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CMO COUNCIL™ NEWS |
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FEATURED NEWS |
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Jul 13, 2010 - Al-Bawaba
CMO Council Expands Asia Presence With New Leadership Group in India, and Regional Event Hub in Singapore
The Chief Marketing Officer (CMO) Council with 5,000 members in over 100 countries today announced key executives from HP and MasterCard Worldwide will headline its Asia Pacific Advisory Board gathering at Singapore Management University on July 22. This will precede CMO Council participation in the CMO Asia Awards at Suntec, Singapore on July 23."Asia is brimming with exciting market developments, corporate growth stories and business innovations," noted Donovan Neale-May, executive director of the CMO Council. "We?re seeing a new flock of global brand contenders coming out of Asia and marketing effectiveness in this region will be key to global competitiveness among foreign multi-nationals," he added. read more» |
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Jun 24, 2010 - Bloomberg Business Week
World Cup: Guerillas on the Pitch
One organization that has closely followed the work of ambush marketers is the CMO [Chief Marketing Officer] Council in Palo Alto, Calif. The company's "Doing Away with Foul Play in Sports Marketing" global thought leadership initiative leading up to the 2010 World Cup is aimed at helping sensitize and alert brand sponsors and sports franchises to trademark trespassing, property rights violations, and online scams, frauds, and infringements. Also tied directly into the World Cup, the Council's "Get Wildly Creative About South Africa" people-inspired nation brand advertising contest sought to develop fresh ideas and dynamic creative content that shed a positive light on South Africa. Italian filmmaker "Booris" was awarded the Grand Prize in the contest powered by Zooppa, a global social media network of 60,000 creative enthusiasts, for his video One and Eleven. More than 400 contestants submitted creative work in three categories, including video, print advertising, and online banner display. "Capturing the essence of a brand in an intensely captivating and engaging campaign is one of the most challenging tasks facing marketers promoting nation brands," says Donovan Neale-May, executive director of the CMO Council. "It was truly amazing to see the variety of content, difference in view, yet singularity of idea that the brand of South Africa is one of diversity, inspiration, hope, and aspiration." read more» |
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Jun 22, 2010 - Direct Magazine
Mobile, Minutes-As-Currency Key To African Markets
Direct Newsline spoke extensively with GlobalFluency president Donovan Neale-May about the opportunities and hazards sub-Saharan countries afford marketers, but one key concept immediately bubbled to the surface. “There is a large installed base of mobile phone users, and airtime is a currency, although you would never say that to a central bank” Neale-May said. Neale-May estimates that there is a mobile penetration level of around 450 million accounts in the region, within a population of around 850 million. That would put it – in raw numbers – well ahead of Brazil and Russian, and closing in on India, which has around 600 million accounts. (China, which is approaching the 900 million level, is the pack’s clear leader.) Second, “mobile phones are an essential tool in Africa for commerce, information, socialization, communication, and increasingly for banking and financial payments,” Neale-May said. “The mobile phone is the transactional device for most of these folks, and the informational device.” read more» |
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Jun 16, 2010 - Marketing Profs
Consumers Want Print Magazines, but Also Relevance
Despite major shifts in the publishing world—including dramatic declines in print ad revenues and numerous closures of print publications—consumers still want to read print magazines: 92% say they plan to stick to print; and when given the choice of print, e-reader, or online delivery, 90% still prefer print, according to a survey from the CMO council. Below, other findings from Leveraging Loyalty to Transform Publishing by the CMO Council, which examines the topic of relevance in publishing and advertising. Although 59% of readers say most of the content in the magazines they subscribe to is relevant to them, just 27% say all the content is relevant. Still, 14% say they increasingly they find content to be untailored to their interests—causing them to read less than half of those magazines. read more» |
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Jun 6, 2010 - MediaWeek
Marketing Is Losing Its Mojo
The second concerning factoid was reported by the CMO Council. Per the organization’s fourth annual “State of Marketing Report,” customer analytics are the top priority among CMOs. Sixty-two percent of the surveyed senior marketing execs said this year their focus will be on analyzing customer data to improve segmentation and targeting, 46 percent on investing in digital demand generation and online relationship building, and 44 percent on better qualifying and tracking lead conversion. read more» |
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May 24, 2010 - infosecurity.com
A Breach too Far
A 2006 survey of chief marketing officers by the CMO Council found that two-thirds of customers would seriously consider taking their business elsewhere if a supplier experienced a data breach. A quarter definitely would. “The biggest issue here is that damage can be multiplied if you don’t have an effective plan and haven’t trained for it”, says Donovan Neale-May, executive director of the CMO Council. read more» |
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May 24, 2010 - mysailing.com.au
Readers still holding on to sailing magazines
“The magazine publishing industry isn’t lacking in readers or consumer supporters,” said Liz Miller, Vice President, Programs and Operations of the CMO Council. “Consumers view magazines as part of an overall experience, likely rooted in leisure and relaxation. The advertising within print publications is viewed as part of that experience, similar to the commercials during the Super Bowl. What is telling is that regardless of channel, consumers are demanding a more personalised engagement, not necessarily a more digital one, when it comes to their leisure time publications.” read more» |
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May 20, 2010 - eMarketer Inc.
Personalized Ads Appeal More in Print
“Consumers are demanding a more personalized engagement, not necessarily a more digital one when it comes to their leisure time publications,” said Liz Miller, vice president of programs and operations at the CMO Council, in a statement. read more» |
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May 19, 2010 - CRM Media
Can Marketers Behave Themselves?
And yet Donovan Neale-May, executive director of the CMO Council, says that personalized marketing is worth the risk of stolen identities. The 5,000 global marketers represented by the council control approximately $150 billion of annual marketing spend, Neale-May says—and the group strongly advocates the need for marketers to gather customer data. And yet Neale-May agrees that even the most beneficial application of personal data won’t eliminate the need for consumers to remain vigilant about privacy. “You always have to be mindful of what information you’re providing, how that information is being stored and protected,” he warns. “And be very sensitive to the fact that there are some very advanced surveillance systems out there—systems for utilizing algorithms to figure out things you wouldn’t expect could be figured out.” read more» |
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May 14, 2010 - MediaPost Communications
Branding South Africa: May The Best Team Win
The Get Wildly Creative About South Africa online ad contest, organized by South Africa Airways, South Africa Tourism and the CMO Council, has attracted more than 400 entries from around the world so far, says Donovan Neale-May, executive director of the CMO Council, and it expects to receive more in the next week; more than 10,000 aspiring ad professionals have already viewed the briefs and entry procedures. "The problem with the South Africa brand is that it hasn't been defined and shaped clearly," he tells Marketing Daily. "There's not a distinction between the continent and the country, and its image has been shaped by events reported in the news -- HIV/AIDS, security problems, corruption, and political instability." But the eight or nine million people who visit the country each year have a very different perception, and Neale-May hopes the contest can leverage those voices, using the Internet and social media. read more» |
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May 4, 2010 - destinationCRM.com
Can Marketers Behave Themselves?
And yet Donovan Neale-May, executive director of the CMO Council, says that personalized marketing is worth the risk of stolen identities. The 5,000 global marketers represented by the council control approximately $150 billion of annual marketing spend, Neale-May says—and the group strongly advocates the need for marketers to gather customer data. And yet Neale-May agrees that even the most beneficial application of personal data won’t eliminate the need for consumers to remain vigilant about privacy. “You always have to be mindful of what information you’re providing, how that information is being stored and protected,” he warns. “And be very sensitive to the fact that there are some very advanced surveillance systems out there—systems for utilizing algorithms to figure out things you wouldn’t expect could be figured out.” read more» |
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