - Thomas Strohmaier, VP of Marketing Strategy Etisalat, UAE - Matthew Willsher, Chief Marketing Officer Idea Cellular - Suresh Agrawal, Head of Wifi Business MTN, South Africa - Nicola Suter - Senior Manager, Global Brand Optus - Paulo Froes, Head of Business Planning & Delivery Orange Group, France - Rad Keing, Head of Pricing Sprint Nextel - John Carney, SVP of Consumer Marketing STC, Bahrain VIVA - Andrea Hanna, Chief Commercial Officer Sun Cellular - Ethan Sanchez - Senior Manager, Prepaid Marketing Swiss Communications - Olivier Quillett, Head of Strategic Marketing Telefonica, Venezuela - Gustavo Reyes, VP Data & Innovation Telenor, Pakistan - Usman Javid, Marketing Support Officer Telstra, Australia - Nick Adams, Director of CRM & Loyalty Virgin Mobile USA - Jeff Auman, VP & Mark Lederman, Director VIVA, STC Bahrain - Andrew Hanna, Chief Commerical Officer Vodafone, UK - Andy McFarlane, Head of Marketing Vodafone, Czech - Stephanie Jackson, Director of Marketing
Faculty & Experts:
Professor Nader Tavassoli - London Business School - Non-Executive Chairman, The Brand Inside Roger Entner - Recon Analytics - Telecom Analyst Jeff Kagan - Telecom Analyst - Quoted in NY Times, AdWeek Magazine, etc.
|
|
 |
Global Telecoms Business Global Telecoms Business (www.globaltelecomsbusiness.com) is the only… More » |
|
Areas of exploration for this initiative include:
This program culminates in a report based on two main areas of research - a quantitative survey of telco/operator executives and a series of qualitative interviews with experts from top brands in this space. |
|
The Economist Intelligence Unit asked their survey respondents in a recent study to estimate their data efficiency, and surprisingly, 25% say that vast quantities of data go unused at their company, and 53% use only about half of the data that is of value. Only 22% of respondents say that they are putting nearly all of their data that is of real value to good use. Economist Intelligence Unit 250+ million Americans carry mobile phones-over 80% of the nation's population. CTIA Wireless Association More than three-quarters of CSPs (80 percent) currently do not have the systems and processes in place to identify and retain customers reaching the end of their contracts. Oracle In the U.S., 25% of mobile web users browse only on their phones, never using a laptop, tablet, or desktop to access the internet. Mashable The surge in data use is coming mostly from Android and iPhone owners, who on average are consuming 582MB and 492MB per month, respectively. CNET.com Teens on average are sending and receiving 60 texts each day, up from 50 in 2009. The increase is being led by older teens ages 14-17, who went from a median of 60 texts a day to a whopping 100 two years later. Mashable In the third quarter of 2011, teens aged 13-17 used an average of 320 MB of data per month on their phones, up 256% over last year and growing at a rate faster than any other age group. Nielsen China: 35% of mobile users use mobile internet, accounting to 318 million connected users. Nielsen India: Time spent on smartphones: 2.5 hours per day per user, less than a quarter on calls and messages, 40% online. Nielsen Almost half of UK internet users are going online via mobile phone data connections, according to the Office for National Statistics. BBC Egypt: 33% of those 16-19 used mobile internet for social networking, while only 5% of those 45+ have. Nielsen U.S consumers use their smartphones to obtain local information, with 90% doing so a level matched only by Japanese consumers, and trailed by those in Germany (85%), France (83%) and the U.K. (81%). Tmcnet.com 53% of American consumers use their smartphones to access search engines at least once a day. Digby.com The average cellphone customer uses only about a third of "any time minutes" allowed by most wireless plans. The rest are paid for but wasted. LAtimes.com |
|
Big Data: The Next Frontier for Innovation - Mckinsey & Company Addressing "Big Data" Telecom Requirements for Real-Time Analytics - Heavy Reading Enhancing Customer Experience within the Mobile Telecommunications Industry - Brunel University, Uxbridge Mobile Data Usage Billing Trends - Connected Business Research Gartner Predicts 2011: CSPs Must Rethink Business Paradigms to Meet Market Challenges - Gartner Big Data: Harnessing A Game-Changing Asset - Economist Intelligence Unit |
