SEARCH NEWS ARCHIVE

PRESS RELEASE ARCHIVE

June 20, 2006 Product Marketers Basing Critical Decisions on Gut-Feel and Guesswork, Not Market Intelligence, BPM Forum Study Finds
May 16, 2006 Best Buy CMO Michael Linton to Keynote Influential Gathering of Senior Marketing Professionals at 2006 CMO Council Summit
April 26, 2006 Marketers Lack Customer Touch, According to CMO Council/NetLine Study
April 03, 2006 More Businesses Realizing the Imperative for SMS as a Strategic Means of Enterprise Alerts, Clickatell and CMO Council Survey Reveals
March 28, 2006 Chief Marketing Officer (CMO) Council to Launch Extensive Marketing Performance Measurement Certificate Program
March 15, 2006 BearingPoint to Partner with CMO Council in Asia-Pacific Global Marketing Knowledge Exchange
February 16, 2006 AT&T, CMP Media and Symantec to Underwrite CMO Council's 2006 Thought Leadership Initiatives
February 03, 2006 Chief Marketing Officer (CMO) Council Launches Online Marketing Solutions Center
January 23, 2006 NetLine Teams with CMO Council on "Select & Connect" Research Study to Explore Marketing Strategy and Program Effectiveness.

December 14, 2005 GlobalFluency, CMO Council and BPM Forum Unite to Support Freeplay Foundation and Ubuntu Education Fund.
December 12, 2005 Remote and Mobile Workforce Boom Strains IT Resources, Increases Business Risks, Studies by BPM Forum & Avaya Find
November 18, 2005 Top Marketers Discuss Art vs. Science at First CMO Council European Summit
October 19, 2005 Internet's Influence on In-Store Purchasing Behavior is Rising, According to CMO Council/Yahoo! Survey
October 17, 2005 Major Sponsors Line Up to Support 2005 Chief Marketing Officer (CMO) Council European Summit
October 05, 2005 Dell Global Branding Chief Shawn Dennis Set to Highlight Tech Giant's Worldwide Branding Game Plan at the CMO Council Summit 2005
September 29, 2005 Chief Marketing Officer (CMO) Council Summit 2005 to Showcase Leading Marketing Optimization Solutions and Services
September 26, 2005 'Define What's Valued Online' Highlights Critical Role of Internet in Shaping Purchasing Decisions
September 19, 2005 Today's Global, 24/7 Business Landscape to Spark On-Demand Dialogues at Chief Marketing Officer (CMO) Council Summit 2005
August 11, 2005 Cisco CMO to Stress Healthy Balance of Creativity and Accountability in Chief Marketing Officer Council European Summit 2005 Keynote
July 25, 2005 European-Based Tech Companies Lag Behind North American Counterparts in Adoption of MPM Systems, Reveals CMO Council Europe Study
July 14, 2005 Nearly Half of European-Based Tech Companies Polled Have No MPM System in Place, Reveals CMO Council Europe Survey
June 28, 2005 Forum to Advance the Mobile Experience ™ (FAME) Begins Global Effort Focused on Wireless User Marketing
June 13, 2005 CMO Council Announces Partnership with Leverage Software to Study New Trends in Building Active Relationship Networks
May 31, 2005 VISA USA CEO Carl Pascarella to Keynote Influential Gathering of Senior Technology Marketing Professionals at 2005 CMO Council Summit
April 25, 2005 CMO Council and KnowledgeStorm Partner in Major Study on How Online Content Syndication Drives Tech Buying
March 14, 2005 CMO Council to Host Regional Marketing Performance Measurement Forums in U.S. and Europe
February 28, 2005 Technology is Transforming Promotional Marketing but Significant Knowledge Gap Remains, CMO Council/PMA Survey Reveals
February 24, 2005 U.S. Companies not Keeping Pace with New Competitive World Order in Technology and Telecom, Study Finds
February 17, 2005 Fame™ Beckons Global Mobile Marketers
February 15, 2005 Study Finds: CMO's Perceived as Lacking Commitment to Event Programs Even Though They Understand Potential Value
January 17, 2005 The Economist and CMP Media to Underwrite CMO Council's Thought Leadership Agenda in 2005

