NEWS COVERAGE ARCHIVE
December 27, 2008 
SPAMfighter News: Cyber Seniors Prime Targets of Online Frauds
December 16, 2008
International Business Times: Malware and "Malicious Intent" Most Prevalent Cyber Threats; Seniors Main Targets of Fraud
December 11, 2008
MarketingWeb: Unrealised potential: US Study Maps Route to Revenue
December 10, 2008
BrandRepublic: Proximity London sacked by BBC...and more DM media coverage
December 9, 2008
B2B Magazine: CMO Council Study Finds Marketers Not Realizing Full Revenue Potential of Current Customers
December 8, 2008
AdWeek: CMOs Pressured To Show ROI
December 8, 2008
International Business Times: InfoPrint TransPromo Pilot Boosts Customer Loyalty at Best Western
December 8, 2008
AdWeek: New Ad Net Registers With Consumers
December 8, 2008
AdAge: That 80% of Sales Comes from Some 2% of Buyers
December 6, 2008
Direct Magazine: Marketers Lacking In Analytics Savvy: Global Survey
December 4, 2008
Mobile Marketer Daily: Red Cross attracts $190K in pledges via Text 2HELP program
November 12, 2008
FinChannel: BtoB Magazine Names Kodak's Jeffrey Hayzlett Business to Business Marketer of the Year
November 12, 2008
Bizcommunity: CMO Council meeting tackles CSI, Brand SA
November 10, 2008
MarketWatch: Groundbreaking Industry/User Co-Innovation Campaign Launches Around Mobile Computing
October 22, 2008
Search Marketing Gurus: eMetrics—The View from the CMO's office
October 16, 2008
Atlanta Journal Constitution: Home Depot trying to repair its image
October 13, 2008
B2B Magazine: CMO Council Explores Customer Experience in Difficult Market
October 10, 2008
Business Strata: Marketers ‘failing to realise full potential of current customers’
September 2008
Marketing News: 10 Minutes with Donovan Neale-May, Executive Director of the CMO Council
September 30, 2008
MarketingDaily: CMO Council Ranks Home Depot Tops In Customer Experience
September 29, 2008
TMCnet: New Study Highlights the Importance of Customer Experience
September 29, 2008
BrandWeek: Study Credits Home Depot For Consistent Messaging
September 29, 2008
Korea Times: Korea Lacks Consistent Image Plan
September 24, 2008
Asian eMarketing: Web Analytics—Turning Websites and Businesses to Gold
September 18, 2008
PricewaterhouseCoopers Start Up Radio: Why Sales and Marketing Strategies and Goals are So Misaligned at So Many Companies, Including Startups—Host Steve Bengston Interviews Donovan Neale-May, Founder and Executive Director of the CMO Council
September 15, 2008
B2B Magazine: Moving Past the Culture of Blame: Ongoing Disconnect Hampers Cooperation of Sales and Marketing
August 25, 2008
Bizcommunity: Prepping Marketers for the Global Market
August 18, 2008
MarketWatch: CMO Council Releases Best Practice Report on Ways to Bridge and Bind Global Sales and Marketing Teams
August 12, 2008
B2B Magazine: CMO Council study finds gap between sales and marketing
August 5, 2008
Bizcommunity: Unifying sales and marketing still a challenge for many companies, reports CMO Council
August 4, 2008
CRM Today: New Study Shows Only 40 Percent Have Formal Programs, Systems and Processes to Integrate and Align Critical Sales and Marketing Functions
July 15, 2008
Corporate Event: The New Metric That Matters
July 14, 2008
Bizcommunity: Marketing in Africa, to Africa
July 10, 2008
FinanceWeek: Only 16 percent of firms budget accurately, why the rest are in Excel-Hell
June 19, 2008
Marketing Daily: CMO Council Survey Finds Inertia Among The Ranks
June 15, 2008
eChannel Line: Businesses can benefit from bridging the sales and marketing divide
June 11, 2008
Consultant News: Companies' go-to-market capabilities deemed ineffective, new CMO Council study reveals
June 9, 2008
MediaBuyerPlanner: Unifying Sales and Marketing Still a Challenge for Most Companies
June 9, 2008
B2B Online: CMO Council Study finds most companies lacking in marketing and sales effectiveness
June 9, 2008
Marketing Vox: Unifying Sales, Marketing Remains a Challenge Among Companies
June 9, 2008
Adweek: Survey: Marketing Execs Too Focused on Short Term
June 8, 2008
Brandweek: To Boost the Bottom Line, Strengthen the Front Line
June 6, 2008
Marketing Charts: Unifying Sales and Marketing Still a Challenge for Most Companies
June 5, 2008
Blog: Is Lead Generation The Only B2B Goal?
