Chief Marketing Officer
Council World Wide

Follow Us:
Join CMO Council's Network on LinkedIn Follow CMO Council on Twitter Watch CMO Council on YouTube

Look for technology and marketing thought leadership every month from Marketing Magnified.


Enter your email
MARKETING NEWS FLASH |

FACTS & STATS

home / facts & stats
FACTS & STATS
  • Region Economic Statistics
    GDP at current prices (2008): $4.410 trillion
    GDP growth rate (2008): 4.33%
    Exports (2008): US $1.115 trillion, Growth Rate: 2.01%
    Imports (2008): US $1.009 trillion, Growth Rate: 8.86%

    More Facts

  • Population Statistics
    Latin America has a total estimated population of around 580 million people.
    There are a total of 20 countries in Latin America.
    During the better part of the last decade, U.S. Census Bureau data show the Hispanic population in the United States grew by 27 percent to 46 million, while the U.S. population as whole only grew by 7 percent to 299 million

    More Facts

  • Trade and Commerce Statistics
    The U.S. Commerce Department said on Monday that consumer spending edged up 0.2 percent after being flat in April, offering hope for a sustained recovery in Mexico's exports, 80 percent of which are sent to its northern neighbor.
    Brazil's benchmark Bovespa index .BVSP shed 0.33 percent as a broadly stronger dollar .DXY hurt commodities prices .CRB, which weighed on the shares of some of Brazil's top companies.

    More Facts

  • Top 10 in Latin America
    Biggest Cities:
    1. Mexico City, Mexico - 18,313,000
    2. Sáo Paulo, Brazil - 17,711,000
    3. Rio de Janeiro, Brazil - 10,556,000
    4. Lima, Peru - 7,443,000
    5. Santiago, Chile - 5,261,000
    6. Belo Horizonte, Brazil - 4,160,000…

    More Facts

  • Mobile Facts in Latin America
    There are a total of 504 million mobile subscribers in Latin America, which accounts for 11% of the global total.
    The Americas region grew by 11% in the quarter to exceed 500 million mobile connections by year-end, reaching 86% market penetration.

    More Facts

  • Internet in Latin America
    Latest data show that there are 177,692,850 internet users in Latin America, which represents 29.5% of Latin America's population and represents 9.8% of internet users in the world.
    Fact, 83 percent of all travelers research their trips online prior to making a purchase, and travel organizations need to place a heavier emphasis on online spending."
  • Oil and Gas
    US oil service company Schlumberger (NYSE: SLB) is seeing the global diversification of its integrated project management (IPM) away from Latin America, CEO Andrew Gould said in a webcast.
    Growth in the Argentinean automotive industry was helping heat up the polypropylene market in that country, a source said today.