December 9, 2004 CMO Council Honors Google, SAP & HP at "CMO of the Year" Awards
December 8, 2004 Leading the Marketing Organization for Senior Marketers, the CMO Council Announces Significant Expansion into European Market
November 29, 2004 Premier Technology Marketing Association, the CMO Council, Attracts Stellar Advisory Board for 2005
November 22, 2004 CMO Council and Businessweek to Honor Top Tech Marketers With "CMO of the Year" Awards
November 22, 2004 U.S. Companies Severely Mismanaging New Business Opportunities, CMO Council/BPM Forum Survey Finds
October 08, 2004 CMO Council to Unveil New MPM Model and Guidelines for Marketing Performance Measurement at CMO Summit
October 04, 2004 CMO Council Syndicates On-Demand Webcast on Marketing Performance Measurement Imperatives In The Technology Sector
September 13, 2004 World Renowned Author And Marketing Guru David Aaker To Keynote CMO Council Summit. CMO Summit
August 2, 2004 Technology's Top Marketers Convene for CMO SUMMIT
June 7, 2004 New Study by Chief Marketing Officer Council Finds Few Companies Have Formal Systems for Measuring Marketing Performance
April 28, 2004 Raindance Communications, Inc.(R) (NASDAQ: RNDC), today announced that it has partnered with the CMO Council
January 19, 2004 Study Finds Marketers Investing More This Year in Digital Marketing to Stay Competitive

NEWS COVERAGE ARCHIVE

December 23, 2007 ConnectIT: Customer affinity trumps brand awareness: CMO Council
December 21, 2007 B2B: Study: B-to-b technology companies fall short in customer expectations
December 18, 2007 Blog: CMO Council: 'Customer Affinity' New Measure of B2B Marketing Effectiveness
December 18, 2007 Blog: Good Brand Name Awareness
December 17, 2007 Blog: CMO Council: 'Customer Affinity' New Measure of B2B Marketing Effectiveness
December 17, 2007 'Blog: Customer Affinity' New Measure of B2B Marketing Effectiveness
December 17, 2007 Blog: Technology Marketers Challenged to Reorganize Around Customers
December 17, 2007 DestinationCRM: Customer Affinity Is in the Hands of the Marketer
December 17, 2007 Brandweek: Research: Leading Tech Brands Face Customer Power Outage
December 17, 2007 Adweek: New Study Asks: What's in a Name?
December 10, 2007 B2B: Bottom-line pressure forcing CMO turnover
December 10, 2007 B2B: Marketers face challenges from economy to ecology
December 10, 2007 Experts Offer Advice on Selling to Marketing Professionals
December 7, 2007 InfoPrint Solutions Company to Sponsor CMO Council North America Summit
December 4, 2007 Donovan Neale-May, Executive Director of the CMO Council, to appear in an ON DEMAND Conference Aimed to Help Printing Professionals Learn How to Stay Competitive and Maintain Profitability
December 3, 2007 Managing marketing in changing environments

November 15, 2007 AT&T, Qualcomm Hope to Cash in on Mobile Banking

September 24, 2007 Trans-promo Summit Exceeds Expectations<
September 17, 2007 Voices in Business The B2B Marketing Podcast
September 13, 2007 Let’s Stop Trying to Measure PR

August 28, 2007 Market Your Security Competencies

July 19, 2007 Marketing Database Audits Save Companies Millions of Dollars
July 17, 2007 Market your security competencies
July 2007 CMOs: Why They Still Don't Get No Respect

June 21, 2007 UC Riverside News: UC Regents Approve A. Gary Anderson Graduate School of Management Dean
June 17, 2007 LA Times: Abundance of Features Frustrates Users
June 11, 2007 MRWeb.com: Marketing Body Strengthens European Presence
June 2007 HR Magazine: Identity Crisis for CMOs
June 2007 WBOC.com: The Most Dangerous Job in Business
June 2007 FastCompany.com: The Most Dangerous Job in Business

