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CMO COUNCIL™ NEWS

NEWS COVERAGE

August 25, 2008 arrow
Bizcommunity: Prepping marketers for the global market

August 18, 2008 arrow
MarketWatch: CMO Council Releases Best Practice Report on Ways to Bridge and Bind Global Sales and Marketing Teams

August 12, 2008 arrow
B2B Magazine: CMO Council study finds gap between sales and marketing

August 5, 2008 arrow
Bizcommunity: Unifying sales and marketing still a challenge for many companies, reports CMO Council

August 4, 2008 arrow
CRM Today: New Study Shows Only 40 Percent Have Formal Programs, Systems and Processes to Integrate and Align Critical Sales and Marketing Functions

July 15, 2008 arrow
Corporate Event: The New Metric That Matters

July 14, 2008 arrow
Bizcommunity: Marketing in Africa, to Africa

July 10, 2008 arrow
FinanceWeek: Only 16 percent of firms budget accurately, why the rest are in Excel-Hell

June 19, 2008 arrow
Marketing Daily: CMO Council Survey Finds Inertia Among The Ranks

June 15, 2008 arrow
eChannel Line: Businesses can benefit from bridging the sales and marketing divide

June 11, 2008 arrow
Consultant News: Companies' go-to-market capabilities deemed ineffective, new CMO Council study reveals

June 9, 2008 arrow
MediaBuyerPlanner: Unifying Sales and Marketing Still a Challenge for Most Companies

June 9, 2008 arrow
B2B Online: CMO Council Study finds most companies lacking in marketing and sales effectiveness

June 9, 2008 arrow
Marketing Vox: Unifying Sales, Marketing Remains a Challenge Among Companies

June 9, 2008 arrow
Adweek: Survey: Marketing Execs Too Focused on Short Term

June 8, 2008 arrow
Brandweek: To Boost the Bottom Line, Strengthen the Front Line

June 6, 2008 arrow
Marketing Charts: Unifying Sales and Marketing Still a Challenge for Most Companies

June 5, 2008 arrow
Blog: Is Lead Generation The Only B2B Goal?

May 29, 2008 arrow
Bizcommunity: Critical need to bridge sales, marketing divide

May 29, 2008 arrow
Multichannel Merchant: ACCM Bonus: Consumers Are in Control - Deal with It

May 29, 2008 arrow
Earth Times: InfoPrint Enhances Suite of TransPromo Solutions With SAS Customer Intelligence Offering

May 29, 2008 arrow
ClickZ: Unexamined E-mail Isn't Worth Sending

May 28, 2008 arrow
B2B Online: CMO Council study finds companies lag in aligning marketing and sales

May 23, 2008 arrow
Asian e-Marketing: CMO Council: Propelling the Peer Powered Network in Asia

May 22, 2008 arrow
DMA: Live from ACCM: Who's in Control? Author Keith Wardell Puts Marketers Back in the Driver s Seat

May 12, 2008 arrow
Blog: Should Lead Generation Ignore Current Customers?

May 12, 2008 arrow
Advertising Age: If You Want Better Work, Try to Be a Better Client

May 8, 2008 arrow
Blog: Breaking News About the Challenges Facing Marketers in 2008

April 30, 2008 arrow
Irish Dev: Comit Is The Only Irish Partner In The Global Network

April 28, 2008 arrow
Advertising Age: Study: This Business Is Getting Personal

April 25, 2008 arrow
Investor's Business Daily: New Account Myopia Hurts

April 23, 2008 arrow
Sales & Marketing Management: Channel Outlook Bleak

April 22, 2008 arrow
ClickZ: Churn, Churn, Churn

April 21, 2008 arrow
DMNews: Study says CMOs are failing to use CRM well

April 17, 2008 arrow
IndustryWeek: Marketers Are Flying Blind When It Comes to Leveraging Customer Data

April 17, 2008 arrow
SearchCRM: Marketers missing the boat on customer data

April 17, 2008 arrow
IndustryWeek: IT swamped by datacentre energy needs

April 16, 2008 arrow
MarketingVox: Churn Happens as Marketers Don't Leverage Customer Data and Analytics

April 16, 2008 arrow
MediaBuyerPlanner: Churn Happens as Marketers Fail to Leverage Customer Data, Analytics

