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August 2014

CMO Council: Chief Marketer confidence at all-time high

The global marketing economy is robust and picking up pace, according to the Chief Marketing Officer (CMO) Council's eighth 'State of Marketing' report, just released.

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Can Marketers Be Hot On Social But Not Mobile?

The mobile banner has long been a subject of scorn, annoying users by crowding the smartphone screen and frustrating advertisers with their creative limitations.

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Using Data, Personalization To Improve Call Center Customer Service

The two trends driving the partnership between Whitepages Pro, the company's directory enterprise division, and Twilio announced this week center on better customer satisfaction and personalized experiences.

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Study: 81% of CMOs are Confident They’ll Meet Revenue Goals

CMO Council Report Finds 54% of Marketers Plan to Boost Budgets This Year

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CMOs Feel Like A Trusted Member Of The C-Suite: Report

Chief marketers are feeling a high degree of confidence about meeting their business goals: According to the CMO Council’s eighth annual "State Of Marketing 2014" report, 81 percent of CMOs said they believe their mandates for top-line revenue growth and market share are both realistic and attainable in the next 12 months.

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CMO Council’s new state of marketing report shows CMO confident in c-level role, revenue targets

Yet many marketing leaders are still battling with data and customer analytics as well as digital marketing transformation

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What CMOs Have – and What They Want

An study of chief marketing officers today revealed some interesting contrasts between their optimism and their realities.

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For CMOs, A Tale of Two Situations

A survey of 525 chief marketers finds them voyaging between digital discovery and digital deliverance, riding out turbulent trends to positions of newfound respect.

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81% of CMOs confident about reaching this year’s goals, survey says

The realm of marketing is looking like a hopeful place, with chief marketing officers (CMOs) from around the world saying they’re confident they can reach their business goals this year, according to a new report from the CMO Council.

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Marketers’ Mandates and Strategy Influencers

Marketers are enjoying “greater elevation and influence in the executive suite,” says the CMO Council in its annual “State of Marketing” report [download page]. Indeed, only 1 in 5 feel that the role of the CMO doesn’t carry the same level of respect as other C-level executives, and more than two-thirds feel that the CMO is either a trusted member of the C-suite’s “inner circle” or a part of the leadership discussion. So what does senior management want from marketing leaders – and what will marketers rely on to make their decisions?

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The State of Chief Marketers in 2014

Chief marketers are optimistic about the current business environment; they also believe they can achieve senior management's goals this year, according to a recent report from the CMO Council.

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Marketer enthusiasm for mobile slowing

Marketers’ enthusiasm for mobile is slowing as brands struggle to prove it is an effective way to brand and generate demand, according to a global survey of CMOs.

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CMOs: Mobile Spend Slowing, Social Going Strong

Spending on social media and video is accelerating, while spending on mobile marketing shows signs of slowing, according to the CMO Council's annual State of Marketing global benchmarking study.

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Consumer Voice Dictating Marketing Budgets; Programmatic Only Gets 1%

Some 63% of marketers plan to improve marketing strategies through customer segmentation and targeting, but only 6% see themselves as leaders in Big Data management compared with 62% who view themselves as keeping pace or lagging behind competitors, per the CMO Council's annual State of Marketing global benchmark study released Monday.

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Marketer Confidence Flies High with 54 per cent increasing budgets

A new report shows that confidence amongst global marketing leaders is high, with 81 per cent believing they can drive top-line growth and improvew their market share in 2014, but while 54 per cent expect to increase their general budgets, only 48 per cent will be increasing mobile spending, a considerable slump from last year.

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CMOs brimming with confidence: study

They are feeling good about their brand’s business goals and their own status among their C-suite peers, and many plan to hire more staff in the coming months.

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CMOs: confident about budgets, confident about growth. But still unsure if they belong

The world’s most senior marketing executives are winning bigger budgets, hiring more staff and helping to drive digital transformation. So why do so many still doubt their status as company leaders?

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Consumer Voice Dictating Marketing Budgets; Programmatic Only Gets 1%

Some 63% of marketers plan to improve marketing strategies through customer segmentation and targeting, but only 6% see themselves as leaders in Big Data

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Digital Marketing Performance Increasingly Affects CMO Compensation [Study]

The Chief Marketing Officer Council’s new CMO Compensation Report suggests that CMO base compensation tends to increase as a company’s digital marketing performance improves. More than one-third of CMOs who earn $350,000 a year or more responded that their digital marketing performance is "excellent."

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July 2014

CMO Salaries Reveal Less is Not More

The CMO Council's inaugural study reveals how compensation influences the average chief marketer's goals, performance, and relationships within the organization.

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CMO Council Contact
Donovan Neale-May
Executive Director
408.677.5300 x5333
donovan@cmocouncil.org

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