CMO Council to Strengthen Presence in Europe
Influential Peer-Powered Global Network of Senior Marketers Announces New Partnership to Support Fast Growth in Europe
LONDON (11th Juner 2006) –The CMO (Chief Marketing Officer) Council and its management entity, GlobalFluency, Inc., has announced a new strategic partnership in Europe with Matchcode EMEA, which will operate and manage the CMO Council Europe, including new member outreach, program development and implementation, and CMO Council events including the annual CMO Council Europe Summit. The CMO Council Europe, originally established in 2005, currently boasts membership of over 1,000 senior level marketing executives from across the Continent, with the primary concentration of members in Great Britain. The strategic partnership with Matchcode will help drive the organisation’s continued growth and expansion throughout Europe and secure its position as the world’s leading executive network for senior marketing executives. The partnership took effect May 1, 2007.
The Chief Marketing Officer (CMO) Council (www.cmocouncil.org) is dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior marketing and brand decision-makers across a wide-range of global industries. The CMO Council's 3,000 members control more than $70 billion in aggregated annual marketing expenditures, with a combined annual revenue of over $600 billion. Worldwide headquarters are in Palo Alto, California, with worldwide chapters around the globe representing CMO Council Europe, CMO Council MENA (Middle East – North Africa), CMO Council South Africa, and CMO Council APAC.
“We are excited to have this dynamic new structure in place in Europe and look forward to leveraging our success to-date in launching and establishing the CMO Council as a powerful forum for senior marketers across the Continent,” commented Donovan Neale-May, executive director, CMO Council. “Over the next months, the CMO Council Europe will actively gather executives looking to leverage a premier peer-to-peer network, access regional and global marketing best practices, and get better armed to address the critical issues keeping marketers up at night.”
“Europe is a vast market, but to the CMO, the region also offers unique challenges in terms of multi-cultural experiences and cross border marketing,” continued Neale-May. “The CMO Council Europe will enjoy a vibrant and compelling schedule of programs, activities and initiatives focused on providing insight into addressing a range of marketing challenges confronting European marketers including improving customer analytics, marketing performance measurement, local market/regional/global marketing campaign integration, better aligning the sales and marketing functions, and maximizing return on investment.”
CMO Council Drive Expansion in Europe
Under the new structure Stuttgart, Germany based Matchcode EMEA will manage the operations of the CMO Council Europe, with Matchcode Managing Director, Michael Bueckle, serving as CMO Council Senior Director Europe. Bueckle, a former CMO, and has 20 years experience including having served as Chief Marketing and Channels Officer at Hewlett-Packard where he was instrumental in building the HP Software business on a European and world-wide level. Bueckle joined Matchcode in 2006, quickly assuming leadership of the worldwide marketing service provider.
“We are very excited about partnering with GlobalFluency and the CMO Council in Europe,” said Bueckle. “This is a unique opportunity to build on the achievements so far, take the Council in Europe through a 2nd phase in its growth and work closely with CMO Council Europe Advisory Board, to further expand the schedule of compelling events, implementation of provocative thought leadership initiatives, and introduction of products and services of critical importance to European marketers.”
Among the initial initiatives and activities CMO Council Europe plans to undertake in 2007 will include:
About the CMO Council
The CMO Council is a private, non-profit organisation dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior marketing and brand decision-makers. The Council is based in the United States, but regional chapters convene worldwide under the auspices of GlobalFluency, The Independent Network of Influence, which has more than 100 offices in 40 countries (www.globalfluency.com). The CMO Council is an exclusive and influential peer-networking group of authority leaders in marketing under the direction of a rotating board of advisors and an annually elected chairperson. The CMO Council's 3,000 members control more than $70 billion in aggregated annual marketing expenditures. Companies represented on the CMO Council have combined annual revenue of over $600 billion.
About Matchcode
Matchcode is a leading worldwide marketing services provider to businesses and institutions. Matchcode’s objective is to optimise the marketing budgets of their clients in order to achieve the best possible impact on its clients’ business. The company’s offerings include end-to-end total marketing solutions from planning across execution to analysing results. Matchcode runs European offices in Germany, the UK and the Netherlands.
About GlobalFluency
GlobalFluency is a worldwide communications services firm specialising in integrated, multi-dimensional campaigns that shape market perceptions, grow customer relationships, and build valued brands. With offices throughout the Americas, EMEA, and Asia, GlobalFluency combines international reach, strategic market insight and a commitment to creativity and service excellence in every client engagement. GlobalFluency founded and operates the CMO Council, an exclusive and influential thought leadership and affinity networking group of more than 2,500 senior marketing and brand decision makers from leading companies worldwide
Media Contacts:
Europe
Michael Bueckle, Senior Director, CMO Council Europe
Stuttgart Office
Tell: +49 160 968 95606
Email: mbueckle@cmocouncil.org
UK
Neil Cox, Director CMO Council UK
London Office
Tel: +44 (0) 7841 346218
Email ncox@cmocouncil.org
Development of new Dinner Dialogue Schedule: To facilitate knowledge and best practices sharing and meaningful interaction among the business-to-business (B2B) and business-to consumer (B2C) marketing communities, CMO Council Europe has scheduled a series of dinner dialogue and other networking forums, designed to encourage meaningful dialogue around issues of compelling importance to marketers.
Furthering best practice through the Mastering MPM On-line Curriculum Program: The CMO Council’s highly-regarded on-line “Mastering MPM” (Marketing Performance Measurement) program attracts mid level (manager/director) marketers seeking a highly focused curriculum centered on the tools and methodologies of effective marketing performance measurement. Because it is presented on-line, marketers from any region in the world can participate; the Spring 2007 Mastering MPM Quarter has registrants from North America, Europe and Asia Pacific, from companies including Apple Computer, Adobe Systems, Qwest Communications, Seagate Technology, Front Range Solutions, and CEMEX..
Authority Leadership Initiatives: The hallmark of the CMO Council is its highly regarded authority leadership platform initiatives. CMO Council Europe are launching several initiatives in 2007, including expanding on the current “Global Mobile Mindset,” a landmark CMO Council program taking a comprehensive, deep dive look into the mindset of the global mobile device user, powered by The Council’s “Get to Know Those on the Go” survey of 15,000 early adopter users across 37 countries.
2007 CMO Council Europe Summit: The CMO Council holds annual, regional summit-style gatherings for members (2006 Summits were held in San Francisco, Tokyo and London). These exclusive gatherings feature high level attendance and panel, breakout and keynote dialogue and presentations among senior marketers in settings designed to maximize the exchange of best practices, drive new business relationships, and showcase CMO Council thought leadership initiatives.
The CMO Council creates programs and services designed to add to the intellectual capital of the leading marketing thinkers that are members of the Council. Some of these programs and services include:
- Thought leadership surveys and studies
- Advocacy initiatives around strategic agendas
- Intimate peer networking programs and events
- Regular convocations and gatherings
- Discussion groups and invention sessions
- Web conferences, online dialogues and Webcasts
- Article sourcing and media commentary
- Knowledge bank and content archive
- Monthly eNewsletter & special eBulletins
- Career opportunity referral
CMO Council membership is by-invitation-only and open to top-ranking corporate marketing decision makers, not consultants or agencies. Members must have extensive marketing experience and have held executive management positions at new venture, emerging growth or established enterprise organisations. Nominees must have demonstrated marketing prowess, a proven track record of accomplishment, and leadership in evangelizing marketing and branding practices. Senior marketers can learn more about membership here: http://www.cmocouncil.org/members/.