April 16, 2008 arrow
TechWorld: IT swamped by datacentre energy needs

April 16, 2008 arrow
BizCommunity: Global marketing officer council launches chapter in Africa

April 15, 2008 arrow
CustomerStrategy: Lack of Integration Harming Customer Service

April 14, 2008 arrow
TMCnet: CRM Systems Rated 'Deficient' by 45 Percent of Marketers

April 14, 2008 arrow
B2B: CMO Council finds marketers falling short in CRM practices

April 14, 2008 arrow
Adweek: Study: Marketers Flunk CRM

April 13, 2008 arrow
Brandweek: Study: Marketers Stink When It Comes to CRM

April 7, 2008 arrow
Marketing VOX: Resellers Give Vendors Poor Marks on Leads, Marketing Campaign Effectiveness

April 6, 2008 arrow
IT Channel Planet: Report: Vendors Squandering Channel Relationships

April 2, 2008 arrow
Channel Marker: Channel Survey: Vendor leads are schlock, and some other unshocking findings

April 2, 2008 arrow
Redmond Channel Partner Online: State of Vendor Leads: Worthless

April 2, 2008 arrow
ITBusiness.ca: Channel/vendor estrangement is a growing concern

April 1, 2008 arrow
eWeek: Channel Conflict Still Rampant, Partners Say

April 1, 2008 arrow
Blog: Vendor and Channel Alignment Rates an F

April 1, 2008 arrow
eChannel Line: Channel estrangement damaging IT goods and services market

March 18, 2008 arrow
MediaPost Blog: Personalized Marketing Preferred; Execution Lagging

March 13, 2008 arrow
EarthTimes: Valtira Joins Sponsorship of CMO Council's Power of Personalization Initiative

March 12, 2008 arrow
DestinationCRM: Marketing: It's Nothing Personal

March 10, 2008 arrow
Blog: Sales and Marketing Get CLOSE

March 9, 2008 arrow
ConnectIT: Marketers still under-utilizing personal communications methods

March 7, 2008 arrow
Blog: Pretty Good Personalization

March 6, 2008 arrow
Blog: Personalization–Part 1 – The Front End

March 6, 2008 arrow
MarketingVox: CMOs: Personalized Communications Not Measured, Underutilized, Under-Tested

March 6, 2008 arrow
MarketingWeb: Go on, get personal

March 5, 2008 arrow
Direct: Personalized Marketing Lags Potential: Study

March 5, 2008 arrow
MediaPost: CMO Council: Inadequate Data Access, Metrics Are Impediments

March 4, 2008 arrow
WSJ Online: Early Tech Briefing Podcast, Power of Personalization Study

March 4, 2008 arrow
Blog: Niche Messaging

March 4, 2008 arrow
Brandweek: Study: CMOs to Spend More on Customized Content

February 28, 2008 arrow
Blog: Community Analytics' Chief to Deliver Keynote at CLOSE Workshop

February 20, 2008 arrow
Ten Links: PTC Gets Top 10 in CMO Council's Customer Affinity Index

February 19, 2008 arrow
Forbes: Slouching Toward Online Advertising

February 19, 2008 arrow
MarketWire: ON DEMAND Conference & Exposition's Marketing Keynote Panel Offers Insights on Industry Trends and Marketing Priorities from InfoTrends, the CMO Council and the Direct Marketing Association

February 11, 2008 arrow
B2B: Outsourcing analytics helps provide a high level of expertise

February 11, 2008 arrow
Computer World: Marketers unlikely to increase spending

February 11, 2008 arrow
DM News: GLOVES OFF: Focus spend on retention or acquisition?

February 6, 2008 arrow
Wharton: If Online Marketing Is the Future, Why Are Some CMOs Stuck in the Past?

February 4, 2008 arrow
CNN Money: How To Move CMOs Out Of Harm's Way

January 31, 2008 arrow
Blog: CMO Council survey 2008

January 29, 2008 arrow
MarketingWeb: Customer Affinity: The new measure of marketing

January 26, 2008 arrow
Blog: Customer Focused or Not?

January 25, 2008 arrow
Blog: Where is the Wisdom of Markets?

