PALO ALTO, Calif (November 7, 2008) — The Chief Marketing Officer (CMO) Council has announced that the upcoming CMO Summit will include a panel discussion by a prestigious group of corporate marketers on the topic of how global mega-mergers are impacting on marketing resources, operations and strategies.

The panel will address how mega-mergers across multiple industries—like banking, telecommunications, retail, media, entertainment and technology—are impacting brand strategies and marketing operational structures, as well as the ways larger, leaner corporate giants are streamlining marketing organizations and consolidating marketing supply chains.

Experts participating will include:

• Engelina Jaspers, Vice President of Corporate Marketing, HP
• Robin Anna Pernice, Vice President of Marketing, JP Morgan
• Kim Johnston, Vice President of Sales and Marketing Operations, Symantec
• Vance Williams LaVelle, Chief Retention Officer & SVP of Marketing, Sales & Service at SIRIUS XM Satellite Radio
• Dave Couture, Principal - Sales & Marketing Practice, Deloitte Consulting LLP

In the thick of new demands and pressures as more and more corporate marriages take center stage in an embattled economy where "shake-out" is on the lips of all, these top decision-makers will offer their insights into how mega-mergers require marketers to reassure customers, integrate and unify communications, rationalize marketing groups, and anticipate and pre-empt competitive threats and channel defections.

Registration is still open for the CMO Council "Elite Retreat" in Monterey, California on December 10 and 11. To request an invitation for the Summit or to learn more, visit www.cmosummit.org.

About the CMO Council
The Chief Marketing Officer (CMO) Council is dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide-range of global industries. The CMO Council's 3,500 members control more than $100 billion in aggregated annual marketing expenditures and run complex, distributed marketing and sales operations worldwide. In total, the CMO Council and its strategic interest communities include over 6,000 global executives across 57 countries in multiple industries, segments and markets. Regional chapters and advisory boards are active in the Americas, Europe, Asia Pacific, Middle East and Africa. The Council's strategic interest groups include the Coalition to Leverage and Optimize Sales Effectiveness (CLOSE), Brand Management Institute, and the Forum to Advance the Mobile Experience (FAME). More information on the CMO Council is available at www.cmocouncil.org.

Contacts:
Bryan DeRose
CMO Council
(650)433-4144
bderose@cmocouncil.org