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February 2016
Just In: 02.09.16 - MARKETERS LOOKING TO MEASURE CUSTOMER EXPERIENCE BASED ON BUSINESS OUTCOMES, NOT CAMPAIGN METRICS. CMO Council Study Reveals Marketers Intend to Deploy New Digital Analytics and Lifecycle Management Tools to Accelerate Digital Transformation.   More »
January 2016
Just In: 01.20.16 - NEW STUDY REVEALS MARKETERS OVERLOADED WITH DATA AND LIGHT ON INSIGHTS THAT PREDICT CUSTOMER BEHAVIOR. CMO Council Study Finds Marketers Struggling to Personalize, Create Real-Time Interactions and Shape Customer Purchasing Journey and Outcomes.   More »
December 2015
Just In: 12.07.15 - GLOBAL TRAVEL ANXIETY AUDIT FINDS ISLAND DESTINATIONS SAFEST, TERRORISM AND TURMOIL BIGGEST DETERRENTS TO TOURISM. Government Agencies and Law Enforcement Alerts Most Trusted Sources for Health, Safety and Security Information .   More »
October 2015
Just In: 10.08.15 - CMO COUNCIL TO KICK OFF NORTH AMERICA CMO SUMMIT WITH A LOOK INTO THE FUTURE TO DEFINE THE CMO OF 2020 . The Original Gathering of Senior Marketing Leaders to Convene in Napa on December 7–8, 2015, for Chief Marketing Officer (CMO) Council Elite Retreat .   More »
January 2016
01.22.16 - Social Scores Low Among CMOs.

While plenty of folks pay lip service to social media’s potential as a marketing platform, their estimate of its actual value…   More

01.22.16 - Biz Report.

Nearly one month into 2016, two trends are becoming clearer: programmatic advertising and personalization are getting a lot of attention.…   More

01.22.16 - Marketers Overloaded With Data And Struggle To Use It.

The study is based on insights from more than 150 senior marketing executives surveyed primarily across North America and Europe…   More

01.21.16 - The Great CMO Dichotomy.

Being the sports and pop culture savant that I am, I very often will infuse a reference to the former or the latter – or even both,…   More

01.21.16 - Marketers Fail To Make Most Of Data.

The marketing world has no shortage of data but it does lack an ability to utilise this to predict customer behaviour and deliver…   More

February 2016
New: Greg Shewchuck

Campbell Soup Company has appointed Greg Shewchuk as its senior VP-chief marketing and commercial officer of the Americas Simple Meals and Beverages division, effective March 7.

Mr. Shewchuk, 50, was most recently global head of marketing and chief marketing officer at Mead Johnson Nutrition Company. Representatives from Mead Johnson were not immediately available to comment on Mr. Shewchuk's departure.

Joel Rosen
Sharon Loeb

As Chief Marketing Officer Sharon Loeb will also serve on the Executive Team, reporting to Kevin Stone, Chief Sales and Marketing Officer. Sharon has nearly 20 of experience in the industry leading teams with a highly integrated, customer-centric and data-driven approach. Most recently she served as the head of McGraw-Hill's Higher Education Marketing group. Prior to that, Sharon was Senior Director of Strategic Marketing for McGraw-Hill Higher Education, where she led the marketing communications across several business units. 

January 2016
Leslie Berland

Twitter named Leslie Berland chief marketing officer as it undergoes a major overhaul of its top ranks in an effort to reboot growth.

Ms. Berland, 37, was previously senior VP-partnerships at American Express Co. where she spent the past four years on an ad campaign that included a heavy presence on Facebook,Twitter and Apple's iAd mobile platform. American Express ranked 25th in Interbrand's Best Global Brands 2015 report.

Craig Brommers

There's a new top marketer falling into the Gap. Craig Brommers, a marketing veteran from Abercrombie & Fitch and Speedo, was appointed senior VP and chief marketing officer for Gap brand.

Based in New York, Mr. Brommers will be responsible for Gap's global marketing strategies and its execution across the chain's 1,700 worldwide locations. His start date has yet to be determined.

Amanda Johnson-Pell

Prior to joining IBM, Johnston-Pell held a number of senior executive positions in North America and corporate advisory roles to Fortune 500 companies. 
Previously she also held senior positions at Telstra including Executive Director, Brands and Marketing Communications Group, and Executive Director Sales and Marketing at BigPond. Johnston-Pell, who will also be a member of IBM’s Australia and New Zealand board, brings more than 20 years’ experience working with Fortune 500 companies, cross-industry knowledge and entrepreneurial credentials to IBM.

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Donovan Neale-May
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