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MARKETING NEWS FLASH |

FACTS & STATS

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Nearly two-thirds of Americans own a smartphone and 19% of Americans rely on a smartphone for accessing online services and for staying connected. 

(April 2015)
1

According to a Pew Research Center report, 46% of smartphone owners say their smartphone is something "they couldn't live without," compared to 54% who say their phone is "not always needed."

(April 2015) 2

65% of US smartphone users check their phones within 15 minutes of rising. 64% check their phones within 15 minutes of going to bed.

(March 2015)
3

87% of millennials always have their smartphone at their side, day and night. 78% of millennials spend over 2 hours a day using their smartphones. 68% of millennials consider their smartphone to be a personal device.

(March 2015) 4

84% of 13-17 year olds own a mobile phone. 83% of 6-9 year olds use a tablet.

(March 2015)
5

78% of Facebook users are mobile-only.

(February 2015) 6

64% of decision-makers read their e-mail via mobile devices.

(February 2015)
7

in 2014, a U.S. consumer spent on average 413 minutes monthly accessing online video services over cellular or Wi-Fi. 

(January 2015) 8

44% of consumers say that they would like brands to deliver deals and coupons to their mobile devices.

(January 2015)
9

The majority of consumers are of the opinion that mobile-optimized sites run faster than non-mobile-optimized sites.

(January 2015) 10

Mobile commerce will account for 24.4% of overall ecommerce revenues by the end of 2017.

(January 2015)
11

North America continues to drive the lion’s share of the mobile Internet ad spend growing from 18.8% in 2013 to 49.1% in 2017.

(December 2014) 12

In 2013, 62% of emails were opened on a mobile device (48% on smartphones and 14% on tablets).

(December 2014)
13

78% of smartphone users access a retail site via a mobile app. These people want on-the-go, targeted information with minimal data use that a mobile app provides. 44% of tablet users accessed a retail site via a mobile app.

(December 2014) 14

According to CNN, “Americans used smartphone and tablet apps more than PCs to access the Internet (in January 2014) — the first time that has ever happened.”

(November 2014)
15

Currently, about half of B2B vendors sell through mobile (including stores and applications), while 3 in 4 respondents plan to offer mobile commerce by the end of 2014.

(November 2014) 16

By 2017, mobile devices will make up 87 percent of the total sales of Internet-enabled technology.

(April 2014)
17

Globally, mobile ad spend jumped by 105% in 2013 and is predicted to climb another 75% this year for a total of $31.5 billion.

(April 2014) 18

Consumers are not going on desktop to share brand messages, rather they are going to mobile devices. Flurry’s most recent study shows 86% of mobile usage is within apps.

(April 2014)
19

[In Brazil], [m]obile penetration is expected to reach 140% in 2012 compared to fixed-line penetration of 22%, placing mobile as the key provider of all types of telecommunications services to the majority of consumers.

(September 2012) 20
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CMO Council Contact
Donovan Neale-May
Executive Director
408.677.5300 x5333
donovan@cmocouncil.org

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