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As the multicultural population continues to rise in the U.S., organizations are looking to more effectively engage with these customers in more targeted and culturally relevant ways, according to the latest white paper by the Chief Marketing Officer (CMO) Council, produced in partnership with Ge...   Report Details


The CMO Council is teaming with IBM Digital Experience to evidence where and how digital content has become pivotal to the way companies and brands attract attention, entice engagement, acquire and grow relationships, encourage purchase and further word-of-mouth. This new authority leadership pro...   Report Details


For a previous study by the CMO Council (titled “Better Traction From Smarter SMB Interaction”), some 70 percent of the 184 total respondents revealed that the SMB market is an extremely important market for their businesses, with only 5 percent of marketers feeling that the market wa...   Report Details


Organizations looking to capture the attention of their customers have become increasingly reliant on video, graphics and photography as part of the marketing arsenal, and marketing is responding to customer behaviors and desires by ramping up the creative machine to generate more content. Accord...   Report Details




Think Big, Act Bigger

Global business celebrity and prime-time Bloomberg Television host, Jeffrey W. Hayzlett… More

Asian Brand Strategy

A thoroughly updated second edition of the bestselling book Asian Brand… More

Marketing Analytics: A Practical Guide to Real Marketing Science

Mike Grigsby provides business analysts and marketers with the marketing science… More

Rethinking Prestige Branding: Secrets of the Ueber-Brands

What makes someone do and pay anything to clinch a Kelly bag? Why are Cirque Du Soleil… More

Paid Attention: Innovative Advertising for a Digital World

Rapid changes in communication technologies shifted the media environment from one… More

Leading Digital Strategy: Driving Business Growth Through Effective E-commerce

As businesses continue to embrace digital tools and technologies to enhance customer… More

The Mobile Consumer

The Mobile Consumer, a multimedia magazine style resource, is designed to help you… More

The Social CMO Blog

The Social CMO is an informal consortium of likeminded and dynamic individuals who have… More

Tenser's Tirades

In which James Tenser, opinionated and often contrarian retail marketing analyst and… More

The MarketingSherpa Blog
Written by MarketingSherpa's researchers and reporters, the Sherpa Blog offers practical… More

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