Chief Marketing Officer
Council World Wide

Follow Us:
Join CMO Council's Network on LinkedIn Follow CMO Council on Twitter Watch CMO Council on YouTube
Strategic Interest Groups button
Content ROI

Look for technology and marketing thought leadership every month from Marketing Magnified.

Sign up for the Mailing List
MARKETING NEWS FLASH |

NEWS & MEDIA CENTER

X
Please Sign In here:
home / news & media center / news coverage

April 2016

How Leaders Can Avoid Partnering Pitfalls

Today, partnering is often the first strategy CMOs evaluate to help their organization reach new audiences, test new products, accelerate domain knowledge or IP, expand geographically, access capital sources, and close revenue shortfalls. Yet the probability of success is quite low: in 2014, the BPI Network and The CMO Council reported dismal results from alliances. They interviewed 330 companies and found that 80 percent deem the majority of their efforts unsuccessful. That’s a sobering rate.

Read more

How Leaders Can Avoid Partnering Pitfalls

In our 3rd annual CMO Innovation Trends study, participants told us their two biggest challenges are a lack of talent to address business imperatives and effectively building a strong brand across online and offline touch points.

Read more

The Changing Role of the CMO

Perhaps of all of the executive roles being transformed by technology, the role of the Chief Marketing Officer is amongst the most impacted.

Read more

New Focus On Financial Measures Of Marketing: CMO Council Explores Analytics And Insights That Optimize Spend

 Latest PeerSphere eMagazine Highlights Benefits and Challenges of Implementing Marketing Performance Measurement Systems and Cultural Changes Needed for Organizational Uptake

Read more

Advertising Firms + Big Data = Missed Opportunities

Back in the golden age of advertising, immortalized in “Mad Men”, creative shops had more data and customer research at their fingertips than did their clients. Those days are over.

Read more

4 Reasons Why Marketing Automation Fails

Today’s buyers have unlimited choices, access to a wealth of research, and are being bombarded with countless marketing messages each day. So it’s no wonder that many marketers are finding it difficult to break through the noise.

Read more

Today's Entrepreneur: Dave Scott

No. 1 Mistake: Not treating their employees with respect

Read more

Lack of Technology Keeping Marketers From Personalizing Content: eMarketer

Meanwhile, separate research from the CMO Council from last summer found that personalized content was proving effective, with 56% of surveyed marketers worldwide reporting higher response and engagement rates, and 47% reporting more timely and relevant interactions.

Read more

March 2016

5 Tips for Choosing Images That’ll Make Your Content Engagement Skyrocket

Last year, I read a report from CMO Council that thoroughly stumped me. Sixty-five percent of senior marketing executives said they believe visual assets are an essential tool for communicating their brand’s story. But what about the other 35 percent?

Read more

How social media adds value to CRM

If CRM platforms want to connect with front-line sales and marketing staffers, tapping into social signals is not a ‘nice to have,’ but a ‘need to have’ feature.

Read more

How to Personalize the Retail Experience with Data

Leading retailers have made great strides in becoming omni-channel, multi-channel marketing experts. Reaching consumers across multiple channels, having a strong digital presence, engaging on social platforms, and embracing mobile continue to be key themes in targeting today’s shopper.

Read more

3 Ways to Localize Your Content for Amazing Results

Reaching a global audience may seem like every business’s goal. New and innovative digital mediums make it incredibly easy to reach consumers anywhere on the planet. However, even with social and digital platforms for publishing, engagement and feedback, you may not be connecting with the markets you want.

Read more

The key to B2B success is knowing the customer acquisition cost

The majority of B2B marketers are overspending when it comes to acquiring new customers.

The majority of B2B are overspending when it comes to acquiring new customers. The reason for this is that they don’t actually know how much they should be investing or how, so they end up spending money in the wrong area and not see any return. - See more at: https://www.b2bmarketing.net/resources/blog/key-b2b-success-knowing-customer-acquisition-cost#sthash.i1XZPJhx.dpuf
The majority of B2B are overspending when it comes to acquiring new customers. The reason for this is that they don’t actually know how much they should be investing or how, so they end up spending money in the wrong area and not see any return. - See more at: https://www.b2bmarketing.net/resources/blog/key-b2b-success-knowing-customer-acquisition-cost#sthash.i1XZPJhx.dpuf
The majority of B2B are overspending when it comes to acquiring new customers. The reason for this is that they don’t actually know how much they should be investing or how, so they end up spending money in the wrong area and not see any return. - See more at: https://www.b2bmarketing.net/resources/blog/key-b2b-success-knowing-customer-acquisition-cost#sthash.i1XZPJhx.dpuf
The majority of B2B are overspending when it comes to acquiring new customers. The reason for this is that they don’t actually know how much they should be investing or how, so they end up spending money in the wrong area and not see any return. - See more at: https://www.b2bmarketing.net/resources/blog/key-b2b-success-knowing-customer-acquisition-cost#sthash.i1XZPJhx.dpuf

Read more

A Customer's Path to a Purchase Decision

Small business CEOs have a difficult time to discern what really will “trip the trigger” for a customer to make the decision to purchase in today’s marketing scene.

Read more

Bridging the Gap Between Marketing and IT

The digital marketplace has created a business imperative that every company be—in some way—a technology company.

Read more

Why the Picture of Diversity on Madison Avenue Is So Murky

Companies' varying reporting methods make it tough to discern the racial and gender makeup of the ad industry.

Read more

Report: Marketers Don’t Seem to Understand What Consumers Want

Understanding the impact of your marketing is key to making wise investments in social media as many marketers still struggle to measure the ROI from social media.

Read more

January 2016

Social Scores Low Among CMOs

While plenty of folks pay lip service to social media’s potential as a marketing platform, their estimate of its actual value remains fairly low, according to a new survey by the CMO Council, which polled around 150 top marketing executives across a range of industries, most of them from companies located in the U.S. and Europe, about their business strategies.

Read more

Biz Report

Nearly one month into 2016, two trends are becoming clearer: programmatic advertising and personalization are getting a lot of attention. The authors of two reports believe brands will continue banking on the two P's throughout the year.

Read more

Marketers overloaded with data and struggle to use it

The study is based on insights from more than 150 senior marketing executives surveyed primarily across North America and Europe during the fourth quarter of 2015 and was conducted in partnership with Pegasystems, a provider of strategic business applications.

Marketers looking to deliver exceptional customer experiences are increasingly turning to personalization as the key driver to maximize customer value.

But this will require redefining data's value and primary role, moving away from using data as a vehicle to calculate past performance metrics and into a critical tool to uncover new, real-time insights about customer behavior—including how customers react to different trends, news, offers, deals, product promises, promotional prompts, recommendations, social commentary and personalized messages.

Read more

<< Prev  1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

CMO Council Contact
Donovan Neale-May
Executive Director
408.677.5300 x5333
donovan@cmocouncil.org

Legal Notice | Privacy Policy | Terms of Use | Sitemap | Contact © 2016 CMO Council. 1494 Hamilton Way, San Jose, CA 95125