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February 2015
02.27.15 - THE ADVENT OF THE “ROBO-CMO”— PART PERSON, PART AUTOMATON. CMOs Gain Momentum as Advancements in Technology, Talent and Key Business Relationships Validate the Importance of the Role, Reports Latest Issue of CMO Council’s PeerSphere.   More »
January 2015
November 2014
Just In: 11.19.14 - CMOs AND CIOs MUST WORK JOINTLY TO MANAGE DIGITAL DISRUPTION. Effectively Blending IT Transformation and Customer Experience Requires Collaboration Across Marketing and IT to Achieve Business Success, Reports CMO Council Journal.   More »
11.06.14 - MARKETING INNOVATORS USE MOBILE TO CREATE LASTING RELATIONSHIPS WITH CUSTOMERS. Latest Study From CMO Council and SAS Reveals Path to Effective Mobile Relationship-Building Lies in Viewing Mobile as a Business Strategy, Not a “Shiny Toy” Campaign.   More »
February 2015
02.23.15 - Loopd Teams With More Than A Dozen Exhibitors At Sxsw 2015 To Showcase Breakthrough Proximity Marketing Solution With Relational Analytics .

SAN FRANCISCO, Feb. 23, 2015 /PRNewswire/ -- Loopd Inc., the emerging leader in relational analytics that measure proximity-based human…   More

January 2015
01.19.15 - White Paper Features Insights On Shifts And Trends In Digital Advertising .

For the past three years, the CMO Council has partnered with Nielsen to survey brands, agencies and media publishers to learn more about…   More

01.15.15 - CMO Council To Host Three Regional CMO Summits In 2015; "CMO Rising" Theme Reflects New Role Of Chief Marketers.

The Chief Marketing Officer (CMO) Council has announced that it will be staging three regional CMO Summit ( events in…   More

01.14.15 - Digital Brand Advertising Suffers From Poor Measurement Says CMO Council Study.

Advertisers want to allocate more money to digital brand advertising but they remain skeptical about the quality of metrics they are…   More

01.12.15 - Digital 2015: The Benefits Of Mastering Adaptive Customer Experiences.

Technology has caused a shift from product-centric to customer-centric business practices. The age of the customer has arrived and…   More

February 2015
New: Kristen Simmons

Experian Consumer Services, a leading provider of online consumer credit reports, credit scores, credit monitoring and identity protection products, announced it has appointed Kristen Simmons as its chief marketing officer. Simmons is responsible for the strategic direction, development and execution of all product and marketing activities for Experian's consumer services business in North America.

Idris Mootee

Taiwanese smartphone maker HTC has named Idris Mootee, the CEO of Toronto-based design firm Idea Couture, as its new chief marketing officer after the post had been left vacant for seven months. "Idris has extensive experience in marketing, strategy and design, which will be of great value to HTC's business strategy as an innovation leader going forward," HTC said in an emailed statement.

Khalid Abdul Latif

Aluminium Bahrain B.S.C. (Alba) - one of the largest and modern aluminium smelters in the world - announced the appointment of Khalid Abdul Latif as Acting Chief Marketing Officer, effective immediately. In his position, Latif will lead the Company's global marketing strategies to drive innovation across Alba's business divisions.

Shubhajit Sen

Micromax, India's leading smartphone player, appointed Shubhajit Sen as its chief marketing officer to boost its marketing efforts as it looks to further improve its position in the surging smartphone market in the country.

Neil Lieberman

Provider of cloud services for video, Brightcove has appointed Neil Lieberman as chief marketing officer. In this role, Lieberman will be responsible for driving Brightcove's worldwide branding and positioning, as well as the company's corporate marketing and marketing communications strategy.

January 2015
Hope Frank

Nexusguard, a pioneering Internet security solutions provider, announced the appointment of Hope Frank to the post of Global Chief Marketing Officer. Ms. Frank was named a global top 50 CMO by both Forbes and CEO World in 2014. She will bring the same marketing leadership to Nexusguard that she exhibited in her time at Codenomicon, the security firm she made famous for discovering and branding the Heartbleed bug and its resolution.

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