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CMO Council Partners With Funmobility To Launch First Ever CMO Council Global Mobile Marketing News App
New Mobile App for iOS and Android Devices Delivers CMO Council News, Events and Content to On-the-Move Chief Marketing Officers
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CMO Council Taps Voice-to-text Innovator For Transcription Services
New Partnership With TranscribeMe Enables Faster Turnaround and Sharing of Global Thought Leadership Content
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CMO Council Finds Big Data Critical To Customer-centric Cultures
New Study Reveals Total Partnership and Collaboration Between Marketing and IT Often Stymied by Lack of Common Definition of Customer Centricity and Battles Over Budget
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CMO Council’s Latest Issue Of Peersphere Features Global Marketing Roundup
CMO Council Releases Q1 2013 Edition of Its Peer-Powered Quarterly Journal for Digital Download
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CMO Council Teams With Netline For Content Syndication
Partnership Expands Distribution of Thought Leadership Reports to 15,000 Web Publishing Channels; Adds Precision Targeting and Reporting Capability to Maximize Content ROI
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Brand Campaign Automation Key To Driving Channel And Field Sales Effectiveness In Expanding Social, Mobile And Local Marketing World
New CMO Council Report Finds Challenges in Localization Strategies As Chief Marketing Officers Look to Use New Digital Channels to Support Customer Engagement Through Local Sales Networks
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Telco Marketers Eye Over-the-top Players As Opportunity, Not Threat; Providers Look To Boost Revenues Through Partnerships And Alliances
Research Sponsored by HP Shows Marketers Are Enthusiastic About Owning Customer Experience; Call for New Views Into Customer Intelligence and Behaviors to Optimize Subscriber Pricing and Service Model
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Positive Outlook For Chief Marketers Globally; Salaries Up, Bonuses Tied To Performance
CMO Council's State of Marketing 2012 Report Maps Spending Plans, Details Functional Vitality and Progress in All Regions of the World
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CMO Council Offers Marketing Leadership Self-audit
Uses 4P Assessment and Advancement Model from Thomas Barta Consulting
For many chief marketing officers, moving into a CEO role and serving on
corporate boards are primary career goals. To help them on their way, the Chief Marketing Officer (CMO) Council today announced it is teaming with a former…
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Engage At Every Stage: The New Mobile Marketing Mandate
New CMO Council Study Explores Global Brand Uptake of Mobile Relationship Marketing; Brand Interaction Now in the Hands of More Savvy and Socially Connected Consumers
The desire to engage at every stage of the customer lifecycle has always been the unrealized goal of savvy marketers, but this may no longer be the case. Marketers are putting mobile interaction in the hands of consumers and finding… More »
Premiere Edition Of Peersphere Available
The CMO Council Journal - Now Available for Download
The Chief Marketing Officer (CMO) Council, has released the inaugural issue of PeerSphere, the first peer-inspired, peer-driven, and peer-influenced quarterly journal.
More »CMO Council Announces Q1 Additions To Regional Advisory Boards
The Chief Marketing Officer (CMO) Council has announced new additions to its Advisory Boards in North America, Latin America, Europe, Middle East, Africa, Asia Pacific and India for the first quarter
The Chief Marketing Officer (CMO) Council has announced new additions to its Advisory Boards in North America, Latin America, Europe, Middle East, Africa, Asia Pacific and India for the first quarter of 2012.
