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CMO COUNCIL™ MIDDLE EAST
PROGRAMS
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THE MIDDLE EAST AND NORTH AFRICA (MENA) SURVEY 
The Middle East and North Africa (MENA) region has become one of the world’s most thriving financial and commercial locales. Multinationals are rapidly establishing operations in MENA. What’s more, hundreds of other large and growing enterprises are now exploring ways to capitalize on the phenomenal growth occurring in the region. Is your company currently marketing in MENA? Does it have plans to do so in the coming months? The CMO Council would like to know.
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GEOBRANDING CENTER 
The Chief Marketing Officer (CMO) is furthering thought leadership and peer-level discussion in the area of GeoBranding with a new global knowledge center dedicated to the marketing of countries, destinations, places of origin, attractions, venues and locations worldwide. Subject matter experts and marketing leaders in the area of GeoBranding will be invited to join the conversation and contribute insights, content, opinions, case studies and best practices. A series of research initiatives will explore the impact, value and outcomes of GeoBranding campaigns using social media, digital marketing and traditional advertising channels and market interaction techniques on both a BtoB and BtoC level. |
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MARKETING OUTLOOK 2010
The 2010 Marketing Outlook Survey, the largest independent assessment of global senior marketing executives today, is an annual global benchmarking initiative undertaken by the Chief Marketing Officer (CMO) Council. Given the economic challenges and market pressures worldwide, this year's review of '09 performance and '10 challenges and intentions is far deeper and wider than before. The results of this study will be extremely valuable to all participants seeking peer-level input and consensus on critical issues and priorities in the year ahead. |
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cmo council mideast
