Major Sponsors Line Up to Support 2005 Chief Marketing Officer (CMO) Council European Summit
London Event Confirms Sponsorship from Seven Global Technology/Consultancy Businesses
London (October 17, 2005) – The Chief Marketing Officer (CMO) Council www.cmocouncil.org, an influential group of global technology marketing executives, has announced it now has seven confirmed sponsors for its much-anticipated European Summit, which will convene at the Conrad Hotel, London on 17-18 th November.
The conference, which will play host to marketing heads from some of the world’s biggest and best known technology companies, will now be supported by a range of global IT business and consultancy organizations including Symantec, Siebel Systems and Deloitte, plus international brand consultants Gyro International, strategy consultants Roland Berger, automated demand generation technology business Eloqua and enterprise marketing management systems specialist Unica.
The conference theme, ‘Perfecting the Art; Advancing the Science’ aims to address new challenges, trends and dynamics in global technology marketing and will be introduced in a keynote address by James Richardson, senior vice president and CMO, Cisco Systems, who will present the need for technology marketers to balance creativity with business accountability.
“The ability to successfully attract sponsor organizations of such high caliber is a testament to the quality of the speakers and popularity of the CMO European Summit,” commented CMO Council European Director, Ian McCann. “The European Summit topics have been carefully chosen to reflect the most relevant issues in technology marketing today, while the format of keynote addresses, short presentations followed by roundtable debate, working sessions and panels is designed to ensure the event will be interactive, stimulating and highly beneficial to all those attending,” he added.
The CMO Council’s European Summit is the premier thought leadership and networking event for the CMO Council, an organisation of more than 1,500 marketing decision makers from ICT organisations worldwide. Members control more than £25 billion in annual marketing and media expenditures and represent most major global brands.
Presentations on the world-class agenda include:
Marketing: The Art & the Science --James Richardson, senior VP, CMO, Cisco Systems
Managing a Global Brand -- Ian Ryder, VP Brand & Communications, EMEA, Unisys
The Channel: What are the Choices? -- Stephen Yeo, marketing director UK, Dell and Katharyn White, VP Marketing Northeast Europe, IBM
Marketing in the e-World -- Ron Spithill, executive VP, CMO, Alcatel
Predicting the Market -- Philippe Kalmbach , marketing director, Kodak EAMER
Sponsorships and Personalities – The Payback and the Pitfalls -- Martyn Lambert, VP Marketing EMEA, Avaya; Antonella Socci, director of Sponsorship & Promotions, VISA Europe; Graham Fleet, VP, IMG Consulting
MCI – A Turnaround Success --Andy Macleod, SVP, managing director, EMEA, MCI
Delivering Marketing Value in the Boardroom -- Nick Barley, business & marketing officer, Microsoft
Larger Than Life Marketing -- Trevor Salomon, EMEA Enterprise marketing director, Adobe Systems; Mark Brailey, director Marketing EMEA, Intel; Susan Macke, VP Sales & Marketing EMEA, Nokia; Claus-Peter Unterberger, VP Marketing EMEA, Oracle
Donovan Neale-May, Executive Director of the CMO Council commented: “The London CMO Council Summit is the premier thought leadership and peer-level networking event for technology marketers across Europe. We have a stellar line-up of presenters who will challenge conventional thinking and the status quo.”
For more information about the CMO Council European Summit, or to register, go to http://www.cmosummit.org/london.
About the CMO Council
The CMO Council is a private, non-profit organisation dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior marketing and brand decision-makers in the global technology industry. Based in Silicon Valley, the Council works to further the stature, credibility, influence, and understanding of the strategic marketing function among business executives, opinion leaders and critical stakeholders in the technology sector. Nearly 1,500 technology companies are currently represented on the CMO Council, accounting for well over £250 billion in aggregated annual revenues. These include top decision-makers controlling more than £50 billion in global marketing expenditures for many of the world’s foremost computer systems, software, networking, communications, consumer electronics, component, distribution, and consulting brands. For more information, please visit our web site at www.cmocouncil.org .
The CMO Council is represented through regional chapters that convene in technology centers worldwide under the auspices and administration of GlobalFluency, the Independent Network of Influence. Spearheaded by Silicon Valley-based Neale-May & Partners‚ GlobalFluency consists of 114 offices employing over 650 professionals through its 41 agency partners in 72 countries. Together‚ these organizations represent more than $60 million in billings from scores of clients across the information technology‚ communications‚ systems integration and Internet service sectors. More information is available at www.globalfluency.com .
