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03.20.14 - Asia-pacific Marketers Seek Greater Role In Customer Experience; Time For Business Execution To Match Brand Expectation New CMO Council Study With SAP Maps Operational Gaps in Marketing Claims, Business Practices and Customer Experience; Asia-Pacific Companies Must Create More Customer-Committed Cultures   More »
01.22.14 - Big Business Sees Big Value In Small Business But Struggles To Understand, Segment And Engage With America's $5 Trillion Smb Market New CMO Council Survey of Large Enterprise Marketers Reveals More Brand Spending on SMB Customers but Deficiencies in Data, Insights and Campaign Effectiveness    More »
11.14.13 - Enterprises Get Failing Grades In CMO Council Scorecard Of Customer Sales Intelligence New Marketer Survey Reveals Major Deficiencies in Real-Time Customer Information Provisioning; Automated Mining of Big Data Lacking in Most B2B Organizations   More »
08.27.13 - CMO Council Identifies Challenges And Best Practices In Cross-border Marketing Marketers Across Multiple Industry Segments Discuss How Their Brands Have Overcome Obstacles and Achieved Multi-Geographical Success in Latest Issue of PeerSphere    More »
06.03.13 - B2b Marketers Must Improve Relevance And Performance Of Digital Content, Notes New CMO Council Study Business Buyers Rate Vendor Content Poorly in Value and Trustworthiness; Survey Reveals High Incidence of Digital Content Sharing and Great Buyer Dependence on Online Content Sourcing   More »
03.20.14 - Corporate Drag ‘hamstrings Customer-centric Marketing’

Marketers' efforts to make companies in Asia Pacific, including Australia, more customer-centric are being held back by operational gaps,…   More

03.20.14 - Who Owns The Responsibility Of Customer Experience?

Ownership of customer experience is fragmented across businesses and as result only 23% of marketers have a complete view of interactions…   More

03.20.14 - Marketers Know Customer-service Is Lacking In Apac: CMO Council

Asia-Pacific – A New CMO Council study reveals that only 26 per cent of marketers believe their back-office systems and structures…   More

03.20.14 - Asia-pacific Marketers Admit They Lack Formal Customer Engagement Strategies

CMO Council report finds regional marketers lack the back-office systems, operational structures and formal customer experience management…   More

03.20.14 - Apac Marketers Seek Greater Role In Customer Experience

Asia-Pacific and Japan (APJ) companies may want to take heed of the famous quote by American actress Mae West—"An ounce of performance…   More

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