More »Ad Agencies Struggling To Evolve In Digital Age, Reports CMO Council; Clients Experience High Turnover Of Interactive Marketing Firms
New Study Reveals Clients Lack Creative Ad Scoring Systems and Formalized Campaign Metrics; Just 9 Percent of Marketers Say Traditional Agencies Have Been Good at Migrating to Digital
PALO ALTO, Calif. (Jan. 23, 2012) – A milestone Chief Marketing Officer (CMO) Council report on client/agency effectiveness—dubbed “More Gain, Less Strain”—says the marketing shift to digital, social, and… More »
New Report Rates Bank Communications Effectiveness During A Year Of Global Financial Turmoil
CMO Council Survey of 120 Bank Marketers Highlights Need for Greater Customer Reassurance and Use of New Digital Media to Engage, Educate, and Inform in Real Time
The intense global media and regulatory scrutiny of the financial services industry is giving bank marketers pause for thought. Many are re-evaluating and assessing the best way to communicate, maintain customer confidence, and quickly… More »
CMO Council Study Reveals Consumers Want Better Experience, Deeper Engagement, And More Value From Brands Through Social Media
Opportunities Abound for Companies to Create Business Advantage and Maximize Advocacy By Better Engaging Customers with Social Media
Consumers are positively engaged and highly loyal to the brands they choose to follow and “like” on social networking sites like Facebook, Twitter, LinkedIn and others. But according to the findings of the Chief Marketing… More »
Traditional Media Lagging In Share Of Localized Marketing Spend; Experiential, Direct And Digital Programs Seen As More Effective
New Study by CMO Council Provides In-Depth View of How Brands Are Using Localization Technologies and Embracing New Ways to Drive Channel and Field Sales Performance
Localized marketing is becoming a critical area of strategic focus and competitive advantage for brands, reports the Chief Marketing Officer (CMO) Council. Just 12 percent of marketers believe they have highly evolved campaigns and… More »
Operational Transformation Sets Stage For Renewed Commitment To Marketing Performance Measurement, Reports CMO Council
Digital Marketing Effectiveness and Social Media Integration, Measurement and Alignment are the Priorities for Marketers Seeking Increased Visibility and Accountability
Say goodbye to "Random Acts of Marketing" as integration, alignment, visibility and return on investment (ROI) all top the list of requirements for marketing performance improvement through 2011, reports the Chief Marketing Officer (CMO)… More »
Global Operators Beset By Mislignment And Legacy Mindset, Ignoring Routes To Revenue, And Struggling With Using Subscriber Data To Improve Customer Experience
New Report and Industry Executive Study and Dialogs from the CMO Council Show Service Providers and Cable/Satellite System Operators Need to Factor in a More Customer-Centric, Insight-Led Approach
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CMO Council Appoints Prominent Marketing Executives To Regional Advisory Boards In Emerging Markets
The CMO Council has announced new additions to its regional leadership groups in the Middle East, Africa, Asia Pacific and India.
More »Chief Marketers Adjusting To New Role As Change Agents And Catalysts For Corporate Purpose And Functional Synergy
New Study by CMO Council Suggests Patronage, Partnership and Performance Are Key to CMO Success as Pressure Mounts to Transform Global Marketing Groups
A new authority leadership initiative by the Chief Marketing Officer (CMO) Council, entitled "Renovate to Innovate: Building Performance-Driven Marketing Organizations," suggests there are three essential ingredients for early success by… More »
CMO Council Launches Major Campaign To Address Subscriber Complexity In Global Communications Markets
Initiative and Industry Survey Explore Issues and Opportunities for Service Providers and Cable/Satellite System Operators to Handle Increasing Challenges of Change and Choice
The Chief Marketing Officer (CMO) Council announced a major new thought leadership initiative to examine the extent and effects of a demanding new world of subscriber complexity and choice in today's communications services market. … More »
Bank Marketers In Australia Struggle With Analytics And Insights As Customers Demand More Added-value Services, Reports CMO Council
As Local Bank Industry Faces New Proposals to Increase Competition, Marketers Need to Focus on Retention But Lack Insights to Make Services More Personal and Relevant
Younger, smarter banking customers with a desire for greater digital interaction and online engagement are challenging banks in Australia to deliver more personalized, value-added services with greater efficiency and precision, reports… More »
CMO Council Study Reveals Sales Groups Hoard Marketing Consumables To Circumvent Ineffective Marketing Supply Chain Operations
Damaged Materials, Slow Delivery, Lack of Inventory and Poor Visibility Into Operational Process Further Strains Marketing Budget and Diminishes Sales Effectiveness
Lack of confidence in the Marketing Supply Chain appears to be a major contributor to the hoarding of marketing materials by sales executives. According to the results of new a CMO Council study, nearly one in two sales executives… More »
New CMO Council Study Idenftifies Top 10 Ways To Add Value Across Marketing Ecosystem
More than 25 Global Brands Contribute to New Strategic Brief on How to Increase Global Marketing Ecosystem Effectiveness and Alignment
Today's increasingly complex, distributed and digitally driven marketing ecosystem is challenging global marketers to better integrate and manage data, best of breed solutions, creative resources, brand assets and go-to-market functions.… More »
CMO Council Expands Middle East Presence; Adds Prominent Pakistani Marketing Executives To Leadership Council
The CMO Council today announced the expansion of its membership base in Pakistan, continuing its commitment to the cultivation of marketing leadership committees in emerging regions. In total, 35 prominent local marketing executives have… More »
New CMO Council Assessment Tool Tracks Potential Savings Through Streamlined Marketing Supply Chain Operations
CMO Council Teams With Marketing Supply Chain Experts NVISION® To Help Marketers Achieve New Year's Operational Optimization Resolutions
The Chief Marketing Officer (CMO) Council today announced a partnership with Marketing Supply Chain experts, NVISION® to offer a virtual audit of where and how the Marketing Supply Chain can be streamlined to reduce waste and optimize… More »
CMO Summit To Kick Off With Call For C-suite Synchronization By Accenture Executive
Senior Marketing Leaders Gather for Elite Retreat in Silicon Valley to Map Ways for CMOs to Improve Cross-Functional Interaction to Satisfy Customer Needs
This year's Chief Marketing Officer (CMO) Council Summit to be hosted in Silicon Valley’s urban hub on December 9 will advocate better use of digital technology to engage and gratify customers while also more tightly… More »
Companies In Crisis: Reducing Risks And Managing Reputations
2010 CMO Council CMO Summit Session Addresses Corporate Incident Response and CMO's Role in Rallying and Coordinating Response
Anticipating, pre-empting, containing and recovering from a crisis, security breach, product recall, or operational failure is now an essential cross-functional discipline and contingency planning priority for global businesses.
