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August 25, 2008 
Bizcommunity: Prepping marketers for the global market
August 18, 2008
MarketWatch: CMO Council Releases Best Practice Report on Ways to Bridge and Bind Global Sales and Marketing Teams
August 12, 2008
B2B Magazine: CMO Council study finds gap between sales and marketing
August 5, 2008
Bizcommunity: Unifying sales and marketing still a challenge for many companies, reports CMO Council
August 4, 2008
CRM Today: New Study Shows Only 40 Percent Have Formal Programs, Systems and Processes to Integrate and Align Critical Sales and Marketing Functions
July 15, 2008
Corporate Event: The New Metric That Matters
July 14, 2008
Bizcommunity: Marketing in Africa, to Africa
July 10, 2008
FinanceWeek: Only 16 percent of firms budget accurately, why the rest are in Excel-Hell
June 19, 2008
Marketing Daily: CMO Council Survey Finds Inertia Among The Ranks
June 15, 2008
eChannel Line: Businesses can benefit from bridging the sales and marketing divide
June 11, 2008
Consultant News: Companies' go-to-market capabilities deemed ineffective, new CMO Council study reveals
June 9, 2008
MediaBuyerPlanner: Unifying Sales and Marketing Still a Challenge for Most Companies
June 9, 2008
B2B Online: CMO Council Study finds most companies lacking in marketing and sales effectiveness
June 9, 2008
Marketing Vox: Unifying Sales, Marketing Remains a Challenge Among Companies
June 9, 2008
Adweek: Survey: Marketing Execs Too Focused on Short Term
June 8, 2008
Brandweek: To Boost the Bottom Line, Strengthen the Front Line
June 6, 2008
Marketing Charts: Unifying Sales and Marketing Still a Challenge for Most Companies
June 5, 2008
Blog: Is Lead Generation The Only B2B Goal?
May 29, 2008
Bizcommunity: Critical need to bridge sales, marketing divide
May 29, 2008
Multichannel Merchant: ACCM Bonus: Consumers Are in Control - Deal with It
May 29, 2008
Earth Times: InfoPrint Enhances Suite of TransPromo Solutions With SAS Customer Intelligence Offering
May 29, 2008
ClickZ: Unexamined E-mail Isn't Worth Sending
May 28, 2008
B2B Online: CMO Council study finds companies lag in aligning marketing and sales
May 23, 2008
Asian e-Marketing: CMO Council: Propelling the Peer Powered Network in Asia
May 22, 2008
DMA: Live from ACCM: Who's in Control? Author Keith Wardell Puts Marketers Back in the Driver s Seat
May 12, 2008
Blog: Should Lead Generation Ignore Current Customers?
May 12, 2008
Advertising Age: If You Want Better Work, Try to Be a Better Client
May 8, 2008
Blog: Breaking News About the Challenges Facing Marketers in 2008
April 30, 2008
Irish Dev: Comit Is The Only Irish Partner In The Global Network
April 28, 2008
Advertising Age: Study: This Business Is Getting Personal
April 25, 2008
Investor's Business Daily: New Account Myopia Hurts
April 23, 2008
Sales & Marketing Management: Channel Outlook Bleak
April 22, 2008
ClickZ: Churn, Churn, Churn
April 21, 2008
DMNews: Study says CMOs are failing to use CRM well
April 17, 2008
IndustryWeek: Marketers Are Flying Blind When It Comes to Leveraging Customer Data
April 17, 2008
SearchCRM: Marketers missing the boat on customer data
April 17, 2008
IndustryWeek: IT swamped by datacentre energy needs
April 16, 2008
MarketingVox: Churn Happens as Marketers Don't Leverage Customer Data and Analytics
April 16, 2008
MediaBuyerPlanner: Churn Happens as Marketers Fail to Leverage Customer Data, Analytics
April 16, 2008
TechWorld: IT swamped by datacentre energy needs
April 16, 2008
BizCommunity: Global marketing officer council launches chapter in Africa
April 15, 2008
CustomerStrategy: Lack of Integration Harming Customer Service
April 14, 2008
TMCnet: CRM Systems Rated 'Deficient' by 45 Percent of Marketers
April 14, 2008
B2B: CMO Council finds marketers falling short in CRM practices
April 14, 2008
Adweek: Study: Marketers Flunk CRM
April 13, 2008
Brandweek: Study: Marketers Stink When It Comes to CRM
April 7, 2008
Marketing VOX: Resellers Give Vendors Poor Marks on Leads, Marketing Campaign Effectiveness
April 6, 2008
IT Channel Planet: Report: Vendors Squandering Channel Relationships
April 2, 2008
Channel Marker: Channel Survey: Vendor leads are schlock, and some other unshocking findings
April 2, 2008
Redmond Channel Partner Online: State of Vendor Leads: Worthless
April 2, 2008
ITBusiness.ca: Channel/vendor estrangement is a growing concern
April 1, 2008
eWeek: Channel Conflict Still Rampant, Partners Say
April 1, 2008
Blog: Vendor and Channel Alignment Rates an F
April 1, 2008
eChannel Line: Channel estrangement damaging IT goods and services market
March 18, 2008
MediaPost Blog: Personalized Marketing Preferred; Execution Lagging
March 13, 2008
EarthTimes: Valtira Joins Sponsorship of CMO Council's Power of Personalization Initiative
March 12, 2008
DestinationCRM: Marketing: It's Nothing Personal
March 10, 2008
Blog: Sales and Marketing Get CLOSE
March 9, 2008
ConnectIT: Marketers still under-utilizing personal communications methods
March 7, 2008
Blog: Pretty Good Personalization
March 6, 2008
Blog: Personalization–Part 1 – The Front End
March 6, 2008
MarketingVox: CMOs: Personalized Communications Not Measured, Underutilized, Under-Tested
March 6, 2008
MarketingWeb: Go on, get personal
March 5, 2008
Direct: Personalized Marketing Lags Potential: Study
March 5, 2008
MediaPost: CMO Council: Inadequate Data Access, Metrics Are Impediments
March 4, 2008
WSJ Online: Early Tech Briefing Podcast, Power of Personalization Study
March 4, 2008
Blog: Niche Messaging
March 4, 2008
Brandweek: Study: CMOs to Spend More on Customized Content
February 28, 2008
Blog: Community Analytics' Chief to Deliver Keynote at CLOSE Workshop
February 20, 2008
Ten Links: PTC Gets Top 10 in CMO Council's Customer Affinity Index
February 19, 2008
Forbes: Slouching Toward Online Advertising
February 19, 2008
MarketWire: ON DEMAND Conference & Exposition's Marketing Keynote Panel Offers Insights on Industry Trends and Marketing Priorities from InfoTrends, the CMO Council and the Direct Marketing Association
February 11, 2008
B2B: Outsourcing analytics helps provide a high level of expertise
February 11, 2008
Computer World: Marketers unlikely to increase spending
February 11, 2008
DM News: GLOVES OFF: Focus spend on retention or acquisition?
