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CMO COUNCIL™ LATIN AMERICA
PROGRAMS
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DOING AWAY WITH FOUL PLAY IN SPORTS MARKETING 
Aimed at helping to sensitize and alert brand sponsors and sports franchises to trademark trespassing, property rights violations and online scams, frauds and infringements, Doing Away With Foul Play In Sports Marketing is a CMO Council global thought leadership initiative leading up to the 2010 FIFA World Cup South Africa – which features sponsors like Adidas, Coca-Cola, Emirates Airlines, Sony, Visa, MTN, McDonalds, Castrol and Budweiser. This program will be sponsored by MarkMonitor, a world authority on enterprise brand protection and consultant to more than half of the Fortune 100. |
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GEOBRANDING CENTER
The Chief Marketing Officer (CMO) is furthering thought leadership and peer-level discussion in the area of GeoBranding with a new global knowledge center dedicated to the marketing of countries, destinations, places of origin, attractions, venues and locations worldwide. Subject matter experts and marketing leaders in the area of GeoBranding will be invited to join the conversation and contribute insights, content, opinions, case studies and best practices. A series of research initiatives will explore the impact, value and outcomes of GeoBranding campaigns using social media, digital marketing and traditional advertising channels and market interaction techniques on both a BtoB and BtoC level. |
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MARKETING OUTLOOK 2010
The 2010 Marketing Outlook Survey, the largest independent assessment of global senior marketing executives today, is an annual global benchmarking initiative undertaken by the Chief Marketing Officer (CMO) Council. Given the economic challenges and market pressures worldwide, this year's review of '09 performance and '10 challenges and intentions is far deeper and wider than before. The results of this study will be extremely valuable to all participants seeking peer-level input and consensus on critical issues and priorities in the year ahead. |
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PAUSE TO SUPPORT A CAUSE
Pause to Support a Cause will enjoin global corporations and public sector partners in a new initiative to “survey the socially beneficial way” by “donating on behalf of those participating” in funded market research programs around the world. This corporate social responsibility campaign will use a portion of the $18.9 billion spent on market research worldwide to create a global community of non-profit champions, boosters, supporters and members willing to take part in online surveys as a way to channel funds to their designated causes, charities, foundations and non-profit organizations of choice. |
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PROTECTION FROM BRAND INFECTION
Extending the conversations started in the CMO Council's Secure the Trust of Your Brand initiative, Protection from Brand Infection, a new strategic interest study, will focus on enterprise brand protection and take a deep dive into the brand image and integrity issues and implications of online counterfeit sales, gray market knock-offs, phishing attacks, cyber squatting, email scams, online brand and trademark abuse, domain kiting, pay-per-click fraud, copyright and patent infringements, as well as product piracy and fakes. more » |
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cmo council latam
facts & stats 