May 29, 2008
Bizcommunity: Critical need to bridge sales, marketing divide
May 29, 2008
Multichannel Merchant: ACCM Bonus: Consumers Are in Control - Deal with It
May 29, 2008
Earth Times: InfoPrint Enhances Suite of TransPromo Solutions With SAS Customer Intelligence Offering
May 29, 2008
ClickZ: Unexamined E-mail Isn't Worth Sending
May 28, 2008
B2B Online: CMO Council study finds companies lag in aligning marketing and sales
May 23, 2008
Asian e-Marketing: CMO Council: Propelling the Peer Powered Network in Asia
May 22, 2008
DMA: Live from ACCM: Who's in Control? Author Keith Wardell Puts Marketers Back in the Driver s Seat
May 12, 2008
Blog: Should Lead Generation Ignore Current Customers?
May 12, 2008
Advertising Age: If You Want Better Work, Try to Be a Better Client
May 8, 2008
Blog: Breaking News About the Challenges Facing Marketers in 2008
April 30, 2008
Irish Dev: Comit Is The Only Irish Partner In The Global Network
April 28, 2008
Advertising Age: Study: This Business Is Getting Personal
April 25, 2008
Investor's Business Daily: New Account Myopia Hurts
April 23, 2008
Sales & Marketing Management: Channel Outlook Bleak
April 22, 2008
ClickZ: Churn, Churn, Churn
April 21, 2008
DMNews: Study says CMOs are failing to use CRM well
April 17, 2008
IndustryWeek: Marketers Are Flying Blind When It Comes to Leveraging Customer Data
April 17, 2008
SearchCRM: Marketers missing the boat on customer data
April 17, 2008
IndustryWeek: IT swamped by datacentre energy needs
April 16, 2008
MarketingVox: Churn Happens as Marketers Don't Leverage Customer Data and Analytics
April 16, 2008
MediaBuyerPlanner: Churn Happens as Marketers Fail to Leverage Customer Data, Analytics
April 16, 2008
TechWorld: IT swamped by datacentre energy needs
April 16, 2008
BizCommunity: Global marketing officer council launches chapter in Africa
April 15, 2008
CustomerStrategy: Lack of Integration Harming Customer Service
April 14, 2008
TMCnet: CRM Systems Rated 'Deficient' by 45 Percent of Marketers
April 14, 2008
B2B: CMO Council finds marketers falling short in CRM practices
April 14, 2008
Adweek: Study: Marketers Flunk CRM
April 13, 2008
Brandweek: Study: Marketers Stink When It Comes to CRM
April 7, 2008
Marketing VOX: Resellers Give Vendors Poor Marks on Leads, Marketing Campaign Effectiveness
April 6, 2008
IT Channel Planet: Report: Vendors Squandering Channel Relationships
April 2, 2008
Channel Marker: Channel Survey: Vendor leads are schlock, and some other unshocking findings
April 2, 2008
Redmond Channel Partner Online: State of Vendor Leads: Worthless
April 2, 2008
ITBusiness.ca: Channel/vendor estrangement is a growing concern
April 1, 2008
eWeek: Channel Conflict Still Rampant, Partners Say
April 1, 2008
Blog: Vendor and Channel Alignment Rates an F
April 1, 2008
eChannel Line: Channel estrangement damaging IT goods and services market
March 18, 2008
MediaPost Blog: Personalized Marketing Preferred; Execution Lagging
March 13, 2008
EarthTimes: Valtira Joins Sponsorship of CMO Council's Power of Personalization Initiative
March 12, 2008
DestinationCRM: Marketing: It's Nothing Personal
March 10, 2008
Blog: Sales and Marketing Get CLOSE
March 9, 2008
ConnectIT: Marketers still under-utilizing personal communications methods
March 7, 2008
Blog: Pretty Good Personalization
March 6, 2008
Blog: Personalization–Part 1 – The Front End
March 6, 2008
MarketingVox: CMOs: Personalized Communications Not Measured, Underutilized, Under-Tested
March 6, 2008
MarketingWeb: Go on, get personal
March 5, 2008
Direct: Personalized Marketing Lags Potential: Study
March 5, 2008
MediaPost: CMO Council: Inadequate Data Access, Metrics Are Impediments
March 4, 2008
WSJ Online: Early Tech Briefing Podcast, Power of Personalization Study
March 4, 2008
Blog: Niche Messaging
March 4, 2008
