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June 2016

Study: Data Integration Challenges Obstruct Holistic View of the Customer Journey

Data is a key chess piece for effective digital marketing, but it remains a challenge and requires effort to fully integrate data with different martech offerings.

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Operational Data Gaps Compromise Customer Experience

While digital marketing technologies and engagement channels multiply, many marketers remain concerned that they are still not delivering what customers want most: a seamless, frictionless and individualized buying and problem-solving experience.

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Payers Seek Cost, Integration Efficiencies for Value-Based Care

"BPO success is very much about building good partnerships. Lessons learned all relate to building collaboration based on a very fine balance of open communication, feasibility, strategy, and trust. In fact, strategic partnerships are critical for companies looking to compete on a global scale, according to a recent study by the CMO Council and the Business Performance Innovation Network."

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Study Shows Growing Power of the CMO

Personalisation is defined by the CMO Council as an approach that “blends a deep understanding of a customer’s wants, needs and desires with timely and tailored delivery of relevant content, products and services.”  No wonder that the CMO of one global financial service company described personalisation at scale as “the biggest and most important challenge for us to get right.”

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The Agency Helping Agencies Understand Marketing Automation

You think you have a killer digital platform, but the person you hoped would fund you sits you down and gives you the hard truth, which is that you are going to crash and burn. Big time.

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The Agency Helping Agencies Understand Marketing Automation

You think you have a killer digital platform, but the person you hoped would fund you sits you down and gives you the hard truth, which is that you are going to crash and burn. Big time.

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Marketers Rely on Visual Content for Social Platforms

Compelling images and video help drive higher engagement.

Compelling images and video help drive higher engagement - See more at: http://www.emarketer.com/Article/Marketers-Rely-on-Visual-Content-Social-Platforms/1014086#sthash.K79XJIsX.dpuf

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Leveraging User Behaviour Across Multiple Screens to Boost Ecommerce Sales

How does the screen size affect user behaviour when it comes to ecommerce? Does the size of the screens of the multiplicity of devices that customers use in order to interact with your store have an impact on the ecommerce sales?

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Creating the VIP Treatment for Your Customers

How do you give consumers the star treatment they want? Columnist James Green says you need to look toward data, decision-making engines and channels to deliver the best experience.

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Increasingly Technological Marketing: The Main Trends of 2016 (Translated)

A conferma di questo, una ricerca di CMO Council, condotta nel giugno 2015, ha scoperto che i superiori tassi di risposta ed engagement hanno rappresentato la principale ragione per cui si ricorre al contenuto personalizzato; lo ha affermato oltre la metà dei marketer senior interpellati a livello globale.

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What Trends Are Marketers Trying This Year?

June 2015 research from the CMO Council found that higher response and engagement rates were the No. 1 reason to use personalized content, according to more than half of senior marketers worldwide surveyed. Furthermore, just under half of respondents said personalized or enriched content made for more timely and relevant interactions—which, presumably, are themselves a way of boosting response and engagement rates. More than two in five also agreed that personalized content converted more customers.

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7 Bad Sales Habits That Will Cost Your Whole Team

Are bad sales habits hindering your team’s success? CMO Council reports that every year $1 trillion dollars are lost due to lost productivity and poorly managed leads. 

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Analysis: The Most Massive Fears of Travelers (Translated)

Terrorattacken, politische Unruhen, Kriminalität: Die Liste der Dinge, vor denen sich Touristen fürchten, ist lang. Aber nicht alle Faktoren beeinflussen die Entscheidungen für oder gegen eine Destination oder Reise gleich stark oder gleich lang, wie eine aktuelle Untersuchung der US-Marketingplattform CMO Council und des Reiseportals Travel Zoo unter mehr als 2000 europäischen und nordamerikanischen Reisenden zeigt.

(Translated) Terrorist attacks, political unrest, crime: the list of things before which fear tourists is long. But not all the factors influencing the decisions for or against a destination or travel equally strong or equally long, as a recent study of the US marketing platform CMO Council and the travel portal Travel Zoo with more than 2,000 European and North American travelers shows.

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The Most Dangerous Job in Business

It's the chief marketing officer. Chances are, yours is just leaving.

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CMOs Fail to Prove a Clear Social Media ROI

LinkedIn marketing expert delves into ways several brands are using the platform for marketing and provider her advice on improving these efforts by looking at the whole buyer journey

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May 2016

5 Considerations for Maximizing the Results from the Marketing Technology Campaigns

Spending on marketing technology is estimated to cross $30 billion mark in the next few years, which means technology will continue to attract marketers’ attentions. However, on the contrary, a survey by the CMO Council in 2014 revealed that more than half of the marketing industry claims their marketing stack does not produce positive ROI. 

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B2B Marketers Struggling to Deliver a Great Customer Experience Due to Internal Challenges

Although marketers are struggling to provide a better customer experience, research shows that they are hopeful they will eventually achieve this goal. The “Making Personalization Possible” report from the CMO Council discovered that 75 percent of marketers are “hopefully optimistic” or “totally confident” that their personalization efforts will yield the impact they expect.

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Report: Marketers Need to Rethink Content Personalization

More marketers are focusing on content personalization, but not all of their customers are positively responding to the move.

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Content Marketing: What Works and What Doesn’t

According to the CMO Council, nearly 65 percent of senior marketing executives surveyed believe visual assets (photos, video, illustrations and infographics) are core to how their brand story is communicated. Further, the majority believes the importance and use of visual assets (79 percent for video, 60 percent for infographics and 50 percent for photography) will grow in the future.

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25 Visual Content Marketing Tools To Engage Your Audience

According to CMO Council, 65% of senior marketing executives believe that visual assets (photos, video, illustrations and infographics) are core to how their brand story is communicated. L

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CMO Council Contact
Donovan Neale-May
Executive Director
408.677.5300 x5333
donovan@cmocouncil.org

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