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The country has one of Europe's lowest mobile penetration figures at 89 per cent, compared to the average of 125 per cent, noted Mehmet Seflek, a correspondent at Turkish newspaper Today's Zaman. 6 |
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Despite this potential issue, he explained that the country is still a potential target for mobile marketing campaigns thanks to its position as Europe's second-most populous nation. 6 |
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This is particularly significant given that Turkey also has Europe's second-largest amount of people aged between 15 and 29. 6 |
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Recent survey into the mobile internet habits of UAE consumers conducted by Omnia Connect, a leading interactive agency in Dubai, has identified the untapped potential of mobile marketing opportunities for brands in the UAE. 6 |
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The survey, which targeted 100 male and 100 female UAE residents, has shown that the mobile platform has huge potential, especially in the UAE where mobile phone penetration is at its peak, with users waiting for more mobile content and services to be offered. 6 |
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Global estimates indicate that the mobile ad spend is now where internet advertising spend was 10 years ago and by engaging in the mobile platform now, marketers can take advantage of the power of the early adaptations and win early entry levels in establishing their brand 6 |
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The survey showed that 27% of users are currently using their mobile phones to access transaction services, including phone banking or delivery services, while 47% of users have said they would be prepared to buy goods using their mobile phones if the service was made more convenient or available 6 |
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Most of the participants demonstrated that they are actively using their mobile handsets to browse and surf the internet - 70% of those surveyed surfed the internet using their mobile phone, with 90 percent of those using their mobile to research online a least between once and twice a day. 6 |
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Tan Siang Lin, managing director of MediaCompete Sdn Bhd (a member of WPP Group’s media specialist arm GroupM), says GroupM forecasts digital media spending in Malaysia to account for 1.4% of total spending this year due to rapid Internet and mobile penetration. 6 |
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Malaysia’s digital spending is projected to grow at a compounded annual rate of 31% between 2008 and 2013. 6 |
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