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November 2014
Just In: 11.19.14 - CMOs AND CIOs MUST WORK JOINTLY TO MANAGE DIGITAL DISRUPTION. Effectively Blending IT Transformation and Customer Experience Requires Collaboration Across Marketing and IT to Achieve Business Success, Reports CMO Council Journal.   More »
11.06.14 - MARKETING INNOVATORS USE MOBILE TO CREATE LASTING RELATIONSHIPS WITH CUSTOMERS. Latest Study From CMO Council and SAS Reveals Path to Effective Mobile Relationship-Building Lies in Viewing Mobile as a Business Strategy, Not a “Shiny Toy” Campaign.   More »
October 2014
Just In: 10.21.14 - CMOs CHALLENGED BY MARKETING TECHNOLOGY SPRAWL AND THE NEED TO UNIFY DATA FROM SILOED DIGITAL APPS. New CMO Council Study Shows Well-Integrated Marketing Technologies Impact Business Performance and Increase Marketing Effectiveness.   More »
September 2014
09.24.14 - RESEARCH REVEALS EXECUTIVE SUPPORT AND DATA-DRIVEN APPROACH CREATING A WIDENING GAP BETWEEN DIGITAL LEADERS AND THOSE FALLING BEHIND. A Fragmented Digital Marketing Landscape Is Emerging as Some Asia-Pacific Countries Surge Ahead of Others Thanks to Dedicated Digital Champions and Executive Leadership Won Over by Measures and Engage.   More »
December 2014
12.18.14 - Mobile Tech Emerges As Top Marketing Priority.

A significant number of marketing executives consider mobile technology as a top priority for the immediate future, according to a recent…   More

October 2014
10.27.14 - CMOs Should Have A Concrete Plan For Marketing Tech, Says New Research.
Business that have a clear strategy for tackling digital marketing…   More
10.24.14 - Why Strategic Alliances Fail: New CMO Council Report.

In a recent study conducted by The CMO Council (for a complimentary report, click More

10.23.14 - Marketers Cite Data And Platform Integration As Top Struggle.

Modern marketers understand that technology now plays an essential role with regard to strategic progress, yet most lack the platform…   More

10.21.14 - Study Says CMOs Challenged By Marketing Technology Sprawl And The Need To Unify Data.

A new study published by the Chief Marketing Officer (CMO) Council and Tealium, a provider of real-time unified marketing solutions, finds…   More

December 2014
New: Steven Taylor

Shangri-La Hotels and Resorts has appointed Steven Taylor as chief marketing officer (CMO), effective on 5 January 2015. He will be based in the group’s corporate office in Hong Kong and report to Shangri-La president and CEO Greg Dogan.

Esther Lee

MetLife,the largest U.S. life insurer appointed Esther Lee chief marketing officer and executive vice president, effective Jan. 12, 2015.

Anton Bell

Following last month’s appointment of Andreas Meinrad as Chief Executive, Gibraltar based sports betting operator BetVictor have announced the appointment of Anton Bell as Chief Marketing Officer.

Dave Kasabian

Tagetik, a visionary provider of global performance management software solutions, recently appointed Dave Kasabian to the role of chief marketing officer, a new position on the company's senior executive team.

November 2014
Allie Kline

AOL names new Chief Marketing Officer : Allie Kline, CMO of AOL Platforms, has been promoted to CMO for the entire company.

Jay Spenchian

Tempur Sealy International Inc., the world's largest bedding provider, today announced the appointment of Jay G. Spenchian as Executive Vice President, Chief Marketing Officer. Spenchian will report to Tim Yaggi, Chief Operating Officer.

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Donovan Neale-May
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