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November 2014
Just In: 11.19.14 - CMOs AND CIOs MUST WORK JOINTLY TO MANAGE DIGITAL DISRUPTION. Effectively Blending IT Transformation and Customer Experience Requires Collaboration Across Marketing and IT to Achieve Business Success, Reports CMO Council Journal.   More »
11.06.14 - MARKETING INNOVATORS USE MOBILE TO CREATE LASTING RELATIONSHIPS WITH CUSTOMERS. Latest Study From CMO Council and SAS Reveals Path to Effective Mobile Relationship-Building Lies in Viewing Mobile as a Business Strategy, Not a “Shiny Toy” Campaign.   More »
October 2014
Just In: 10.21.14 - CMOs CHALLENGED BY MARKETING TECHNOLOGY SPRAWL AND THE NEED TO UNIFY DATA FROM SILOED DIGITAL APPS. New CMO Council Study Shows Well-Integrated Marketing Technologies Impact Business Performance and Increase Marketing Effectiveness.   More »
September 2014
09.24.14 - RESEARCH REVEALS EXECUTIVE SUPPORT AND DATA-DRIVEN APPROACH CREATING A WIDENING GAP BETWEEN DIGITAL LEADERS AND THOSE FALLING BEHIND. A Fragmented Digital Marketing Landscape Is Emerging as Some Asia-Pacific Countries Surge Ahead of Others Thanks to Dedicated Digital Champions and Executive Leadership Won Over by Measures and Engage.   More »
October 2014
10.30.14 - New Study From CMO Council Spotlights Benefits & Challenges Of CMO-owned Technology Strategy.

After surveying 150 senior marketing executives, a new study from the CMO Council found nearly 30 percent of the CMOs who manage and…   More

10.27.14 - CMOs Should Have A Concrete Plan For Marketing Tech, Says New Research.
Business that have a clear strategy for tackling digital marketing…   More
10.24.14 - Why Strategic Alliances Fail: New CMO Council Report.

In a recent study conducted by The CMO Council (for a complimentary report, click More

10.23.14 - Marketers Cite Data And Platform Integration As Top Struggle.

Modern marketers understand that technology now plays an essential role with regard to strategic progress, yet most lack the platform…   More

10.21.14 - Study Says CMOs Challenged By Marketing Technology Sprawl And The Need To Unify Data.

A new study published by the Chief Marketing Officer (CMO) Council and Tealium, a provider of real-time unified marketing solutions, finds…   More

November 2014
New: Allie Kline

AOL names new Chief Marketing Officer : Allie Kline, CMO of AOL Platforms, has been promoted to CMO for the entire company.

Jay Spenchian

Tempur Sealy International Inc., the world's largest bedding provider, today announced the appointment of Jay G. Spenchian as Executive Vice President, Chief Marketing Officer. Spenchian will report to Tim Yaggi, Chief Operating Officer.

Enzo Signore

8x8, the cloud-based UC, contact center and collaboration provider, has appointed Enzo Signore as its new Senior Vice President and Chief Marketing Officer. He’ll be responsible for the strategy and execution of the company’s global marketing effort.

Sydney Sloan

Rapidly-growing, Enterprise Content Management (ECM) vendor Alfresco Software has appointed Sydney Sloan as Chief Marketing Officer (CMO).

Josh Kern

Smashburger, the national better burger restaurant known for its fresh, smashed to order burgers, is pleased to announce the appointment of Josh Kern to the position of Chief Marketing Officer.

August 2014
Julie Levin

Publicis North America is rounding out its new executive team with the addition of Julie Levin as Chief Marketing Officer. Levin, who joins the agency’s flagship New York office on Sept. 8, was Chief Growth Officer at The Martin Agency since last August.

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Donovan Neale-May
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