BearingPoint to Partner with CMO Council in Asia-Pacific Global Marketing Knowledge Exchange
Top Business Consulting Firm Will Assist Influential Group of 2,000 Chief Marketing Executives To Expand Professional Development Programs in Region

Palo Alto, CA (March 15, 2006)— The Chief Marketing Officer (CMO) Council, an elite affinity group of chief marketing executives worldwide, today announced that BearingPoint Co. Ltd of Japan (BearingPoint Japan), a unit of BearingPoint, Inc. (NYSE: BE), one of the world’s largest management and technology consulting firms, has become a headline sponsor of the Council’s new Asia-Pacific programs, activities and events in 2006.

The CMO Council is dedicated to high-level knowledge exchange, thought leadership and personal relationship building among nearly 2,000 senior marketing decision makers controlling more than $50 billion in annual marketing spend worldwide. Major global underwriters include AT&T, Symantec, and CMP Media.

With a high-profile presence in North America and Europe, the CMO Council’s expansion into Asia-Pacific mirrors the growing strategic importance of the region as a global economic engine. The relationship with BearingPoint Japan adds cross-cultural insight, reach and expertise in advancing thought leadership programs in Japan.

Acting as a conduit for knowledge exchange between marketers in North America and Asia-Pacific, the partnership between BearingPoint Japan and the CMO Council will h elp marketers on both sides of the Pacific acquire competencies and best practices to address global business challenges. Asian marketers will gain access to a peer network of marketing executive worldwide and to authority leadership programs conducted in other regional markets. North American marketers will gain new insights into the business dynamics, cultural variations, market requirements, operational challenges and channel structures in individual Asia-Pacific countries .

Additionally, BearingPoint Japan will ad vise the CMO Council on Japanese member development across all industry sectors in the region, and actively participate in planning and hosting the CMO Summit in Tokyo, scheduled for late October. BearingPoint Japan will also participate in the expansion of CMO Council programs in Japan, including the Marketing Performance Measurement (MPM) and Organizational Effectiveness programs, in addition to the Mastering MPM online certification and instructional program developed by the CMO Council in North America .

“As a consultant to a number of Japanese companies, we’ve found that marketers in the region experience many of the same challenges as their worldwide counterparts,” said Shiro Uchida, President of BearingPoint Japan . “We are delighted to help bring the CMO Council’s programs and initiatives to Japanese marketers . We are equally excited to assist global marketers in facing the unique challenges of doing business in Japan and other parts of the Asia-Pacific region,” he added.

“We are pleased to have such an experienced consultancy as BearingPoint Japan help us grow our presence in one of the most critical business regions in the world,’ said Donovan Neale-May, Executive Director of the CMO Council. “We are laser-focused on providing educational and advocacy programs to Asia-Pacific based marketers as well as multinational firms entering the region.”

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