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June 2015

A Social Media Platform For Business That Will Profoundly Transform Branding

A new study from the CMO Council, entitled “Making The Workplace A Brand-Defining Space,” suggests that there is a disconnect between our brands’ personalities and the degree to which our employees embody those brand personalities. But a new social media service for business called CultureSphere aims to change all that, and may just put the old “company meeting” to shame.

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Report: Companies lag behind on organisational branding, social employee engagement

New report reveals chief marketers and HR need to revisit the importance of organisational branding and recruitment marketing

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CMO Council Study Outlines How Engagement Shapes Corporate Culture And Brand

Most businesses—almost 90 percent—understand that their brand “persona” is an important part of their recruitment and marketing goals, according to a new report, “Making the Workplace a Brand-Defining Space,” from the Chief Marketing Officer (CMO) Council and human resources firm Executive Networks.

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Brands Must Retool Internal Engagement Strategies For Digital: CMO Council

It's no secret that companies from every industry sector are grappling with the challenges of marketing and building a strong brand platform in the digital age. But are their brand promises resonating within their organizations?

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Companies Struggling Getting Employees to Share Brand Values: Report

How important is it to deliver a unified and authentic customer experience that reinforces a company’s brand promise? Very, but companies say they’re challenged getting the entire organization to buy in and truly embody the values behind their brand.

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CMO Council Studies Embracing Social Media Strategies To Build Brands, Retain Workers

A study from the Chief Marketing Officer Council and Executive Networks Inc. looks at the value of socially engaging employees and partners in shaping corporate culture and brand personality.

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Crowdsourcing Employee-Inspired Content Adds Brand Value [Study]

Engaging employees via digital channels can help companies deliver a unified, authentic and consistent customer experience, the CMO Council’s new study says.

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What Brand Persona? Only 62% of Companies Have a Formal Brand Platform

Companies Are Missing Opportunities With Millennial Workers, Study Finds

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May 2015

CMO Council Launches CauseTech.net

The Chief Marketing Officer Council is expanding its partnership with UNICEF’s Global Innovation Center with the launch of a new global online community, CauseTech.net, where members can crowdsource and share ideas, inventions, products, and technologies to help the UNICEF GIC in its mission of spreading ideas that can advance the cause of children in the developing world.

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CMO Council announces the launch of global innovation ecosystem to advance UNICEF’s work

The Chief Marketing Officer (CMO) Council today announced the launch of a global CauseTech.net community and portal site, which is part of a new private sector initiative to crowdsource breakthrough ideas, inventions, products, and emerging technologies that can advance the work done by the UNICEF Global Innovation Center worldwide.

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March 2015

The chief marketer of 2016

Based on findings from multiple studies, data-driven insights are predicted to dominate the world of the CMO in 2016.

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February 2015

Loopd Teams With More Than a Dozen Exhibitors at SXSW 2015 to Showcase Breakthrough Proximity Marketing Solution with Relational Analytics

SAN FRANCISCO, Feb. 23, 2015 /PRNewswire/ -- Loopd Inc., the emerging leader in relational analytics that measure proximity-based human interactions at corporate events, today announced general availability of its breakthrough solution for marketers. The company also announced that it has partnered with thirteen exhibitors at South by Southwest 2015 (SXSW) to analyze attendee interactions and quantify engagement with Loopd. The Loopd solution is the first of its kind, and gives marketers the ability to more accurately measure event ROI.

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January 2015

White paper features insights on shifts and trends in digital advertising

For the past three years, the CMO Council has partnered with Nielsen to survey brands, agencies and media publishers to learn more about how - and where - they're spending advertising dollars. This year's resulting white paper - titled "The State of Digital Brand Advertising"- takes a detailed look at the steps marketers are taking as they strive to maximise the impact of their digital efforts and unlock the full potential of digital advertising.

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CMO Council to Host Three Regional CMO Summits in 2015; "CMO RISING" Theme Reflects New Role of Chief Marketers

The Chief Marketing Officer (CMO) Council has announced that it will be staging three regional CMO Summit (www.cmosummit.org) events in 2015, all focused on reshaping the role of the CMO in the C-suite worldwide.

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Digital brand advertising suffers from poor measurement says CMO Council study

Advertisers want to allocate more money to digital brand advertising but they remain skeptical about the quality of metrics they are receiving.

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Digital 2015: The benefits of mastering adaptive customer experiences

Technology has caused a shift from product-centric to customer-centric business practices. The age of the customer has arrived and person-to-person engagement is both critical and profitable.

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December 2014

CMOs expected to have short shelf life over coming years

The figure might make gloomy reading for some, but Marketing Tech spoke to Donovan Neale-May, executive director of The CMO Council, who provided a more positive spin on IDC’s outlook for 2015.

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Mobile Tech Emerges as Top Marketing Priority

A significant number of marketing executives consider mobile technology as a top priority for the immediate future, according to a recent survey from the Chief Marketing Officer (CMO) Council and SAS. The accompanying report, "Getting in Sync With Mobile Customers: Capitalizing on Marketing's Big Mobile Opportunity," highlights statistics that support such sentiments: There are about 4.55 billion mobile phone users globally, and mobile commerce now accounts for 15 percent of all U.S. e-commerce revenue.

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October 2014

CMOs Should Have a Concrete Plan for Marketing Tech, Says New Research

Business that have a clear strategy for tackling digital marketing technology acquisition, integration and data unification will reap huge benefits. - See more at: http://performancein.com/news/2014/10/27/cmos-should-have-concrete-plan-marketing-tech-says-new-research/#sthash.hlBq1LGE.dpuf

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Why Strategic Alliances Fail: New CMO Council Report

In a recent study conducted by The CMO Council (for a complimentary report, click here), 85% of respondents viewed partnerships and alliances as essential or important to their businesses. In today’s more complex world, where expertise is often gained through strategic relationships, this isn’t surprising. However, what was unexpected was that although strategic partnerships were rated as important, almost half reported high failure rates (failure rate of 60% or more).

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CMO Council Contact
Donovan Neale-May
Executive Director
408.677.5300 x5333
donovan@cmocouncil.org

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