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CMO COUNCIL™ NORTH AMERICA

FACTS AND STATISTICS

According to Forrester Research, 90 percent of online Americans currently use e-mail as a mainstream communication channel.
By 2014, it forecasts there will be 153 million active e-mail users nationwide, up from 145 million in 2009.
By 2014, consumers are forecast to receive an average of more than 9,000 e-mail marketing messages annually in their primary inboxes, according to Forrester.
Spending on e-mail marketing is also expected to climb to $2 billion that year, up from $1.2 billion in 2009.
A 2009 Juniper Research report predicted mobile coupon redemption could reach $6 billion by 2014.
Email as a channel has tremendous flexibility. That's one of its great virtues and one of the reasons it continues to reign over all other marketing channels for ROI ($43.62 returned per dollar spent in 2009, according to the Direct Marketing Association).
On the contrary Small Business Advertisers are still very optimistic and the SMB Online Spend is expected to hit more than at least US$ 8 billion in 2010.
The total US Interactive marketing Spend in the year 2010 is expected to reach around US$ 30 billion, which is 13% of all ad spend and shows 13% year to year growth also.
According to a research SMBs currently only spend around 11% of their budget online, this is still a significant rise from 4% just a few years ago. It estimates a 275% increase in spending on streaming audio and video ads and around a 140% increase on email and direct ad spending in next few years.
According to another research SMBs currently only spend around 11% of their budget online, this is still a significant rise from 4% just a few years ago. It estimates a 275% increase in spending on streaming audio and video ads and around a 140% increase on email and direct ad spending in next few years.

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CMO Council Contact:
Donovan Neale-May
Executive Director
650.328.5555 x4200
donovan@globalfluency.com
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