Chief Marketing Officer
Council World Wide
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| Google sites, including YouTube, continue to dominate the search market, with a 66.8% share globally. Yahoo sites ranked second with a 7.2% share, followed by the Chinese search engine Baidu at 6.4%. (January 2010) 1While most marketers view mobile marketing as important to their plans for this year, they are unsure how to justify the expense or measure mobile’s return on investment, according to a study by digital marketing company R2integrated. (January 2010) 2Of 157 marketers surveyed online this month, 75% indicated mobile marketing efforts were somewhat important, important or very important to their plans this year. (January 2010) 3When asked what area of their mobile marketing campaigns needed the greatest improvement, quantifying ROI topped the list. (January 2010) 4On the contrary Small Business Advertisers are still very optimistic and the SMB Online Spend is expected to hit more than at least US$ 8 billion in 2010. (January 2010) 5The total US Interactive marketing Spend in the year 2010 is expected to reach around US$ 30 billion, which is 13% of all ad spend and shows 13% year to year growth also. (January 2010) 6According to a study about 69 percent of small business advertisers expected that their spending on online advertising for 2010 would be equal to or greater than last year. (January 2010) 7Around 50 percent of small business owners believe online advertising is effective -- a number considerably higher than the rank they gave direct mail (32 percent), yellow pages (28 percent), and newspapers (27 percent). (January 2010) 8Digital and direct marketing hiring is on track to rebound in early 2010: 46% of hiring managers plan to add staff in the first quarter, up from 30% who said the same in the fourth quarter 2009, according to a Bernhart Associates survey. (January 2010) 9Only 7% of companies are planning marketing layoffs (incremental cutbacks) this quarter. Interestingly, not one agency or supplier surveyed expects further layoffs, and 37% plan to add to headcount. (January 2010) 10 |
Hiring in the B2C marketing sector––which suffered deeper job cuts last year than B2B––is now outpacing hiring in B2B: 50% of B2C marketers say they have positions to fill this quarter, compared with 46% of B2B marketers who say the same. (January 2010) 11The survey covered 1068 marketing professionals worldwide (actually, it was 98% North America and Europe and only 2% Asia Pacific and other regions). (January 2010) 12Alterian found that 66 percent of respondents will be investing in social media marketing (SMM) in 2010. (January 2010) 13Of those, 40 percent said they would be shifting more than a fifth of their traditional direct marketing budget towards funding their SMM activities. (January 2010) 14The survey also found more than a third (36 percent) of respondents are investing in social media monitoring and analysis tools. (January 2010) 15According to a new survey published by Alerian, two thirds (66%) of marketing professionals plan on allotting more in their budgets for social media engagement. 40% of respondents indicated that they’ll shift more than one-fifth of their ‘traditional’ direct marketing budgets towards digital, interactive, or social channels. (January 2010) 16 (January 2010) 17Additionally, more than two thirds (67%) of marketers surveyed indicated that social media engagement is either “increasingly important” or “critical to success”. (January 2010) 18Multi-channel campaign management: 51% (January 2010) 19Individual email marketing: 55% (January 2010) 20
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