    More Facts

Basic Economic Statistics:
  • GDP at current prices (2008): $4.410 trillion
  • GDP growth rate (2008): 4.33%
  • Exports (2008): US $1.115 trillion, Growth Rate: 2.01%
  • Imports (2008): US $1.009 trillion, Growth Rate : 8.86%
  • Foreign Direct Investment (FDI) (2008-2009): $120.706 billion
  • Latin America Market Value of listed companies (2008-2009): $1.169 trillion
Population Statistics:
  • Latin America has a total estimated population of around  580 million people.
  • There are a total of 20 countries in Latin America.
  • During the better part of the last decade, U.S. Census Bureau data show the Hispanic population in the United States grew by 27 percent to 46 million, while the U.S. population as whole only grew by 7 percent to 299 million
  • Total listed domestic companies in Latin America (2008): 1,371
Trade and Commerce Statistics:
  • The U.S. Commerce Department said on Monday that consumer spending edged up 0.2 percent after being flat in April, offering hope for a sustained recovery in Mexico's exports, 80 percent of which are sent to its northern neighbor.
  • Brazil's benchmark Bovespa index .BVSP shed 0.33 percent as a broadly stronger dollar .DXY hurt commodities prices .CRB, which weighed on the shares of some of Brazil's top companies.
  • Latin America has enjoyed support amid Europe's debt crisis since its major economies have relatively less debt than many countries in Europe.
  • More news in the mining sector weighed down the Latin American index, which fell 1% to 352.80. Fabio de Oliveira Barbosa Monday left his position as executive director of finances at Brazilian mining and metals giant Vale SA (VALE, VALE5.BR), the company said in a filing. Shares of Vale fell 2.6% to $26.63.
  • Today, one of our topics of conversation is that, ten years ago, China wasBrazil's 12th largest trading partner; now, it is Brazil's No. 1 trading partner. China was Colombia's 35th largest trading partner in 2000 and is now its fourth-largest.
  • A sharp drop in financing costs and a rise in investment income led to soaring second quarter earnings for Banco de Credito de Peru (BCP), the flagship bank of Credicorp (NYSE: BAP), according to the bank's filings with securities regulator Conasev.
  • Panama-based Bladex (NYSE: BLX) will reevaluate risk valuation practices in its asset management division after it reported an US$11.8mn loss in the second quarter, all but wiping out good results from the bank's commercial division, Bladex CEO Jaime Rivera said in a conference call.
  • After issuing US$200mn in 10-year subordinated bonds earlier this month, Brazilian midsize bank Mercantil do Brasil is aiming for 30% loan growth in 2010, but could end up wanting to issue senior debt to fuel this expansion, Cristiano Gomes, the bank's finance director, told BNamericas.
  • Mercantil do Brasil ended up issuing an additional US$50mn on Wednesday through its subordinated bond program that closed last week, after a group of institutional investors, mostly from the US, requested the offer be widened.
  • Gomes said that the bank's 150-branch network provided 75% of its funding, but that additional external sources could be explored, particularly in the context of continued growth in the bank's loans to retirees in private sector social security program INSS. In August last year, Mercantil presented a winning bid for a portion of these lending rights.
  • Colombia's biggest banking holding Grupo Aval has reached an agreement to buy 100% of Central American financial group BAC-Credomatic from GE Capital Global Banking for US$1.9bn, the GE (NYSE: GE) unit said in a press release.
  • The move by Grupo Aval shows its strong desire to enter Central America and it will most likely retain the BAC-Credomatic brand and not make any drastic changes to the way the group has been run, Fitch Colombia banking analyst Santiago Muñoz told BNamericas. Muñoz recently predicted that Grupo Aval would make a new bid for BAC-Credomatic after a failed attempt last month.
  • The Brazilian government approved on Monday nearly $3 billion in funding to renovate and expand its airports ahead of the 2014 World Cup.
  • The government also guaranteed investments of about $400 million in its ports, hoping to make sure the country is ready to host soccer's biggest tournament.
  • Brazil's Rio de Janeiro city hall is planning to launch a 3.5bn-real (US$1.96bn) tender for phase II of its Porto Maravilha city renovation project during the first week of August, city development secretary Felipe Goes told BNamericas.
  • Brazil's federal savings bank Caixa Economica Federal (CEF) has identified the 1.3bn-real US$732mn monorail project in Amazonas state capital Manaus as one of its most important financing projects to prepare the country for the 2014 World Cup, a bank spokesperson told BNamericas.
  • The project, which is currently in the bidding phase, is part of a 2bn-real multimodal transport network that also includes a bus rapid transit (BRT) system.
  • Costa Rica's public works and transport ministry MOPT is unlikely to go ahead with a project to build a dry canal connecting the country's Pacific and Atlantic ports due to the prohibitive costs involved, MOPT's sector planning official, Ibis San Lee, told BNamericas.
Top 10 in Latin America:
  • Biggest Cities:
  1. Mexico City, Mexico - 18,313,000
  2. Sáo Paulo, Brazil - 17,711,000
  3. Rio de Janeiro, Brazil - 10,556,000
  4. Lima, Peru - 7,443,000
  5. Santiago, Chile - 5,261,000
  6. Belo Horizonte, Brazil - 4,160,000
  7. Guadalajara, Mexio - 3,908,000
  8. Medellin, Colombia - 3,831,000
  9. Porto Alegre, Brazil - 3,699,000
  10. Santo Domingo, Dom. Rep. - 3,601,000
  • Biggest Companies (based on revenues, in millions):
  1. Petroleos Mexicanos - $69,383.1
  2. Petroleos de Venezuela - $58,000.0
  3. Pemex Exploraction yProduccion - $50,3131.6
  4. Petrobras - $40,763.1
  5. Pemex Refinaction - $30,776.8
  6. Pemex Gas y Petroquimica - $16,433.8
  7. Comision Federal de Electricidad - $14,644.2
  8. Wal-Mart de Mexico - $12,597.9
  9. Telmex - $12,449.2
  10. America Movil - $12,085.5
  • Top 10 BBusiness Schools:
  1. Universidad del CEMA - Buenos Aires, Argentina
  2. ESAN - Lima, Peru
  3. IAE Pilar - Buenos Aires, Argentina
  4. INCAE - Alajuela, Costa Rica
  5. Instituto Technologico Autonomo de Mexico - Mexico City, Mexico
  6. IPADE - Mexico City, Mexico
  7. ITESM Monterrey - Nuevo Leon, Mexico
  8. Pontificia Universidad Catolica de Chile - Santiago, Chile
