CMO COUNCIL™ NEWS

June 9, 2008
Companies' Go-to-Market Capabilities Deemed Ineffective Global survey by the CMO Council highlights pressing need to rethink and recalibrate marketing and sales processes, competencies and resources.

June 4, 2008
New Study and Best-Practices Dialogue Series to Examine Merger of Traditional Transaction-Based Print Content with Marketing Techniques The Chief Marketing Officer (CMO) Council today announced the launch of a new thought leadership initiative, "Precision Promotion: Timely, Targeted and Trackable." The program is aimed at identifying best practices for integrating transactional print and electronic communication with promotional marketing to leverage the value and effectiveness of statement merchandising.

May 21, 2008
CMO Council Launches Online Talent Sourcing Center for Members The new center provides professional opportunities and assists much-needed sourcing of new skills and competencies in global marketing groups.

April 18, 2008
CMO Council Expands Asia-Pacific Advisory Board; Convenes in Singapore to Discuss Regional Market Dynamics and Trends

April 16, 2008
CMO Council to Launch New Chapter in Africa Regional Expansion by Influential Peer-Powered Global Network Spearheaded by Bizcommunity.com from South Africa, the Country Leading African Growth.

April 14, 2008

April 1 , 2008
CMO Council Scorecard Rates Vendor/Channel Performance and Partnerships As Deficient Across Six Major Channel Sectors The Chief Marketing Officer (CMO) Council today released a scorecard and findings from its new Channel Performance Outlook Study that many might view as a failing grade for how vendors drive business performance through some of the most critical avenues of customer engagement, purchasing and service worldwide.

March 4, 2008
New CMO Council Study Finds Personalized Communication Programs Still Under-Utilized and Under-Tested The CMO Council released the findings of its new global survey, "The Power of Personalization," which shows that inadequate customer data is the key obstacle facing top marketing executives in their adoption of personalized communication techniques. The findings were announced at The ON DEMAND Exposition & Conference – the preeminent event for commercial printers, publishers, and in-plant printing professionals, which is taking place this week at the Boston Convention and Exhibition Center.

January 14, 2008
Positive Outlook For Marketing Spend Reported by CMO Council The CMO Council released the findings of the 2008 Marketing Outlook survey with an upbeat report on spend levels mostly holding steady or trending upward. However, many marketers say they are frustrated and stymied by organization cultures, senior management mindset, and insufficient budgets. More than 800 senior marketers across all global regions responded to the CMO Council audit, which looked at a wide range of planned investments, organizational changes, process improvements, and performance indicators.

January 10, 2008
Technology Marketers Challenged to Reorganize Around Customers According to the results of a major research initiative by the CMO Council, most B2B technology companies continue to fall short of meeting customer expectations. Most technology vendors badly overestimate their effectiveness in addressing customer needs, while a majority of customers feel ignored and trapped in vendor relationships that are marred by broken promises. The study is based on surveys and interviews with more than 1,000 leading B2B technology buyers, IT marketing and customer relationship executives and their channel partners.

January 2, 2008
CMO Council to Give the Channel a Peer-Powered Voice to Optimize Performance and Relationships The Chief Marketing Officer (CMO) Council announced the launch of an in-depth global research study focused on identifying challenges and best practices in developing effective channel optimization strategies through a new affinity network, the Channel Performance Board. With headline underwriter, BLUEROADS, the Channel Performance Board looks to provide marketers and channel executives with greater insights into the multiplying number of indirect channels that shape and influence the customer experience and help power business performance worldwide.

December 14, 2007
Success in Sonoma 120 marketers gather at the Elite Retreat.

November 26, 2007
AT&T, Allstate, Farmers, Nortel, and Oracle Executives Address Pressing Strategic Marketing Issues at CMO Summit The Chief Marketing Officer of Nortel, Lauren Flaherty, along with Helen McGrath, Vice President of Market and Competitive Assessment for Business from AT&T, and Scott Clawson, Vice President of Global Advertising and Online from Oracle Corporation will share the successes, structure and strategies behind the marketing operational models of these leading multinational companies. The presentations will open the first day of the 2007 CMO Summit, with programs, panels and presentations revolving around Mapping New Marketing Operational Models.

