PALO ALTO, Calif. (April 4, 2012) – The Chief Marketing Officer (CMO) Council, a global executive affinity group of 6,000 senior marketing executives controlling more than $300 billion in annual marketing spend worldwide, has released the inaugural issue of PeerSphere, the first peer-inspired, peer-driven, and peer-influenced quarterly journal.
Offered in an online, digital, and archival print format, the magazine showcases commentary from CMO Council members, experts, and academics from brands including MasterCard, IBM, Yahoo!, Feld Entertainment, RAK Ceramics, Saudi Telecom, PepsiCo, NCR, and many more.
The premiere edition cover story gathers a virtual round table of marketing leaders to share what they love most about Marketing. As the role of senior marketers is continuing to shift and change, marketers around the globe seem more enamored with their roles than ever before. PeerSphere sat with leaders from all seven global regions—North America, Europe, Africa, the Middle East, India, Asia Pacific and Latin America—represented in the CMO Council to better understand where the next evolution of the role of the CMO is likely to take us.
"PeerSphere combines the pull, power, and punch of print and digital media to provide best-practice insights from global marketing leaders," said Donovan Neale-May, Executive Director of the CMO Council. "The content is relevant and engaging, and is designed to inspire and enlighten senior marketing leaders through global insights and innovations from a cross-cultural, cross-border marketing world."
The highly anticipated first full issue features a wealth of content on relevant global topics such as:
- Geopolitical turbulence and the marketing consequence, featuring interviews with top Middle East marketing leaders
- A deep dive into MasterCard International’s strategy and approach to maximizing the value and return of its $40 million sponsorship of the 2011 Rugby World Cup in New Zealand
- An interview with the president of Safeway’s marketing division covering agency relationship management, competitive challenges, and marketing complexities in the North American grocery business
- Profile of new global contender and power player RAK Ceramics, a $1 billion emerging market success story
PeerSphere is now available to download for $9.95 and is provided on a complimentary basis to premium CMO Council members. The print edition of the journal is made possible thanks to the support of our sponsors, Ricoh, Frederic Printing and Gladfelter. For more information or to download the issue, visit www.cmocouncil.org/peer-sphere.php.
About the CMO Council
For more than a decade, the Chief Marketing Officer (CMO) Council has been growing its Peer-Powered Global Affinity Network™ with membership now drawn from 110 countries and 1,500 cities worldwide. More than 6,000 senior marketers controlling more than $300 billion in aggregated annual marketing spend are actively engaged in global knowledge transfer with the CMO Council. Eight regional groups, each with a dedicated and influential advisory board, contribute to the CMO Council’s ever-expanding base of intellectual capital, conversation, content, and community. More than 60,000 marketers across all industries and titles are registered in the CMO Council database. Its rich and informative website attracts nearly 10,000 unique visitors per month and hosts more than 30,000 page views per month. Scores of CMO Council reports, studies, and thought leadership programs have highlighted, explored, and audited significant marketing issues, challenges, and complexities. CMO Council news, content, statistics, and insights are sourced by more than 2,000 media outlets, bloggers, and online groups, as well as associations representing marketers on a functional, geographical, and vertical industry level. In addition, the CMO Council operates strategic interest groups with dedicated microsites and communities. These include the:
- Customer Experience Board
- Marketing Supply Chain Institute
- Coalition to Leverage & Optimize Sales Effectiveness (CLOSE)
- Digital Marketing Performance Institute
- Advertising Effectiveness Center
- Loyalty Leaders Forum
- GeoBranding Center