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MARKETING NEWS FLASH |

FACTS & STATS

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95% of brands tweet. 82% of brands tweet 1-6 time per day. 48% of brands replied to at least one tweet per day. 68% of brand Tweets are @replies.

(March 2015)
1

In 2014, 55% of tweets sent contained a photo and accounted for 57% of all engagement.31% of tweets sent contained a link yet were responsible for 26% of @replies, retweets and favorites from brands. 5 billion Vine loops per day according to Twitter.

(March 2015) 2

83% of consumers reported that they have had a "bad experience with social media marketing." 

(February 2015)
3

Marketing professionals are 50% more likely than consumers to like a brand on Facebook, 400% more likely to follow brands on Twitter, 100% more likely to make a purchase as a result of seeing something on Facebook, and 150% more likely to make a purchase as a result of a tweet.

(February 2015) 4

Pinterest grabs 41% of the ecommerce traffic compared to Facebook’s 37%. Food is the top category of content on Pinterest with 57% of its user base sharing food-related content.

(February 2015)
5

16% of marketers plan to increase efforts on Pinterest in 2015.

(February 2015) 6

There are over 1.39 billion monthly active Facebook users worldwide. 890 million users log on daily. 

(February 2015)
7

Every 60 seconds on Facebook, 510 comments are posts, 293,000 statuses are updated and 136,000 photos are uploaded. 

(February 2015) 8

American companies have the largest subscriber databases with an average of over 500,000 subscribers on their email lists. 

(January 2015)
9

Content marketing generates 3 times as many leads as traditional outbound marketing, but costs 62% less.

(January 2015) 10

The majority of marketers (59%) are using social media for 6 hours or more each week.

(January 2015)
11

Every month there are more than 10.3 billion Google searches, with 78% of U.S. internet users researching products and services online.

(December 2014) 12

The top three social networks used by B2B marketers are LinkedIn (91%); Twitter (85%); and Facebook (81%). However, just 62% of marketers say that LinkedIn is effective, while 50% say the same for Twitter and only 30% of B2B marketers view Facebook as effective.

(December 2014)
13

Twitter traffic achieves a higher conversion rate (2.17%) than the average for all channels combined (1.6%) including organic and paid search. Using Twitter during fundraising events can result in 10 times more money raised online.

(November 2014) 14

71% of internet users are more likely to purchase from a brand that they are following on a social networking site such as Twitter or Facebook.

(November 2014)
15

Globally, 46% of consumers with a digital device used social media to help make purchase decisions.

(November 2014) 16

71% of internet users are more likely to purchase from a brand that they are following on a social networking site such as Twitter or Facebook.

(November 2014)
17

About 60 percent of all Internet activity in the U.S. originates from mobile devices, and about half of total Internet traffic flows through mobile apps.

(July 2014) 18

Business-to-consumer (B2C) ecommerce sales worldwide will rise nearly 20% to reach $1.471 trillion in 2014.

(July 2014)
19

Facebook news feed retargeting ads had a click-through rate (CTR) 49 times higher than FB right-hand side ads and 21 times higher than standard web retargeting.

(April 2014) 20
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CMO Council Contact
Donovan Neale-May
Executive Director
408.677.5300 x5333
donovan@cmocouncil.org

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