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Latest PeerSphere eMagazine Highlights Benefits and Challenges of Implementing Marketing Performance Measurement Systems and Cultural Changes Needed for Organizational Uptake
Back in the golden age of advertising, immortalized in “Mad Men”, creative shops had more data and customer research at their fingertips than did their clients. Those days are over.
If CRM platforms want to connect with front-line sales and marketing staffers, tapping into social signals is not a ‘nice to have,’ but a ‘need to have’ feature.
Leading retailers have made great strides in becoming omni-channel, multi-channel marketing experts. Reaching consumers across multiple channels, having a strong digital presence, engaging on social platforms, and embracing mobile continue to be key themes in targeting today’s shopper.
Reaching a global audience may seem like every business’s goal. New and innovative digital mediums make it incredibly easy to reach consumers anywhere on the planet. However, even with social and digital platforms for publishing, engagement and feedback, you may not be connecting with the markets you want.
The majority of B2B marketers are overspending when it comes to acquiring new customers.
Small business CEOs have a difficult time to discern what really will “trip the trigger” for a customer to make the decision to purchase in today’s marketing scene.
The digital marketplace has created a business imperative that every company be—in some way—a technology company.
Companies' varying reporting methods make it tough to discern the racial and gender makeup of the ad industry.
Understanding the impact of your marketing is key to making wise investments in social media as many marketers still struggle to measure the ROI from social media.
While plenty of folks pay lip service to social media’s potential as a marketing platform, their estimate of its actual value remains fairly low, according to a new survey by the CMO Council, which polled around 150 top marketing executives across a range of industries, most of them from companies located in the U.S. and Europe, about their business strategies.
Nearly one month into 2016, two trends are becoming clearer: programmatic advertising and personalization are getting a lot of attention. The authors of two reports believe brands will continue banking on the two P's throughout the year.
The study is based on insights from more than 150 senior marketing executives surveyed primarily across North America and Europe during the fourth quarter of 2015 and was conducted in partnership with Pegasystems, a provider of strategic business applications.
Marketers looking to deliver exceptional customer experiences are increasingly turning to personalization as the key driver to maximize customer value.
But this will require redefining data's value and primary role, moving away from using data as a vehicle to calculate past performance metrics and into a critical tool to uncover new, real-time insights about customer behavior—including how customers react to different trends, news, offers, deals, product promises, promotional prompts, recommendations, social commentary and personalized messages.
Being the sports and pop culture savant that I am, I very often will infuse a reference to the former or the latter – or even both, to make my point when it comes to our world of marketing, advertising and all that good stuff.
The marketing world has no shortage of data but it does lack an ability to utilise this to predict customer behaviour and deliver personalised content, a new study has said.
The study from the CMO Council – Predicting Routes to Revenue – was based on insights from more than 150 senior marketing executives surveyed across North America and Europe during the fourth quarter of 2015.
Mobile and social are not critical to your marketing department's ROI — least according to the marketers participating in a survey just released by the CMO Council.
Only 5 percent of marketers rated a mobile-first campaign execution to optimize mobile engagement as critical to revenue and profitability. And just 7 percent look at social engagement channels, including click-to-buy and social service plug-ins, as critical to do the same.
When it comes to personalization, real time remains theright time to engage customers and prospects. But the clock keeps ticking even as brands struggle to achieve relevance, personalization, and fulfill their brand promises.
This constant struggle stems from marketers' inability to reach customers' full potential due to a lack of insights, inaccurate data alignment, and no visibility into the customer lifecycle. The CMO Council's study, "Predicting Routes to Revenue," released yesterday and conducted in partnership with Pegasystems, highlights these disparities.
The study surveyed more than 150 marketers to better understand how these professionals are making the real-time decisions that impact customer engagement strategies and maximize revenue potential. Although most marketers said they recognize the need for real-time personalization and consistent experiences, many say they're unable to advance their efforts because of a lack of forward-looking campaign metrics and an incomplete view of the customer.