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The CMO Council's 7,000+ members control more than $350 billion in aggregated annual marketing expenditures and run complex, distributed marketing and sales operations worldwide. In total, the CMO Council and its strategic interest communities include more than 35,000 global executives in more than 110 countries covering multiple industries, segments and markets.

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Adriana Eiriz
Chief Marketing Officer
Nexxo Financial Corporation

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Best Practices In Mobile Relationship Marketing and Engagement: Capitalizing on Mobile Relationship Opportunities

This is the second white paper in a four-part best-practice series by the Chief Marketing Officer (CMO) Council, which will cover a range of marketing imperatives, such as capitalizing on big data, mobile relationship marketing, leaders in loyalty and CMO/CIO… Report Details

The Content Connection to Vendor Selection

The Content ROI Center and the Chief Marketing Officer (CMO) Council have partnered with NetLine on a new research study—entitled “The Content Connection to Vendor Selection”—aimed at determining content’s role in influencing B2B buyers in the… Report Details

  • Region Economic Statistics
    GDP at current prices: $5.774 trillion
    GDP growth rate: 3%
    Exports (2013): US $1.115 trillion, Growth Rate: 2.23%
    Imports (2013): US $1.009 trillion, Growth Rate : 2.92%

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  • Population Statistics
    Latin America has a total estimated population of around 589 million people.
    There are a total of 20 countries in Latin America.
    During the better part of the last decade, U.S. Census Bureau data show the Hispanic population in the United States grew by 27 percent to 46 million, while the U.S. population as whole only grew by 7 percent to 299 million

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  • Trade and Commerce Statistics
    24% of Central and South America exports were sent to North America in 2011
    Between 2010-2011, South and Central America was the second most dynamic region, with exports of commercial services increasing by 13%.

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  • Top 10 in Latin America
    Biggest Cities:
    1. Mexico City, Mexico - 22,681,726
    2. Sáo Paulo, Brazil - 20,534,112
    3. Buenos Aires, Argentina - 14,542,532
    4. Rio de Janeiro, Brazil - 12,058,824
    5. Lima, Peru - 9,450,585
    6. Bogota, Columbia - 8,493,675

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  • Mobile Facts in Latin America
    There are a total of 504 million mobile subscribers in Latin America, which accounts for 11% of the global total.
    The Americas region grew by 11% in the quarter to exceed 500 million mobile connections by year-end, reaching 86% market penetration.

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  • Internet in Latin America
    Latest data show that there are 177,692,850 internet users in Latin America, which represents 29.5% of Latin America's population and represents 9.8% of internet users in the world.
    Fact, 83 percent of all travelers research their trips online prior to making a purchase, and travel organizations need to place a heavier emphasis on online spending."

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  • Oil and Gas
    US oil service company Schlumberger (NYSE: SLB) is seeing the global diversification of its integrated project management (IPM) away from Latin America, CEO Andrew Gould said in a webcast.
    Growth in the Argentinean automotive industry was helping heat up the polypropylene market in that country, a source said today.

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Dinner Dialogue Series: Digital X

May 20, 2014
- Asia-Pacific

2014 Edison Awards
April 29, 2014
Julia Morgan Ballroom
San Francisco, CA

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Donovan Neale-May
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408-677-5300 x5333
donovan@cmocouncil.org

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