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The Chief Marketing Officer (CMO) Council is the only global network of executives specifically dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide range of global industries. The CMO Council's 9,000+ members control more than $450 billion in aggregated annual marketing expenditures and run complex, distributed marketing and sales operations worldwide.

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Sarah Campbell
Head of Integrated Brand & Communications - Middle East & Turkey
Philips

Advisory Board »

CMO RISING: RESHAPING THE ROLE

From Creativity to Content

Organizations looking to capture the attention of their customers have become increasingly reliant on video, graphics and photography as part of the marketing arsenal, and marketing is responding to customer behaviors and desires by ramping up the creative machine to generate more… Report Details

The Path Forward: Marketing’s Outlook Into The Digital Future

Each year in the CMO Council’s State of Marketing research, senior marketing leaders around the world agree that digital investment, strategy and technology are advancing at a rapid pace. From investments across digital media channels to the automation solutions that power them,… Report Details

  • Region Economic Statistics
    GDP at current prices : $2.303 trillion
    GDP growth rate : 3.51%
    Exports : US $1.194 trillion, Growth Rate: -0.52%
    Imports : US $885 billion, Growth Rate : -1.62%

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  • Population Statistics
    The Middle East has a total estimated population of around 1.231 billion people.
    There are a total of 20 countries located in Middle East

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  • Trade and Commerce Statistics
    In the Gulf states, duties are only 5 percent, and this has a big impact incentivising imports into the region.
    Exports remained in the positive territory for the seventh successive month, but the 35 per cent growth in shipments in May was lower than that in the same month last year.

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  • Top 10 in Middle East
    Biggest Cities:
    1. Karachi, Pakistan - 11,774,000
    2. Dhaka, Bangladesh - 10,979,000
    3. Istanbul, Turkey - 9,413,000
    4. Tehrăn, Iran - 7,380,000
    5. Lahore, Pakistan - 6,030,000
    6. Baghdăd, Iraq - 4,796,000…

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  • Mobile Facts in Middle East
    The value of mobile commerce in MENA could reach $4.9 billion by 2015
    Saudi Arabia currently leads the Middle East by smartphone penetration level, achieving a level of 63 percent and is closely followed by the UAE with 61 percent, meaning more than half the total population of these two countries are connected to a smartphone device.

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  • Internet in Middle East
    There are an estimated 90 million internet users in the region, and ecommerce sales are predicted to reach around $15 billion in 2015, up from $9 billion in 2012.
    Fifteen (15) percent of Middle East businesses have an online presence.

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Dinner Dialogue: The Customer Success Barometer

August 25, 2015
- SĂŁo Paulo, Brazil
6:30 PM

World Brand Congress 2015
August 11, 2015
Pan Pacific Singapore
Singapore

World Marketing Congress 2015
November 26, 2015
Taj Lands End
Mumbai, India

Customer Experience Management Middle East Summit 2015
Date: September 13, 2015 - September 16, 2015
Location: Dubai, UAE

Digital Marketing for the Board
Date: September 16, 2015 - September 17, 2015
Location: Dubai, UAE

Marketing Kingdom Middle East 2
Date: October 18, 2015 - October 19, 2015
Location: Doha, Qatar

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CMO Council Contact
Donovan Neale-May
Executive Director
408-677-5300 x5333
donovan@cmocouncil.org

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