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February 2015
02.27.15 - THE ADVENT OF THE “ROBO-CMO”— PART PERSON, PART AUTOMATON. CMOs Gain Momentum as Advancements in Technology, Talent and Key Business Relationships Validate the Importance of the Role, Reports Latest Issue of CMO Council’s PeerSphere.   More »
January 2015
November 2014
Just In: 11.19.14 - CMOs AND CIOs MUST WORK JOINTLY TO MANAGE DIGITAL DISRUPTION. Effectively Blending IT Transformation and Customer Experience Requires Collaboration Across Marketing and IT to Achieve Business Success, Reports CMO Council Journal.   More »
11.06.14 - MARKETING INNOVATORS USE MOBILE TO CREATE LASTING RELATIONSHIPS WITH CUSTOMERS. Latest Study From CMO Council and SAS Reveals Path to Effective Mobile Relationship-Building Lies in Viewing Mobile as a Business Strategy, Not a “Shiny Toy” Campaign.   More »
March 2015
03.09.15 - The Chief Marketer Of 2016.

Based on findings from multiple studies, data-driven insights are predicted to dominate the world of the CMO in 2016.

February 2015
02.23.15 - Loopd Teams With More Than A Dozen Exhibitors At Sxsw 2015 To Showcase Breakthrough Proximity Marketing Solution With Relational Analytics .

SAN FRANCISCO, Feb. 23, 2015 /PRNewswire/ -- Loopd Inc., the emerging leader in relational analytics that measure proximity-based human…   More

January 2015
01.19.15 - White Paper Features Insights On Shifts And Trends In Digital Advertising .

For the past three years, the CMO Council has partnered with Nielsen to survey brands, agencies and media publishers to learn more about…   More

01.15.15 - CMO Council To Host Three Regional CMO Summits In 2015; "CMO Rising" Theme Reflects New Role Of Chief Marketers.

The Chief Marketing Officer (CMO) Council has announced that it will be staging three regional CMO Summit ( events in…   More

01.14.15 - Digital Brand Advertising Suffers From Poor Measurement Says CMO Council Study.

Advertisers want to allocate more money to digital brand advertising but they remain skeptical about the quality of metrics they are…   More

March 2015
New: Pierre Bouvard

Cumulus announced that media research, sales and marketing executive Pierre Bouvard has been appointed to the newly created role of Chief Marketing Officer. In his new post, Bouvard will lead the marketing strategy for the media and entertainment company, including both its local and national brands. Bouvard will develop targeting applications for advertisers and agencies to reach their ideal audience across Cumulus' and Westwood One's 193 million weekly listener footprint.

Phil Bienert

GoDaddy, the world’s largest technology provider dedicated to small businesses, has appointed Phil Bienert, who has served nearly two years as GoDaddy’s Executive Vice President of Digital Commerce, as Chief Marketing Officer.

Christine Schultz

Colliers International, a global leader in commercial real estate services announced the appointment of marketing executive Christine Schultz as the firm's Global Chief Marketing Officer. Schultz will be responsible for driving the growth of the firm's brand and thought leadership worldwide.

Will Hattam

British publisher Archant has appointed Will Hattam to the newly created role of chief marketing officer. Hattam, who was previously managing director of Archant Lifestyle and Archant London, will lead the company’s marketing strategy and its digital development.

Maria Lopez-Knowles

Maria Lopez-Knowles has been appointed to the newly created role of chief marketing officer for Entravision, a media company serving Latino audiences and communities. In her new role, she will oversee Entravision’s multimedia marketing efforts across its broadcast, radio, and digital properties while developing and managing the company’s corporate marketing strategy to achieve its strategic objectives.

February 2015
Kristen Simmons

Experian Consumer Services, a leading provider of online consumer credit reports, credit scores, credit monitoring and identity protection products, announced it has appointed Kristen Simmons as its chief marketing officer. Simmons is responsible for the strategic direction, development and execution of all product and marketing activities for Experian's consumer services business in North America.

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