Chief Marketing Officer (CMO) Council Launches Online Marketing Solutions Center
New Service Connects Certified Marketing Solution Vendors with Top Marketers Worldwide
Palo Alto, Calif. (Feb. 3, 2006) – The Chief Marketing Officer (CMO) Council, an affinity network of nearly 2,000 of the world’s top marketing executives, raises the standards for marketing applications with the launch of the CMO Council Marketing Solutions Center, which qualifies marketing solutions that help business executives and decision-makers improve the performance of their organizations. For details of the program, visit: www.cmocouncil.org/registrations/solutionscenter/index.html.
More than ever, today’s marketing executives need a trusted source of information that helps them identify and compare reliable solution providers with a proven commitment to quality and service. In the CMO Council’s online Marketing Solutions Center, executives can find credentialed, quality-driven marketing applications providers offering a wealth of technology solutions for improving measurement, demand generation, collaboration, campaign management, process improvement, Web site effectiveness, and the productivity and output of their global organizations.
In turn, vendors of marketing solutions and applications who become CMO Council Certified™ have the opportunity to showcase their wares to the CMO Council’s high-powered marketing audience—controlling more than $50 billion in annual marketing expenditures—achieving optimal brand and product visibility.
“As marketers grapple with the issues of yield, accountability and increased customer demands, there’s a growing need for applications and solutions that help them,” said Donovan Neale-May, Executive Director of the CMO Council. “With more marketing solutions available today than ever before, this program cuts through the clutter, guiding executives directly to trusted vendors and tried-and-true applications.”
The vendor certification process for the CMO Council Marketing Solutions Centeris driven by a committee that evaluates every vendor, validating business licenses and financial solvency, documenting service level standards, warranties and satisfaction guarantees, and contacting existing customers to establish a customer satisfaction rating. Business executives can view a complete profile of the solution provider, including supporting information such as white papers and demos, to ensure they subscribe to relevant marketing solutions for their needs.
About the CMO Council
The CMO Council is dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior marketing and brand decision-makers across a wide-range of global industries. Nearly 2,000 top marketing executives are represented on the CMO Council, accounting for well over $50 billion in aggregated annual revenues . Visit the CMO Council website for more information on the CMO Council Marketing Solutions Center or to find out about the initiatives geared to address executive marketers’ challenges at www.cmocouncil.org.
