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FACTS & STATS

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Twitter traffic achieves a higher conversion rate (2.17%) than the average for all channels combined (1.6%) including organic and paid search. Using Twitter during fundraising events can result in 10 times more money raised online.

(November 2014)
1

71% of internet users are more likely to purchase from a brand that they are following on a social networking site such as Twitter or Facebook.

(November 2014) 2

Globally, 46% of consumers with a digital device used social media to help make purchase decisions.

(November 2014)
3

71% of internet users are more likely to purchase from a brand that they are following on a social networking site such as Twitter or Facebook.

(November 2014) 4

About 60 percent of all Internet activity in the U.S. originates from mobile devices, and about half of total Internet traffic flows through mobile apps.

(July 2014)
5

Business-to-consumer (B2C) ecommerce sales worldwide will rise nearly 20% to reach $1.471 trillion in 2014.

(July 2014) 6

Facebook news feed retargeting ads had a click-through rate (CTR) 49 times higher than FB right-hand side ads and 21 times higher than standard web retargeting.

(April 2014)
7

Online marketing, which includes electronic ads, targeted emails and selling information to brokers, is worth about $62 billion

(October 2013) 8

Email volume overall increased 5% in the fourth quarter of last year compared with the year-earlier period, according to the Experian Marketing Services 2012 Q4 email benchmark report.

(March 2013)
9

The rapid expansion of Latin America’s Internet audience—and the potential for the region boasting 359 million Internet users by 2015.

(March 2013) 10

55% of marketers from around the world plan to increase their digital marketing budgets this year, according to results from a Society of Digital Agencies (SoDA) survey conducted by Econsultancy.

(March 2013)
11

Majority of marketers (39% overall) plan to increase their digital budgets without increasing overall marketing spend, effectively reallocating existing budgets into digital channels.

(March 2013) 12

39% of marketers plan to increase their digital marketing budgets this year without increasing overall marketing budgets, while 16% will increase digital marketing budgets and overall marketing budgets. Thirty-four percent will keep digital marketing budgets flat, and 11% will decrease digital marketing budgets.

(March 2013)
13

Nearly 90% of businesses said email marketing was 'very important' or 'important', and yet the DMA also reports that over a third of businesses are unable to calculate ROI from email marketing.

(February 2013) 14

Despite the limitations, budget allocations for email marketing increased in 2012 by 15%, with over half of marketers expecting another increase in 2013. This is due to a third of the respondents accounting email marketing for 50% - or more - of all digital business revenue.

(February 2013)
15

eConsultancy's marketing budget report shows that 63% of marketers increased their budget in 2012, with 31% remaining the same and just 6% who said that they would decrease budget.

(February 2013) 16

Just over a third of businesses (34%) are unable to calculate the revenue earned from email marketing, according to a new survey from the DMA.

(February 2013)
17

A new survey from the DMA stated, only 60% of respondents said that they could calculate the revenue return, despite the fact that a vast majority of businesses (89%) said email marketing was either ‘very important’ or ‘important’.

(February 2013) 18

According to the DMA's report, based on an assumption that the average return for the top category is £55, the estimated average return across all organizations is £21.48 for each £1 spent on email marketing.

 
(February 2013)
19

According to the DMA's report, more than half (56%) of respondents expect their company’s email budget to increase in 2012, while only 5% said they expect it to decrease.

(February 2013) 20
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CMO Council Contact
Donovan Neale-May
Executive Director
408.677.5300 x5333
donovan@cmocouncil.org

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