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According to the Deloitte survey, 42% of Argentine tablet users use their devices to read news, 42% to listen to music online, 34% to watch streaming video and 16% to play online games. (March 2013)Internet penetration reached 43% in Costa Rica in 2012. (March 2013)Ecuador will have 3.5 million additional Internet users by 2015. (March 2013)According to eMarketer, B2C e-commerce in Mexico will grow by 29% in 2013. (March 2013)Peru had a total of more than 4.7 million Internet users in January 2013, 9% growth compared to January 2012. (March 2013)20% of Venezuelan Internet users make purchases online. (March 2013)70% of consumers in Brazil, 72% of consumers in Mexico and 64% of consumers in Argentina say they are likely to regularly check brands’ social media pages. (February 2013)84% of Brazilians under 34 follow brands on social media, underscoring the importance of social media when trying to reach a younger audience in Brazil. (January 2013)For 60% of Brazilians, too many messages posted on social media by brands lead to unfollows. (January 2013)According comScore's "2012 Brazil Digital Future in Focus" report, more than 46 million Brazilians are online, and 97 percent of those use social media. Internet adoption has grown from almost zero to 88 percent of the urban population in five years. (November 2012) 10 |
A study by Forbes and Weber Shandwick revealed that 41 percent of Brazilian executives thought that the risks of social media outweighed the benefits. (November 2012) 11There will be 16.4 million Internet users in Chile by 2015, 64% growth. (November 2012) 12The types of sites with deepest reach among Chilean Internet users are social media sites (96% reach), community sites (95%), multimedia sites (93%), news sites (93%), blogs (87%) and game sites (87%). (November 2012) 13Projections from Visa suggest that e-commerce in Chile will grow 14% from US$1.4 billion in 2011 to US$1.7 billion in 2012. (November 2012) 14While online shopping in Peru has yet to reach the levels that it has in Mexico, Brazil or Argentina, one recent estimate suggests that e-commerce will grow by 30% a year through 2015. (November 2012) 15eMarketer has increased its estimate of the size of the social network user base in Mexico for 2012 by 2.4 million, with uptake driven by the country’s 2012 elections. Despite this increase, Brazil’s smaller-than-expected social network user population led eMarketer to revise downward its forecast for the number of social network users in Latin America this year, to 175.9 million from 191.8 million. (October 2012) 16Recent figures from Google suggest that 31% of smartphone users in Brazil have already made a purchase of services or products via their devices. 64 Internet sales grew 21% in the last year, and 5.6m customers have undertaken online shopping. (September 2012) 17Brazil, the largest online market in Latin America, grew 20% in the past year to 40.5 million users, while Mexico's online population surged 21% to 18.1 million. Venezuela, which represents a relatively small online market at 2.9 million, achieved the highest rate of growth in the past year at 27%. (September 2012) 18More than half of Latin America's ecommerce sales come from online buyers in Brazil, Latin America's largest economy. Brazil has a large internet population and an increasingly accessible broadband infrastructure. (September 2012) 19B2C ecommerce in Latin America is still in its infancy, with sales reaching only $36.82 billion this year. (September 2012) 20 |
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