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The Chief Marketing Officer (CMO) Council is the only global network of executives specifically dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide range of global industries. The CMO Council's 9,000+ members control more than $450 billion in aggregated annual marketing expenditures and run complex, distributed marketing and sales operations worldwide.

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Activating the New American Mainstream

As the multicultural population continues to rise in the U.S., organizations are looking to more effectively engage with these customers in more targeted and culturally relevant ways, according to the latest white paper by the Chief Marketing Officer (CMO) Council, produced in… Report Details

Brand Attraction From Enriched Interaction

The CMO Council is teaming with IBM Digital Experience to evidence where and how digital content has become pivotal to the way companies and brands attract attention, entice engagement, acquire and grow relationships, encourage purchase and further word-of-mouth. This new authority… Report Details

Tarek Abdalla
Regional Head of Marketing - Middle East & North Africa

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  • Region Economic Statistics
    GDP at current prices : $2.303 trillion
    GDP growth rate : 3.51%
    Exports : US $1.194 trillion, Growth Rate: -0.52%
    Imports : US $885 billion, Growth Rate : -1.62%

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  • Population Statistics
    The Middle East has a total estimated population of around 1.231 billion people.
    There are a total of 20 countries located in Middle East

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  • Trade and Commerce Statistics
    In the Gulf states, duties are only 5 percent, and this has a big impact incentivising imports into the region.
    Exports remained in the positive territory for the seventh successive month, but the 35 per cent growth in shipments in May was lower than that in the same month last year.

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  • Top 10 in Middle East
    Biggest Cities:
    1. Karachi, Pakistan - 11,774,000
    2. Dhaka, Bangladesh - 10,979,000
    3. Istanbul, Turkey - 9,413,000
    4. Tehrăn, Iran - 7,380,000
    5. Lahore, Pakistan - 6,030,000
    6. Baghdăd, Iraq - 4,796,000…

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  • Mobile Facts in Middle East
    The value of mobile commerce in MENA could reach $4.9 billion by 2015
    Saudi Arabia currently leads the Middle East by smartphone penetration level, achieving a level of 63 percent and is closely followed by the UAE with 61 percent, meaning more than half the total population of these two countries are connected to a smartphone device.

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  • Internet in Middle East
    There are an estimated 90 million internet users in the region, and ecommerce sales are predicted to reach around $15 billion in 2015, up from $9 billion in 2012.
    Fifteen (15) percent of Middle East businesses have an online presence.

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World Marketing Congress 2015
November 26, 2015
Taj Lands End
Mumbai, India

Marketing Kingdom Middle East 2
Date: October 18, 2015 - October 19, 2015
Location: Doha, Qatar

35th GITEX Technology Week
Date: October 18, 2015 - October 22, 2015
Location: Dubai, UAE

Marketing Kingdom Cairo
Date: October 25, 2015 - October 26, 2015
Location: Cairo, Egypt

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Donovan Neale-May
Executive Director
408-677-5300 x5333

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