Brandweek: Study: CMOs to Spend More on Customized Content
February 28, 2008
Blog: Community Analytics' Chief to Deliver Keynote at CLOSE Workshop
February 20, 2008
Ten Links: PTC Gets Top 10 in CMO Council's Customer Affinity Index
February 19, 2008
Forbes: Slouching Toward Online Advertising
February 19, 2008
MarketWire: ON DEMAND Conference & Exposition's Marketing Keynote Panel Offers Insights on Industry Trends and Marketing Priorities from InfoTrends, the CMO Council and the Direct Marketing Association
February 11, 2008
B2B: Outsourcing analytics helps provide a high level of expertise
February 11, 2008
Computer World: Marketers unlikely to increase spending
February 11, 2008
DM News: GLOVES OFF: Focus spend on retention or acquisition?
February 6, 2008
Wharton: If Online Marketing Is the Future, Why Are Some CMOs Stuck in the Past?
February 4, 2008
CNN Money: How To Move CMOs Out Of Harm's Way
January 31, 2008
Blog: CMO Council survey 2008
January 29, 2008
MarketingWeb: Customer Affinity: The new measure of marketing
January 26, 2008
Blog: Customer Focused or Not?
January 25, 2008
Blog: Where is the Wisdom of Markets?
January 23, 2008
IT-Director.com: SaaS requires established software vendors to be more customer-centric
January 23, 2008
MediaPost: Council: Customer Affinity Is New B2B Marketing Measure
January 23, 2008
MediaPost: Marketing Performance Critical; Agency Resource Functions Scrutinized
January 23, 2008
Blog: This Is a Great Time To Be a Marketer
January 22, 2008
Blog: The Power of Personalization Study
January 17, 2008
Blog: CMO Council Releases Marketing Outlook 2008 Results
January 17, 2008
MediaBuyerPlanner: CMOs: Positive Outlook for Marketing Spend, Better Accountability and Analytics
January 16, 2008
Blog: ROI Or Else
January 16, 2008
Blog: Agency Turnover
January 16, 2008
DestinationCRM: Marketers Need a Seat at the Revenue Table
January 16, 2008
Blog: CMOs Predict Marketing Spend Will Increase
January 15, 2008
WebProNews: An Outlook on Marketing for the Year
January 15, 2008
BizReport: Many marketers to change ad agency this year
January 15, 2008
Blog: CMO Survey: Budgets Holding Steady or Rising
January 15, 2008
marketo: CMO Council: Marketing Outlook 2008
January 15, 2008
New York Post: Market Survey Has Grim Ad News
January 15, 2008
Blog: CMOs upbeat about spending levels, frustrated with organizational culture.
January 15, 2008
CNN Money: New Peer-Powered Network Invites Sales Executives to Learn, Connect and Capitalize to Optimize Performance
January 14, 2008
epiphany: Marketing officers 'to focus on the web'
January 14, 2008
B2B: Marketers pursuing new customer-focused metrics
January 14, 2008
marketwire: Positive Outlook for Marketing Spend Reported by CMO Council
January 14, 2008
Adweek: CMO Survey: Nearly Half to Swap Shops
January 14, 2008
MC: Positive Outlook for Marketing Spend, Better Accountability and Analytics
January 2, 2008
Blog: B2B Vendor, Customer Perspectives Differ on "Affinity"
2007
December 23, 2007 ConnectIT: Customer affinity trumps brand awareness: CMO Council
December 21, 2007
B2B: Study: B-to-b technology companies fall short in customer expectations
December 18, 2007
Blog: CMO Council: 'Customer Affinity' New Measure of B2B Marketing Effectiveness
December 18, 2007 Blog: Good Brand Name Awareness
December 17, 2007
Blog: CMO Council: 'Customer Affinity' New Measure of B2B Marketing Effectiveness
December 17, 2007
'Blog: Customer Affinity' New Measure of B2B Marketing Effectiveness
December 17, 2007
Blog: Technology Marketers Challenged to Reorganize Around Customers
December 17, 2007
DestinationCRM: Customer Affinity Is in the Hands of the Marketer
December 17, 2007
Brandweek: Research: Leading Tech Brands Face Customer Power Outage
December 17, 2007
Adweek: New Study Asks: What's in a Name?
