Chief Marketing Officer
Council World Wide

Follow Us:
Join CMO Council's Network on LinkedIn Follow CMO Council on Twitter Watch CMO Council on YouTube
Strategic Interest Groups button
Content ROI

Look for technology and marketing thought leadership every month from Marketing Magnified.

Sign up for the Mailing List

Webinar: Advancing Analytics: The Journey To Improved Customer Intelligence

Please Sign In here:
Advancing Analytics: The Journey To Improved Customer Intelligence
home / advancing analytics webinar

Thursday, December 13, 2012


According to the recently released "State of Marketing 2012" study by the Chief Marketing Officer (CMO) Council, 43 percent of senior marketers plan on enhancing their existing marketing teams with new talent to manage marketing data and customer analytics. Marketers are also advancing their personal understanding of customer intelligence and marketing analytics as a key route to furthering their leadership and professional development.

Join the CMO Council and business intelligence leader Domo in this 60-minute webinar as we discuss best practices in identifying key measures, connecting touchpoints and campaign measures into a cohesive, real-time dashboard, and pulling the masses of data into actionable, intelligent customer insights. Experts in business intelligence and marketing who have made strides in advancing analytics within their own organizations will share their insights and thought leadership with the audience.

Speakers :

Bob Page – VP of Analytics Platform & Delivery – eBay

Richard Smith – Chief Marketing Officer – AIG Bank

Chris Wintermeyer – Senior Director of Enterprise Solutions – Domo

Liz Miller – VP, Operations – CMO Council

CMO Council Contact
Donovan Neale-May
Executive Director
408.677.5300 x5333

Legal Notice | Privacy Policy | Terms of Use | Sitemap | Contact © 2016 CMO Council. 1494 Hamilton Way, San Jose, CA 95125