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Webinar: Advancing Analytics: The Journey To Improved Customer Intelligence
Advancing Analytics: The Journey To Improved Customer Intelligence
Thursday, December 13, 2012
11AM PST / 2PM EST / 7PM GMT
According to the recently released "State of Marketing 2012" study by the Chief Marketing Officer (CMO) Council, 43 percent of senior marketers plan on enhancing their existing marketing teams with new talent to manage marketing data and customer analytics. Marketers are also advancing their personal understanding of customer intelligence and marketing analytics as a key route to furthering their leadership and professional development.
Join the CMO Council and business intelligence leader Domo in this 60-minute webinar as we discuss best practices in identifying key measures, connecting touchpoints and campaign measures into a cohesive, real-time dashboard, and pulling the masses of data into actionable, intelligent customer insights. Experts in business intelligence and marketing who have made strides in advancing analytics within their own organizations will share their insights and thought leadership with the audience.
Bob Page – VP of Analytics Platform & Delivery – eBay
Richard Smith – Chief Marketing Officer – AIG Bank
Chris Wintermeyer – Senior Director of Enterprise Solutions – Domo
Liz Miller – VP, Operations – CMO Council