December 10, 2007
B2B: Bottom-line pressure forcing CMO turnover
December 10, 2007
B2B: Marketers face challenges from economy to ecology
December 10, 2007
Experts Offer Advice on Selling to Marketing Professionals
December 7, 2007
InfoPrint Solutions Company to Sponsor CMO Council North America Summit
December 4, 2007
Donovan Neale-May, Executive Director of the CMO Council, to appear in an ON DEMAND Conference Aimed to Help Printing Professionals Learn How to Stay Competitive and Maintain Profitability
December 3, 2007
Managing marketing in changing environments
November 15, 2007
AT&T, Qualcomm Hope to Cash in on Mobile Banking
September 24, 2007
Trans-promo Summit Exceeds Expectations<
September 17, 2007
Voices in Business The B2B Marketing Podcast
September 13, 2007
Let’s Stop Trying to Measure PR
August 28, 2007 Market Your Security Competencies
July 19, 2007 Marketing Database Audits Save Companies Millions of Dollars
July 17, 2007 Market your security competencies
July 2007 CMOs: Why They Still Don't Get No Respect
June 21, 2007 UC Riverside News: UC Regents Approve A. Gary Anderson Graduate School of Management Dean
June 17, 2007 LA Times: Abundance of Features Frustrates Users
June 11, 2007 MRWeb.com: Marketing Body Strengthens European Presence
June 2007 HR Magazine: Identity Crisis for CMOs
June 2007 WBOC.com: The Most Dangerous Job in Business
June 2007 FastCompany.com: The Most Dangerous Job in Business
May 17, 2007 BluePoint Marketing: Marketers' Goals for 2007
May 15 2007 The Bank Watch: Role of the CMO Follows the Track of the Early CIO
May 14, 2007 Industry Week: Chief Marketing Officers Need To Be Strategic Players
May 11, 2007 ClickZ: Difference Between ROI and Marketing Accountability
May 7, 2007 Sqware Peg: The CMO: Black Sheep or Golden Child?
May 7, 2007 BtoBOnline.com: CMOs Under Pressure to Develop New Skills
May 6, 2007 MarketingROI: The Future Of The Chief Marketing Officer
May 2, 2007 Wowfeed: Top 10 Challenges for Marketers in 2007
May 1, 2007 Direct: Walking the walk
May 2007 Zawya: CMO MENA opens
April 30, 2007 Investor's Business daily: Executive Briefing
April 29, 2007 Marketo: Are You a CMO or a VP of Marketing?
April 29, 2007 Chiefmarketer.com: CMO Identity Crisis
April 29, 2007 Marketing & Strategy innovation blog: Are You a CMO or a VP of Marketing?
April 27, 2007 Yahoo! Finance: Executive Briefing
April 24, 2007 DestinationCRM.com: CMO: Black Sheep or Golden Child?
April 23, 2007 BtoBOnline.com: CMO Council Study Finds Gap Between Expectations and Performance of CMOs
April 23, 2007 B2B Knowledge Sharing: Sneak Peak – CMO Report Highlights
April 23, 2007 Marketing on the Verge: Closing Marketing’s Performance Gap
April 20, 2007 HRMarketer.com: Another Wake-Up Call to Marketing Executives
April 20, 2007 News Blaze: New Study Shows Hyped Role of Chief Marketing Officer Needs Better Definition, More Substance and Strategic Leadership
April 20, 2007 Net Developer’s Journal: New Study Shows Hyped Role of Chief Marketing Officer Needs Better Definition, More Substance and Strategic Leadership
April 20, 2007 vSente’s Blog: CMO Archetypes "Rockstar", "Geek", "Quants", "Number-Crunchers" - Where Are The "Competitors"?
April 19, 2007 Sundog: CMOs: Change or Exit Stage Right
April 18, 2007 Jaffe Juice: When the Writing's on the Wall...
