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REPORTS & RESOURCES

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In this age of the customer-defined experience, language and how we present content to our customers can mean the difference between rejection and transaction. While much focus has been placed on the channels through which content can be delivered, less attention has been paid to the globalizatio...   Report Details

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Two CMO Council Dinner Dialogue events were held in early 2014 in New York and Los Angeles to discuss the intersection of social, content and business performance. With marketers from brands like Sirius XM, Harper Collins, Johnson & Johnson, Macy’s, NBA, Live Nation, Paramount, Honda an...   Report Details

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With international marketers readying for the upcoming FIFA World Cup, the Global Advertising Lawyers Alliance (GALA) has released Ambush Marketing: A Global Legal Perspective, which summarizes laws and other rules governing ambush marketing in 52 countries around the world. Ambush marketing, a c...   Report Details

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This is the second white paper in a four-part best-practice series by the Chief Marketing Officer (CMO) Council, which will cover a range of marketing imperatives, such as capitalizing on big data, mobile relationship marketing, leaders in loyalty and CMO/CIO alignment. The ...   Report Details

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BOOKS

BLOGS

First Globals Understanding, Managing, & Unleashing the Potential of Our Millennial Generation

Veteran pollster John Zogby teams up with leading Millennial Management Consultant… More

Reality Marketing Revolution: The Entrepreneur's Guide To Transforming Your Business By Building A Marketing Machine

A revolution occurs when a critical mass of people challenge a common belief they have… More

Stickier Marketing: How to Win Customers in a Digital Age

The internet has revolutionized the way brands interact with their customers. In order… More

The Best Digital Marketing Campaigns in the World II: Mastering the Art of Customer Engagement

With the enormous growth of the internet and social media sites, digital marketing is… More

Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics and Measurement

In a fast changing environment where social media has a heavy impact on marketing and… More

Mobile Marketing: How Mobile Technology is Revolutionizing Marketing, Communications and Advertising

A growing portion of internet traffic is coming from smartphones and tablets. Net… More

The Mobile Consumer

The Mobile Consumer, a multimedia magazine style resource, is designed to help you… More

The Social CMO Blog

The Social CMO is an informal consortium of likeminded and dynamic individuals who have… More

Tenser's Tirades

In which James Tenser, opinionated and often contrarian retail marketing analyst and… More

The MarketingSherpa Blog
Written by MarketingSherpa's researchers and reporters, the Sherpa Blog offers practical… More

CMO Council Contact
Donovan Neale-May
Executive Director
408-677-5300 x5333
donovan@cmocouncil.org

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