Chief Marketing Officer
Council World Wide
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| IDC analysts are also observing that many marketing executives are facing organizational pressure during 2009, with more than 70% of senior marketers indicating that their marketing departments are experiencing "significant organizational change" in IDC's (September 2009) 1The ANA survey, fielded in cooperation with marketing-services firm Mktg, showed that 92% of marketers with sales of more than $5 billion annually have review processes, vs. 74% of smaller firms. (September 2009) 2Overall, of 117 marketers participating in the survey, 76% said they have a formal evaluation process for traditional creative agencies and 68% have one for traditional media agencies, but only 47% do for digital agencies and 25% have one for direct-marke (September 2009) 3 | ||||
