Chief Marketing Officer
Council World Wide
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In 2011, 10.8% of all US online ad spending will go to social networks. Next year, the share of spending going toward social destinations is expected to rise to 12.1%. (February 2011) 1On a worldwide basis, social networks are also increasing their representation. Of the nearly $69 billion marketers will spend on online advertising worldwide in 2011, 8.7% will land on social networks, rising to 10.2% of $79 billion in 2012. (February 2011) 298% of travel industry respondents said they would increase or maintain travel industry marketing spend in 2011. Some 56% said they would increase; 42% said they would maintain budget levels. (November 2010) 4The report, which surveyed 412 companies, shows that direct mail contributed to more than a third of sales to the retail sector in 2009. (August 2010) 5Of the retail industry's £285 billion revenues, £102 billion came from direct marketing activity. (August 2010) 6Some 50 per cent of firms in the finance sector said they plan to increase their direct mail spend, while nearly two-thirds (64 per cent) of companies in the automotive sector aim to do the same. (August 2010) 7Although unaudited, the figures confirm data from the CIO, the government's communications arm, showing campaign spending fell by 52% for the first month of the freeze. (August 2010) 8His statement alludes to the £6.5million saving on advertising and marketing representing just part of the government's pledge to cut the UK's budget deficit by £6.2bn this year. (August 2010) 9This year marketers are expected to spend $23.42 billion and by 2011 it is anticipated that this number will reach almost $27 billion according to eMarketer.com. (August 2010) 10 |
2009 saw internet advertising expenditures of $20.34 billion. (August 2010) 11Figures published by the Cabinet Office show a 52% reduction in advertising and marketing spend across government since June, when a freeze was implemented. (August 2010) 12It is the equivalent of almost £6.5m in savings compared with the same period last year (2009). (August 2010) 13Online marketing is predicted to benefit the most from increased spending, with 45 per cent of respondents rating SEO as the most important marketing method. (August 2010) 14Social media marketing spend in the USA exceeded 2009 levels by April this year, and is predicted to rise to 10% of total marketing spend in the coming year and nearly 18% in the next five years. (August 2010) 15In China, total media ad spend last year was reported at Rmb 91 billion (US$13 billion) according to Nielsen. Nearly 75 per cent of this spend was allocated to TV stations. (August 2010) 16At a time when many industries are seeing budget cuts, recent research from the Marketing Society and the Royal Mail found that 75 per cent of marketers believe their levels of spending will stay the same or even increase. (August 2010) 17Social media marketing spend in the USA exceeded 2009 levels by April this year, and is predicted to rise to 10% of total marketing spend in the coming year and nearly 18% in the next five years. (August 2010) 18The largest increase next year is to come from B2B service companies (doubling to nearly 12%) and, in fact, B2B priorities are leading the way across the board, with a sharp increase in all B2B marketing spend on both products and services. (August 2010) 19This reflects what we have noticed this year at TMMC, as does the finding that over 72% of companies are outsourcing some or all of their marketing. We think this is a result of the recession, and the sharp evolution of social media and social media marketing, which has left many companies understaffed and struggling with a skills shortage in this key area. (August 2010) 20 | |||
