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July 13, 2010
CMO Council Expands Asia Presence With New Leadership Group In India, And Regional Event Hub In Singapore
Hosts Asia Advisory Board Meeting at Singapore Management University on July 22; Launches New Web Site and Programs Focused on Indian Sub-Continent
June 25, 2010
South Africa Scores User-generated Ads From Zooppa Community
Zooppa Announces Winners of "Get Wildly Creative About South Africa" Ad Contest
June 10, 2010
Italian Videographer Captures Spirit of South Africa in Wildly Creative Crowd-Sourcing Ad Contest
"One and Eleven" Captures Top Prize in CMO Council’s Get Wildly Creative About South Africa People-Inspired Nation Brand Advertising Contest
June 07, 2010
CMO Council Expands Programs + Presence in Africa
Geo expansion in sub-Saharan Africa has become a top priority for multi-national brands and new global contenders from China, India, Korea, Japan, Taiwan, South Africa, Turkey and the UAE
June 04, 2010
GeoBranding New Focus for CMO Council
The CMO Council Introduces Global Knowledge Center Dedicated to the Marketing of Countries, Destinations, Places of Origin, Attractions, Venues and Locations Worldwide
May 17, 2010
Performance Innovation A Key Requirement To Compete Effectively In Emerging Markets
BPI Global Executive Network to Focus on Performance Innovation as New Global Contenders and Disruptive Competitors Emerge in Developing Countries
May 10, 2010
Consumers Hesitant to Embrace E-Reader Advertising; Opt for Tangible, but Targeted, Experiences in Magazines
CMO Council Finds Magazine Readers Looking To Be More Fully Embraced by Publishers To Mold More Relevant Experiences in Content and Advertising
April 26, 2010
New Study Shows High Anguish And Anxiety With Computer Tech Support Due To Long Lag Time, Lack Of Ready Resolution
Digitally Dependent Consumers Stressed About Losing Days of Downtime
April 20, 2010
2010 Cmo Summit Aimed At Synchronizing The C-Suite
CMO Council Convenes in New York; C-Level Alignment Needed to Advance Customer Experience, Marketing Effectiveness and Operational Efficiency
April 19, 2010
State of Marketing Report Reveals Digital Marketing Driving Transformation in Global Marketing Organizations.
Agencies take back seat as clients build new internal skills, deploy marketing performance platforms and improve campaign effectiveness and outcomes.
April 13, 2010
Brand and Trademark Infrigements in Global Sports Draw Red Card from CMO Council.
Chief Marketing Officer (CMO) Council Developing Thought Leadership Initiative
to Help Brand Sponsors and Sports Franchises Secure the Trust of Their Brands.
April 05, 2010
"Pause Your Life" 30-second video nabs top honors in CMO Council people-inspired ad campaign contest. Chief Marketing Officer (CMO) Council Invites Global Media to Access Multi-Channel Creative Executions and Join International Public Service Campaign.
March 02, 2010
CMO Council Inaugurates New GeoBranding Center with Brand South Africa Social Media Contest and Analytics. Get Wildly Creative About South Africa ad contest on Zooppa.com invites global citizens to dream up great ways to promote 2010 FIFA World Cup destination.