May 17, 2007 BluePoint Marketing: Marketers' Goals for 2007
May 15 2007 The Bank Watch: Role of the CMO Follows the Track of the Early CIO
May 14, 2007 Industry Week: Chief Marketing Officers Need To Be Strategic Players
May 11, 2007 ClickZ: Difference Between ROI and Marketing Accountability
May 7, 2007 Sqware Peg: The CMO: Black Sheep or Golden Child?
May 7, 2007 BtoBOnline.com: CMOs Under Pressure to Develop New Skills
May 6, 2007 MarketingROI: The Future Of The Chief Marketing Officer
May 2, 2007 Wowfeed: Top 10 Challenges for Marketers in 2007
May 1, 2007 Direct: Walking the walk
May 2007 Zawya: CMO MENA opens

April 30, 2007 Investor's Business daily: Executive Briefing
April 29, 2007 Marketo: Are You a CMO or a VP of Marketing?
April 29, 2007 Chiefmarketer.com: CMO Identity Crisis
April 29, 2007 Marketing & Strategy innovation blog: Are You a CMO or a VP of Marketing?
April 27, 2007 Yahoo! Finance: Executive Briefing
April 24, 2007 DestinationCRM.com: CMO: Black Sheep or Golden Child?
April 23, 2007 BtoBOnline.com: CMO Council Study Finds Gap Between Expectations and Performance of CMOs
April 23, 2007 B2B Knowledge Sharing: Sneak Peak – CMO Report Highlights
April 23, 2007 Marketing on the Verge: Closing Marketing’s Performance Gap
April 20, 2007 HRMarketer.com: Another Wake-Up Call to Marketing Executives
April 20, 2007 News Blaze: New Study Shows Hyped Role of Chief Marketing Officer Needs Better Definition, More Substance and Strategic Leadership
April 20, 2007 Net Developer’s Journal: New Study Shows Hyped Role of Chief Marketing Officer Needs Better Definition, More Substance and Strategic Leadership 
April 20, 2007 vSente’s Blog: CMO Archetypes "Rockstar", "Geek", "Quants", "Number-Crunchers" - Where Are The "Competitors"? 
April 19, 2007 Sundog: CMOs: Change or Exit Stage Right
April 18, 2007 Jaffe Juice: When the Writing's on the Wall...
April 18, 2007 B2B Lead Generation Blog: On B2B Demand Generation tools and Lead Generation Dashboards
April 17, 2007 B2B Knowledge Sharing: The Role of the CMO
April 16, 2007 Adweek: CMOs Left in Lurch
April 16, 2007 BrandWeek: Fuzzy Expectations Leave CMOs in Lurch
April 14, 2007 Brandscapes: We Want Results Not Brands
April 12, 2007 Mobile User Experience: FAME and CMO Council Partner with MEX
April 12, 2007 The Wise Marketer: CMO survey identifies new marketing strategy trends
April 11, 2007 WebProNews: Marketing & White Paper Revelations
April 5, 2007 ZDNET Asia: Symantec: Weave security into brand
April 5, 2007 eMarketer: Podcasts Promote B2B IT
April 04, 2007 ION Interactive Blog: CMO Wishes Right On
April 03, 2007 Direct Online Marketing: Accountability and Performance Top Priorities For Marketers in 2007
April 3, 2007 AICPA: Accountability, Performance Top Priorities for Marketers in 2007
April 3, 2007 MediaPost Publications: Accountability and Performance Top Priorities For Marketers in 2007
April 3, 2007 MarketingWeb: What is a Chief Marketing Officer?
April 2, 2007 BtoBOnline.com: Techs turn to Web 2.0