November 19, 2007
CMO Council Launches Global Research Study Focused on Identifying Challenges and Best Practices in Customer Retention The Chief Marketing Officer (CMO) Council – in association with Computer Sciences Corporation (CSC), IBM, and Dun & Bradstreet (D&B) – announced the launch of an in-depth global research study focused on identifying challenges and best practices in developing effective customer retention strategies.

November 12, 2007
CEOs of P&G’s Tremor Unit and Community Analytics Share Views on Word-of-Mouth Advocacy and Influence Networks at CMO Council Summit Steve Knox, long-time Procter & Gamble sales and marketing executive and CEO of the company’s internal Tremor agency, will be among the headliners at the 2007 Chief Marketing Officer (CMO) Summit on December 12 and 13 in Sonoma, California. Tremor operates the powerful VocalPoint grassroots consumer panel of 500,000 moms, known as “connectors,” who bring broad and deep social networks and a passion for spreading news.

October 17, 2007
Marketers Confront Brand America to Unlock Potential in Growing Global Business. Dick Martin, former executive vice president of public relations, employee communications, and brand management for AT&T and noted author of “Rebuilding Brand America” will deliver a keynote address at the 2007 CMO Summit, set for December 12 – 13, 2007 in Sonoma, California. Dubbed the Elite Retreat, the CMO Summit will focus on best practices and peer-led thought leadership specific to the marketing operational model and marketing spend in today’s global economy. Martin’s keynote will lead this conversation onto the geopolitical stage as he discusses how the current state of America’s brand perception can affect business practice – and how marketers can safeguard their brands and prosper, even in uncertain political times.

October 4, 2007
Less Burn, More Return: CMO Council Gathers the Elite in Marketing to Address How to Allocate, Advocate, and Account for Marketing Spend. The CMO Council will host an elite group of senior marketers at the 2007 CMO Council Summit on December 12 – 13, 2007 in Sonoma, CA. In a day and age when marketers must blend and balance predictive allocation with adaptive allocation, this ” Elite Retreat” will give decision makers the opportunity to contemplate, formulate and advocate best practices to demystify the “art” of effective budget allocation. Invited guests will gather to network with peers and take a hard look at how others formulate, justify and account for a growing part of overall business operating budgets.

July 26, 2007
CMO Council, BPM Forum and GlobalFluency select Marketwire as Official Newswire Partner. The Chief Marketing Officer (CMO) Council and its founder, GlobalFluency, Inc., today announced that they have selected Marketwire as their official newswire service. Marketwire will distribute all news releases associated with the two organizations and their services. GlobalFluency, a worldwide marketing and communication services firm, operates the CMO Council, a non-profit organization dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior marketing and brand decision-makers. The partnership underscores the value of Marketwire's industry-leading tools for news distribution and communications workflow.

July 23, 2007
National Crime Prevention Council to Team with Private Sector for New Mcgruff Campaigns: Appoints GlobalFluency to Develop Public Education Programs to Build on Success of Take a Bite Out of Cyber Crime with Intel, McAfee, VeriSign and Comcast. A violent crime is committed every 22.7 seconds in America according to the FBI, and the National Crime Prevention Council (NCPC) wants to put a stop to it. NCPC is reaching out to the private sector to help fund and promote new campaigns that reach at-risk audiences and support law enforcement agencies, homeland security, and U.S. Department of Justice education and deterrence programs.

June 16, 2007
CMO Council Executive Director, Donovan Neale-May Named to BtoB Magazine’s WHOS WHO in B-to-B List. Dubbed the list of “key thought leaders and movers and shakers” within the marketing industry, this year's Who's Who in B-to-B Special Report includes the executive director of the CMO Council, Donovan Neale-May. As executive director, Neale-May oversees the development and growth of the global network of senior level marketing and branding decision makers.

