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August 2015

89% See IoT Impacting Customer Engagement 'Very Significantly'

When it comes to the impact of the Internet of Things on customer engagement, the marketers leading the charge see a totally different picture than those behind.

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Marketers struggle to make various channels work together

While digital interactions are allowing marketers to craft more personal and individualised experiences, the struggle to make various channels work together for a cohesive customer experience has become a real challenge.

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Brand Marketers Are Struggling To Unify Content and Commerce, and Aren’t Realizing the Full Value of Customer Interactions

Global marketers see the value of making their digital interactions with customers and stakeholders richer, more personal and predictive. But most are still struggling to make their mobile, social and web channels work together to provide a more enriching and engaging experience, according to new research from the CMO Council.

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Are Marketers Falling Behind in Digital Experience?

Marketers get it: businesses need to put customers first.

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Marketers lag on digital interaction

Most senior global marketers are struggling to make their mobile, social and web channels work together to provide an engaging experience for their customers, according to a new report.

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Why does enterprise multi-channel digital experience remain so elusive?

The trends that drive digital transformation require the marketing department to become a key stakeholder, the same as the IT department, and the lines of business.

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Content en commercie aan elkaar koppelen, senior marketeers vinden het nog lastig

Marketeers zien de waarde wel van het personaliseren van digitale interacties met klanten, maar hoe krijg je het voor elkaar?

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arketers Struggle to unify Content and Commerce

CMO Council Study Audits Variance in Digital Experience Among Global Brands; Only 21 Percent of Marketers Say They Are Very Good at Captivating and Engaging Audiences

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Some Marketers Still Struggling to Evolve

A new report from the CMO Council shows that while the benefits are clear, digital engagement could still be better.

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Marketers struggle to provide an enriching and engaging experience

Recent study reveals marketers still struggle to effectively unify content and commerce

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CMOs Lag in Creating Campaigns That Engage Global Audience

One of the big challenges for global brands is to reach out to varied audience through their digital campaigns.

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Marketers failing to connect content and commerce

The CMO Council study, based on input from 287 global senior marketers, revealed the degree to which marketers are embracing new digital channels and content management technologies to increase the value of customer engagements.

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How The Big Shift To Digital And Data Marketing Is Getting Agencies Fired

When consumer packaged goods giant Procter & Gamble sneezes the marketing world catches a cold. That’s because, as the world’s biggest media spender, this P&G is the bellwether for client-agency relationships, and other marketers tend to follow suit.

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July 2015

CMOs Want Better Data Expertise

With all of the customer information now available to them, chief marketing officers feel they’re not getting the analysis and execution expertise they need from their current agencies.

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Compelling thought leadership content needed to drive sales lead

The Chief Marketing Officer (CMO) Council has launched a new study centred on how marketing can effectively generate more qualified sales leads through compelling thought leadership content, a task that has proven to be a struggle for marketers today.

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More Than Half of Marketers Say Their Demand Generation Strategies Don’t Measure Up

More Than Half of Marketers Say Their Demand Generation Strategies Don’t Measure Up and Are Less Than Effective, Reveals New CMO Council Study

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Content Driven Lead Performance Lacking

The latest report released by the Chief Marketing Officer (CMO) Council centers on how marketing can more effectively generate qualified sales leads through compelling thought leadership content—a task that has proven to be a struggle for marketers today.

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Most Companies Give Failing Grades To Quality Of Sales Lead Delivery

More Than Half of Marketers Say Their Demand Generation Strategies Don't Measure Up and Are Less Than Effective, Reveals New CMO Council Study; Lack of Consensus on What Is Really a Valued Lead

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Report: Most companies can better leverage content marketing

CMO Council study confirms businesses aren’t doing enough to effectively generate sales leads through compelling thought leadership content

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30% Marketers Will Spend 29% – 49% of Marketing Budget on Digital

Digital spending has always been an area of debate in almost every single company worldwide. The prominence of digital world, thanks to social media and the internet is a key factor.

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CMO Council Contact
Donovan Neale-May
Executive Director
408.677.5300 x5333
donovan@cmocouncil.org

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