Chief Marketing Officer
Council World Wide
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| Among survey respondents, 82% of plan to increase their spending on green marketing in the future, the report said. (January 2010) 128% of marketers think green marketing is more effective than other marketing messages, compared with 6% of marketers who think it is less effective. (January 2010) 2Nearly half of respondents say the decision-makers at their companies hold green marketing in high regard vs. just 15% who say decision-makers hold it in low regard. (January 2010) 3Nielsen recently reported that U.S. viewers watched an average of four hours and 49 minutes of television per day. (January 2010) 4That's up 1.4 percent from the previous season and up 20 percent in just 10 years. (January 2010) 5Meanwhile, eMarketer, a digital publisher that tracks Internet marketing trends, expects increased spending by U.S. advertisers on digital assets in 2010. Online video ad spending is projected to reach $1.4 billion in 2010, up more than $400 million from 2009. (January 2010) 6Spending on search advertising, including paid search, contextual text links and paid inclusion, is projected to eclipse $11.4 billion, growing $600 million in one year. (January 2010) 7Social media spending is predicted to increase in 2010. (January 2010) 8According to eMarketer, marketers spent $2.2 billion worldwide to advertise on social networks in 2009. (January 2010) 9In 2010, the source predicts that marketers will spend even more, primarily on maintaining a social network presence. (January 2010) 10 |
In total, marketers will spend $2.2 billion to advertise on social networks worldwide in 2009, with $1.2 billion in spending in the US. (January 2010) 11In 2010, Facebook will account for nearly one-quarter of all social network ad spending worldwide, up from 20% in 2009. (January 2010) 12Marketers will continue to make social networks a priority for 2010, but a significant portion of their spending will go toward building and maintaining a social network presence. (January 2010) 13 (January 2010) 14ABI Resarch reports that mobile device shipments will grow from 1.2 billion in 2009 to 2.25 billion in 2014. (December 2009) 15Today wireless handsets rule the roost, with other mobile devices accounting for only 40 million shipments and cellular modems only 60 million. (December 2009) 16Handset sales are growing at just 4%, while cellular modem shipments are expected to grow by 40% annually, and ultra mobile devices by 67%, according to ABI Research (December 2009) 17E-mail open and click-through rates in North America increased in the third quarter, compared with the year-earlier period, indicating a higher degree of message relevance. (December 2009) 18The study, "Q3 2009 North American E-mail Trends and Benchmarks Results," conducted by marketing services company Epsilon in analyzing the e-mail campaigns of its clients, found that open rates increased 11% in the third quarter compared with the same period in 2008, from 19.8% to 22%. (December 2009) 19Click-through rates increased 5.1% year-over-year, inching up to 6.2% from 5.9%. (December 2009) 20
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