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According to Forrester Research, 90 percent of online Americans currently use e-mail as a mainstream communication channel. |
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By 2014, it forecasts there will be 153 million active e-mail users nationwide, up from 145 million in 2009. |
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By 2014, consumers are forecast to receive an average of more than 9,000 e-mail marketing messages annually in their primary inboxes, according to Forrester. |
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Spending on e-mail marketing is also expected to climb to $2 billion that year, up from $1.2 billion in 2009. |
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A 2009 Juniper Research report predicted mobile coupon redemption could reach $6 billion by 2014. |
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Email as a channel has tremendous flexibility. That's one of its great virtues and one of the reasons it continues to reign over all other marketing channels for ROI ($43.62 returned per dollar spent in 2009, according to the Direct Marketing Association). |
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On the contrary Small Business Advertisers are still very optimistic and the SMB Online Spend is expected to hit more than at least US$ 8 billion in 2010. |
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The total US Interactive marketing Spend in the year 2010 is expected to reach around US$ 30 billion, which is 13% of all ad spend and shows 13% year to year growth also. |
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According to a research SMBs currently only spend around 11% of their budget online, this is still a significant rise from 4% just a few years ago. It estimates a 275% increase in spending on streaming audio and video ads and around a 140% increase on email and direct ad spending in next few years. |
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According to another research SMBs currently only spend around 11% of their budget online, this is still a significant rise from 4% just a few years ago. It estimates a 275% increase in spending on streaming audio and video ads and around a 140% increase on email and direct ad spending in next few years. |
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