  9. San Paulo - Sao Paulo, Brazil
  10. Universidad de Los Andes - Cundinarmarca, Colombia
Mobile Facts in Latin America:
  • There are a total of 504 million mobile subscribers in Latin America, which accounts for 11% of the global total.
  • The Americas region grew by 11% in the quarter to exceed 500 million mobile connections by year-end, reaching 86% market penetration.
  • Brazil still accounts for one third of connections in the region, and grew its installed base by 16% in 2009 to 176 million connections, adding 8 million net additions in Q4.
  • Mexico and Argentina are the second- and third-largest markets adding 1.7 million and 1.5 million connections, respectively, in the quarter.
  • 70 percent increase in its Hispanic-targeted media spending in 2009 and plans further increases in 2010.
  • In addition, we will see new business models to leverage 3G adoption in the region, pushing on mobile marketing: iPhones given at no cost, for example, as long as subscribers agree to be hit by mobile advertising while in motion.
  • As operators and service providers develop the ability to increase the segmentation of  customer bases in Latin America, the 1-to-1 marketing will be more successful and popular in the mobile marketing arena.
  • The great volume of iPhones and smartphones sold in the region over the last 2 years, along with the extensive rollout of 3G networks, created the foundation to leverage mobile marketing initiatives this year.
  • According to comScore M: Metrics, 71% of Hispanics devour calm upon mobile phones compared to the marketplace normal of 48%.
  • the Hispanic interpretation users rsther than because, as promotion upon mobile phones (41% contra 30% of non-Hispanics) as good as some-more have responded (22% vs. 13%). Therefore, mobile selling to the Hispanic demographic is an event for expansion in this negligence manage to buy experience.
  • Hispanics bond twice as quick as the altogether marketplace (14% expansion compared to 7%) entrance around the mobile selling Hispanicsmillion users per year.
  • In the year 2008 have been twenty-three million Hispanics online, about 52% of the Hispanic population.
  • America Movil SAB (AMX, AMOV, AMX.MX), Latin America's No. 1 wireless carrier by subscribers, said Friday it plans to eventually launch fourth-generation mobile services in Mexico after it aggressively bid for additional wireless spectrum in a government-sponsored auction earlier this month.
Internet Connection in Africa:
  • Latest data show that there are 86,217,900 internet users in Africa, which represents 8.7% of Africa’s population and represents 4.8% of internet users in the world. 
  • From 2000 – 2009, internet users has increased 1,809.8%.
  • South Africa has almost doubled its marketing budget for African markets, from R30 million in the present financial year to R55 million, in the next financial year, said newly appointed South African Tourism CEO Thandiwe January-Mclean yesterday, Thursday, 18 February 2010, during her first face-to-face meeting with the press since starting her job last month.
  • January-Mclean also said that marketing investments for Asian markets - China and India in particular, which grew by 10% and 18% respectively in 2009 - will increase by 20% and 50%, respectively, in the next financial year.
  • Recent statistics have shown that arrivals from Angola grew almost by 12% growth for the period January to October 2009.
  • Continued global development is able to sustain demand for oil, and other industrial raw materials will remain relatively high prices. Oil prices are expected to be stable at 60 U.S. dollars per barrel in 2007 and 2008, the report said.
  • It takes 14 days to start a business in the Central African Republic, and 233 days in Guinea Bissau. (IDA10).
  • In the 2006/7 Doing Business Indicators, Mauritius, South Africa, Namibia, and Botswana were ranked among the top third best countries to do business, but the average rank of African countries was 136 among 178 countries.
  • Access to finance, infrastructure, institutions, and skills are the constraints most often reported as "major" or "very severe" by entrepreneurs.
  • It takes 7% of GNI per capita to start a business in South Africa and 1195 per cent in Sierra Leone. (IDA 9)
  • The average CPIA score in 2006 was 3.2, from 2.8 in 1996, and 27 of 36 countries evaluated in both years improved their scores.
  • The lowest net primary enrolment ratio is found in Djibouti (33.3%); the highest is in Sao Tome and Principe (96.7 per cent). (MDG 2).
  • In Democratic Republic of Congo, Ethiopia and Niger 2 persons out of a thousand are Internet users; there are 249 in every thousand people in Seychelles, which also has 189 computers per 1000 people. (MDG 8)
  • The most important contributors to the economy include the mining sector, manufacturing and agriculture. Most economic activity takes place in Gauteng where most mining occurs. The country's financial and industrial infrastructure is well-developed with excellent growth potential.
Oil and Gas in Latin America:
  • US oil service company Schlumberger (NYSE: SLB) is seeing the global diversification of its integrated project management (IPM) away from Latin America, CEO Andrew Gould said in a webcast.
  • Growth in the Argentinean automotive industry was helping heat up the polypropylene market in that country, a source said today.
  • Polypropylene domestic offers in Argentina went down $50/mt over June, and they were heard at $1,700-1,750/mt CIF for homo and at $1,800-1,850/mt CIF for co-polymer.
  • GX Technology, a subsidiary of US geophysical company Ion (NYSE: IO), has submitted an EIS to Peru's energy and mines ministry to carry out seismic work along the Tumbes-Tacna coast.
  • Houston-based Key Energy Services could send its 11 idle rigs in Mexico's Chicontepec field to the rest of Latin America, company investor relations VP Gary Russell told BNamericas.
  • Central Chile's Valparaiso state port operator EPV will launch a tender to concession a second terminal during 2H10, a company spokesperson told BNamericas.
  • The project, known as Frente de Atraque 2, consists of building new piers and surrounding infrastructure, which will take four years to complete and cost an estimated US$180-200mn.
  • Colombia can surpass its goal of achieving 1Mb/d of production by end-2011, according to Luis Guisti, the CEO of Canadian oil junior Alange Energy (TSX: ALE).


