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May 2015
05.29.15 - NEW AMERICAN MAINSTREAM CHALLENGES MARKETERS TO NAVIGATE A MULTICULTURAL MARKETING MAZE TO TAP ETHNIC BUYING POWER. CMOs Looking to Engage New Multicultural Market Segments Must Provide More Than Translated Content to Gain Affinity and Influence Within These Diverse Populations.   More »
05.18.15 - CMO COUNCIL LAUNCHES GLOBAL INNOVATION ECOSYSTEM TO HELP UNICEF. CauseTech.Net Community to Crowdsource Ideas and Inspirations That Advance UNICEF’s Use of Social Impact Technology to Further its Mandate Worldwide.   More »
Just In: 05.05.15 - Confidence in Digital Grows, But Metrics Remain A Challenge for Asia Pacific Marketers . New Adobe research shows that even as digital marketing budgets in APAC increase, skills gap remains a major obstacle.   More »
February 2015
02.27.15 - THE ADVENT OF THE “ROBO-CMO”— PART PERSON, PART AUTOMATON. CMOs Gain Momentum as Advancements in Technology, Talent and Key Business Relationships Validate the Importance of the Role, Reports Latest Issue of CMO Council’s PeerSphere.   More »
May 2015
05.18.15 - CMO Council Launches

The Chief Marketing Officer Council is expanding its partnership with UNICEF’s Global Innovation Center with the launch of a new…   More

05.18.15 - CMO Council Announces The Launch Of Global Innovation Ecosystem To Advance Unicef’s Work.

The Chief Marketing Officer (CMO) Council today announced the launch of a global community and portal site, which is part of…   More

March 2015
03.09.15 - The Chief Marketer Of 2016.

Based on findings from multiple studies, data-driven insights are predicted to dominate the world of the CMO in 2016.

February 2015
02.23.15 - Loopd Teams With More Than A Dozen Exhibitors At Sxsw 2015 To Showcase Breakthrough Proximity Marketing Solution With Relational Analytics .

SAN FRANCISCO, Feb. 23, 2015 /PRNewswire/ -- Loopd Inc., the emerging leader in relational analytics that measure proximity-based human…   More

January 2015
01.19.15 - White Paper Features Insights On Shifts And Trends In Digital Advertising .

For the past three years, the CMO Council has partnered with Nielsen to survey brands, agencies and media publishers to learn more about…   More

May 2015
New: Kevin Crull

Sprint Corp. announced the appointment of Kevin Crull as chief marketing officer effective May 31. In his new role, Crull will be responsible for all products and services, brand and advertising, customer acquisition and retention, and all digital and social efforts. Crull will report to President and CEO Marcelo Claure.

John Aylward

HSN Inc. named John Aylward executive vice president and chief marketing officer for TV, mobile and web retailer HSN, where he will develop the brand and oversee marketing across the retailer’s sales channels and the creative team.

Jared Fix

Constellation Brands, Inc. a leading beverage alcohol company, announced today that Jared Fix has been appointed as Chief Marketing Officer reporting to Jay Wright, president, Wine & Spirts Division. Fix will join the company effective June 8, 2015, replacing Chris Fehrnstrom who will be returning to a marketing and leadership consulting business he owned prior to joining Constellation.

Alan Shaw

Norfolk Southern, a premier transportation company, has named Alan Shaw executive vice president and chief marketing officer.The appointment is effective May 16, 2015, with an office in Norfolk and Shaw will report to NS President James Squires. He succeeds Donald Seale, who retired after 39 years in management positions in NS' marketing division.

Johnny Devitt

Betfair has appointed Director of Online Marketing Johnny Devitt as Chief Marketing Officer (CMO). Industry news source EGR Magazine, confirmed the appointment of Devitt who will take over marketing and branding initiatives for Betfair. The operator had created the senior management role following the departure of former Brand Director Mark Ody as Betfair merges online marketing and branding responsibilities under the leadership of its new CMO.

Céline Choussy Bedouet

Lectra, a leader in integrated technology solutions dedicated to industries using soft materials, has appointed Céline Choussy Bedouet as Chief Marketing Officer. Céline Choussy Bedouet, who was previously Marketing Director for Automotive and Furniture, will now cover all of Lectra’s markets.

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Donovan Neale-May
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