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April 2014
March 2014
Just In: 03.26.14 - CUSTOMER CONTENT SHARING CIRCLES STRONGLY IMPACT PRE-SALE VENDOR SELECTION, REPORTS NEW STUDY. CMO Council Finds Business Buying Behavior Shifts Based on Content Sharing Behavior, Selling Cycle Phase, Budget Authority and Role in Decision-Making Process.   More »
03.20.14 - ASIA-PACIFIC MARKETERS SEEK GREATER ROLE IN CUSTOMER EXPERIENCE; TIME FOR BUSINESS EXECUTION TO MATCH BRAND EXPECTATION. New CMO Council Study With SAP Maps Operational Gaps in Marketing Claims, Business Practices and Customer Experience; Asia-Pacific Companies Must Create More Customer-Committed Cultures.   More »
03.03.14 - AUTO INDUSTRY FAILING TO TAP POWER OF SOCIAL MEDIA TO DELIVER ACTIONABLE SALES LEADS, SAYS REPORT BY CMO COUNCIL . CMO Council Report Finds Auto Ecosystem Marketers Looking for Better Ways to Integrate Marketing With Sales Generation and Sales Funnel Activities.   More »
March 2014
03.20.14 - Corporate Drag ‘hamstrings Customer-centric Marketing’.

Marketers' efforts to make companies in Asia Pacific, including Australia, more customer-centric are being held back by operational gaps,…   More

03.20.14 - Who Owns The Responsibility Of Customer Experience?.

Ownership of customer experience is fragmented across businesses and as result only 23% of marketers have a complete view of interactions…   More

03.20.14 - Marketers Know Customer-service Is Lacking In Apac: CMO Council.

Asia-Pacific – A New CMO Council study reveals that only 26 per cent of marketers believe their back-office systems and structures…   More

03.20.14 - Asia-Pacific Marketers Admit They Lack Formal Customer Engagement Strategies.

CMO Council report finds regional marketers lack the back-office systems, operational structures and formal customer experience management…   More

03.20.14 - Apac Marketers Seek Greater Role In Customer Experience.

Asia-Pacific and Japan (APJ) companies may want to take heed of the famous quote by American actress Mae West—"An ounce of performance…   More

April 2014
New: Duncan Pilgrim

Peregrine Semiconductor Corporation of San Diego, CA, a fabless provider of radio-frequency integrated circuits (RFICs) based on silicon-on-sapphire (SOS) and silicon-on-insulator (SOI), has promoted Duncan Pilgrim to Vice President of Marketing, driving all the product marketing and marketing communication initiatives.

Fara Howard

Vans has appointed Fara Howard as the new Global Vice President of Marketing. Howard is joining Vans from Dell where she led marketing for the North America Consumer and Small Business Division.

Andy Yost

Gannett Co., Inc. announced April 15th Andy Yost has been named Senior Vice President of Consumer Sales and Marketing. 

Stephen Reyes

Olympic Steel Inc. announced the promotion of Stephen Reyes to Vice President, Sales and Marketing Flat Rolled. Reyes has been with Olympic Steel since 1999.

Robyn Hahn

Twenty year insurance industry veteran, Robyn Hahn, has been appointed Chief Marketing Officer of Fireman's Fund Insurance Company. Hahn most recently served as the Vice President and Chief Marketing Officer for the business insurance sector of The Travelers Companies, Inc.

Jasemine Lee

Jasemine Lee, who previously held the role of Director of Marketing, has been promoted to Chief Marketing Officer for U Mobile Sdn. Bhd.

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Donovan Neale-May
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408.677.5300 x5333

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