INTERNET MARKETING
 MOBILE MARKETING
DIRECT MARKETING

Mobile data connections and the use of handheld devices are increasing the potential audience for online advertising. This is reflected in the latest data from IAB Brazil which reports that the number of internet page views on mobile increased by 200% between 2010 and 2011.

(April 2012) 1

Again, many of these activities are seeing popularity at rates which is putting Brazil ahead of other emerging markets. Some brief examples include (comScore data): – Business and Finance sites reach 42% of the online population (second highest penetration in Latin America).

(April 2012) 2

GSMA also report that in 2010, 97% of the population were covered by 2G services and 75% were covered by 3G. More recent Anatel data (published by Teleco) shows that there were more than 50m 3G mobile accesses by the end of January 2012. SAMPLE ONLY. Please download the full report from:

(April 2012) 3

The Latin American Mobile Observatory by GSMA puts the number of mobile subscriptions in Brazil at 240m as we entered 2012, having increased by 17% between 2005 and 2010. The country accounts for 28% of Latin America’s mobile phone users (according to fnbox).

(April 2012) 4

According to F/Nazca, 29 million Brazilians access the Internet from mobile devices: 74% use cell phones and the rest use other kinds, such as tablets.

(February 2012) 1

Its 630 million mobile connections make Latin America the world’s third largest mobile market, just behind Asia Pacific and Africa.

