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How Apple's changing IT and marketing dynamic is a reflection of the evolving partnership between CMO and CIO
There is a contradiction at the heart of automotive marketing. As strange as it may seem, in an industry as embracing of technology as the car industry, many now accept that car makers have on the whole failed to adapt to the new social media environment as adeptly as other industries. Compared to other sectors the car industry is still miles behind when it comes to integrating sales processes into social media marketing strategies.
In this post, “Big Data, or Big Disappointment?,” you can learn:
Research from the Chief Marketing Officer (CMO) Council’s upcoming “State of Marketing” report reveals that most CMOs are building greater alignment with executives in finance, IT and sales, but only 15 percent are actively forging relationships with heads of procurement. As a result, marketers lack the strategic sourcing capabilities and insights needed to minimize risk and gain maximum value from their partnerships and investments.
The latest issue of PeerSphere is now available. Among the articles aimed at global marketing leaders:
Marketing Leaders Honored for Impact on the Industry
Whether you're operating on an e-commerce platform, in a store or both, you will improve your retail business when you pay attention to key facts and stats about online shopping. The thing is, today's customer rarely walks into a store and makes a purchase without first researching, comparison-shopping, and/or looking at the store's website — and all of these things affect the way he or she shops. So to set you up with a greater understanding of your customers and how they are buying, here is a comprehensive list of some mobile behaviors every retailer needs to know.
There is no content "magic bullet" for B2B buyers, according to a new study released by the CMO Council.
New content marketing research by the Chief Marketing Officer (CMO) Council reveals insight-hungry business buyers are increasingly reliant on trusted third-party information to make more educated decisions.
Everybody's a publisher. It's a phrase commonly uttered in digital circles, a mantra for the dawn of content marketing. But the truth is, that while everybody publishes stuff, everybody is not a publisher if you define the word as an entity puts out content that is both credible and that people actually want to consume.
Content consumption drives decisions, so marketers must leverage such material across the entire customer journey to build awareness, generate sales, and cultivate long-term relationships.
Marketers' efforts to make companies in Asia Pacific, including Australia, more customer-centric are being held back by operational gaps, laggard systems and minimal resources, according to a new report by the CMO Council.
Ownership of customer experience is fragmented across businesses and as result only 23% of marketers have a complete view of interactions across all stages of the customer lifecycle.
Asia-Pacific – A New CMO Council study reveals that only 26 per cent of marketers believe their back-office systems and structures enable their companies to live up to brand promises and marketing claims.
CMO Council report finds regional marketers lack the back-office systems, operational structures and formal customer experience management strategies to meet their brand objectives.
Asia-Pacific and Japan (APJ) companies may want to take heed of the famous quote by American actress Mae West—"An ounce of performance is worth pounds of promises"—particularly as it relates to delivering on brand promises made to Asia's 4.3 billion consumers.
Auto dealers aren’t paying enough attention to social media. The new Turning Social Feeds into Business Leads report published by the CMO Council along with hoojook, indicates that auto dealers are active in social media. The problem is, auto marketers are not using autodealershipsocial media information to its full potential. Doing so would help them boost the number of leads they get every month.
SANTA MONICA, Calif. — For generations, the auto dealer has been the primary avenue for carmakers to sell vehicles to consumers. But technology is rapidly changing that equation. Consumers no longer depend on dealers to learn about cars, and automakers are trying to sell more directly to consumers — despite the varying restrictions in most states on manufacturers’ owning or operating dealerships.
Social media has become a popular medium for generating new leads, and according to a new report, 38 percent of consumers will use social media to find their next car. CMO Council has published a new white paper titled “Turning Social Feeds Into Business Leads,” which takes a look at social marketing in the auto industry.
Based on interviews with senior marketers and execs from car brands, as well as dealer networks and service providers in the US, the report finds that most see social as a powerful way of understanding and engaging with consumers. However, it cautions that the majority are only in the early stages of developing social media marketing metrics and integrating social media data into CRM schemes and sales leads.