The new concept which combines Promotional Marketing to other marketing, sales and customer relations.
Live Marketing is new concept which combines Promotional Marketing to other marketing, sales and customer relationships - in order to promote more contact and experience with the brand and its concepts.
In this expanded view the Promotional Marketing, initially restricted to sales promotion activities at the POS, gaining space to work in areas related marketing as Trade Incentive Events and Digital.
The Marketing Course Promotional and Live Marketing has this systems view and seeks to empower marketers, communication and sales to understand, plan and operate integrated marketing actions and "live". The "Point of Sale" to the point "Contact "with the client.Giving life and interactivity to companies and their brands.
With this approach the course of Miyashita Consulting merges in its program important Sales and Merchandising Promotion tools; with the actions of encouragement along the Trade; and the promotional activities in the digital environment.
The course has been tested and approved program. It is the only one in Brazil with 21 classes and 323 students conducted formats since 2010. And with updated approach to track changes in the Promotional Marketing sector, now Live Marketing in the country.