March 26, 2007 Telephony Online: Getting in Touch
March 22, 2007 SearchCRM.com: Pressure for metrics mounts on marketers
March 20, 2007 Connectitnews.com: Marketing transitioning from brand-focused to customer-focused
March 20, 2007 MediaPost: Content And Convenience
March 20, 2007 MarketingWeb: Marketers focus on restructuring, give agencies the boot
March 19, 2007 vSente: CMO Council: Alignment of Marketing with Sales and Demand Generation is a Top Priority
March 19, 2007 Advertising Age: Top 10 challenges facing marketers in 2007
March 14, 2007 PRWeek: CMO survey expects more PR agency turnover in 2007
March 14, 2007 NYPost: Nike drops an old shoe
March 12, 2007 BtoBOnline.com: CMO Council 2007 ‘Outlook Survey’ shows widespread restructuring, agency turnover
March 12, 2007 Reuters: Big turnover in '07
March 12, 2007 CNNMoney.com: Ad agencies face tough times
March 8, 2007 DarkReading.com: Banks, Retailers Seek to Regain User Trust
March 8, 2007 eMarketer: The Data Dump
March 8, 2007 DMNews: E-mail with streaming video grabs attention
March 5, 2007 AME Info: CMO Council to Launch Middle East North Africa (MENA) Chapter at the World CEO Forum 6th-8th March 2007
March 2, 2007 ClickZ: Mobile Content Usage is Higher in Developing Countries

February 28, 2007 Telephony Online: A Telephony Podcast: Global Mobile Mindset Audit
February 26, 2007 Adweek: Mobile Study Says Web Trumps Family
February 23, 2007 Telecomweb.com: Survey Sez: Too Many Features Bug Global Wireless Users
February 22, 2007 America's Network : Battle for mobile search
February 21, 2007 DigitalTrends: Mobile Users: Underwhelmed by Features?
February 21, 2007 TMCnet: Cell phones pushing way into GPS market
February 21, 2007 Datamation: Smartest Mobile Users? It Ain't Us
February 20, 2007 NewsFactor: The New Battle for Mobile Search
February 20, 2007 InternetNews: Smartest Mobile Users? It Ain't Us
February 20, 2007 BusinessWeek: The Battle for Mobile Search
February 20, 2007 MarketingWeb: Understanding Mobile Users
February 19, 2007 Chicago Tribune: Cell Phones Pushing Way into GPS Market
February 15, 2007 MocoNews.net: 3GSM: New Study Shows Users Are Overwhelmed By Mobile Phone Features & Functionality
February 15, 2007 Asbury Park Press: Cell Phone Users Want Basics, Survey Finds
February 15 2006 The Unwired: 3GSM LIVE: 80% of Mobile Users Claim PIM is Key to Device Selection
February 14, 2007 NewsFactor: Mobile Users Weary of 'Function Fatigue'
February 14, 2007 Investors.com: Low-Cost Not Full Story In Developing Regions
February 14, 2007 Red Herring: Toons Hijack the Cell Phone
February 14, 2007 DM News: Security Standard Boosts Consumer Confidence
February 13, 2007 IT PRO: 3GSM: Contacts and Calendars Can Sway Device Choice
February 13, 2007 BtoB: Mobile Device Users in Developing Countries Surpass Those in the Most Developed Countries
February 13, 2007 USA Today: Cellphone Users Complain About 'Function Fatigue'
February 12 2006 Mobile Europe: Global Mobile Technology Users Overwhelmed by Device Features; Underwhelmed by Device Features; Underwhelmed by Buying and User Experience, says New Study.
February 12 2006 E-Motion: Per l'80% Degli Utenti Mobile la Gestione Delle Informazioni è il Fttore Chiave per la Scelta del Proprio Dispositvo
February 12, 2007 IT Wire: Users Rebel Against Mobile Device 'bells & whistles'
February 12, 2007 EETimes: Consumers Lukewarm on Mobile TV
February 12, 2007 The Mercury News: Tech Notebook: No Safety, Even at Security Gathering
February 12, 2007 Financial Times: Developing Regions Lead in Mobile Devices
February 9, 2007 CRM Today: GlobalFluency Names MarketingCentral Exclusive MRM Partner

December 22, 2006 Internet Financial News: Sales & Finance vs. Marketing
December 13, 2006 Marketing Interactions: Annual Marketing Meeting
December 12, 2006 eCommerce Times: Empowering the Frontline Salesperson
December 01, 2006 destinationCRM: destinationCRM Dashboard

