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home / news & media center / news coverage

July 2015

Compelling thought leadership content needed to drive sales lead

The Chief Marketing Officer (CMO) Council has launched a new study centred on how marketing can effectively generate more qualified sales leads through compelling thought leadership content, a task that has proven to be a struggle for marketers today.

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More Than Half of Marketers Say Their Demand Generation Strategies Don’t Measure Up

More Than Half of Marketers Say Their Demand Generation Strategies Don’t Measure Up and Are Less Than Effective, Reveals New CMO Council Study

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Content Driven Lead Performance Lacking

The latest report released by the Chief Marketing Officer (CMO) Council centers on how marketing can more effectively generate qualified sales leads through compelling thought leadership content—a task that has proven to be a struggle for marketers today.

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Most Companies Give Failing Grades To Quality Of Sales Lead Delivery

More Than Half of Marketers Say Their Demand Generation Strategies Don't Measure Up and Are Less Than Effective, Reveals New CMO Council Study; Lack of Consensus on What Is Really a Valued Lead

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Report: Most companies can better leverage content marketing

CMO Council study confirms businesses aren’t doing enough to effectively generate sales leads through compelling thought leadership content

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30% Marketers Will Spend 29% – 49% of Marketing Budget on Digital

Digital spending has always been an area of debate in almost every single company worldwide. The prominence of digital world, thanks to social media and the internet is a key factor.

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Opportunity in MENA Digital Advertising

Internet advertising is the second largest method of advertising in the world, but MENA is yet to catch up.

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Marketing Nirvana: Engaging With an Audience of One

Long before Nirvana was a band, it was simply a state of bliss or pure happiness – an idyllic place to take one’s mind. What would that look like for a marketing leader

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From Remnant To Riches: What The Quest For Premium Inventory Means For The Industry

The recent flurry of ad-tech acquisition deals clearly demonstrates that the industry is shifting its focus to developing solutions that support premium inventory.

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Attracting Millennials Starts With Digital Tech

A recent survey on corporate branding suggests marketing leaders are missing the boat by failing to embrace digital technologies in their efforts to attract millennial workers.

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June 2015

A Social Media Platform For Business That Will Profoundly Transform Branding

A new study from the CMO Council, entitled “Making The Workplace A Brand-Defining Space,” suggests that there is a disconnect between our brands’ personalities and the degree to which our employees embody those brand personalities. But a new social media service for business called CultureSphere aims to change all that, and may just put the old “company meeting” to shame.

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Report: Companies lag behind on organisational branding, social employee engagement

New report reveals chief marketers and HR need to revisit the importance of organisational branding and recruitment marketing

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CMO Council Study Outlines How Engagement Shapes Corporate Culture And Brand

Most businesses—almost 90 percent—understand that their brand “persona” is an important part of their recruitment and marketing goals, according to a new report, “Making the Workplace a Brand-Defining Space,” from the Chief Marketing Officer (CMO) Council and human resources firm Executive Networks.

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Brands Must Retool Internal Engagement Strategies For Digital: CMO Council

It's no secret that companies from every industry sector are grappling with the challenges of marketing and building a strong brand platform in the digital age. But are their brand promises resonating within their organizations?

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Companies Struggling Getting Employees to Share Brand Values: Report

How important is it to deliver a unified and authentic customer experience that reinforces a company’s brand promise? Very, but companies say they’re challenged getting the entire organization to buy in and truly embody the values behind their brand.

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CMO Council Studies Embracing Social Media Strategies To Build Brands, Retain Workers

A study from the Chief Marketing Officer Council and Executive Networks Inc. looks at the value of socially engaging employees and partners in shaping corporate culture and brand personality.

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Crowdsourcing Employee-Inspired Content Adds Brand Value [Study]

Engaging employees via digital channels can help companies deliver a unified, authentic and consistent customer experience, the CMO Council’s new study says.

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What Brand Persona? Only 62% of Companies Have a Formal Brand Platform

Companies Are Missing Opportunities With Millennial Workers, Study Finds

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May 2015

CMO Council Launches

The Chief Marketing Officer Council is expanding its partnership with UNICEF’s Global Innovation Center with the launch of a new global online community,, where members can crowdsource and share ideas, inventions, products, and technologies to help the UNICEF GIC in its mission of spreading ideas that can advance the cause of children in the developing world.

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CMO Council announces the launch of global innovation ecosystem to advance UNICEF’s work

The Chief Marketing Officer (CMO) Council today announced the launch of a global community and portal site, which is part of a new private sector initiative to crowdsource breakthrough ideas, inventions, products, and emerging technologies that can advance the work done by the UNICEF Global Innovation Center worldwide.

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Donovan Neale-May
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408.677.5300 x5333

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