February 6, 2008
Wharton: If Online Marketing Is the Future, Why Are Some CMOs Stuck in the Past?
February 4, 2008
CNN Money: How To Move CMOs Out Of Harm's Way
January 31, 2008
Blog: CMO Council survey 2008
January 29, 2008
MarketingWeb: Customer Affinity: The new measure of marketing
January 26, 2008
Blog: Customer Focused or Not?
January 25, 2008
Blog: Where is the Wisdom of Markets?
January 23, 2008
IT-Director.com: SaaS requires established software vendors to be more customer-centric
January 23, 2008
MediaPost: Council: Customer Affinity Is New B2B Marketing Measure
January 23, 2008
MediaPost: Marketing Performance Critical; Agency Resource Functions Scrutinized
January 23, 2008
Blog: This Is a Great Time To Be a Marketer
January 22, 2008
Blog: The Power of Personalization Study
January 17, 2008
Blog: CMO Council Releases Marketing Outlook 2008 Results
January 17, 2008
MediaBuyerPlanner: CMOs: Positive Outlook for Marketing Spend, Better Accountability and Analytics
January 16, 2008
Blog: ROI Or Else
January 16, 2008
Blog: Agency Turnover
January 16, 2008
DestinationCRM: Marketers Need a Seat at the Revenue Table
January 16, 2008
Blog: CMOs Predict Marketing Spend Will Increase
January 15, 2008
WebProNews: An Outlook on Marketing for the Year
January 15, 2008
BizReport: Many marketers to change ad agency this year
January 15, 2008
Blog: CMO Survey: Budgets Holding Steady or Rising
January 15, 2008
marketo: CMO Council: Marketing Outlook 2008
January 15, 2008
New York Post: Market Survey Has Grim Ad News
January 15, 2008
Blog: CMOs upbeat about spending levels, frustrated with organizational culture.
January 15, 2008
CNN Money: New Peer-Powered Network Invites Sales Executives to Learn, Connect and Capitalize to Optimize Performance
January 14, 2008
epiphany: Marketing officers 'to focus on the web'
January 14, 2008
B2B: Marketers pursuing new customer-focused metrics
January 14, 2008
marketwire: Positive Outlook for Marketing Spend Reported by CMO Council
January 14, 2008
Adweek: CMO Survey: Nearly Half to Swap Shops
January 14, 2008
MC: Positive Outlook for Marketing Spend, Better Accountability and Analytics
January 2, 2008
Blog: B2B Vendor, Customer Perspectives Differ on "Affinity"
December 23, 2007
ConnectIT: Customer affinity trumps brand awareness: CMO Council
December 21, 2007
B2B: Study: B-to-b technology companies fall short in customer expectations
December 18, 2007
Blog: CMO Council: 'Customer Affinity' New Measure of B2B Marketing Effectiveness
December 18, 2007
Blog: Good Brand Name Awareness
December 17, 2007
Blog: CMO Council: 'Customer Affinity' New Measure of B2B Marketing Effectiveness
December 17, 2007
'Blog: Customer Affinity' New Measure of B2B Marketing Effectiveness
December 17, 2007
Blog: Technology Marketers Challenged to Reorganize Around Customers
December 17, 2007
DestinationCRM: Customer Affinity Is in the Hands of the Marketer
December 17, 2007
Brandweek: Research: Leading Tech Brands Face Customer Power Outage
December 17, 2007
Adweek: New Study Asks: What's in a Name?
December 10, 2007
B2B: Bottom-line pressure forcing CMO turnover
December 10, 2007
B2B: Marketers face challenges from economy to ecology
December 10, 2007
Experts Offer Advice on Selling to Marketing Professionals
December 7, 2007
InfoPrint Solutions Company to Sponsor CMO Council North America Summit
December 4, 2007
Donovan Neale-May, Executive Director of the CMO Council, to appear in an ON DEMAND Conference Aimed to Help Printing Professionals Learn How to Stay Competitive and Maintain Profitability
December 3, 2007
Managing marketing in changing environments
November 15, 2007
AT&T, Qualcomm Hope to Cash in on Mobile Banking
September 24, 2007
Trans-promo Summit Exceeds Expectations
September 17, 2007
Voices in Business The B2B Marketing Podcast
September 13, 2007
Let’s Stop Trying to Measure PR
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