November 14, 2006 ClickZ: Intellectual Property Threatened by Spyware
November 14, 2006 Law.com: Is a Company's Security a Strong Selling Point?
November 13, 2006 BtoB: Microsoft set to unveil Vista
November 10, 2006 DMNews: Search is Vital for Maximum Impact This Holiday Season
November 02, 2006 MediaPost: Online Marketing Ranks Second to In-Person for B2B in 2008
November 02, 2006 Linking Integrity: A Security Disconnect
November 01, 2006 US Banker and SourceMedia: Making a Brand Work

October 31, 2006 Enterprise Systems: How Security Breaches Impact Your Brand
October 27, 2006 iMedia Connection: How to Secure Trust in Your Brand
October 26, 2006 Sarbanes-Oxley: Security an Integral Component of Brand Trust
October 23, 2006 MarketingWeb: Nation Branding on the Agenda
October 20, 2006 1to1 Weekly: Security and Branding Go Hand in Hand
October 12, 2006 beSpacific: CMO Council Survey on ID Theft Tracks Growing Concern
October 12, 2006 BizReport: Security Worries High, Trust Low
October 11, 2006 Investor's Business Daily: Securing Customers' Trust
October 11, 2006 beSpacific: New Coalition Website Takes Aim Against Cybercrime
October 09, 2006 BtoB: Data Security Worries Affect Buying Behavior, Study Finds
October 09, 2006 Computerworld: Security Seen as Marketing Tool
October 09, 2006 BtoB: Assessing the sales/ marketing divide
October 09, 2006 BtoB: Beef up your integrated marketing plan before your next trade show
October 05, 2006 destinationCRM: Marketers Miss the Mark on Privacy Crisis Containment

September 27, 2006 BtoB: CMO Council selects TBA Global Events
September 26, 2006 theWISEmarketer.com: Digital security issues still a brand threat, study finds
September 21, 2006 ContinuityCentral: Companies failing to keep up with brand and reputation...
September 21, 2006 SearchCRM.com: Marketers see data breach danger, remain unprepared
September 19, 2006 1to1Media: Security Integrity Provides Opportunity for Brand Differentiation
September 19, 2006 SCMagazine: Few marketers act on security concerns
September 19, 2006 Yahoo! Tech: An Old Crime Dog Gets a New Cyber Twist
September 18, 2006 ClickZ: Crisis Containment Could Empower Brands
September 18, 2006 MediaPost: CMO Council Finds Link Between Data Breach and Brand Trust
September 18, 2006 ClickZ: Trends & Statistics: The Web's Richest Source
September 18, 2006 DMNews: Marketers Don't Keep Up with Impact of Security on Their Brands
September 14, 2006 Direct Magazine: McGruff the Crime Dog Enlisted to Fight Cyber Crime
September 13, 2006 ComputerWorld: McGruff Takes a Byte Out of Crime
September 13, 2006 ComputerWorld: McGruff Takes a Byte Out of Crime
September 13, 2006 CRM Today: Envision Telephony Launches Industry's First Identity Protection...
September 12, 2006 DMNews: McGruff the Crime Dog Takes Fight Online
September 12, 2006 ClickZ: McGruff Takes Byte out of Crime
September 11, 2006 PC Magazine.com: McGruff To Bite Cyber Criminals
September 11, 2006 Destination CRM: McGruff Sinks His Teeth into Cyber Crime
September 11, 2006 CNN Money: McGruff, crime dog, goes cyber
September 11, 2006 BtoB: CMO Council partners with National Crime Prevention Council on ad campaign
September 11, 2006 PC Magazine.com: McGruff To Bite Cyber Criminals
September 11, 2006 Destination CRM: McGruff Sinks His Teeth into Cyber Crime
September 11, 2006 CNN Money: McGruff, crime dog, goes cyber

