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April 2016
Just In: 04.14.16 - NEW FOCUS ON FINANCIAL MEASURES OF MARKETING: CMO COUNCIL EXPLORES ANALYTICS AND INSIGHTS THAT OPTIMIZE SPEND . Latest PeerSphere eMagazine Highlights Benefits and Challenges of Implementing Marketing Performance Measurement Systems and Cultural Changes Needed for Organizational Uptake.   More »
February 2016
Just In: 02.09.16 - MARKETERS LOOKING TO MEASURE CUSTOMER EXPERIENCE BASED ON BUSINESS OUTCOMES, NOT CAMPAIGN METRICS. CMO Council Study Reveals Marketers Intend to Deploy New Digital Analytics and Lifecycle Management Tools to Accelerate Digital Transformation.   More »
January 2016
Just In: 01.20.16 - NEW STUDY REVEALS MARKETERS OVERLOADED WITH DATA AND LIGHT ON INSIGHTS THAT PREDICT CUSTOMER BEHAVIOR. CMO Council Study Finds Marketers Struggling to Personalize, Create Real-Time Interactions and Shape Customer Purchasing Journey and Outcomes.   More »
December 2015
Just In: 12.07.15 - GLOBAL TRAVEL ANXIETY AUDIT FINDS ISLAND DESTINATIONS SAFEST, TERRORISM AND TURMOIL BIGGEST DETERRENTS TO TOURISM. Government Agencies and Law Enforcement Alerts Most Trusted Sources for Health, Safety and Security Information .   More »
April 2016
04.14.16 - New Focus On Financial Measures Of Marketing: CMO Council Explores Analytics And Insights That Optimize Spend.

 Latest PeerSphere eMagazine Highlights Benefits and Challenges of Implementing Marketing Performance Measurement Systems and…   More

04.14.16 - Advertising Firms + Big Data = Missed Opportunities .

Back in the golden age of advertising, immortalized in “Mad Men”, creative shops had more data and customer research at their…   More

04.14.16 - 4 Reasons Why Marketing Automation Fails.
Today’s buyers have unlimited choices, access to a wealth of research, and are being bombarded with…   More
04.12.16 - Today's Entrepreneur: Dave Scott.
No. 1 Mistake: Not treating their employees with respect
March 2016
03.23.16 - 5 Tips For Choosing Images That’ll Make Your Content Engagement Skyrocket.
Last year, I read a More
April 2016
New: Ashley Sargent Price

Abercrombie & Fitch Co. has named Ashley Sargent Price as senior VP and creative director of marketing. In this role, Price will oversee creative marketing for all brands (Abercrombie & Fitch, abercrombie kids, and Hollister Co.), the company`s internal photo studio, and marketing operations.  She reports to Fran Horowitz, president & chief merchandising officer.


Freddy Rolon

ESPN has appointed Freddy Rolón vice president and general manager of ESPN Deportes, the leading Spanish-language sports brand dedicated to providing the widest variety of sports to the U.S. Hispanic sports fan via television, online, print, radio and mobile. He will report to Russell Wolff, executive vice president and managing director of ESPN International, who is responsible for all of ESPN’s international businesses and for ESPN’s U.S. Hispanic efforts.

Deepa Sridhar

Turner India has appointed Deepa Sridhar as head of Turner Corporate Communications and CNN marketing for South Asia effective from today, April 11, 2016. Prior to joining Turner India, Sridhar was director of Corporate Communications, South Asia, for J. Walter Thompson

Peter Giorgi

Advertising executive Peter Giorgi will be taking over as Celebrity Cruises’ chief marketing officer, the line announced Tuesday. Giorgi, who recently served as head of global advertising for home-sharing company Airbnb, will oversee the line’s global marketing strategies, including its new “Modern Luxury Lives Here” campaign. He will join the cruise line on April 15.

Monalisa Sahoo

Monalisa Sahoo, senior director – Marketing at Qualcomm India & South Asia has joined Vodafone Business Services as head, marketing. In Vodafone Business Services, Monalisa will focus on large enterprises, global accounts, government and SME customers. She will take care of PR & analyst engagement along with customer value management in areas like mobility, enterprise solutions, M2M (Machine to machine) and IoT (Internet of Things) solutions.

March 2016
Kendall Collins

AppDynamics, an application intelligence leader helping power enterprise digital transformation, today announced the expansion of its leadership teams with the appointment of Kendall Collins as Chief Marketing Officer. Collins joins AppDynamics from where he spent 12 years serving in multiple senior-level roles across departments, including three years as global CMO and more recently, CEO of Salesforce Cloud.

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CMO Council Contact
Donovan Neale-May
Executive Director
408.677.5300 x5333

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