More »Cultural Dna Transformation To Take Center Stage At CMO Summit
Brand Leaders from Juniper Networks, Denny's Restaurants, Taleo and Franke to Discuss Corporate Dedication to Customer Experience and Change Management
Chief marketing executives of Juniper Networks, Denny's Restaurants, and Taleo, a global talent management solutions leader, will lead the inaugural panel discussion of the CMO Council's ninth annual CMO Summit to be held in San Jose on… More »
CMO Council And Bpi Network To Partner With Asia-pacific Business And Technology Report
Leading Publisher and Affinity Networks to Further Knowledge Transfer and Insight Gathering in a Dynamic Regional Economy
Furthering their regional reach and access, the Chief Marketing Officer (CMO) Council and the Business Performance Innovation (BPI) Network will team with the Asia-Pacific Business and Technology Journal (APBTR) to gain new content… More »
Insurance Marketers Too Focused On Acquisition, Missing Ways To Monetize Existing Policy Holders, Reports CMO Coucil
New Study Shows Consumers Open to Consolidating Policies With Insurers and Buying Additional Products If Marketers Focused More on Retention, Cross-Sell and Up-sell
A new study from the Chief Marketing Officer (CMO) Council indicates many sports marketers and sponsors ignore or inadequately invest in brand protection programs even though they believe trademark violations and property rights… More »
CMO Council Tackles Inefficient Marketing Supply Chain Strategy
Partners with NVISION® to Help Banish Waste and Ineffectiveness By Mapping the Critical Factors to Achieving Marketing Supply Chain Operational Optimization
The Chief Marketing Officer (CMO) Council and the Business Performance Innovation (BPI) Network, in partnership with NVISION®, has launched a new initiative to drive best practices and thought leadership in Marketing Supply… More »
CMO Council Expands Asia Presence With New Leadership Group In India, And Regional Event Hub In Singapore
Hosts Asia Advisory Board Meeting at Singapore Management University on July 22; Launches New Web Site and Programs Focused on Indian Sub-Continent
The Chief Marketing Officer (CMO) Council with 5,000 members in over 100 countries today announced key executives from HP and MasterCard Worldwide will headline its Asia Pacific Advisory Board gathering at Singapore Management… More »
South Africa Scores User-generated Ads From Zooppa Community
Zooppa Announces Winners of
As the 2010 FIFA World Cup casts the spotlight on South Africa this month, the winners for Zooppa's "Get Wildly Creative About South Africa" advertising contest have been announced. The CMO Council and the International Marketing Council… More »
CMO Council Expands Programs + Presence In Africa
Geo expansion in sub-Saharan Africa has become a top priority for multi-national brands and new global contenders from China, India, Korea, Japan, Taiwan, South Africa, Turkey and the UAE
Geo expansion in sub-Saharan Africa has become a top priority for multi-national brands and new global contenders from China, India, Korea, Japan, Taiwan, South Africa, Turkey and the UAE. All see lucrative business and trade… More »
Performance Innovation A Key Requirement To Compete Effectively In Emerging Markets
BPI Global Executive Network to Focus on Performance Innovation as New Global Contenders and Disruptive Competitors Emerge in Developing Countries
Profound changes in the global innovation landscape have set the stage for the creation of a new executive-level knowledge exchange called the Business Performance Innovation (BPI) Network. The aim is to further thought leadership… More »
New Study Shows High Anguish And Anxiety With Computer Tech Support Due To Long Lag Time, Lack Of Ready Resolution
Digitally Dependent Consumers Stressed About Losing Days of Downtime
Nearly two thirds (64 percent) of consumers say their computer has caused them anxiety due in large part to frequent slowdowns and lengthy boot-up times, and more than 40 percent who use an outside computer support service are not… More »
2010 CMO Summit Aimed At Synchronizing The C-suite
CMO Council Convenes in New York; C-Level Alignment Needed to Advance Customer Experience, Marketing Effectiveness and Operational Efficiency
The Chief Marketing Officer (CMO) Council has announced the date and theme of its annual CMO Summit (www.cmosummit.org), to be held December 9, 2010 in San Francisco / Bay Area, CA. The Summit theme will address the need for the… More »
State Of Marketing Report Reveals Digital Marketing Driving Transformation In Global Marketing Organization
Agencies take back seat as clients build new internal skills, deploy marketing performance platforms and improve campaign effectiveness and outcomes.