August 25, 2006 HPCWire: HPC Technology Ensures Web Site Privacy, Security
August 17, 2006 eChannelLine: Brand Trust Rising Among Consumers in IT Security
August 14, 2006 BtoB: Content is King in E-Mail Newsletters
August 10, 2006 Search CIO: CIOs Need to Tap Marketing to Improve Online Security
August 08, 2006 Brandweek: Consumers Cite Security Issues
August 08, 2006 SC Magazine: Consumers say security affects brand trust
August 08, 2006 VARBusiness: Recent IT Thefts Leave Vendors, VARs Scrambling For Security
August 08, 2006 Government Technology: Information Security Concerns on the Rise, Study Finds
August 07, 2006 Red Herring: AOL Leaks Search Data
August 07, 2006 BtoB: Data security worries affect buying behavior, study finds
August 07, 2006 Destination CRM: Security Sells
August 07, 2006 ClickZ: Security Concerns Threaten Brand Loyalty
August 07, 2006 Marketing Today: U.S. Companies Severely Mismanaging New Business Opportunities...
August 07, 2006 Marketing VOX: CMO Council: Consumers Worried about InfoSec
August 07, 2006 DMNews: CMO Council Study Finds Consumer Concerns over Information Security...
August 07, 2006 Adweek: Consumers Cite Security Issues
August 01, 2006 Marketing Today: The Bottom Line on Marketing Accountability

July 10, 2006 BtoB: Studies show events' importance
July 01, 2006 Direct: Farewell to InMarketing

June 20, 2006 ClickZ: Marketing Execs Excel - To a Fault
June 05, 2006 IBD: Dell Rebound Hinges On Marketing
June 01, 2006 Direct Magazine: Metrics Deficiency
June 01, 2006 Executive Decision Magazine: The New Requirements of the CMO

May 17, 2006 PhysOrg: Math Reshapes Online Marketing
May 08, 2006 BtoB: CMO Council Study Finds Marketers Out of Touch

April 27, 2006 ClickZ: Marketers Require Better Tracking, Reporting
April 27, 2006 SearchCRM: Marketers losing touch with customers
April 27, 2006 Destination CRM: Marketers Still Fail to Connect with Customers
April 27, 2006 MediaBuyerPlanner: CMO Council: Companies Lack Customer Insight and Intimacy
April 27, 2006 DMNews: Marketers Lack Customer Touch, CMO Council/NetLine Study Finds
April 26, 2006 BtoB: CMO Council study finds marketers out of touch with customers
April 26, 2006 TMCnet: New Study Reveals Marketers Out of Touch With Customers
April 03, 2006 BtoB: Survey: Lack of direct contact with customers
April 03, 2006 BtoB: Taking the long view of Vista
April 03, 2006 BtoB: Measurement Calls for More Resources

March 29, 2006 Direct Newsline: CMOC Debuts Marketing Performance Measurement Certificate Program
March 16, 2006 Direct Newsline: BearingPoint's Japanese Unit Links With CMO Council
March 01, 2006 Sales & Marketing Management: Marketing's Need: Let Value Shine (PDF)

2005

December 15, 2005 ClickZ: Five Things Every CMO Must Know About Web Analytics
December 15, 2005 Chief Marketer: Survey Shows Marketers Want Analytics
December 07, 2005 ConnectIT: Tech marketing execs get no respect
December 01, 2005 Daily Research News Online: Marketing Teams Lack Analysis and Insight

November 30, 2005 BtoB: Study: Marketing execs still lack boardroom clout
November 23, 2005 iMedia Connection: Measuring Brand Perception
November 21, 2005 The Harris Group: Measures + Metrics Podcast (MP3)
November 11, 2005 BtoB: Embattled CMOs share strategies

