Mariel Arraiza is Senior Vice President and Marketing Director at Banco Popular, the leading banking institution by both assets and deposits in Puerto Rico. She is responsible for the Centralized Marketing initiatives to promote sales for all business lines and customer segments. She is also in charge of Customer and Business Knowledge where business insights are developed to recommend the proper course of action for the bank. Mariel is a CPA with experience in banking, finance, accounting, administration, customer service, technology and marketing. Her expertise lies in managing large groups and working in different business environments, applying a holistic approach while obtaining excellent results.

Christian is a CPA who last year attended specialization business courses in Managing Innovation, Marketing and Business Strategy at Bocconi University in Milan, Italy. He is a member of Deloitte Uruguay since 2005. In 2010, he got MBA Certificate issued by IE Business School, he was honoured by the BGS society for the performance. He is currently a Professor of Financial accounting for the Global MBA at the IE Business School. He started at Deloitte rendering audit services to global clients in the agribusiness, manufacturing, financial industry and consumer business industries and performing all steps of the professional career. The experience of rendering services for many multinational and public national companies in Uruguay gave him the ability to dominate all key accounting areas with focus on IFRS. At present, Christian is part of Deloitte’s Strategic & Business Development Managers, where he is responsible for Clients & Markets department - related to business intelligence - the top priorities being: creating a common language and understanding for Deloitte's most important clients and targets through a proper management of our overall relationship with clients and targets focusing in measuring our performance, identifying, developing and converting opportunities to increase our portfolio. This consists in coordinating and managing the market entry modes, business strategy, sales and marketing and communication task through the development of new innovative tools and the action scenarios to allow the firm to improve and consolidate its client relationship and participation in the national market contributing to the regional and global firm.

Mauro Gonzalez is Vice President Sales & Marketing for Kuehne + Nagel Mexico, an international logistics and supply chain provider based in Mexico City. He is in charge of the entire company’s sales and marketing strategy, implementation, development of top accounts, and R &D. He is also responsible for all supply chain services, market intelligence, and management of the whole sales force for 20 branches in Mexico (75 people in total). On the Marketing side, Mauro is responsible for the marketing plan development and execution, aligned with the NA Regional Office. Mauro also leads a team of 13 individuals to conduct annual budgeting/forecasting of the company growth, go-to market strategy, sales KPIs and monthly BS, P&L variance reports, performance management, internal/external events management, etc. Key accomplishments include: Sales Methodology and Balance Scorecard Implementation (which today is being used as model for the worldwide organization), Double Digit Growth since 2007 year after year (all annual budgets exceeded by 20% minimum), Creation of a New DCM of 185,000 m2 in Mexico City due to the number of new Contract Logistics Projects (Warehousing, Distribution, Bonded, Maquila, etc.), and Development of an Internal Sales University which will create the bench for Management Positions.

Adriana Eiriz is an 18 year veteran of the US Hispanic market, and was the first Latin American female to be elected to the Board of Directors of the Electronic Retailing Association (ERA). Her leadership at Lexicon Marketing, was instrumental in the launch of several new products leading to the rapid growth of the company. Ms. Eiriz' expertise lead her to successfully spearhead other key Hispanic DR and retail initiatives at Latin Links, Inc. positioning at retail the first US Hispanic initiative for Buena Vista Games (BVG), part of The Walt Disney Company, launching Spanish children’s software titles for USA, Mexico and Puerto Rico. At Vivar Advertising, as Managing Director she was responsible for all of the agency's strategic initiatives and US Hispanic-specific communication strategies with best-practice direct response principles. Former Chair of ERAs U.S. Hispanic Council and Education Committee.

Marcus Vinicius Giorgi is Marketing Director for SAP Latin America & Caribbean, based in São Paulo, Brazil. He is responsible for the marketing strategies and tactics for the Analytics, Database, Technology and Mobility portfolio of solutions of SAP AG in the region. With more than 18 years of C-level international experience in multinational companies such as TI Brasil, Alcatel, Accenture, CIE and Diveo, he has a record of innovative solutions, actionable plans and measurable results besides also being involved in entrepreneurial ventures in Brazil. As president of WTC Brazil CMO’s Committee since 2008, Marcus also holds a Bachelor degree in Mechanical Engineering from FAAP in Brazil and a MBA in Marketing from the University of Hartford in the U.S., where he was awarded by the American Marketing Association with the “Outstanding Achievement in Marketing."

