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June 2015
Just In: 06.24.15 - CMO COUNCIL TO EXPLORE MARTECH INNOVATION AT DEMO TRACTION. Plans Member Audit to Find Out What New Apps Have Long-Term Viability Value and Glue.   More »
06.16.15 - CROWDSOURCING AND SHARING EMPLOYEE CONTENT DIGITALLY HELPS COMPANIES DEFINE BRANDS AND RECRUIT TALENT. New Study From CMO Council and Executive Networks Inc. Looks at Value of Socially Engaging Employees and Partners in Shaping Corporate Culture and Brand Personality.   More »
May 2015
05.29.15 - NEW AMERICAN MAINSTREAM CHALLENGES MARKETERS TO NAVIGATE A MULTICULTURAL MARKETING MAZE TO TAP ETHNIC BUYING POWER. CMOs Looking to Engage New Multicultural Market Segments Must Provide More Than Translated Content to Gain Affinity and Influence Within These Diverse Populations.   More »
05.18.15 - CMO COUNCIL LAUNCHES GLOBAL INNOVATION ECOSYSTEM TO HELP UNICEF. CauseTech.Net Community to Crowdsource Ideas and Inspirations That Advance UNICEF’s Use of Social Impact Technology to Further its Mandate Worldwide.   More »
June 2015
06.18.15 - A Social Media Platform For Business That Will Profoundly Transform Branding.

A new study from the CMO Council, entitled “Making The Workplace A Brand-Defining Space,” suggests that there is a disconnect between our brands’ personalities and the degree to which our employees embody those brand…   More

06.16.15 - Report: Companies Lag Behind On Organisational Branding, Social Employee Engagement.

New report reveals chief marketers and HR need to revisit the importance of organisational branding and recruitment marketing

06.16.15 - CMO Council Study Outlines How Engagement Shapes Corporate Culture And Brand.

Most businesses—almost 90 percent—understand that their brand “persona” is an important part of their recruitment…   More

06.16.15 - Brands Must Retool Internal Engagement Strategies For Digital: CMO Council.

It's no secret that companies from every industry sector are grappling with the challenges of marketing and building a strong brand…   More

06.15.15 - Companies Struggling Getting Employees To Share Brand Values: Report .

How important is it to deliver a unified and authentic customer experience that reinforces a company’s brand promise? Very, but…   More

July 2015
New: Shihua Su

Daqo New Energy Corp., a leading polysilicon manufacturer based in China, announced the appointment of Mr. Ming Yang as Chief Financial Officer, effective July 6, 2015. In addition, Ms. Tracy Tianqun Zhou, currently Chief Marketing Officer, is leaving the Company to pursue personal endeavors, effective June 30, 2015. Succeeding Tracy Zhou as Chief Marketing Officer is Mr. Shihua Su, who is currently the acting Chief Financial Officer of the Company and will continue serving in such role until Mr. Ming Yang's appointment.

June 2015
Howie Lau

StarHub has appointed a new chief marketing officer who will oversee not only marketing but also the Singapore media giant’s pay TV, broadband and content production businesses. Coming in from Lenevo’s finance wing, where he oversaw mergers and acquisitions as VP of corporate development is Howie Lau, who replaces Jeannie Ong. She has moved to a newly created role as chief strategic partnerships officer. Lau, who was previously VP of marketing and communications for Lenovo’s emerging markets, will run StarHub’s marketing functions and also its Entertainment & SmartLife and Media Business Unit divisions.

Justin Lambeth

Corner Bakery Cafe, a fast-casual restaurant franchise known for its ingredient-inspired menu and neighborhood cafe atmosphere, announced the appointment of food and beverage and consumer package goods industry veteran Justin Lambeth as Chief Marketing Officer (CMO).

VJ Bala

hCentive, the leader in health insurance exchange solutions has appointed VJ Bala as Senior Vice President and Head of Marketing, reporting to Sanjay Singh, Co-Founder and Chief Executive Officer. As head of marketing and member of the Leadership Team, VJ oversees strategies to build the hCentive brand, commercialize products and solutions, develop new markets, and expand partnerships to drive the next phase of business growth.

Philip Gladman

William Grant & Sons has appointed Diageo's former marketing & innovation director for Africa as its next chief marketing officer. Philip Gladman, who left Diageo in July last year after 14 years, has assumed the CMO position at William Grant. He replaces Maurice Doyle, who left the spirits company last year to become head of Orangina Schweppes International. Gladman will also lead William Grant's Global Travel Retail operations.

Marc Mathieu

Samsung appointed Marc Mathieu as chief marketing officer to oversee all marketing for Samsung's North American operations, including televisions, home appliances and mobile devices. Mathieu "brings nearly two decades of expertise building and positioning some of the world's largest brands," Samsung said. He most recently served as the senior vice president of global marketing at Unilever and previously held the position of senior vice president of global brand marketing at Coca-Cola.

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