October 25, 2005 Wise Marketer: The web's influence in-store is rising, study finds
October 24, 2005 eChannelLine: Internet Key CE Influencer
October 21, 2005 internetnews: Saw it Online, Paid For it Off
October 21, 2005 Destination CRM: Internet Research Drives In-store Sales
October 20, 2005 Internet Retailer: Web’s influence on in-store purchase is rising, study finds
October 20, 2005 Direct: Internet Among Retail Purchase Influences: Study
October 20, 2005 MediaPost: Study: Tech Purchasers Consult Web First
October 20, 2005 DM News: Tech Shoppers Search Online Before Buying, Study Finds
October 20, 2005 Audio Graphics: Tech Shoppers Search Online Before Buying, Study Finds
October 19, 2005 CNet: Yahoo study: Shoppers do online research first
October 18, 2005 BtoB: CMO Summit to address on-demand marketing
October 10, 2005 eChannelLine: Making the cut
October 03, 2005 Marketing: Defining CMO
October 03, 2005 Globe and Mail: Make on-line marketing measurable

September 26, 2005 Destination CRM: How do Technology Buyers Conduct Their Research?
September 20, 2005 ConnectIT: Gauging the impact of online content on IT purchasing decisions
September 19, 2005 ClickZ: IT Marketers Best Served by Being Straightforward
September 12, 2005 BtoB: Breaking Through to IT Professionals
September 12, 2005 BtoB: Using Intellectual Capital to Build Market Capital
September 09, 2005 iMedia: Marketing to the Always-On Teen
September 07, 2005 DM News: European, North American Firms Share Problems in Adopting Metrics
September 06, 2005 Destination CRM: Most Marketing Firms Miss MPM Systems

August 25, 2005 BtoB: CMO Council releases European MPM survey
August 23, 2005 eChannelLine: MPM interest increases in IT industry
August 08, 2005 BtoB: Making the most of market intelligence
August 05, 2005 ENN: Corporate EVENT Magazine to Produce Session at SISO Executive Conference

July 11, 2005 Advertising Age: 'Sarbanes' is industry's new 'open sesame'

June 22, 2005 Yahoo News: BearingPoint Appoints Industry Veteran Connie Weaver as CMO
June 19, 2005 eChannelLine: CMO Council to study active relationship networking
June 17, 2005 Harvard Business Review: Don't Blame the Metrics
June 16, 2005 BuinessWeek: An End, and a New Start
June 15, 2005 BtoB: CMO Council Announces Research Project
June 13, 2005 BtoB: B-to-B Marketers Have Proven Remarkably Adaptable in the Last Five Years
June 01, 2005 Sales & Marketing Management: Show Time

May 01, 2005 Marketing News: Four Technologies That B-to-B Marketers Can Leverage Now

April 04, 2005 BtoB: Marketers stress measurement
April 04, 2005 BtoB: Can CMOs make the transition to CEO?
April 01, 2005 Incentive Magazine: Booting Up Slowly

March 16, 2005 MarketingSherpa: How to Market to CMOs
March 16, 2005 eChannelLine: Technology is Transforming Promotional Marketing
March 14, 2005 BtoBOnline: Report finds most CMOs view events as 'vital'
March 14, 2005 La Repubblica: A Council For High-Tech Marketing (Italian)
March 12, 2005 ChicagoTribune: Document Rules Become Bonanza For Firm
March 10, 2005 ConnectIT: CMOs Both Warm and Wary Regarding Events
March 07, 2005 eChannelLine: Road kill on the information highway?
March 06, 2005 eChannelLine: Marketers have much to learn about digital marketing
March 01, 2005 Convene: New Study Finds Event Marketing Has Rebounded

February 28, 2005 ClickZ: Study: Marketers Behind the Technology Curve
February 28, 2005 DMNews: Study: Promotion Execs Don't Grasp Enough Digital Tech
February 25, 2005 InfoWorld: Poll: U.S. has conservative tack on innovation
February 24, 2005 Financial Times: Study Probes Plans to Fend Off Rivals
February 24, 2005 BusinessWeek: (AP) China, India Rival U.S. Competitiveness
February 24, 2005 InfoWeek: Many Tech And Telecom Companies Not Prepared To Compete
February 22, 2005 WirelessB&T: FAME Launches at 3GSM World Congress in Cannes
February 18, 2005 Resume: CMO Council startar i Norden (Swedish)
February 17, 2005 eChannelLine: New Worldwide Marketing Group Formed to Advance Wireless Industry
February 16, 2005 BtoB: CMO Council Forms Wireless Marketing Forum
February 14, 2005 ENN: Free seminar co-sponsored by Corporate EVENT magazine and CMO Council
February 07, 2005 eChannelLine: Taming the Market Beasts