Based in Buenos Aires, Anahi is a 25-year experience specialist in Sales & Marketing within the machinery industry. Having joined the company in 1985, her leadership was instrumental in the launch of several products within the growing Rental Business and in the creation of a respectful brand in its markets. She manages the effective positioning of the Group corporate image, and her team is responsible for the company audience insights and communication initiatives, brand strategy, planning, targeting and integrated marketing in Brazil and Argentina. Most recently she led a successful B2B CRM program. In 2008, introducing in Argentina a new piece of earth movement equipment, one action of this program won a gold award from AMDIA (Direct Marketing Association in Argentina ) and a silver one from AMAUTA (the most important AWARD for Direct Marketing in Latin America).

Alex S. Rizo has 21 years of international marketing and management experience in several locations that include the United States, Mexico, South Korea, United Kingdom, Uruguay, Colombia, Panama, Singapore and Chile. Mr. Rizo currently is the Chief Marketing Officer for for Chartis Mexico. Chartis is a leading global provider of commercial and consumer insurance solutions for clients and partners in over 160 countries and territories. Alex, joined the group in 1996 and spent over 16 years working in different territories specializing in business development and product marketing. He led a merger as Country Manager in Uruguay, established a worldwide product marketing and distribution division across 53 counties and has turned around various sales and marketing operations on site, including the UK and Korea. Alex graduated with a degree in Accounting from Xavier University, in Cincinnati Ohio and is a Master of International Management.

Joe Mohan is the Commercial and Planning Vice President of Copa Airlines, based in Panama City, Panama.  Copa Airlines offers flights to 45 destinations in 24 countries in North, Central and South America and the Caribbean through its Hub of the Americas in Panama, including service to five U.S. destinations. Joe oversees Copa Airlines’ Route and Fleet Planning, Alliances, Revenue Programs, Distribution Planning, Revenue Management, Pricing, Sales and Marketing groups.  He joined Copa in 2008. Prior to Copa, Mr. Mohan spent 10 years working with Continental Airlines, during their historic turnaround from "worst to first."  While at Continental, Mr. Mohan was part of the team that engineered the airline’s equity investment in Copa, which contributed to Copa becoming one of the most profitable airlines in the world over the past 10 years.  He left the airline industry for several years before joining Copa in his present position. Mr. Mohan has a bachelor’s degree in economics from the University of Florida and an MBA from Georgetown University.  After earning his bachelor’s degree, Mr. Mohan began his professional career in Washington, D.C., where he served on the legislative staff of former Senator Bob Graham of Florida, focusing in the areas of intelligence and foreign relations.

Vicente Almeida has a career in Foreign Trade, Procurement and Marketing in the wholesale and automotive (tires) industries. He has experience in leading Country and Segment operations in Marketing, Branding and Foreign Trade. He has worked in various business contexts including start ups, turnaround, restructuring, crisis management and business continuity. He is currently the Country General Manager for Argentina, Uruguay, Paraguay and Bolivia at Goodyear, one of the world leading tire companies. Before that he held the positions of Managing Director for the Consumer Segment in Goodyear Brasil and Sales and Marketing Director for Goodyear Latin America. Additional experience includes the start up of Continental Tires in Brasil, the ownership of a trading company, and the first "All for US$1,000" chain store in thecountry. Recent Achievements at Goodyear include double digit growth in main segment financial metrics since 2002 in Brasil, repositioning of the brand supported by a new communication line (designed with Y&R), events and sponsorships, (eg. Stock Car Racing) and investments, sales force redesign, and making Goodyear the preferred tire brand by consumers (Quatro Rodas Magazine, December 2008). Vicente has a diploma in Business Administration at EAESP/Fundação Getúlio Vargas, São Paulo, Brasil, and a Foreign Trade specialization at IPEA/CENDEC/Ministry of Foreign Affairs, with two years internship at the Brazilian Consulate in Madrid, Spain.

As the Director of Marketing for Latin America and the Caribbean, Andrea Padilla is responsible for all brand marketing and messaging pull-though in target source markets. She also develops the strategy and manages the execution of multi-brand marketing plans through an integrated mix of marketing tools including advertising, direct marketing, eCommerce, distribution channels, promotions, and public relations. Before joining Marriott International, Andrea’s marketing career had a technology focus. She served as Marketing Director Latin America for Avaya International, as well as Regional Director of Corporate Marketing and Communications Director for Hewlett-Packard Latin America. Her start in the industry came at Burson-Marsteller, where she spent 6 years managing the technology practice for a range of clients including SAP, IBM, Qualcomm, Electrolux, and Visa. She also lived for two years in Brazil, managing all marketing and corporate communications strategies for Burson-Marsteller’s technology clients based in Sao Paulo. Andrea, originally from Colombia, has a B.A. in International Business from Florida International.

