Webinar: Advancing Analytics: Maximizing Your Marketing Intelligence Engine
Advancing Analytics: Maximizing Your Marketing Intelligence Engine
Wednesday, February 13, 2013
11AM PST / 2PM EST / 7PM GMT
What marketers often wish existed was a wondrous machine that could tell them exactly which lever to pull at exactly what time to get the exact right customer to buy. Instead, many organizations have crafted a loosely connected set of analytics tools, campaign monitoring and measurement solutions with multiple reports and multiple views of the customer experience.
Marketing leaders must begin to develop strategies and adopt solutions that look beyond data aggregation and surface measures to gauge campaign performance. And, it is time for these measures to meet and be managed in a more holistic, real time view. It is time to push forward to intelligence that includes views into the customer, into campaigns and into market opportunities. It is time for Marketing Intelligence Engines.
This interactive webinar focuses on the needs and requirements of high performing marketing teams and how these best practice leaders have developed their view of the customer and dashboard for performance measurement. We will hear from business intelligence experts to define how to initiate a more comprehensive strategy to build a MIE system within any organization. We will also hear from marketing leaders who have transformed their operations and experiences through advancing analytics and intelligence throughout their organization.
To view our additional on-demand webinar on "Advancing Analytics: The Journey to Customer Intelligence," click here
Abhay Patel – AVP of Customer and Market Intelligence (CMI) – LÓreal USA
Tom McConnon – Senior Director of Product Marketing – Domo
Liz Miller – VP, Operations – CMO Council