Today's Global, 24/7 Business Landscape to Spark On-Demand Dialogues at Chief Marketing Officer (CMO) Council Summit 2005
Who's Who of Tech Marketers to Speak on Critical Issues of Real-Time Visibility, Customer Requirements and Insights, Marketing Spend, Business Outcomes and more.

PALO ALTO, Calif. (Sept. 19, 2005) — A high-energy group of top marketers from name-brand companies will articulate the importance of efficient and accountable marketing systems and best practices at the CMO Council Summit 2005, to be held October 27-28 in Monterey, California.

The CMO Summit is the premier networking and thought leadership event for the CMO Council, an organization of more than 1,500 senior marketing decision makers in the technology and telecom industries. CMO Council members control more than $45 billion in combined annual marketing expenditures and represent most major global brands. The Summit is headline sponsored by Akamai, the global leader in distributed computing solutions and services, market intelligence specialist Biz360, and security and information integrity leader Symantec.

CMO Summit 2005, titled Delivering On Demand™, will focus on the adoption and implementation of optimal marketing systems and practices to better serve channel and internal sales constituencies; further the delivery, availability and control of marketing content and digital assets; expedite go-to-market programs and streamline marketing processes; as well as introduce greater operational visibility, accountability and governance into the marketing organization. A variety of topics will be covered, headlined by some of the most respected voices in the marketing community. Highlights include:

• In “Building Performance-Driven Marketing Organizations,” Lauren Flaherty, VP of On Demand Marketing at IBM, will spotlight her groups’ move from product selling to problem solving, utilizing a metrics driven analytical process that comprehensively tracks the on-demand successes of IBM’s clients.
• Gary Elliott, VP of brand marketing at HP, will share his wealth of experience with measurement and spend allocation while managing numerous programs to promote multiple products in a global market in “ Allocating and Adapting Spend to Address Market Dynamics.”
• As current CMO of Symantec and formerly a top marketer at HP, Janice Chaffin will give insights into the challenges of customer engagements from both the B2C and B2B perspectives at two of the world’s largest technology companies in “Enabling Strategic Customer Engagement and Value Selling.”

Other CMO Summit 2005 sessions include:

• IT Partnerships that Scale the Value of Marketing
• Brand Integrity and Message Management in Globalized Markets
• Powering Channel and Field Effectiveness Online
• Pipeline Priming and Visibility from Contact to Closure
• Using Real-Time Marketing Intelligence to Improve Campaign Outcome
• Instituting Process Disciplines and Deliverables in Global Teams

These presentations will be preceded by the results of the important CMO Council thought leadership initiative, “Renovate to Innovate,” presented by CMO Council chair Jan Soderstrom; and the keynote speech by Carl Pascarella, CEO at Visa USA, “Catering to Customer Choice in the Digital Age.”

CMO Summit 2005 will utilize highly interactive and technologically advanced mini invention sessions with peers, facilitated by brand name members of the CMO Council. Content from these roundtable discussions will be captured in real time and posted on the CMO Summit Web site via wireless notebooks used by each group invention leader.

For more information on CMO Summit 2005 or to register, please go to www.cmosummit.org. CMO Summit attendees need to join the CMO Council first in order to attend this important event, and can nominate themselves at www.cmocouncil.org/nominations.html. There are no membership dues to join the Council, however applicants must hold a senior marketing position in a technology company to meet eligibility requirements.

CMO Council program underwriters include AT Kearney, CMP, The Economist, Biz360, Cognos, Connectus, Factiva, Google, KnowledgeStorm, MarketBridge, Vistaar, WebTrends and Yahoo! Partners and affiliates include Accela Communications, BPM Forum, B2B, eChannelLine, Chief Executive, Direct Impact Marketing, eMarketer, Exact Target, idEXEC, Executive Decision, Leverage Software, Microsoft Office Live Meeting, MarketWire, NCA, PMA, Raindance, SMART Technologies and VeriSign. The Kellogg School of Management and the Columbia Business School are the Council’s academic research partners. The CMO Council is managed by GlobalFluency and Neale-May & Partners.

About the CMO Council
The CMO Council is a private, non-profit organization dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior marketing and brand decision-makers in the global technology industry. Based in Silicon Valley, the Council works to further the stature, credibility, influence, and understanding of the strategic marketing function among business executives, opinion leaders and critical stakeholders in the technology sector. Nearly 1,500 technology companies are currently represented on the CMO Council, accounting for well over $500 billion in aggregated annual revenues. These include top decision-makers controlling more than $45 billion in global marketing expenditures for many of the world’s foremost computer systems, software, networking, communications, consumer electronics, component, distribution, and consulting brands. For more information, please visit our web site at www.cmocouncil.org.