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Ad spend in newspapers in Brazil should increase by 5% in 2013. (March 2013)Ad spend reached nearly US$ 2 billion in all of Central America in 2012, a 15% increase compared to 2011. (March 2013)TV is the medium that leads in ad spend in all of Central America, with 74% of the ad spend in Guatemala, 66% of the ad spend in Honduras, 87% of the ad spend in Nicaragua, 48% of the ad spend in Costa Rica and 52% of the ad spend in El Salvador. (March 2013)According to projections from eMarketer, ad spend in Mexico will grow by 32% in 2013, the most growth of any country in Latin America. (March 2013)The rise of pay TV in Latin America, including projections for 68% penetration by 2017. (March 2013)[According to new projections], in 2013 online ad spend in Latin America will grow by 23%, more than any other region in the world except for the Middle East. (January 2013) 6In 2012, online’s share of ad spend was 9.7% in Latin America and [projections show overall] ad spend will reach 14% in Latin America by 2016. (January 2013) 7Latin America will post 13% ad revenue growth in 2012, leading all emerging economies in the world. (November 2012) 8August data from the Asociación Mexicana de Internet (AMIPCI) found that 40% of companies in Mexico reported already devoting at least 10% of the ad budget to digital, with one in five devoting 20% or more. (October 2012) 9In the Latin America region, Mexico will see the greatest percentage of its digital budget devoted to mobile......at 7.8% this year and reaching nearly 20% in 2016. (October 2012) 10 |
[Projections predict] digital ad spending in Mexico, which includes online and mobile, will grow at rates greater than 30% through 2014. Expanding at such a heated pace, overall digital ad spending in Mexico will surpass the $1 billion mark for the first time in 2015. (September 2012) 11Ad spend in Brazil grew 13% in the first quarter of 2012, with more than 4 billion reales (US$1,9 billion) invested. (July 2012) 12Total advertising spending in Brazil rose 15.8% to BRL88.32 billion ($52.89 billion) in 2011. (March 2012) 13Broken down by media, TV maintained a solid lead, increasing 15.3% to BRL46.38 billion ($27.77 billion), while internet advertising recorded the highest level of growth, 70.6%, to reach BRL5.39 billion ($3.23 billion) in spending. IBOPE acknowledged that its online advertising figure for 2011 includes search spending for the first time, which accounted for a large portion of the increase. (March 2012) 14eMarketer forecasts that there will be 86.4 million internet users in Brazil by the end of 2012, and they will be largely urban and upwardly mobile. The increase in online spending is indicative of brands trying to reach these consumers. (March 2012) 15Most of the growth in global ad expenditure is now coming from developing markets, which we forecast to contribute 58% of new ad dollars between 2011 and 2014. Asia Pacific, Central & Eastern Europe and Latin America are all expanding much faster than the developed world, driven by both their current economic performance and their future potential. (December 2011) 16Argentina reported the highest year-on-year quarterly increase of 28.5 percent. Egypt was the hardest hit (-51.7% YOY) (October 2011) 17Among 36 global markets covered by the Nielsen Global AdView Pulse, Argentina reported the highest year-on-year quarterly increase of 28.5 percent. (October 2011) 1838 of the 50 largest Hispanic marketers hiked their ad spending and 29 of them grew by doublt digits (July 2011) 19Spanish-language TV bounced back after the U.S. ad market recovered and network, spot and cable were up 8.6%,17.4% and 3%, respecitvely in 2010. Magazines also saw a recovery, with ad spending up 13.3%. (July 2011) 20 |
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