April 18, 2007 B2B Lead Generation Blog: On B2B Demand Generation tools and Lead Generation Dashboards
April 17, 2007 B2B Knowledge Sharing: The Role of the CMO
April 16, 2007 Adweek: CMOs Left in Lurch
April 16, 2007 BrandWeek: Fuzzy Expectations Leave CMOs in Lurch
April 14, 2007 Brandscapes: We Want Results Not Brands
April 12, 2007 Mobile User Experience: FAME and CMO Council Partner with MEX
April 12, 2007 The Wise Marketer: CMO survey identifies new marketing strategy trends
April 11, 2007 WebProNews: Marketing & White Paper Revelations
April 5, 2007 ZDNET Asia: Symantec: Weave security into brand
April 5, 2007 eMarketer: Podcasts Promote B2B IT
April 04, 2007 ION Interactive Blog: CMO Wishes Right On
April 03, 2007 Direct Online Marketing: Accountability and Performance Top Priorities For Marketers in 2007
April 3, 2007 AICPA: Accountability, Performance Top Priorities for Marketers in 2007
April 3, 2007 MediaPost Publications: Accountability and Performance Top Priorities For Marketers in 2007
April 3, 2007 MarketingWeb: What is a Chief Marketing Officer?
April 2, 2007 BtoBOnline.com: Techs turn to Web 2.0
March 26, 2007 Telephony Online: Getting in Touch
March 22, 2007 SearchCRM.com: Pressure for metrics mounts on marketers
March 20, 2007 Connectitnews.com: Marketing transitioning from brand-focused to customer-focused
March 20, 2007 MediaPost: Content And Convenience
March 20, 2007 MarketingWeb: Marketers focus on restructuring, give agencies the boot
March 19, 2007 vSente: CMO Council: Alignment of Marketing with Sales and Demand Generation is a Top Priority
March 19, 2007 Advertising Age: Top 10 challenges facing marketers in 2007
March 14, 2007 PRWeek: CMO survey expects more PR agency turnover in 2007
March 14, 2007 NYPost: Nike drops an old shoe
March 12, 2007 BtoBOnline.com: CMO Council 2007 ‘Outlook Survey’ shows widespread restructuring, agency turnover
March 12, 2007 Reuters: Big turnover in '07
March 12, 2007 CNNMoney.com: Ad agencies face tough times
March 8, 2007 DarkReading.com: Banks, Retailers Seek to Regain User Trust
March 8, 2007 eMarketer: The Data Dump
March 8, 2007 DMNews: E-mail with streaming video grabs attention
March 5, 2007 AME Info: CMO Council to Launch Middle East North Africa (MENA) Chapter at the World CEO Forum 6th-8th March 2007
March 2, 2007 ClickZ: Mobile Content Usage is Higher in Developing Countries
February 28, 2007
Telephony Online: A Telephony Podcast: Global Mobile Mindset Audit
February 26, 2007
Adweek: Mobile Study Says Web Trumps Family
February 23, 2007
Telecomweb.com: Survey Sez: Too Many Features Bug Global Wireless Users
February 22, 2007
America's Network : Battle for mobile search
February 21, 2007
DigitalTrends: Mobile Users: Underwhelmed by Features?
February 21, 2007
TMCnet: Cell phones pushing way into GPS market
February 21, 2007
Datamation: Smartest Mobile Users? It Ain't Us
February 20, 2007
NewsFactor: The New Battle for Mobile Search
February 20, 2007
InternetNews: Smartest Mobile Users? It Ain't Us
February 20, 2007
BusinessWeek: The Battle for Mobile Search
February 20, 2007
MarketingWeb: Understanding Mobile Users
February 19, 2007
Chicago Tribune: Cell Phones Pushing Way into GPS Market
February 15, 2007 MocoNews.net: 3GSM: New Study Shows Users Are Overwhelmed By Mobile Phone Features & Functionality
February 15, 2007
Asbury Park Press: Cell Phone Users Want Basics, Survey Finds
February 15 2006
The Unwired: 3GSM LIVE: 80% of Mobile Users Claim PIM is Key to Device Selection
February 14, 2007
NewsFactor: Mobile Users Weary of 'Function Fatigue'
February 14, 2007
Investors.com: Low-Cost Not Full Story In Developing Regions
February 14, 2007
Red Herring: Toons Hijack the Cell Phone
February 14, 2007
DM News: Security Standard Boosts Consumer Confidence
February 13, 2007
IT PRO: 3GSM: Contacts and Calendars Can Sway Device Choice
February 13, 2007
BtoB: Mobile Device Users in Developing Countries Surpass Those in the Most Developed Countries
February 13, 2007
USA Today: Cellphone Users Complain About 'Function Fatigue'
February 12 2006
Mobile Europe: Global Mobile Technology Users Overwhelmed by Device Features; Underwhelmed by Device Features; Underwhelmed by Buying and User Experience, says New Study.
