Integrate to Accelerate Digital Marketing Value

Driving eMarketing performance with the right platforms, people, and processes

Bringing Dexterity to Subscriber Complexity

Managing the Challenge of Change and Choice in Communications and Media Markets.

The 2011 State of Marketing

The CMO Council surveyed over 750 of its members to gather insights and contributions for its seminal report, The 2011 State Of Marketing: Outlook, Intentions and Investments.

Localize to Optimize Sales Effectiveness

Program will focus on driving best practices and thought leadership in optimizing the delivery of localized marketing support.

Delivering Positive Impressions During Market Depressions

As the global financial crisis and U.S. credit rating downgrade takes grip, banks of all sizes are challenged to leverage and activate custom media channels to reassure, engage, inform, advise, and notify customers, stakeholders, and investors. Quick response to ever-changing conditions and market gyrations requires nimble content provisioning and adept use of digital media channels for rapid versioning, content personalization, and customization relative to audience types and levels of sophistication.

Marketing Organization Review and Empowerment (MORE)

The CMO Council will engage with a select group of CMOs to evolve a new auditing tool and suite of services to help chief marketing executives evaluate talent, grow organizational competencies, as well as further integrate and unify global teams across all functional areas.

Precision Promotion: Timely, Targeted & Trackable

A milestone research initiative titled to drive the adoption and the uses of technologies, solutions and professional services that drive deeper interaction and communication with customers. Centered around Customer Revenue Optimization (CRO), this program, sponsored by InfoPrint Solutions Company, will drill into how targeted solutions like transpromo significantly impact customer acquisition, monetization and ROI while exploring new developments in database and print technologies.

Forum to Advance the Mobile Experience

The Forum to Advance the Mobile Experience (FAME) is a member advocacy group and strategic authority leadership initiative to accelerate marketing programs and research around advancing the wireless user experience. Formed by the Chief Marketing Officer (CMO) Council (www.cmocouncil.org), FAME promotes the adoption of wireless applications in the best interests of industry players. FAME brings together influential senior marketing leaders from top mobile technology companies that will join in the pursuit of innovations and best practices tailored towards the advancement of end user wireless applications.

Coalition to Leverage and Optimize Sales Effectiveness (CLOSE)

The Coalition to Leverage and Optimize Sales Effectiveness (CLOSE) is a new affinity network and online community channel that will help sales, marketing and channel professionals further their interactions, increase understanding of their allied functional areas, and provide the necessary tools, techniques and best practices for improved customer acquisition and value building. Founded by the CMO Council, the organization answers a need initially voiced by the senor marketing executive membership of the CMO Council -- to have a community that would allow sales executives to connect with each other and with marketers in order to work together to empower sales, maximize marketing efforts as a primary sales support function, and provide a robust informational resource to develop best practices in sales effectiveness.

Unify to Multiply

Unify to Multiply Marketing Ecosystem Effectiveness taps into the insights of senior marketers on the specifications and requirements for a robust, flexible, and adaptable digital marketing platform that can drive marketing ecosystem effectiveness.