2004

December 19, 2004 eChannelLine: Crunch Time: Global Competitiveness Audit
December 15, 2004 IT Europa: Trade Group Hits Europe's Shores
December 13, 2004 BtoB: CMO Council Expands Into Europe
December 13, 2004 ComputerPartner: CMO Expands to Europe (Dutch) (PDF)
December 09, 2004 eChannelLine: HP Takes Marketing Honors
December 09, 2004 WebProNews: Members of the CMO Council Recognized Three of Their Peers
December 01, 2004 ConnectIT e-news Daily: Companies Mismanaging New Business Opportunities

November 24, 2004 Technology Marketing: Survey: Marketing/Sales Rift Hurts Tech Firms’ Bottom Lines
November 22, 2004 ClickZNews: The Gulf Between IT Firms and Their Online Channels

October 11, 2004 Technology Marketing: CMO Council Issues Marketing Measurement Framework
October 11, 2004 BtoB: CMOs losing influence at the executive table

August 09, 2004 eChannelLine: Setting the marketing agenda

June 10, 2004 ClickZ: Chief Marketers Brainstorm Measurement Solutions
June 09, 2004 TMCNET: Unica Helps Companies Maximize Marketing Resources
June 09, 2004 Technology Marketing: Study: Tech Marketers Change Strategies
June 07, 2004 BtoB: Marketing pros feel undervalued. Survey respondents defend importance of marcom’s role
June 07, 2004 Destination CRM: Marketing Executives Are Seeking Greater Accountability
June 04, 2004 DM News: Study: Most Tech Marketers Don't Measure ROI
June 04, 2004 DM Review: Few Companies Have Formal Systems For Measuring Marketing Performance and ROI
June 04, 2004 ClickZ: Marketers Missing Measurements

May 25, 2004 DirectMag: Technology Marketers Not Measuring ROI
May 24, 2004 1to1.com: CMO Versus CIO: Who Wins the Budget Battle?
May 24, 2004 FT.com: COMPANIES THE AMERICAS: Techs failing to track spending, finds poll
May 24, 2004 1to1.com: Technology Marketers Spend Billions, but Fall Short in Measuring Marketing Performance
May 13, 2004 Adobe.com: Melissa Dyrdahl Named Best Marketing Executive

April 27, 2004 Marketers from HP, Microsoft Gathering to Scale, Skill and Score with the Web ...
April 01, 2004 CMO to report IT marketing performance results ...

March 29, 2004 Fortune 500 Can Free up $100 Million Each - Just in Marketing ...
March 17, 2004 O'Dwyer's: CMOs want measurement standard
March 08, 2004 Quick Hits; CMO Council model to measure performance

February 06, 2004 E-Marketing Efforts Leave Room for Improvement
February 04, 2004 Deadly Duo: Spam and Viruses, January 2004

2003

December 08, 2003 Exclusive survey: Digital marketing budgets to grow ...
December 03, 2003 Yahoo co-founder Filo muses on the early days ...
December 03, 2003 Branding begins at home...

September 18, 2003 CMO Summit Assesses Tech Sector Marketing Spend

August 11, 2003 Technology Advertising & Branding Report
August 11, 2003 Quick hits: Technology leaders to meet for CMO Summit

April 28, 2003 Adweek: In the Dot-Com Wasteland, A Few Patches of Green

March 12, 2003 O'Dwyer's: Marketers look to PR in tough times

February 10, 2003 Brandweek: CMOs See Staff, Budgets Remaining Tight in '03
February 10, 2003 For 2003, Tech Marketers Are Just Shy of Bullish
February 10, 2003 Exclusive - Survey: tech CMOs struggle with budget
February 06, 2003 E-Marketing Efforts Leave Room for Improvement ...