February 12 2006 E-Motion: Per l'80% Degli Utenti Mobile la Gestione Delle Informazioni è il Fttore Chiave per la Scelta del Proprio Dispositvo
February 12, 2007 IT Wire: Users Rebel Against Mobile Device 'bells & whistles'
February 12, 2007
EETimes: Consumers Lukewarm on Mobile TV
February 12, 2007
The Mercury News: Tech Notebook: No Safety, Even at Security Gathering
February 12, 2007
Financial Times: Developing Regions Lead in Mobile Devices
February 9, 2007
CRM Today: GlobalFluency Names MarketingCentral Exclusive MRM Partner
December 22, 2006 Internet Financial News: Sales & Finance vs. Marketing
December 13, 2006
Marketing Interactions: Annual Marketing Meeting
December 12, 2006
eCommerce Times: Empowering the Frontline Salesperson
December 01, 2006
destinationCRM: destinationCRM Dashboard
November 14, 2006 ClickZ: Intellectual Property Threatened by Spyware
November 14, 2006 Law.com: Is a Company's Security a Strong Selling Point?
November 13, 2006 BtoB: Microsoft set to unveil Vista
November 10, 2006 DMNews: Search is Vital for Maximum Impact This Holiday Season
November 02, 2006 MediaPost: Online Marketing Ranks Second to In-Person for B2B in 2008
November 02, 2006 Linking Integrity: A Security Disconnect
November 01, 2006 US Banker and SourceMedia: Making a Brand Work
October 31, 2006
Enterprise Systems: How Security Breaches Impact Your Brand
October 27, 2006
iMedia Connection: How to Secure Trust in Your Brand
October 26, 2006
Sarbanes-Oxley: Security an Integral Component of Brand Trust
October 23, 2006
MarketingWeb: Nation Branding on the Agenda
October 20, 2006
1to1 Weekly: Security and Branding Go Hand in Hand
October 12, 2006
beSpacific: CMO Council Survey on ID Theft Tracks Growing Concern
October 12, 2006
BizReport: Security Worries High, Trust Low
October 11, 2006
Investor's Business Daily: Securing Customers' Trust
October 11, 2006
beSpacific: New Coalition Website Takes Aim Against Cybercrime
October 09, 2006
BtoB: Data Security Worries Affect Buying Behavior, Study Finds
October 09, 2006
Computerworld: Security Seen as Marketing Tool
October 09, 2006
BtoB: Assessing the sales/ marketing divide
October 09, 2006
BtoB: Beef up your integrated marketing plan before your next trade show
October 05, 2006
destinationCRM: Marketers Miss the Mark on Privacy Crisis Containment
September 27, 2006
BtoB: CMO Council selects TBA Global Events
September 26, 2006 theWISEmarketer.com: Digital security issues still a brand threat, study finds
September 21, 2006 ContinuityCentral: Companies failing to keep up with brand and reputation...
September 21, 2006 SearchCRM.com: Marketers see data breach danger, remain unprepared
September 19, 2006 1to1Media: Security Integrity Provides Opportunity for Brand Differentiation
September 19, 2006 SCMagazine: Few marketers act on security concerns
September 19, 2006 Yahoo! Tech: An Old Crime Dog Gets a New Cyber Twist
September 18, 2006 ClickZ: Crisis Containment Could Empower Brands
September 18, 2006 MediaPost: CMO Council Finds Link Between Data Breach and Brand Trust
September 18, 2006 ClickZ: Trends & Statistics: The Web's Richest Source
September 18, 2006 DMNews: Marketers Don't Keep Up with Impact of Security on Their Brands
September 14, 2006 Direct Magazine: McGruff the Crime Dog Enlisted to Fight Cyber Crime
September 13, 2006 ComputerWorld: McGruff Takes a Byte Out of Crime
September 13, 2006 ComputerWorld: McGruff Takes a Byte Out of Crime
September 13, 2006 CRM Today: Envision Telephony Launches Industry's First Identity Protection...
