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The Chief Marketing Officer (CMO) Council is the only global network of executives specifically dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide range of global industries. The CMO Council's 9,000+ members control more than $400 billion in aggregated annual marketing expenditures and run complex, distributed marketing and sales operations worldwide.

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Ayman Abouseif
VP of Product Marketing - International Business
Fujitsu

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CMO RISING: RESHAPING THE ROLE

APAC Digital Directions

Confidence in digital marketing is gradually improving across the Asia-Pacific region, but metrics around these efforts are still a struggle for many marketers. Conducted in partnership with Adobe, this report highlights that while improvements are clearly being made when it comes to… Report Details

The State of Digital Brand Advertising

This is a momentous time in digital advertising—and advertising as a whole—as marketers shift to a more screen-agnostic approach to reaching, influencing and driving a desired action from their audience. Marketers have traditionally relied on direct response advertising for… Report Details

  • Region Economic Statistics
    GDP at current prices : $2.303 trillion
    GDP growth rate : 3.51%
    Exports : US $1.194 trillion, Growth Rate: -0.52%
    Imports : US $885 billion, Growth Rate : -1.62%

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  • Population Statistics
    The Middle East has a total estimated population of around 1.231 billion people.
    There are a total of 20 countries located in Middle East

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  • Trade and Commerce Statistics
    In the Gulf states, duties are only 5 percent, and this has a big impact incentivising imports into the region.
    Exports remained in the positive territory for the seventh successive month, but the 35 per cent growth in shipments in May was lower than that in the same month last year.

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  • Top 10 in Middle East
    Biggest Cities:
    1. Karachi, Pakistan - 11,774,000
    2. Dhaka, Bangladesh - 10,979,000
    3. Istanbul, Turkey - 9,413,000
    4. Tehrăn, Iran - 7,380,000
    5. Lahore, Pakistan - 6,030,000
    6. Baghdăd, Iraq - 4,796,000…

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  • Mobile Facts in Middle East
    The value of mobile commerce in MENA could reach $4.9 billion by 2015
    Saudi Arabia currently leads the Middle East by smartphone penetration level, achieving a level of 63 percent and is closely followed by the UAE with 61 percent, meaning more than half the total population of these two countries are connected to a smartphone device.

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  • Internet in Middle East
    There are an estimated 90 million internet users in the region, and ecommerce sales are predicted to reach around $15 billion in 2015, up from $9 billion in 2012.
    Fifteen (15) percent of Middle East businesses have an online presence.

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Dinner Dialogue: Data Shift and Business Lift

June 02, 2015
- New York City, NY
6:30 pm

Smart Data Summit 2015
May 25, 2015
Sofitel - The Palm Jumeirah
Dubai, UAE

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CMO Council Contact
Donovan Neale-May
Executive Director
408-677-5300 x5333
donovan@cmocouncil.org

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