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July 2014
Just In: 07.23.14 - MILESTONE CMO COUNCIL REPORT ON CHIEF MARKETER COMPENSATION PROVIDES INSIGHTS ON TOP EARNERS . Global Study Reveals Key Factors Influencing Compensation Packages; CEO Reports and C-Level Relationships Matter Most, Digital Marketing Skills Add Value.   More »
May 2014
Just In: 05.20.14 - MARKETING LEADERS STILL NOT BUYING INTO PROCUREMENT POLICIES, SAYS CMO COUNCIL COVER STORY IN QUARTERLY DIGITAL MAGAZINE. Discussions With Marketing and Procurement Executives Reveal the Need for Greater Alignment and Better Understanding of Strategic Sourcing and Partner Performance Measurement.   More »
April 2014
March 2014
03.26.14 - CUSTOMER CONTENT SHARING CIRCLES STRONGLY IMPACT PRE-SALE VENDOR SELECTION, REPORTS NEW STUDY. CMO Council Finds Business Buying Behavior Shifts Based on Content Sharing Behavior, Selling Cycle Phase, Budget Authority and Role in Decision-Making Process.   More »
July 2014
Just In: 07.23.14 - Salary Survey Shows CMO Compensation Is Tied To C-suite Alliances.

Nearly Half of Chief Marketers Say They Are Not Being Fairly Compensated

Just In: 07.14.14 - Cios, CMOs At Least Agree To Disagree For Now.

The vast majority of CMOs and CIOs now recognize the need to have stronger relationships, but there still appears to be a ways to go…   More

07.11.14 - The Gap Between The Cio And CMO – Is Narrowing?.


After reading through the survey results, it is clear that CMO's and CIO's are (finally?) starting to see the value in…   More

07.07.14 - A Big Data Hype Filter For B2b Marketers.

As B2B marketers, we need to understand what Big Data can help us accomplish, and also what its shortcomings may be. Here are some…   More

07.01.14 - Three Tips To Enable A More Effective Mobile Salesforce.

Sales teams are the lifeblood of every organization, tasked with acquiring market share and growing revenues and profits.

07.01.14 - What The New Breed Of CMOs Know That You Don’t.

Respected author and marketer, MaryLee Sachs, presents excerpts and thoughts from her new book on what the chief marketing officer role…   More

June 2014
06.25.14 - Why Your Content Marketing Needs To Make A U-turn.

The way people buy has changed. In today’s world, the overwhelming majority of decision makers say they found their vendors, not the…   More

July 2014
New: Pam El

Former State Farm marketing executive, Pam El, calls her new position as Chief Marketing Officer for The National Basketball Association a "dream come true."

Aubyn Thomas

Rent-A-Center, Inc., the nation's largest rent-to-own operator, announced the apointment of Aubyn Thomas to Vice President of Marketing.

Julie Maurer

Silverado Resort and Spa has announced the creation of a new role, Vice President of Marketing, which will be filled by Julie Maurer in Napa, California.

Manish Gupta

Silicon Valley executive, Manish Gupta, has been tapped as the Chief Marketing Officer for Liaison Technologies to accelerate growth of cloud data management.

Steve Mormoris

Coty, Inc. has announced a new organizational structure that aims to strengthen its position as a global leader in beauty. Steve Mormoris, previously in charge of Coty Prestige - American Fragrance Marketing, has been appointed Chief Marketing Officer Fragrances.

Johanna Businelli

Coty, Inc. has announced a new organizational structure that aims to strengthen its position as a global leader in beauty. Johanna Businelli, previously in charge of Coty Beauty - Color Cosmetics Marketing, has been appointed Chief Marketing Officer Color Cosmetics.

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Donovan Neale-May
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