January 23, 2008 arrow
IT-Director.com: SaaS requires established software vendors to be more customer-centric

January 23, 2008 arrow
MediaPost: Council: Customer Affinity Is New B2B Marketing Measure

January 23, 2008 arrow
MediaPost: Marketing Performance Critical; Agency Resource Functions Scrutinized

January 23, 2008 arrow
Blog: This Is a Great Time To Be a Marketer

January 22, 2008 arrow
Blog: The Power of Personalization Study

January 17, 2008 arrow
Blog: CMO Council Releases Marketing Outlook 2008 Results

January 17, 2008 arrow
MediaBuyerPlanner: CMOs: Positive Outlook for Marketing Spend, Better Accountability and Analytics

January 16, 2008 arrow
Blog: ROI Or Else

January 16, 2008 arrow
Blog: Agency Turnover

January 16, 2008 arrow
DestinationCRM: Marketers Need a Seat at the Revenue Table

January 16, 2008 arrow
Blog: CMOs Predict Marketing Spend Will Increase

January 15, 2008 arrow
WebProNews: An Outlook on Marketing for the Year

January 15, 2008 arrow
BizReport: Many marketers to change ad agency this year

January 15, 2008 arrow
Blog: CMO Survey: Budgets Holding Steady or Rising

January 15, 2008 arrow
marketo: CMO Council: Marketing Outlook 2008

January 15, 2008 arrow
New York Post: Market Survey Has Grim Ad News

January 15, 2008 arrow
Blog: CMOs upbeat about spending levels, frustrated with organizational culture.

January 15, 2008 arrow
CNN Money: New Peer-Powered Network Invites Sales Executives to Learn, Connect and Capitalize to Optimize Performance

January 14, 2008 arrow
epiphany: Marketing officers 'to focus on the web'

January 14, 2008 arrow
B2B: Marketers pursuing new customer-focused metrics

January 14, 2008 arrow
marketwire: Positive Outlook for Marketing Spend Reported by CMO Council

January 14, 2008 arrow
Adweek: CMO Survey: Nearly Half to Swap Shops

January 14, 2008 arrow
MC: Positive Outlook for Marketing Spend, Better Accountability and Analytics

January 2, 2008 arrow
Blog: B2B Vendor, Customer Perspectives Differ on "Affinity"

December 23, 2007 arrow
ConnectIT: Customer affinity trumps brand awareness: CMO Council

December 21, 2007 arrow
B2B: Study: B-to-b technology companies fall short in customer expectations

December 18, 2007 arrow
Blog: CMO Council: 'Customer Affinity' New Measure of B2B Marketing Effectiveness

December 18, 2007 arrow
Blog: Good Brand Name Awareness

December 17, 2007 arrow
Blog: CMO Council: 'Customer Affinity' New Measure of B2B Marketing Effectiveness

December 17, 2007 arrow
'Blog: Customer Affinity' New Measure of B2B Marketing Effectiveness

December 17, 2007 arrow
Blog: Technology Marketers Challenged to Reorganize Around Customers

December 17, 2007 arrow
DestinationCRM: Customer Affinity Is in the Hands of the Marketer

December 17, 2007 arrow
Brandweek: Research: Leading Tech Brands Face Customer Power Outage

December 17, 2007 arrow
Adweek: New Study Asks: What's in a Name?

December 10, 2007 arrow
B2B: Bottom-line pressure forcing CMO turnover

December 10, 2007 arrow
B2B: Marketers face challenges from economy to ecology

December 10, 2007 arrow
Experts Offer Advice on Selling to Marketing Professionals

December 7, 2007 arrow
InfoPrint Solutions Company to Sponsor CMO Council North America Summit

December 4, 2007 arrow
Donovan Neale-May, Executive Director of the CMO Council, to appear in an ON DEMAND Conference Aimed to Help Printing Professionals Learn How to Stay Competitive and Maintain Profitability

December 3, 2007 arrow
Managing marketing in changing environments

November 15, 2007 arrow
AT&T, Qualcomm Hope to Cash in on Mobile Banking

September 24, 2007 arrow
Trans-promo Summit Exceeds Expectations

September 17, 2007 arrow
Voices in Business The B2B Marketing Podcast

September 13, 2007 arrow
Let’s Stop Trying to Measure PR

 


Search News Archive
CMO Council Contact:
Donovan Neale-May
Executive Director
650.328.5555 x4200
donovan@globalfluency.com
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