Chief Marketing Officer
Council World Wide

Follow Us:
Join CMO Council's Network on LinkedIn Follow CMO Council on Twitter Watch CMO Council on YouTube
MARKETING NEWS FLASH |

CMO COUNCIL la

The CMO Council is dedicated to high-level knowledge exchange, thought leadership and personal relationship building among nearly 6,000 senior marketing decision makers controlling more than $200 billion in annual marketing spend worldwide. This is for placement only introduction to be replaced by the real one.

Membership Information »

Advisory Board »

Premium Content Subscription »

REGIONAL SPOTLIGHT
meet a cmo council la advisory board member

Michelle Urdiales
Director of Marketing for Latin America
Merrill Corporation

Read Bio »

Advisory Board »

Submit
Case Study
to Global Marketing
Knowledge Base

featured this month

Better Lead Yield in the Content Marketing Field

BtoB marketing organizations need to dramatically improve their capacity to generate and deliver trusted, customer-relevant and strategically unified content across a multiplicity of digital channels, formats and device types.  Unfortunately, vendor content too frequently lacks… Report Details

Customer Attainment From Event Engagement

The CMO Council’s cooperative thought leadership report with the Exhibit and Event Marketing Association (E2MA) is aimed at benchmarking the business value of trade shows and events, as well as identifying new tools, technologies and techniques for driving experiential marketing… Report Details

FACTS AND STATS
  • Region Economic Statistics
    GDP at current prices (2008): $4.410 trillion
    GDP growth rate (2008): 4.33%
    Exports (2008): US $1.115 trillion, Growth Rate: 2.01%
    Imports (2008): US $1.009 trillion, Growth Rate: 8.86%

    More Facts

  • Population Statistics
    Latin America has a total estimated population of around 580 million people.
    There are a total of 20 countries in Latin America.
    During the better part of the last decade, U.S. Census Bureau data show the Hispanic population in the United States grew by 27 percent to 46 million, while the U.S. population as whole only grew by 7 percent to 299 million

    More Facts

  • Trade and Commerce Statistics
    The U.S. Commerce Department said on Monday that consumer spending edged up 0.2 percent after being flat in April, offering hope for a sustained recovery in Mexico's exports, 80 percent of which are sent to its northern neighbor.
    Brazil's benchmark Bovespa index .BVSP shed 0.33 percent as a broadly stronger dollar .DXY hurt commodities prices .CRB, which weighed on the shares of some of Brazil's top companies.

    More Facts

  • Top 10 in Latin America
    Biggest Cities:
    1. Mexico City, Mexico - 18,313,000
    2. Sáo Paulo, Brazil - 17,711,000
    3. Rio de Janeiro, Brazil - 10,556,000
    4. Lima, Peru - 7,443,000
    5. Santiago, Chile - 5,261,000
    6. Belo Horizonte, Brazil - 4,160,000…

    More Facts

  • Mobile Facts in Latin America
    There are a total of 504 million mobile subscribers in Latin America, which accounts for 11% of the global total.
    The Americas region grew by 11% in the quarter to exceed 500 million mobile connections by year-end, reaching 86% market penetration.

    More Facts

  • Internet in Latin America
    Latest data show that there are 177,692,850 internet users in Latin America, which represents 29.5% of Latin America's population and represents 9.8% of internet users in the world.
    Fact, 83 percent of all travelers research their trips online prior to making a purchase, and travel organizations need to place a heavier emphasis on online spending."
  • Oil and Gas
    US oil service company Schlumberger (NYSE: SLB) is seeing the global diversification of its integrated project management (IPM) away from Latin America, CEO Andrew Gould said in a webcast.
    Growth in the Argentinean automotive industry was helping heat up the polypropylene market in that country, a source said today.

    More Facts

upcoming cmo events

Quality In, Quality Out: Data Preparation for Campaign Success

June 20, 2013
- Webinar
11AM PST / 2PM EST / 7PM GMT

Webit Congress 2013
November 06, 2013
Istanbul, Turkey

Hispanic Sports Marketing Forum
Date: September 25, 2013
Location: New York City

Seventh Annual Hispanic Advertising and Media Conference
Date: September 26, 2013
Location: New York City

More Events »

Submit Event »

REGIONAL MARKETING NEWS

More news »

CMO Council Contact
Donovan Neale-May
Executive Director
650.328.5555 x4200
donovan@cmocouncil.org

Look for technology and marketing thought leadership every month from Marketing Magnified.
Enter your email
   
Legal Notice | Privacy Policy | Terms of Use | Sitemap | Contact © 2013 CMO Council. 4151 Middlefield Rd. Palo Alto, CA 94303