Mrs. Sheree Martin is the General Manager, Marketing, Communications and Service Delivery Division reporting directly to the Group Managing Director. Mrs. Martin is charged with oversight of all marketing, communications, service delivery and corporate philanthropic policies and functions of the Group. She directs the effective positioning of the Group corporate image, suite of products and the implementation of Group service excellence standards throughout the enterprise. Prior to her appointment, Mrs. Martin served in the Retail Banking Division as Manager, Customer Service & Marketing (2003) and Manager, Personal Banking (2001). This was bolstered by her tenure as a Management Trainee where she gained invaluable experience in all areas of commercial banking and credit, followed by assignments in various supervisory and management roles. She holds an MBA in Banking & Finance (with Distinction), and a BA in Language & Literature from the University of the West Indies. Mrs. Martin is the CEO of the NCB Foundation. She is also a Director of RISE Life Management Services - a non-profit organization, a Director of the National Crime Prevention Fund "Crime Stop" and Treasurer of the Alpha Academy Alumnae Association.

Longobardi is Marketing & Sales Director for Sao Paulo Tourism - the official entity to promote Sao Paulo City as tourism destination - and responsable for the strategy that brings more than 11 million tourists a year to Sao Paulo. Previously, Longobardi held senior positions working in all facets of marketing, sales and advertising in Brazil, Argentina, Chile and United States in corporations like Nextel, Citibank, Gillette, Johnson&Johnson, Bosch, AIG, Combe Inc., Young&Rubicam, Wunderman, Interpublic Group of Co., Abril Publishing and RBS Media Group. Longobardi holds an MBA from Fordham University, New York, a Bachelor Degree in Economics from PUCCAMP- Catholic University of Campinas- and a Marketing&Advertising Degree from ESPM- Advertising and Marketing School of Sao Paulo. Longobardi taught all classes of marketing students for more than 10 years at ESPM Sao Paulo, where he was the head of the Marketing Department and co-founder of ESPM Rio. He was also professor of marketing at PUCCAMP- Catholic University of Campinas- and speaker at several conferences, seminars, round tables and conventions. Longobardi is also Vice President of ADVB - Brazil Sales & Marketing Executives Association since 1980

Eva Frontera is a School of Business certified faculty professor of at the University of Phoenix, Puerto Rico Campus and a licensed Public Relations professional. Eva is the former Integrated Marketing Director and Executive Group Member of Cooperativa de Seguros de Vida de Puerto Rico, COSVI. With more than 15 years of extensive integrated marketing and managerial experience on highly regulated industries such as banking, healthcare and insurance, Eva is recognized as one of Puerto Rico's young, top strategic marketers with exceptional managerial acumen and innovation that drives attainable results and profitability. Today, Eva is actively engaged on the development and planning of the first not-for-profit, Hispanic, eco-driven, residential and multidisciplinary setting in Puerto Rico for disabled adults within a group of experts/volunteers. She is also part of the United Way Woman's Leadership Council, Puerto Rico Chapter. Eva received her MBA in International Marketing from the Sacred Heart University in Puerto Rico and a jointed, double MBA degree in Global Management from the Graduate School of Business at Foro Europeo in Navarre, Spain. She was named one of the Top "40 under 40" of young professionals in Puerto Rico by Caribbean Business Newspaper and has been selected by Primera Hora National Newspaper as one of the top "First-Class Woman" (Mujer de Primera) in Puerto Rico's marketing industry.

Totti is Executive Vice President of Uno Radio Group, the largest radio group in Puerto Rico with 13 stations (AM & FM) and a production company; responsible for the marketing, sales, promotion, events and web sites.  A Senior Marketing Strategist with more than 34 years of experience. Totti was instrumental in the creation of the first radio conglomerate in the Puerto Rico Market, Prime Media Broadcast Group, and the revamping of the radio as a $100+ million dollar industry.  He also was in charge of the consolidation of three radio companies in what is today SBS Radio in Puerto Rico, an eleven station company and the complete launching into the market. Totti held senior positions in Telemundo (GE Company), Spanish Broadcasting System (SBS), AM-FM Radio, Chancellor Radio, Prime Media Radio, Pegasus Broadcasting Corp. and El Mundo Newspaper.  Totti hold a Bachelor Degree in Communications and Marketing from University of Puerto Rico, is Certified in Radio Marketing Manager.  Raymond has been nominated for the Top Sales Award by the Sales & Marketing Executives Association in Puerto Rico.