Premier Technology Marketing Association, the CMO Council, Attracks Stellar Advisory Board for 2005
Leading Technology Organizations To Set Strategic Agenda And Create Intellectual Capital For Technology Marketing Community

PALO ALTO November 29, 2004 -- The CMO Council, the premier organization for technology marketing leaders, today announced its North American Advisory Board for 2005. Representing some of the largest technology companies in the world, the CMO Council Advisory Board is poised to address a broad scope of issues facing the technology marketing community.

Global brand leaders represented on the Advisory Board are: 3COM, Adobe Systems, Cognos, EDS, EMC, HP, Intel, Interwoven, Juniper Networks, Konica Minolta, Macromedia, Network Appliance, Nortel, Open Text, Oracle, palmOne, Panasonic, Pitney Bowes, Salesforce.com, Seagate Technology, Symantec, Tektronix, Xerox and Yahoo!

“We have assembled a geographically diverse group of top marketing executives from some of the most widely recognized companies in the world. This group has the unique perspective and insight to provide the kind of leadership necessary to shape the vision for the CMO Council in 2005,” said Jan Soderstrom, chairman of the CMO Council Advisory board and former CMO at Visa International and 3Com. “This influential group of thought leaders creates a powerful collective with an opportunity to harmonize the voice of IT marketers today.”

Founded and managed by executive director Donovan Neale-May, the CMO Council has grown to nearly 1,000 members, and produced such breakthrough intellectual capital as the Marketing Performance Measurement (MPM) Model and Measures + Metrics Report. Widely acknowledged as a milestone reference for today’s marketing professionals, the MPM report provides the standardized model and framework for measuring value and ROI at a strategic business level.

The by-invitation-only organization seeks to improve the practice, performance and perception of marketing in the technology and telecommunications sectors. The CMO Council membership represents companies with aggregated annual revenues of $500 billion and a collective marketing spend of $40 billion annually.

The North American Advisory Board includes:

3Com — Mehmet Balos, VP- Global Marketing
Adobe Systems — Melissa Dyrdahl, SVP Corp Marketing
BearingPoint — Linda Rebrovick, CMO
Cognos — Dave Laverty, SVP, Global Marketing
EDS — Gail Rigler, VP Global Marketing
EMC — Polly Pearson, VP Global Brand and Marketing Services
HP — Gary Elliott, VP Global Brand Marketing
Intel — Donald MacDonald, VP Worldwide Branding & Marketing
Interwoven — John Bara, SVP Marketing
Juniper Networks — Christine Heckart, VP, World Wide Marketing/ PR
Konica Minolta — Bill Brewster, VP Marketing
Macromedia — Nancy Bhagat, SVP, CMO
Network Appliance — Patrick Rogers, VP Marketing
Nortel — Clent Richardson, CMO
Open Text — Bill Forquer, EVP Marketing
Oracle — Ellen Minter, VP Industry Strategy & Marketing
palmOne — Ken Wirt, VP World Wide Marketing
Panasonic — Bill DiMinno, VP of Marketing
Pitney Bowes — Arun Sinha, CMO
Salesforce.com — Tien Tzuo, CMO
Seagate — Jeff Loebbaka, VP Global Marketing
Symantec — Janice Chaffin, CMO
Tektronix — Martyn Etherington, VP World Wide Marketing
Yahoo! — Cammie Dunaway, CMO
Xerox — Michael Mac Donald, President Global Accounts and Marketing

Local sponsors and media partners are invited to fund and participate in CMO Council programs. Current underwriters and sponsors include such organizations as Accela Communications, Bitpipe, Biz360, BusinessWeek, Exact Target, Cognos, Google, Interwoven, IDG, Marketwire, Raindance, SMART Technologies, Inc., Unica, USA TODAY, Verasign, ViewCentral, WebTrends, and more. There are no membership dues to join the Council, however applicants must hold a senior marketing position in a technology company to meet eligibility requirements.

About the CMO Council
The CMO Council is a private, non-profit organization dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior marketing and brand decision-makers in the global technology industry. Based in Silicon Valley, the Council works to further the stature, credibility, influence, and understanding of the strategic marketing function among business executives, opinion leaders and critical stakeholders in the technology sector.

Nearly 1,000 technology companies are currently represented on the CMO Council, accounting for well over $500 billion in aggregated annual revenues. These include top decision-makers controlling more than $40 billion in global marketing expenditures for many of the world’s foremost computer systems, software, networking, communications, consumer electronics, component, distribution, and consulting brands. For more information, please visit our web site at http://www.cmocouncil.org.