Watch out if you’re a traditional ad agency with a limited suite of standardized creative and media services. You're likely to have less budget, control and influence with your client. According to the Chief Marketing Officer … More »
Brand And Trademark Infringements In Global Sports Draw Red Card Com Council
Chief Marketing Officer (CMO) Council Developing Thought Leadership Initiative to Help Brand Sponsors and Sports Franchises Secure the Trust of Their Brands.
Licensing violations, brand fraud and trademark infringement around mega-sports events will be a new area of study by the Chief Marketing Officer (CMO) Council as billions of TV viewers and football fans gear up for the month-long… More »
Chief Marketing Officer (cmo) Council Invites Global Media To Access Multi-channel Creative Executions And Join International Public Service Campaign
Seattle-based filmmaker, Zeek Earl, has been awarded the Grand Prize in the Chief Marketing Officer (CMO) Council’s Pause to Support A Cause public service advertising contest, which was powered by Zooppa, a … More »
CMO Council Inaugurates New Geobranding Center With Brand South Africa Social Media Contest And Analytics
Get Wildly Creative About South Africa ad contest on Zooppa.com invites global citizens to dream up great ways to promote 2010 FIFA World Cup destination.
Think you can beat Madison Avenue at producing pithy one-liners or cool, zany brand commercials? If so, you’ll want to enter the Get Wildly Creative About South Africa ad contest leading up to the FIFA World… More »
Loyalty Programs Dole Out Rewards But Fall To Fully Connect With Consumers Says New CMO Council Study
Big Opportunities to Leverage Member Insights to Deliver What Customers Say They Really Want: More Rewards For Staying Loyal and Less Irrelevant Communication
As more marketers turn to loyalty and rewards programs to spark business growth, a new report from the Chief Marketing Officer (CMO) Council report indicates that marketers are under-valuing these often costly programs even as… More »
CMO Council Launches Market Sense-ability Center To Help Global Businesses Develop Market-minded Cultures
The Chief Marketing Officer (CMO) Council today announced the formation of the Market Sense-Ability Center™ to provide new advocacy, thought leadership, benchmarking services and best practices on how to… More »
Chris Brogan, Jeffrey Hayzlett, Chris Pirillo To Judge User Generated Advetising For Two Billion Dollar Nonprofit Campaign
Jury Of Marketing And Media Leaders To Select Grand Prize Winners of Pause To Support A Cause Competition
The Chief Marketing Officer (CMO) Council and Zooppa.com today announced some of the nation's most prominent… More »
Companies Struggle With Integration And Coordination Across Complex Partner Networks As Business Interdependence Increases Globally
BPM Forum and CMO Council Study Sees Need to Optimize Business Collaboration Networks as Growing Global Business Priority
Executives worldwide are struggling with the challenges of integration and collaboration across… More »
CMO Council Inaugurates New Latin American Advisory Board At Regional Gathering Of Sales And Marketing Leaders
CMO Council Convenes in San Juan, Puerto Rico for First in a Series of Meetings With Marketers from PR, Mexico, Brazil, Argentina, Chile, Peru, Colombia and Uruguay
The Chief Marketing Officer (CMO) Council – a global group of 5,000 senior executives controlling more than $125 billion in annual marketing spend – is expanding its reach and presence in Latin America with a new advisory… More »
CMO Council Seeks Consumer-inspired Ad Creative To Power Pause To Support A Cause Public Service Media Campaign
The Chief Marketing Officer (CMO) Council today announced a creative advertising contest that invites consumers to produce attention-getting public service announcements for its Pause to Support a Cause corporate social responsibility… More »
CMO Council Teams With Custom Publishing Council To Create Content Roi Center
Thought Leadership Alliance Will Study Relevance, Performance And Value of Branded Content Across All Channels of Delivery
With custom branded content and media channels continuing to multiply in North America, the Chief… More »
Non-profits Benefit From New
Chief Marketing Officer (CMO) Council Leads Corporate Initiative to Raise Funds for Global Charities By Making Contributions on Behalf of Individual Respondents Completing Market Research Surveys, Stu
A new global business and public sector coalition – led by the Chief Marketing Officer (CMO) Council, the U.S. Chamber of Commerce and many notable non-profits – today announced a milestone initiative to "survey the socially… More »
