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April 2012
Just In: 04.05.12 - Premiere Edition Of PeerSphere Available. The CMO Council Journal - Now Available for Download.   More »
Just In: 04.03.12 - CMO Council Announces Q1 Additions to Regional Advisory Boards. The Chief Marketing Officer (CMO) Council has announced new additions to its Advisory Boards in North America, Latin America, Europe, Middle East, Africa, Asia Pacific and India for the first quarter .   More »
February 2012
02.29.12 - Webtrends' Hope Frank Appointed to North America Advisory Board of the Chief Marketing Officer (CMO) Council. .   More »
January 2012
01.23.12 - Ad Agencies Strugging to Evolve in Digital Age, Reports CMO Council; Clients Experience High Turnover of Interactive Marketing Firms. New Study Reveals Clients Lack Creative Ad Scoring Systems and Formalized Campaign Metrics; Just 9 Percent of Marketers Say Traditional Agencies Have Been Good at Migrating to Digital.   More »
May 2012
05.08.12 - Why CMOs Need To Experiment

When it comes to digital marketing from a brand perspective, Steven Cook knows his stuff. With top marketing positions at top brands like…   More

05.07.12 - Are Brands Wielding More Influence In Social Media Than We Thought?

As one who has read, dissected and written about many a study regarding social media, brands and consumers, I can tell you I for one was…   More

05.04.12 - Do Facebook ' Likes' Mean Loyal Customers?

Why do customers ‘like’ a brand on Facebook? And how do brands respond? Using recent research by the CMO…   More

April 2012
04.25.12 - UK Marketers See Social Media Benefits, But ROI Concerns Persist

It appears to be a growing trend: marketers say social media has direct benefits, but they are unsure of how to measure them. April 2012…   More

04.23.12 - How To Maximize The Potential Of Localized Marketing

Eighty-six percent of marketers intend to look for ways to better localize their marketing content, according to a More

May 2012
New: Joe Schmidt

former Senior Vice President of Retail Markets at CafePress, Inc., has now been promoted as Chief Marketing Officer.

Engle Saez

former Head of Product and Marketing at Coinstar, now joins Blue Nile as Chief Marketing Officer.

Jay Russo

has been appointed as Chief Marketing Officer and Chief Strategy Officer at XGOLF.

Grace Bulger

former Director of Marketing at Forsythe Technology, has now been appointed as Vice President of Marketing.

Craig Jones

has been appointed as Vice President of Marketing for Premier Sotheby's International Realty.

Tyler Niess

former Vice President of Marketing Business Operational Development and Corporate Strategy at Playground Destination Properties, now joins Crescent Resources as Chief Marketing Officer.



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CMO Council Contact
Donovan Neale-May
Executive Director
650.328.5555 x4200
donovan@cmocouncil.org

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