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PRESS RELEASES

NEWS

EXECUTIVE APPOINTMENTS

July 2016
Just In: 07.08.16 - DIGITAL SKILLS GAPS IMPEDE MARKETING AUTOMATION GAINS. CMO Council eMagazine Cover Story Underscores Need for Organizations to Train for Digital Marketing Gain; Studies Show Companies Lag In Growing Capabilities of Digital Teams.   More »
June 2016
Just In: 06.28.16 - OPERATIONAL DATA GAPS COMPROMISE CUSTOMER EXPERIENCE. New CMO Council Study With SAP Examines the Criticality of Meshing Marketing Automation and CRM Systems With Back-end Commerce, Supply Chain and Operational Data Intelligence.   More »
April 2016
Just In: 04.28.16 - PENTON'S IOT INSTITUTE AND THE CHIEF MARKETING OFFICER (CMO) COUNCIL COLLABORATE ON JOINT DISCOVERY PROJECT AROUND THE IMPACT OF CONNECTEDNESS THROUGH THE INDUSTRIAL INTERNET OF THINGS. Penton's New IoT Institute and the Chief Marketing Officer (CMO) Council are collaborating on a joint discovery project..   More »
04.14.16 - NEW FOCUS ON FINANCIAL MEASURES OF MARKETING: CMO COUNCIL EXPLORES ANALYTICS AND INSIGHTS THAT OPTIMIZE SPEND . Latest PeerSphere eMagazine Highlights Benefits and Challenges of Implementing Marketing Performance Measurement Systems and Cultural Changes Needed for Organizational Uptake.   More »
July 2016
07.02.16 - Report: Customers Want Faster, More Consistent Experiences.

Marketers are concerned that they are still not delivering what customers when it comes to a seamless buying experience, according to new…   More

07.01.16 - Survey: Customers Want Fast Response Times, Consistent Experiences.

As the customer experience takes on an even more prominent role in the buyer's path to purchase, a new study shows that customers want…   More

07.01.16 - Tech Not Delivering On Cx Promise.

Marketers continue to struggle to achieve a coherent view of customers across all touchpoints and to deliver the seamless experience the…   More

07.01.16 - Salesforce's Upgraded Pardot Breaks Down Data Silos.

Salesforce recently made Pardot Engagement Studio, an upgrade to its B2B marketing automation service, generally available to marketers.

   More
June 2016
06.30.16 - Operational Data Gaps Compromise Cex: CMO Council Study Finds Data Ecosystems Create More Valued Contextual Experiences.

While digital marketing technologies and engagement channels multiply, many marketers remain concerned that they are still not delivering…   More

July 2016
New: Pui Chi Li

Xerox has appointed Pui Chi Li as the head of marketing for Middle East and Africa (MEA). Chi will oversee Xerox marketing and communications activities, technology product and offering management, strategic pricing, sales enablement and lead generation initiatives across the MEA region.

Riadh Dridi

RingCentral, a provider of enterprise cloud communication and collaboration applications, today announced the appointment of enterprise technology industry veteran Riadh Dridi as Senior Vice President and Chief Marketing Officer, responsible for the strategy and execution of RingCentral’s global marketing efforts.

 

June 2016
John Petralia

Aligned Energy, which delivers a leading integrated, sustainable technology platform that significantly reduces data center energy and water usage, increases transparency, optimizes efficiency and enhances reliability to deliver improved business outcomes, announced today the appointment of John Petralia as Chief Marketing Officer (CMO). 

Valeria Barker Waller

YMCA of the USA, the Chicago-based national resource office for 2,700 Ys across the country, has named Valerie Barker Waller the organization's new chief marketing officer. Waller succeeds Kate Coleman, who left earlier this year to work as a senior advisor at a branding agency.

Christine Birch

Dwight Caines is exiting his post as president of domestic marketing for Sony Pictures Motion Picture Group. Christine Birch is being promoted to fill that role, while Andre Caraco also is being promoted to co-president of domestic marketing.

Sandeep Girotra

Nokia has appointed Sandeep Girotra as head of Asia Pacific and Japan (APJ) market in 2016. In his new role, Girotra will lead customer operations, drive the business growth strategy and superior customer engagement services across multiple channels for the APJ market.

 



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Donovan Neale-May
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donovan@cmocouncil.org

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