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For the past two years, the annual content marketing surveys by the Content Marketing Institute and MarketingProfs have pointed to the importance of having and following a documented content marketing strategy. In both the 2014 and 2015 editions of the survey, a majority of B2B respondents whose company had a documented content strategy rated their content marketing efforts as highly effective (a 4 or 5 on a scale of 1 to 5), while only a small minority of respondents with a documented strategy rated their efforts as ineffective (a 1 or 2 on the five point scale).
When it comes to the impact of the Internet of Things on customer engagement, the marketers leading the charge see a totally different picture than those behind.
While digital interactions are allowing marketers to craft more personal and individualised experiences, the struggle to make various channels work together for a cohesive customer experience has become a real challenge.
Global marketers see the value of making their digital interactions with customers and stakeholders richer, more personal and predictive. But most are still struggling to make their mobile, social and web channels work together to provide a more enriching and engaging experience, according to new research from the CMO Council.
Marketers get it: businesses need to put customers first.
Most senior global marketers are struggling to make their mobile, social and web channels work together to provide an engaging experience for their customers, according to a new report.
The trends that drive digital transformation require the marketing department to become a key stakeholder, the same as the IT department, and the lines of business.
Marketeers zien de waarde wel van het personaliseren van digitale interacties met klanten, maar hoe krijg je het voor elkaar?
CMO Council Study Audits Variance in Digital Experience Among Global Brands; Only 21 Percent of Marketers Say They Are Very Good at Captivating and Engaging Audiences
A new report from the CMO Council shows that while the benefits are clear, digital engagement could still be better.
Recent study reveals marketers still struggle to effectively unify content and commerce
One of the big challenges for global brands is to reach out to varied audience through their digital campaigns.
The CMO Council study, based on input from 287 global senior marketers, revealed the degree to which marketers are embracing new digital channels and content management technologies to increase the value of customer engagements.
When consumer packaged goods giant Procter & Gamble sneezes the marketing world catches a cold. That’s because, as the world’s biggest media spender, this P&G is the bellwether for client-agency relationships, and other marketers tend to follow suit.
With all of the customer information now available to them, chief marketing officers feel they’re not getting the analysis and execution expertise they need from their current agencies.
The Chief Marketing Officer (CMO) Council has launched a new study centred on how marketing can effectively generate more qualified sales leads through compelling thought leadership content, a task that has proven to be a struggle for marketers today.
More Than Half of Marketers Say Their Demand Generation Strategies Don’t Measure Up and Are Less Than Effective, Reveals New CMO Council Study
The latest report released by the Chief Marketing Officer (CMO) Council centers on how marketing can more effectively generate qualified sales leads through compelling thought leadership content—a task that has proven to be a struggle for marketers today.
More Than Half of Marketers Say Their Demand Generation Strategies Don't Measure Up and Are Less Than Effective, Reveals New CMO Council Study; Lack of Consensus on What Is Really a Valued Lead
CMO Council study confirms businesses aren’t doing enough to effectively generate sales leads through compelling thought leadership content