| Just In: 04.05.12
- Premiere Edition Of Peersphere Available The CMO Council Journal - Now Available for Download
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| Just In: 04.03.12
- CMO Council Announces Q1 Additions To Regional Advisory Boards The Chief Marketing Officer (CMO) Council has announced new additions to its Advisory Boards in North America, Latin America, Europe, Middle East, Africa, Asia Pacific and India for the first quarter
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| 01.23.12
- Ad Agencies Strugging To Evolve In Digital Age, Reports CMO Council; Clients Experience High Turnover Of Interactive Marketing Firms New Study Reveals Clients Lack Creative Ad Scoring Systems and Formalized Campaign Metrics; Just 9 Percent of Marketers Say Traditional Agencies Have Been Good at Migrating to Digital
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| 12.20.11
- New Report Rates Bank Communications Effectiveness During A Year Of Global Financial Turmoil CMO Council Survey of 120 Bank Marketers Highlights Need for Greater Customer Reassurance and Use of New Digital Media to Engage, Educate, and Inform in Real Time
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| 12.07.11
- CMO Council Study Reveals Consumers Want Better Experience, Deeper Engagement, And More Value From Brands Through Social Media Opportunities Abound for Companies to Create Business Advantage and Maximize Advocacy By Better Engaging Customers with Social Media
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| 10.31.11
- Traditional Media Lagging In Share Of Localized Marketing Spend; Experiential, Direct And Digital Programs Seen As More Effective New Study by CMO Council Provides In-Depth View of How Brands Are Using Localization Technologies and Embracing New Ways to Drive Channel and Field Sales Performance
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| 07.18.11
- Operational Transformation Sets Stage For Renewed Commitment To Marketing Performance Measurement, Reports CMO Council Digital Marketing Effectiveness and Social Media Integration, Measurement and Alignment are the Priorities for Marketers Seeking Increased Visibility and Accountability
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| 07.11.11
- Global Operators Beset By Mislignment And Legacy Mindset, Ignoring Routes To Revenue, And Struggling With Using Subscriber Data To Improve Customer Experience New Report and Industry Executive Study and Dialogs from the CMO Council Show Service Providers and Cable/Satellite System Operators Need to Factor in a More Customer-Centric, Insight-Led Approach
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| 05.18.11
- Chief Marketers Adjusting To New Role As Change Agents And Catalysts For Coprorate Purpose And Functional Synergy New Study by CMO Council Suggests Patronage, Partnership and Performance Are Key to CMO Success as Pressure Mounts to Transform Global Marketing Groups
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| 03.23.11
- CMO Council Launches Major Campaign To Address Subscriber Complexity In Global Communications Markets Initiative and Industry Survey Explore Issues and Opportunities for Service Providers and Cable/Satellite System Operators to Handle Increasing Challenges of Change and Choice
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| 02.24.11
- Bank Marketers In Australia Struggle With Analytics And Insights As Customers Demand More Added-value Services, Reports CMO Council As Local Bank Industry Faces New Proposals to Increase Competition, Marketers Need to Focus on Retention But Lack Insights to Make Services More Personal and Relevant
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| 03.12.12 - Alok Bharadwaj, Obama Among Top 100 Influencers
Alok Bharadwaj, Senior Vice President of Canon India and President MAIT (Manufacturer's Association of IT Industry), has been ranked # 45…
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| 02.09.12 - Build Your Shopper Equity With In-store Asia 2012
Indian Premier League team Kolkata Knight Riders (KKR) has announced the launch of a new marketing campaign, ‘New Dawn. New…
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| 01.24.12 - The Public Answers Back; Consumers Seek Out Social
In 2012 if a company creates a social channel as a marketing vehicle it is inevitable that customers will use it as a mechanism for…
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| 01.24.12 - Report Identifies The Top 10 Local Marketing Trends
The most significant local marketing trends and related key strategic initiatives for national brands in 2012 include a dramatic increase…
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