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NEWS & MEDIA CENTER

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PRESS RELEASES
NEWS
April 2012
Just In: 04.05.12 - Premiere Edition Of Peersphere Available The CMO Council Journal - Now Available for Download   More »
Just In: 04.03.12 - CMO Council Announces Q1 Additions To Regional Advisory Boards The Chief Marketing Officer (CMO) Council has announced new additions to its Advisory Boards in North America, Latin America, Europe, Middle East, Africa, Asia Pacific and India for the first quarter    More »
January 2012
01.23.12 - Ad Agencies Strugging To Evolve In Digital Age, Reports CMO Council; Clients Experience High Turnover Of Interactive Marketing Firms New Study Reveals Clients Lack Creative Ad Scoring Systems and Formalized Campaign Metrics; Just 9 Percent of Marketers Say Traditional Agencies Have Been Good at Migrating to Digital   More »
December 2011
12.20.11 - New Report Rates Bank Communications Effectiveness During A Year Of Global Financial Turmoil CMO Council Survey of 120 Bank Marketers Highlights Need for Greater Customer Reassurance and Use of New Digital Media to Engage, Educate, and Inform in Real Time   More »
12.07.11 - CMO Council Study Reveals Consumers Want Better Experience, Deeper Engagement, And More Value From Brands Through Social Media Opportunities Abound for Companies to Create Business Advantage and Maximize Advocacy By Better Engaging Customers with Social Media    More »
October 2011
10.31.11 - Traditional Media Lagging In Share Of Localized Marketing Spend; Experiential, Direct And Digital Programs Seen As More Effective New Study by CMO Council Provides In-Depth View of How Brands Are Using Localization Technologies and Embracing New Ways to Drive Channel and Field Sales Performance   More »
July 2011
07.18.11 - Operational Transformation Sets Stage For Renewed Commitment To Marketing Performance Measurement, Reports CMO Council Digital Marketing Effectiveness and Social Media Integration, Measurement and Alignment are the Priorities for Marketers Seeking Increased Visibility and Accountability   More »
07.11.11 - Global Operators Beset By Mislignment And Legacy Mindset, Ignoring Routes To Revenue, And Struggling With Using Subscriber Data To Improve Customer Experience New Report and Industry Executive Study and Dialogs from the CMO Council Show Service Providers and Cable/Satellite System Operators Need to Factor in a More Customer-Centric, Insight-Led Approach   More »
June 2011
06.27.11 - CMO Council Appoints Prominent Marketing Executives To Regional Advisory Boards In Emerging Markets    More »
May 2011
05.18.11 - Chief Marketers Adjusting To New Role As Change Agents And Catalysts For Coprorate Purpose And Functional Synergy New Study by CMO Council Suggests Patronage, Partnership and Performance Are Key to CMO Success as Pressure Mounts to Transform Global Marketing Groups   More »
March 2011
03.23.11 - CMO Council Launches Major Campaign To Address Subscriber Complexity In Global Communications Markets Initiative and Industry Survey Explore Issues and Opportunities for Service Providers and Cable/Satellite System Operators to Handle Increasing Challenges of Change and Choice   More »
February 2011
02.24.11 - Bank Marketers In Australia Struggle With Analytics And Insights As Customers Demand More Added-value Services, Reports CMO Council As Local Bank Industry Faces New Proposals to Increase Competition, Marketers Need to Focus on Retention But Lack Insights to Make Services More Personal and Relevant   More »
More Press Releases »
January 2012
01.24.12 - The Public Answers Back; Consumers Seek Out Social

In 2012 if a company creates a social channel as a marketing vehicle it is inevitable that customers will use it as a mechanism for…   More

01.24.12 - Report Identifies The Top 10 Local Marketing Trends

The most significant local marketing trends and related key strategic initiatives for national brands in 2012 include a dramatic increase…   More

01.24.12 - CMOs To Agencies: Adapt Or Die

The CMO Council released their latest report on client/agency effectiveness this week. (You can download a free executive summary from…   More

01.24.12 - Ad Agencies Slow To Adapt To Online Marketing

Only 9% of senior-level marketers say traditional ad agencies are doing a good job of evolving and extending service capabilities in the…   More

More News »

CMO Council Contact
Donovan Neale-May
Executive Director
650.328.5555 x4200
donovan@cmocouncil.org

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