June 1, 2007
GE Money, AAA, Expedia and Xerox Headline June 7 Secure the Trust of Your Brand Webcast Call Center Exposure: Limiting Leaks & Peeks. The Chief Marketing Officer (CMO) Council will be addressing the risks and vulnerabilities within the call center and the ramifications of breeches on brand integrity in a one-hour, interactive webcast being held on June 7, 2007, at 2:00 PM et / 11:00 AM pt.

April 23, 2007
New Study Shows Hyped Role of Chief Marketing Officer Needs Better Definition, More Substance and Strategic Leadership: High Turnover Points to Poor Recruiting and C-Suite Understanding; Risk of Organizational Rejection from Lack of Internal Alignments.

March 26, 2007
TechTarget IT Media Consumption, Purchase Intention Survey Reveals Predominant Role of Demo Software Downloads throughout IT Review, Selection Process. Collaborative Research with CMO Council establishes credible industry benchmark reference. Information-technology (IT) media company TechTarget, Inc. today announced the availability of findings from their first, quarterly IT Media Consumption Trends and IT Buyer Purchase intention study, conducted in collaboration with the CMO Council. The most significant finding of the research is the effectiveness – and frequency of use -- of demo software downloads at all stages of the IT solution review and selection process.

March 12, 2007
Challenged to Change, Senior Marketers Seek to Refocus, Reskill and Realign Their Organizations: CMO Council '07 Outlook Report Reveals Widespread Restructuring, Agency Turnover, Talent Deficiencies, Upward Spend Trend and a Metrics Mindset.

March 6, 2007
CMO Council's Highly Regarded "Mastering MPM" Certificate Program Opens Its Doors On Spring '07 Quarter. The CMO Council’s 2007 Mastering MPM On-line Certificate Program commences its Spring Quarter this week on March 5th. Introduced by the CMO Council in September 2006, the inaugural Mastering MPM Certificate Program attracted marketers from North America, EMEA and the AsiaPac regions and from various industries including retail, technology and engineering. Spring ’07 quarter registration is double that of the previous quarter and again has participation participation, with registrants from such companies as Adobe, Apple, BASF, CEMEX US, Front Range, Seagate, SYNNEX, and Qwest Communications.

March 4, 2007
CMO Council to Launch Middle East North Africa (MENA) Chapter. The CMO Council, a global network of senior marketing executives, announces the launch of CMO Council Middle East North Africa (MENA), to be based in Dubai, United Arab Emirates.  The launch will be officially announced and inaugurated at the 2nd World CEO Forum, being held in Dubai and Abu Dhabi, March 6-8, 2007.

February 12, 2007
Global Mobile Technology Users Overwhelmed by Device Features; Under-Whelmed by Buying and User Experience. Milestone CMO Council/GMI study of nearly 15,000 consumers in 37 countries shows developing nations are new power users of wireless technology; report highest device dependency and greatest receptivity to latest mobile applications.

February 12, 2007
The CMO Council’s specialty group, The Forum to Advance the Mobile Experience (FAME), has partnered with the GSM Association to present a full day forum to focus on the issues, trends, and strategies specific to marketing leaders in the mobile industry.  The CMO Forum will be held on Monday, February 12 from 9:00 am – 14:30 pm in conjunction with 3GSM in Barcelona, Spain

January 10, 2007
CMO Council Announces New 2007 Quarter for Highly Praised “Mastering MPM” Certificate Program. Online Curriculum Program Trains Marketers to Embrace Marketing Performance Measurement.

November 17, 2006
The 2006 CMO Council European Summit. From throughout the UK and across the Continent, senior marketing executives convened for "Mixing, Merging and Multiplying: Managing Euro Market Dynamics."

October 30, 2006
CMO Council Holds Inaugural Asia Pacific Event. The event, themed “ East Meets West; Connecting Across Cultures, drew marketers from across the Asia Pacific region, including Tokyo, Singapore, Shanghai, Taiwan, Seoul, and Hong Kong, and was also simulcast live on the Web.

