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CMO COUNCIL™ NEWS |
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FEATURED NEWS |
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Feb 5, 2010 - The Detroit News
Marketing chief the new go-to person for corporate survival
"The marketing mix is changing dramatically," said Donovan Neale-May, executive director of the CMO Council, a think tank in San Francisco. "You have to be very agile in how you allocate dollars." ... read more» |
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Feb 1, 2010 - eMarketer Inc.
Marketers Look to Learn from Loyalty
“Without a deeper customer insight, marketers will be limited in their ability to do meaningful predictive modeling, market segmentation and revenue forecasting,” said Donovan Neale-May, executive director of the CMO Council, in a statement. “Better understanding of customer behaviors, predispositions, intentions and preferences enables more effective and relevant messaging. “It is also an essential part of customer revenue optimization and lifetime value building,” Mr. Neale-May said. read more» |
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Jan 25, 2010 - DMN News Haymarket Media
Marketers still missing opportunities with loyalty programs: Survey
Liz Miller, VP of programs and operations for the CMO Council, said that marketers aren't putting their dollars where consumers need them most. The greater percentage of marketers (60%) said they plan to invest more in community and networking tools on the Web. Yet when it comes to consumers, nearly 65% acquired information about the programs in retail environments at the point of sale, compared to only 2.8% who did so on social media networks. read more» |
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Jan 25, 2010 - MediaPost Communications
Disconnects Hamper Loyalty Program Effectiveness
Tellingly, there is a "chasm" between where companies are focusing communications/marketing investments and how members actually learn about loyalty programs, stresses CMO Council VP, programs and operations, Liz Miller. read more» |
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Jan 25, 2010 - DirectMag.com
Marketers, Consumers Offer Views On Loyalty Programs in Study
"Relevant profiling data continues to be a limiting factor in customer engagement," said Donovan Neale-May, executive director of the CMO Council, in a statement. "Without a deeper customer insight, marketers will be limited in their ability to do meaningful predictive modeling, market segmentation and revenue forecasting. Better understanding of customer behaviors, predispositions, intentions and preferences enables more effective and relevant messaging. It is also an essential part of customer revenue optimization and lifetime value building," Neale-May added. read more» |
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Jan 14, 2010 - Forbes.com LLC
CMOs: Where Are You On Twitter? By Laurie Burkitt
Often CMOs whose actions are under scrutiny, particularly in tough times, don't feel comfortable being in the limelight. They prefer to let their CEO take the spotlight, says Liz Miller, vice president of the CMO Council. read more» |
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