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May 2015

CMO Council Launches CauseTech.net

The Chief Marketing Officer Council is expanding its partnership with UNICEF’s Global Innovation Center with the launch of a new global online community, CauseTech.net, where members can crowdsource and share ideas, inventions, products, and technologies to help the UNICEF GIC in its mission of spreading ideas that can advance the cause of children in the developing world.

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CMO Council announces the launch of global innovation ecosystem to advance UNICEF’s work

The Chief Marketing Officer (CMO) Council today announced the launch of a global CauseTech.net community and portal site, which is part of a new private sector initiative to crowdsource breakthrough ideas, inventions, products, and emerging technologies that can advance the work done by the UNICEF Global Innovation Center worldwide.

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March 2015

The chief marketer of 2016

Based on findings from multiple studies, data-driven insights are predicted to dominate the world of the CMO in 2016.

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February 2015

Loopd Teams With More Than a Dozen Exhibitors at SXSW 2015 to Showcase Breakthrough Proximity Marketing Solution with Relational Analytics

SAN FRANCISCO, Feb. 23, 2015 /PRNewswire/ -- Loopd Inc., the emerging leader in relational analytics that measure proximity-based human interactions at corporate events, today announced general availability of its breakthrough solution for marketers. The company also announced that it has partnered with thirteen exhibitors at South by Southwest 2015 (SXSW) to analyze attendee interactions and quantify engagement with Loopd. The Loopd solution is the first of its kind, and gives marketers the ability to more accurately measure event ROI.

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January 2015

White paper features insights on shifts and trends in digital advertising

For the past three years, the CMO Council has partnered with Nielsen to survey brands, agencies and media publishers to learn more about how - and where - they're spending advertising dollars. This year's resulting white paper - titled "The State of Digital Brand Advertising"- takes a detailed look at the steps marketers are taking as they strive to maximise the impact of their digital efforts and unlock the full potential of digital advertising.

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CMO Council to Host Three Regional CMO Summits in 2015; "CMO RISING" Theme Reflects New Role of Chief Marketers

The Chief Marketing Officer (CMO) Council has announced that it will be staging three regional CMO Summit (www.cmosummit.org) events in 2015, all focused on reshaping the role of the CMO in the C-suite worldwide.

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Digital brand advertising suffers from poor measurement says CMO Council study

Advertisers want to allocate more money to digital brand advertising but they remain skeptical about the quality of metrics they are receiving.

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Digital 2015: The benefits of mastering adaptive customer experiences

Technology has caused a shift from product-centric to customer-centric business practices. The age of the customer has arrived and person-to-person engagement is both critical and profitable.

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December 2014

CMOs expected to have short shelf life over coming years

The figure might make gloomy reading for some, but Marketing Tech spoke to Donovan Neale-May, executive director of The CMO Council, who provided a more positive spin on IDC’s outlook for 2015.

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Mobile Tech Emerges as Top Marketing Priority

A significant number of marketing executives consider mobile technology as a top priority for the immediate future, according to a recent survey from the Chief Marketing Officer (CMO) Council and SAS. The accompanying report, "Getting in Sync With Mobile Customers: Capitalizing on Marketing's Big Mobile Opportunity," highlights statistics that support such sentiments: There are about 4.55 billion mobile phone users globally, and mobile commerce now accounts for 15 percent of all U.S. e-commerce revenue.

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October 2014

CMOs Should Have a Concrete Plan for Marketing Tech, Says New Research

Business that have a clear strategy for tackling digital marketing technology acquisition, integration and data unification will reap huge benefits. - See more at: http://performancein.com/news/2014/10/27/cmos-should-have-concrete-plan-marketing-tech-says-new-research/#sthash.hlBq1LGE.dpuf

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Why Strategic Alliances Fail: New CMO Council Report

In a recent study conducted by The CMO Council (for a complimentary report, click here), 85% of respondents viewed partnerships and alliances as essential or important to their businesses. In today’s more complex world, where expertise is often gained through strategic relationships, this isn’t surprising. However, what was unexpected was that although strategic partnerships were rated as important, almost half reported high failure rates (failure rate of 60% or more).

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Marketers Cite Data and Platform Integration as Top Struggle

Modern marketers understand that technology now plays an essential role with regard to strategic progress, yet most lack the platform connectivity necessary to develop single customer profiles. Overall, the need for more consolidated technology platforms continues to weigh heavily on marketers at all levels, as these leaders seek help unifying their view of customer data across touchpoints.

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Study Says CMOs Challenged By Marketing Technology Sprawl and the Need To Unify Data

A new study published by the Chief Marketing Officer (CMO) Council and Tealium, a provider of real-time unified marketing solutions, finds strong links to suggest that improved business and marketing performance are directly related to having a formal roadmap for digital marketing technology acquisition, integration, and data unification. The online research is based on Q3 2014 interactions with 150 senior marketers in North America.

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September 2014

Widening Digital Marketing Gap in APAC: Adobe Research

NEW research has confirmed widening gaps in digital marketing maturity across Asia Pacific (APAC) and while all countries understand the importance and value of digital, no country is taking full advantage of the opportunities it presents, Adobe Inc said in a statement. - See more at: http://www.digitalnewsasia.com/media/widening-digital-marketing-gap-in-apac-adobe-research#sthash.NZsHHDrH.dpuf

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Singapore Company Stakeholders Uninterested in Digital

A new Adobe study found that company stakeholders, lines of businesses as well as channel partners and sales teams continue to be strong advocates for digital marketing with more calling for increased digital spend across Asia Pacific. However, Singapore is an outlier in this front.

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Australia a Leader in Digital Marketing

New research shows Australia is a world leader in the adoption of digital marketing, but that skill shortages and budget constraints have slowed advanced implementation.

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Australia Leads Asia Pacific in Digital Marketing: CMO Council

A recent study by CMO Council has found Australian marketers lead Asia Pacific in digital marketing, though advanced implementation has stalled. Programs and operations VP, Liz Miller, said the Adobe-sponsored report, Digital Marketing Performance Dashboard, found skill levels have stalled across Asia Pacific. "We really haven't seen year over year an explosion in skill, particular in marketing," she said. "Across Asia-Pacific, but also in Australia, that seems to be one of the big setbacks." While the survey did not find a large advancement of skills in Australia, Miller said the market is demonstrating leadership for digital marketing performance across Asia.

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Australia Leads Asia Pacific in Digital Marketing: CMO Council

A recent study by CMO Council has found Australian marketers lead Asia Pacific in digital marketing, though advanced implementation has stalled. Programs and operations VP, Liz Miller, said the Adobe-sponsored report, Digital Marketing Performance Dashboard, found skill levels have stalled across Asia Pacific. "We really haven't seen year over year an explosion in skill, particular in marketing," she said. "Across Asia-Pacific, but also in Australia, that seems to be one of the big setbacks." While the survey did not find a large advancement of skills in Australia, Miller said the market is demonstrating leadership for digital marketing performance across Asia.

Read more

Australia Leads Asia Pacific in Digital Marketing: CMO Council

A recent study by CMO Council has found Australian marketers lead Asia Pacific in digital marketing, though advanced implementation has stalled. Programs and operations VP, Liz Miller, said the Adobe-sponsored report, Digital Marketing Performance Dashboard, found skill levels have stalled across Asia Pacific. "We really haven't seen year over year an explosion in skill, particular in marketing," she said.

Read more

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CMO Council Contact
Donovan Neale-May
Executive Director
408.677.5300 x5333
donovan@cmocouncil.org

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