September 12, 2006 DMNews: McGruff the Crime Dog Takes Fight Online
September 12, 2006 ClickZ: McGruff Takes Byte out of Crime
September 11, 2006 PC Magazine.com: McGruff To Bite Cyber Criminals
September 11, 2006 Destination CRM: McGruff Sinks His Teeth into Cyber Crime
September 11, 2006 CNN Money: McGruff, crime dog, goes cyber
September 11, 2006 BtoB: CMO Council partners with National Crime Prevention Council on ad campaign
September 11, 2006 PC Magazine.com: McGruff To Bite Cyber Criminals
September 11, 2006 Destination CRM: McGruff Sinks His Teeth into Cyber Crime
September 11, 2006 CNN Money: McGruff, crime dog, goes cyber
August 25, 2006 HPCWire: HPC Technology Ensures Web Site Privacy, Security
August 17, 2006 eChannelLine: Brand Trust Rising Among Consumers in IT Security
August 14, 2006 BtoB: Content is King in E-Mail Newsletters
August 10, 2006 Search CIO: CIOs Need to Tap Marketing to Improve Online Security
August 08, 2006 Brandweek: Consumers Cite Security Issues
August 08, 2006 SC Magazine: Consumers say security affects brand trust
August 08, 2006 VARBusiness: Recent IT Thefts Leave Vendors, VARs Scrambling For Security
August 08, 2006 Government Technology: Information Security Concerns on the Rise, Study Finds
August 07, 2006 Red Herring: AOL Leaks Search Data
August 07, 2006 BtoB: Data security worries affect buying behavior, study finds
August 07, 2006 Destination CRM: Security Sells
August 07, 2006 ClickZ: Security Concerns Threaten Brand Loyalty
August 07, 2006 Marketing Today: U.S. Companies Severely Mismanaging New Business Opportunities...
August 07, 2006 Marketing VOX: CMO Council: Consumers Worried about InfoSec
August 07, 2006 DMNews: CMO Council Study Finds Consumer Concerns over Information Security...
August 07, 2006 Adweek: Consumers Cite Security Issues
August 01, 2006 Marketing Today: The Bottom Line on Marketing Accountability
July 10, 2006 BtoB: Studies show events' importance
July 01, 2006 Direct: Farewell to InMarketing
June 20, 2006 ClickZ: Marketing Execs Excel - To a Fault
June 05, 2006 IBD: Dell Rebound Hinges On Marketing
June 01, 2006 Direct Magazine: Metrics Deficiency
June 01, 2006 Executive Decision Magazine: The New Requirements of the CMO
May 17, 2006 PhysOrg: Math Reshapes Online Marketing
May 08, 2006 BtoB: CMO Council Study Finds Marketers Out of Touch
April 27, 2006 ClickZ: Marketers Require Better Tracking, Reporting
April 27, 2006 SearchCRM: Marketers losing touch with customers
April 27, 2006 Destination CRM: Marketers Still Fail to Connect with Customers
April 27, 2006 MediaBuyerPlanner: CMO Council: Companies Lack Customer Insight and Intimacy
April 27, 2006 DMNews: Marketers Lack Customer Touch, CMO Council/NetLine Study Finds
April 26, 2006 BtoB: CMO Council study finds marketers out of touch with customers
April 26, 2006 TMCnet: New Study Reveals Marketers Out of Touch With Customers
April 03, 2006 BtoB: Survey: Lack of direct contact with customers
April 03, 2006 BtoB: Taking the long view of Vista
April 03, 2006 BtoB: Measurement Calls for More Resources
March 29, 2006 Direct Newsline: CMOC Debuts Marketing Performance Measurement Certificate Program
March 16, 2006 Direct Newsline: BearingPoint's Japanese Unit Links With CMO Council
March 01, 2006 Sales & Marketing Management: Marketing's Need: Let Value Shine (PDF)
January 30, 2006 iMedia: Communication is Key to Lead Management...
January 23, 2006 Search Insider: When in Rome...
January 01, 2006 Direct: Marketers Want Analytics: Survey
January 01, 2006 Destintation CRM: A New Marketing Medium
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