January 25, 2010
Loyalty Programs Dole Out Rewards But Fall To Fully Connect With Consumers Says New CMO Council Study. Big Opportunities to Leverage Member Insights to Deliver What Customers Say They Really Want: More Rewards For Staying Loyal and Less Irrelevant Communication
January 5, 2010
CMO Council Launches Market Sense-Ability Center to Help Global Businesses Develop Market-Minded Cultures. Teams with MarketCulture Strategies to Audit and Assess Organizational Sensitivity and Responsiveness to Customers, Competitors and Business Conditions
January 4, 2010
Chris Brogan, Jeffrey Hayzlett, Chris Pirillo to Judge User-Generated Advertising For Two Billion Dollar Nonprofit Campaign. Jury Of Marketing And Media Leaders To Select Grand Prize Winners of Pause To Support A Cause Competition
December 8, 2009
Companies Struggle With Integration and Coordination Across Complex Partner Networks As Business Interdependence Increases Globally. BPM Forum and CMO Council Study Sees Need to Optimize Business Collaboration Networks as Growing Global Business Priority
November 11, 2009
CMO Council inaugurates New Latin American Advisory Board At Regional Gathering Of Sales And Marketing Leaders. Council Convenes in San Juan, Puerto Rico for First in a Series of Meetings With Marketers from PR, Mexico, Brazil, Argentina, Chile, Peru, Colombia and Uruguay
November 9, 2009
CMO Council Seeks Consumer-Inspired Ad Creative to Power "Pause to support a Cause" Public Service Media Campaign. Chief Marketing Officer (CMO) Council to Team with Zooppa Social Network to Launch Global Creative Advertising Contest; Winners Can Document Charity Work in Africa, Meet Ad Leaders in New York and Showcase Portfolios to Global Marketers
November 5, 2009
CMO Council Teams With Custom Publishing Council To Create Content ROI Center. Thought Leadership Alliance Will Study Relevance, Performance And Value of Branded Content Across All Channels of Delivery
August 14, 2009
Non-Profits Benefit From New "Pause To Support A Cause" Campaign That Ties Donation To Research. Chief Marketing Officer (CMO) Council Leads Corporate Initiative to Raise Funds for Global Charities By Making Contributions on Behalf of Individual Respondents Completing Market Research Surveys, Studies and Feedback Audits
August 3, 2009
Competitive crunch and convergence in communications marketplace fueling increased customer churn, testing loyalty. New Study by the CMO Council and the Customer Experience Board Highlights Critical Need For Improved Customer Retention and Handling to Staunch Defections
June 25, 2009
CMO Council Appoints Advisory Board Chairman in the Middle East. Newly formed Middle East Advisory Board will convene in Dubai on October 12 to kick off CMO Summit Middle East
June 22, 2009
Major Study Finds Extensive Consumer Defection Dilemma Facing Packaged Goods Industry. Pointer Media Network and CMO Council Study Reveals Less Than Half of Highly Loyal Consumers Stay Loyal Year-to-Year
June 11, 2009
CMO Council Turns an Eye to Online ROI. Forms Online Marketing Performance Institute to advance chief marketer knowledge and assessment of interactive marketing effectiveness
June 4, 2009
CMO Council to Keynote at InfoPrint “Making Your Mark” Forum Two-day event focused on educating customers on value of integrating new marketing techniques in print mix
May 27, 2009
CMO Council Set to Define and Streamline the Marketing Supply Chain. Launches Marketing Supply Chain Institute with Deep Dive into Marketing Consumables Supply Chain Management
May 14, 2009
CMO Council To Do Major Loyalty Level Set. Partners with InfoPrint Solutions Company to Calibrate How Marketers are Getting a Business Lift from Loyalty
May 11, 2009
Trademark Trespassing and Knock-Off Nightmares are Big Challenges for Brand Marketers, Reports CMO Council New CMO Council Study on Protection from Brand Infection Reveals Marketers Fear Poor Economy Will Encourage Spread of Brand Fakes, Frauds and Infringements
April 22, 2009
Partnership with Puerto Rico's Leading Sales and Marketing Group to Expand CMO Council Presence in the Caribbean
April 15, 2009
Only Visionary Customer-Centric Leaders Need Apply.
CMO Council Members Unravel the Core DNA of a CMO
March 17, 2009
Marketers Sharpen Pencils and Focus in '09; Budgets Holding Up But Performance, Efficiency and Insight are Key Mandates CMO Council's Marketing Outlook '09 Report Reveals Retaining and Training of Key Staff Critical in New Digital World; Limited Agency Turnover and Changes Are Planned
March 16, 2009
Milestone Thought Leadership Campaign Launches to Help Service Providers Exceed Customer Expectations Via Improved Management of the Customer Experience CMO Council’s New Customer Experience Board Initiative to Drive Best
Practices for Delivering on Brand Promises and User Satisfaction Levels
February 23, 2009
Calibrate How You Operate Global Marketing is today's most complex and challenged business operational unit, says CMO Council Report
January 26, 2009
Companies Missing Big Opportunity to Turn Customer Pain into Competitive Gain, Says CMO Council Report Study Implores Marketers to Drive Major Changes in How Companies Measure and Optimize Customer Experience and Advocacy; Critical Need To Improve Listening and Responsiveness Across Organizations
January 6, 2009
Reinvent Mobile Conducts Milestone "Track the Yack" Audit; Eavesdrops on Thousands of Online User Conversations CMO Council and Phoenix Technologies Ltd. Lead Mobile Computer Industry Initiative to Co-Innovate and Engage with a Global Community of Technology Users
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