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The Chief Marketing Officer (CMO) Council is the only global network of executives specifically dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide range of global industries. The CMO Council's 7,000+ members control more than $350 billion in aggregated annual marketing expenditures and run complex, distributed marketing and sales operations worldwide.

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Josue Hinojosa
Marketing Director, Mexico
Cisco

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Download the Report: Maximize How You Individualize and Map the Operational Gap in Customer Insight and Experience

Localize to Globalize: Unifying Messages, Experiences and Engagements Across Global Campaigns

In this age of the customer-defined experience, language and how we present content to our customers can mean the difference between rejection and transaction. While much focus has been placed on the channels through which content can be delivered, less attention has been paid to the… Report Details

Real Insight: Real Time—Marketing's Social Evolution

Two CMO Council Dinner Dialogue events were held in early 2014 in New York and Los Angeles to discuss the intersection of social, content and business performance. With marketers from brands like Sirius XM, Harper Collins, Johnson & Johnson, Macy’s, NBA, Live Nation, Paramount,… Report Details

  • Region Economic Statistics
    GDP at current prices: $5.774 trillion
    GDP growth rate: 3%
    Exports (2013): US $1.115 trillion, Growth Rate: 2.23%
    Imports (2013): US $1.009 trillion, Growth Rate : 2.92%

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  • Population Statistics
    Latin America has a total estimated population of around 589 million people.
    There are a total of 20 countries in Latin America.
    During the better part of the last decade, U.S. Census Bureau data show the Hispanic population in the United States grew by 27 percent to 46 million, while the U.S. population as whole only grew by 7 percent to 299 million

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  • Trade and Commerce Statistics
    24% of Central and South America exports were sent to North America in 2011
    Between 2010-2011, South and Central America was the second most dynamic region, with exports of commercial services increasing by 13%.

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  • Top 10 in Latin America
    Biggest Cities:
    1. Mexico City, Mexico - 22,681,726
    2. Sáo Paulo, Brazil - 20,534,112
    3. Buenos Aires, Argentina - 14,542,532
    4. Rio de Janeiro, Brazil - 12,058,824
    5. Lima, Peru - 9,450,585
    6. Bogota, Columbia - 8,493,675

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  • Mobile Facts in Latin America
    There are a total of 504 million mobile subscribers in Latin America, which accounts for 11% of the global total.
    The Americas region grew by 11% in the quarter to exceed 500 million mobile connections by year-end, reaching 86% market penetration.

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  • Internet in Latin America
    Latest data show that there are 177,692,850 internet users in Latin America, which represents 29.5% of Latin America's population and represents 9.8% of internet users in the world.
    Fact, 83 percent of all travelers research their trips online prior to making a purchase, and travel organizations need to place a heavier emphasis on online spending."

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  • Oil and Gas
    US oil service company Schlumberger (NYSE: SLB) is seeing the global diversification of its integrated project management (IPM) away from Latin America, CEO Andrew Gould said in a webcast.
    Growth in the Argentinean automotive industry was helping heat up the polypropylene market in that country, a source said today.

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Dinner Dialogue: Mastering Adaptive Customer Engagements

August 12, 2014
- Chicago, IL
6:30 pm

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CMO Council Contact
Donovan Neale-May
Executive Director
408-677-5300 x5333
donovan@cmocouncil.org

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