The Chief Marketing Officer (CMO) Council, the leading global community for strategic marketing decision makers, today announced an extended content syndication service powered by NetLine, the top BtoB multi-channel advertising network that includes more than 15,000 website properties, reaching a monthly audience of 75 million unique visitors.
According to the CMO Council’s sixth annual State of Marketing audit, CMOs are now overwhelmingly positive about their roles and functional areas, with more than 50 percent reporting budget increases and nearly half anticipating hiring new talent.
Market analysts say that telecom companies are taking a short term view by demanding revenue share from the over the top players. A Chief Marketing Officer (CMO) Council report reveals that some 44 per cent of telco marketers who participated in the CMO Council's "Profitability From Subscriber Acuity" study during the second to fourth quarters of 2012 are actively exploring OTT partnerships and revenue-sharing opportunities.
It looks like 2013 could be “The Year of the Marketer,” according to the CMO Council. Their recent “State of Marketing Audit” results revealed that CMOs are reporting a strongly positive outlook on the role of marketing in 2013.
According to the CMO Council's “State of Marketing 2012” report, “organizational culture and senior management mindset both were highlighted as key sources of aggravation for marketers” and 30 percent of those surveyed indicate that internal dynamics can be a key source of friction within their organizations. These types of organizational issues don’t just resolve themselves, and ultimately impact marketers' bottom line and ability to achieve profitable growth.
Why is marketing so invested in technology? Because today, marketers must lead with data and insight -- and that is completely technology-driven, says Liz Miller, vice president of marketing programs and operations at the CMO Council, a worldwide network of marketing decision makers.
The rapidly expanding Latin American enterprise communications market offers huge potential for operators as well as value-added service providers, such as cloud vendors.
A study titled “Engage at every stage “ and sponsored by the CMO council, a body dedicated to high level marketing information exchange explains that the key to successful mobile will be in using the mobile phone as remote control to manage consumer relationships.
Marketing, you see, doesn't think it has a technology problem, and if it does, it doesn't see the IT organization as the fix. In its excellent State of Marketing 2012 report, the CMO Council asked marketers about the organizational or operational changes they plan for this year. Just 10% cited "improve alignment and collaboration with IT."
As his career path and his new role demonstrate, CMOs today must broaden their expertise well beyond traditional marketing by developing the coveted technology and social-media skills that translate into digital connectivity to enhance customer understanding and customer experience. According to the CMO Council's recent "State of Marketing report," nearly two-thirds (63%) of senior marketers are looking to solidify their social-media strategy in 2013, yet only 18% feel that they have the skills, talent and budget to fully exploit the potential of digital customer engagement.
Marketing is white hot. Last month, the CMO Council declared 2013 “The Year of the Marketer.” Earlier, Gartner had predicted that by 2017, CMOs will spend more on IT than CIOs do.
The functions of a mobile phone, and to a lesser extent of tablets, are nearly endless. That is why using mobile technologies for marketing is so promising and why there have been so many investments in start-up companies in the mobile sector.
Here are the six things that you need to know to understand the space:
In the next five years, Experian predicts more than 50% of marketing budgets will be associated with mobile, as above-the-line channels continue to become more interactive and engaging - but it’s a far cry from where Australian marketers are today.
2013 is now “officially” The Year of the Marketer. According to the Council’s sixth annual State of Marketing audit, CMOs are now overwhelmingly positive about their roles and functional areas, with more than 50 percent reporting budget increases and nearly half anticipating hiring new talent.
With the number of global mobile phone subscribers set to hit 6.5 billion by the end of this year, brands are increasingly seeing mobile relationship marketing (MRM) as a critical area for gaining competitive advantage, according to a new study from the Chief Marketing Officer (CMO) Council.
It's that time again: CMO.com recently turned to its ever-growing array of savvy contributors and colleagues and asked them what they envision the new year will bring for the digital-marketing world.
Santa has an unblemished reputation for “delivering on the promise” and delighting the customer. With a firm deadline to hit (December 24th) there is no margin for error. A study by CMO Council of the global top consumer brands found that only 4 out of 10 top brands retains 50% or more of their “highly loyal” customers. Yet Santa defies these odds.
Welcome to The Marketing Week, your guide to the good, the bad and the downright bizarre marketing highlights of the last seven days.
While television should once again account for the lion’s share of global marketing spend in 2013, a disproportionate number of executives report that search is a far more effective medium through which to generate consumer demand. According to a new study from the Chief Marketing Officer Council, 27 percent of those surveyed said that TV was the most impactful medium through which to advertise one’s brand, whereas 44 percent said that search was the superior vehicle.