October 11, 2006
McGruff the Crime Dog Calls for Mass Immunization of America's Computers to Combat Cyber Crime. Everyone’s favorite tough-talking crime fighter, McGruff the Crime Dog, is challenging Americans to protect their digital assets and real-world identities by getting educated about the ever-evolving dangers that lurk in cyberspace.

October 9, 2006
Symantec Secures Secrets and Sits in Style. The award, presented at the close of the 2006 CMO North America Summit, recognized integrated, multi-channel marketing campaigns that were “exceptional, measurable and remarkable” in driving business outcomes.

October 4, 2006
New Study Challenges Marketing Executives to Make Security an Integral Component of Brand Trust. As information security concerns among consumers and other customer constituencies rise, just 29 percent of marketers say that their firm has a crisis containment plan in case of a security breach, according to findings of a major research initiative by the Chief Marketing Officer (CMO) Council.

October 3, 2006
CMO (Chief Marketing Officer) Council to Hold First Asia-Pacific Marketing Symposium via Web, Live From Tokyo. The Asia-Pacific CMO Council Virtual Tokyo Symposium will feature, as speakers and panelists, top-level marketers from leading global companies, including AT&T, Factiva, Symantec, KDDI, Salesforce.com, Tektronix and BearingPoint, among others, offering in-person and Web attendees the opportunity to interact with and gain best practices insight from some of the world's most accomplished marketing professionals.

September 18, 2006
New Research Highlights Growing Impact of Security on Corporate Brands and Business Performance. With customer sensitivity, media scrutiny and public awareness about security escalating in every sector of the economy, companies must do more to develop contingency plans and brand strategies to address both the risks and opportunities associated with security, the study warns.

September 12, 2006
More Bark, New "Byte" for Crime Dog McGruff; New Campaign Aims to Take a Bite Out of Cyber Crime. The National Crime Prevention Council (NCPC) today announces a new “Take a Bite Out of Cyber Crime” public awareness campaign (www.bytecrime.org) funded by a coalition of private sector partners who are leaders in their respective industries.

September 7, 2006
Chief Marketing Officer (CMO) Council to Launch Extensive Marketing Performance Measurement Certificate Program. After more than two years of exhaustive research revealing that marketing performance measurement (MPM) is a top priority among marketers even as they struggle to plan and implement it, the CMO Council today launches Mastering MPM™, a program for marketing professionals that offers intensive Marketing Performance Measurement training as well as validation of MPM knowledge and skills.

September 5, 2006
The Power Of Engagement: A Look into the National Hockey League's Power-Play on Marketing and Messaging Plans to Strengthen Valued Sports Franchise. Karen Durkin, executive vice president of communications and brand strategy of the National Hockey League, will deliver a keynote address at CMO Council Summit, set for October 4-5 in San Francisco.

August 22, 2006
Gaining Channel Mind Share to Improve Market Share Key Topic at 2006 CMO Council Summit. An authoritative panel of leading national retailers, distributors, value added resellers (VARs) and systems integrators will help senior technology marketers realize more value from the channel in a special session at 2006 Chief Marketing Officer (CMO) Summit

August 8, 2006
Attention Marketers of All Ages: Ringling Bros. SVP Takes Center Ring to Present Refreshed Branding Strategies For Greatest Show on Earth. Julie Robertson, senior vice president of Feld Entertainment—home to venerable brands Ringling Bros. and Barnum & Bailey Circus, Disney on Ice and Disney Live—will deliver a keynote address at CMO Council Summit, set for October 4-5 in San Francisco.

August 7, 2006
Consumer Concerns over Information Security on the Rise, CMO Council Study Finds. While consumers are perennially worried about breaches in information security, those concerns are rising throughout the U.S. and Europe, enough to have a major impact on consumer loyalty and business relationships.

July 12, 2006
Accela Communications, CMO Council, MITX and BIMA Produce Webcast to Help Marketers Improve Customer Engagement Online. The on-demand Webcast was developed by the coalition to help marketers respond to one of the biggest challenges they face today: a distinct change in how consumers interact with and control marketing messages.

Search News Archive