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In a recent study conducted by The CMO Council (for a complimentary report, click here), 85% of respondents viewed partnerships and alliances as essential or important to their businesses. In today’s more complex world, where expertise is often gained through strategic relationships, this isn’t surprising. However, what was unexpected was that although strategic partnerships were rated as important, almost half reported high failure rates (failure rate of 60% or more).
Modern marketers understand that technology now plays an essential role with regard to strategic progress, yet most lack the platform connectivity necessary to develop single customer profiles. Overall, the need for more consolidated technology platforms continues to weigh heavily on marketers at all levels, as these leaders seek help unifying their view of customer data across touchpoints.
A new study published by the Chief Marketing Officer (CMO) Council and Tealium, a provider of real-time unified marketing solutions, finds strong links to suggest that improved business and marketing performance are directly related to having a formal roadmap for digital marketing technology acquisition, integration, and data unification. The online research is based on Q3 2014 interactions with 150 senior marketers in North America.
New research shows Australia is a world leader in the adoption of digital marketing, but that skill shortages and budget constraints have slowed advanced implementation.
Australia's marketers are pulling away from other Asia Pacific markets, including Singapore and India, when it comes to the practice of digital marketing, positioning it as a key global marketing centre of excellence.
Latest CMO Council/Adobe Digital Marketing Performance Dashboard results find Australia leading the Asia-Pacific for digital marketing excellence, but data utilisation, skills and poor IT/marketing alignment remain a challenge
Skill shortages and budget constraints have stalled more advanced digital marketing implementations in Asia-Pacific, but stakeholder support for increased digital spend has grown dramatically.
A lack of skills, a failure to track consumers and using data in a retrospective rather than forward-thinking way is holding back Australia’s digital marketing industry, according to an ongoing study.
Latest survey finds skill levels for marketers have stalled across Asia Pacific.
The old mantra “You Can’t Go It Alone” has never been so true in business. Mostly gone are the vertically integrated corporate giants who once lumbered across the planet and controlled global markets.
The global marketing economy is robust and picking up pace, according to the Chief Marketing Officer (CMO) Council's eighth 'State of Marketing' report, just released.
The mobile banner has long been a subject of scorn, annoying users by crowding the smartphone screen and frustrating advertisers with their creative limitations.
The two trends driving the partnership between Whitepages Pro, the company's directory enterprise division, and Twilio announced this week center on better customer satisfaction and personalized experiences.
CMO Council Report Finds 54% of Marketers Plan to Boost Budgets This Year
Chief marketers are feeling a high degree of confidence about meeting their business goals: According to the CMO Council’s eighth annual "State Of Marketing 2014" report, 81 percent of CMOs said they believe their mandates for top-line revenue growth and market share are both realistic and attainable in the next 12 months.
Yet many marketing leaders are still battling with data and customer analytics as well as digital marketing transformation
An study of chief marketing officers today revealed some interesting contrasts between their optimism and their realities.
A survey of 525 chief marketers finds them voyaging between digital discovery and digital deliverance, riding out turbulent trends to positions of newfound respect.