(February 2012) 2

SMA reports that in Latin America, mobile broadband subscriptions have gone up by 127% per year over the past 5 years. And over the next five years, these subscriptions could go up by 50% every year.

(February 2012) 3

In a study conducted by Xoom.com, the company revealed that Hispanics use their mobile phones to send money more frequently than any other immigrant group. Mexicans and Central Americans are leading this trend with 13% of remittance transactions being sent from a mobile phone.

(November 2011) 4

Brazil will generate an estimated $700 million in revenue for WPP this year, including $100 million in digital marketing revenue.

(October 2011) 1

Newspapers and magazines have been declining since 2007, with a brief pause for magazines in 2010. We expect this decline to continue throughout our forecast period. Magazines are suffering less than newspapers, because the experience of reading a magazine is less easy to replicate online, and because they do not rely so much on the timely delivery of information, where the internet has a big advantage over newspapers. We predict magazine ad expenditure will shrink by 0.7% a year over our forecast period, while newspaper ad expenditure shrinks by 1.1%.

(December 2011) 2

After the internet, the main contributor to global ad growth is television, which we forecast to supply 41.1% of new ad dollars between 2011 and 2014. Television’s share of the global ad market has risen steadily over the last few years: we expect it to end this year with 40.2% of all ad expenditure, up from 37.0% in 2005. The amount of time viewers spend watching television has increased, and even though viewers are presented with a wider choice of channels than ever, the biggest television events are attracting record audiences. We expect the popular televised quadrennial events to lift television’s share to 40.4% in 2012, but beyond that we forecast a very slight decline to 40.3% in 2013 and 2014, as often happens after a quadrennial year.

(December 2011) 3

Almost a third (30 percent) of marketers claim that video advertising will be their single biggest investment for the year.

(February 2011) 4

MARKETING OPERATIONS
 MARKETING SPEND
GLOBAL MARKET RESOURCES

The number of European consumers who indicated a lack of extra money was up in each of the top five countries, with the number of Italians up from 8% in 2009 to 21% this year and almost 28% of French (up from 17% last year).

(December 2010) 1
More than 75% of companies surveyed by Gartner said they would cut 20% or more of their marketing budget. (September 2009) 2
The solution, spend more on marketing resource management (MRM). (September 2009) 3
MRM is a set of processes that tries to enhance and optimize marketing processes, both internal and external. (September 2009) 4

Total advertising spending in Brazil rose 15.8% to BRL88.32 billion ($52.89 billion) in 2011.

(March 2012) 1

Broken down by media, TV maintained a solid lead, increasing 15.3% to BRL46.38 billion ($27.77 billion), while internet advertising recorded the highest level of growth, 70.6%, to reach BRL5.39 billion ($3.23 billion) in spending. IBOPE acknowledged that its online advertising figure for 2011 includes search spending for the first time, which accounted for a large portion of the increase.

(March 2012) 2

eMarketer forecasts that there will be 86.4 million internet users in Brazil by the end of 2012, and they will be largely urban and upwardly mobile. The increase in online spending is indicative of brands trying to reach these consumers.

(March 2012) 3

Most of the growth in global ad expenditure is now coming from developing markets, which we forecast to contribute 58% of new ad dollars between 2011 and 2014. Asia Pacific, Central & Eastern Europe and Latin America are all expanding much faster than the developed world, driven by both their current economic performance and their future potential.

(December 2011) 4
BBC Country Profiles
Economist Country Briefings
Euromonitor World and Country Factfiles
Country Profiles from World Trade Press
Stratfor Geopolitical Intelligence
CIA World Factbook
Voyage Country profiles
Library of Congress Country Profiles
CountryReports.org
Kwintessential Country Profiles
Infoplease Country Profiles
Geohive Global Statistics
NationMaster.com

CMO Council Contact
Donovan Neale-May
Executive Director
650.328.5555 x4200
donovan@cmocouncil.org

Legal Notice | Privacy Policy | Terms of Use | Sitemap | Contact © 2012 CMO Council. 4151 Middlefield Rd. Palo Alto, CA 94303