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December 2014

CMOs expected to have short shelf life over coming years

The figure might make gloomy reading for some, but Marketing Tech spoke to Donovan Neale-May, executive director of The CMO Council, who provided a more positive spin on IDC’s outlook for 2015.

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Mobile Tech Emerges as Top Marketing Priority

A significant number of marketing executives consider mobile technology as a top priority for the immediate future, according to a recent survey from the Chief Marketing Officer (CMO) Council and SAS. The accompanying report, "Getting in Sync With Mobile Customers: Capitalizing on Marketing's Big Mobile Opportunity," highlights statistics that support such sentiments: There are about 4.55 billion mobile phone users globally, and mobile commerce now accounts for 15 percent of all U.S. e-commerce revenue.

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October 2014

CMOs Should Have a Concrete Plan for Marketing Tech, Says New Research

Business that have a clear strategy for tackling digital marketing technology acquisition, integration and data unification will reap huge benefits. - See more at: http://performancein.com/news/2014/10/27/cmos-should-have-concrete-plan-marketing-tech-says-new-research/#sthash.hlBq1LGE.dpuf

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Why Strategic Alliances Fail: New CMO Council Report

In a recent study conducted by The CMO Council (for a complimentary report, click here), 85% of respondents viewed partnerships and alliances as essential or important to their businesses. In today’s more complex world, where expertise is often gained through strategic relationships, this isn’t surprising. However, what was unexpected was that although strategic partnerships were rated as important, almost half reported high failure rates (failure rate of 60% or more).

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Marketers Cite Data and Platform Integration as Top Struggle

Modern marketers understand that technology now plays an essential role with regard to strategic progress, yet most lack the platform connectivity necessary to develop single customer profiles. Overall, the need for more consolidated technology platforms continues to weigh heavily on marketers at all levels, as these leaders seek help unifying their view of customer data across touchpoints.

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Study Says CMOs Challenged By Marketing Technology Sprawl and the Need To Unify Data

A new study published by the Chief Marketing Officer (CMO) Council and Tealium, a provider of real-time unified marketing solutions, finds strong links to suggest that improved business and marketing performance are directly related to having a formal roadmap for digital marketing technology acquisition, integration, and data unification. The online research is based on Q3 2014 interactions with 150 senior marketers in North America.

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September 2014

Widening Digital Marketing Gap in APAC: Adobe Research

NEW research has confirmed widening gaps in digital marketing maturity across Asia Pacific (APAC) and while all countries understand the importance and value of digital, no country is taking full advantage of the opportunities it presents, Adobe Inc said in a statement. - See more at: http://www.digitalnewsasia.com/media/widening-digital-marketing-gap-in-apac-adobe-research#sthash.NZsHHDrH.dpuf

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Singapore Company Stakeholders Uninterested in Digital

A new Adobe study found that company stakeholders, lines of businesses as well as channel partners and sales teams continue to be strong advocates for digital marketing with more calling for increased digital spend across Asia Pacific. However, Singapore is an outlier in this front.

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Australia a Leader in Digital Marketing

New research shows Australia is a world leader in the adoption of digital marketing, but that skill shortages and budget constraints have slowed advanced implementation.

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Australia Leads Asia Pacific in Digital Marketing: CMO Council

A recent study by CMO Council has found Australian marketers lead Asia Pacific in digital marketing, though advanced implementation has stalled. Programs and operations VP, Liz Miller, said the Adobe-sponsored report, Digital Marketing Performance Dashboard, found skill levels have stalled across Asia Pacific. "We really haven't seen year over year an explosion in skill, particular in marketing," she said. "Across Asia-Pacific, but also in Australia, that seems to be one of the big setbacks." While the survey did not find a large advancement of skills in Australia, Miller said the market is demonstrating leadership for digital marketing performance across Asia.

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Australia Leads Asia Pacific in Digital Marketing: CMO Council

A recent study by CMO Council has found Australian marketers lead Asia Pacific in digital marketing, though advanced implementation has stalled. Programs and operations VP, Liz Miller, said the Adobe-sponsored report, Digital Marketing Performance Dashboard, found skill levels have stalled across Asia Pacific. "We really haven't seen year over year an explosion in skill, particular in marketing," she said. "Across Asia-Pacific, but also in Australia, that seems to be one of the big setbacks." While the survey did not find a large advancement of skills in Australia, Miller said the market is demonstrating leadership for digital marketing performance across Asia.

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Australia Leads Asia Pacific in Digital Marketing: CMO Council

A recent study by CMO Council has found Australian marketers lead Asia Pacific in digital marketing, though advanced implementation has stalled. Programs and operations VP, Liz Miller, said the Adobe-sponsored report, Digital Marketing Performance Dashboard, found skill levels have stalled across Asia Pacific. "We really haven't seen year over year an explosion in skill, particular in marketing," she said.

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Adobe research: Aussie marketers lead APAC in Digital Marketing

New research from Adobe and the CMO Council has revealed Australia is pulling away from other Asia Pacific countries in the adoption of digital marketing, but skill shortages and budget constraints have stalled the implementation of more advanced measurements.

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Australia a Skills Hub in Digital Marketing

Australia’s marketers are pulling away from other Asia Pacific markets, including Singapore and India, when it comes to the practice of digital marketing, positioning it as a key global marketing centre of excellence.

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Australia a Skills Hub in Digital Marketing

Australia's marketers are pulling away from other Asia Pacific markets, including Singapore and India, when it comes to the practice of digital marketing, positioning it as a key global marketing centre of excellence.

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CMO Council: CMO/CIO Friction Inhibiting Digital Marketing Innovation

Latest CMO Council/Adobe Digital Marketing Performance Dashboard results find Australia leading the Asia-Pacific for digital marketing excellence, but data utilisation, skills and poor IT/marketing alignment remain a challenge

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Dramatic Increase in Stakeholder Support For Digital, But Skill Shortages Remain: Study

Skill shortages and budget constraints have stalled more advanced digital marketing implementations in Asia-Pacific, but stakeholder support for increased digital spend has grown dramatically.

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Digital Marketers Using Data in ‘rear view mirror’ and Failing to Keep Track of Customers

A lack of skills, a failure to track consumers and using data in a retrospective rather than forward-thinking way is holding back Australia’s digital marketing industry, according to an ongoing study.

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Australia Leads Asia Pacific in Digital Marketing: CMO Council

Latest survey finds skill levels for marketers have stalled across Asia Pacific.

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CMO Council Contact
Donovan Neale-May
Executive Director
408.677.5300 x5333
donovan@cmocouncil.org

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