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September 2014

Yahoo! Singapore Finance

SINGAPORE--(Marketwired - Sep 24, 2014) - New research has confirmed widening gaps in digital marketing maturity across Asia-Pacific, and while all countries understand the importance and value of digital, no country is taking full advantage of the opportunities it presents.

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Research Reveals Executive Support and Data-Driven Approach Creating a Widening Gap Between Digital Leaders and Those Falling Behind

SINGAPORE--(Marketwired - Sep 24, 2014) - New research has confirmed widening gaps in digital marketing maturity across Asia-Pacific, and while all countries understand the importance and value of digital, no country is taking full advantage of the opportunities it presents.

Read more

CMO Council: CMO/CIO friction inhibiting digital marketing innovation

Latest CMO Council/Adobe Digital Marketing Performance Dashboard results find Australia leading the Asia-Pacific for digital marketing excellence, but data utilisation, skills and poor IT/marketing alignment remain a challenge.

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Dramatic increase in stakeholder support for digital, but skill shortages remain: study

The third annual ‘APAC Digital Marketing Performance Dashboard’ by the CMO Council and Adobe has found that Australian marketers have pulled away from their counterparts in Asia-Pacific, although advanced implementation has stalled due to gaps in skills and budgets.

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Digital marketers using data in ‘rear view mirror’ and failing to keep track of customers

A lack of skills, a failure to track consumers and using data in a retrospective rather than forward-thinking way is holding back Australia’s digital marketing industry, according to an ongoing study.

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Australia a skills hub in digital marketing

AUSTRALIA’S marketers are pulling away from other Asia Pacific markets, including Singapore and India, when it comes to the practice of digital marketing, positioning it as a key global marketing centre of excellence.

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Australia leads Asia Pacific in digital marketing: CMO Council

A recent study by CMO Council has found Australian marketers lead Asia Pacific in digital marketing, though advanced implementation has stalled.

Programs and operations VP, Liz Miller, said the Adobe-sponsored report, Digital Marketing Performance Dashboard, found skill levels have stalled across Asia Pacific.

“We really haven’t seen year over year an explosion in skill, particular in marketing,” she said.

“Across Asia-Pacific, but also in Australia, that seems to be one of the big setbacks.”

While the survey did not find a large advancement of skills in Australia, Miller said the market is demonstrating leadership for digital marketing performance across Asia.

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Australia a leader in digital marketing

New research shows Australia is a world leader in the adoption of digital marketing, but that skill shortages and budget constraints have slowed advanced implementation.

But implementation is still immature, with most digital marketing practitioners still focused on basic performance indicators and not exploiting the technology to the full. The findings are contained in the third annual ‘Asia Pacific Digital Marketing Performance Dashboard’ a report based on a survey conducted by the CMO (chief marketing officer) Council in partnership with Adobe.

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Australia leads Asia Pacific in digital marketing: CMO Council

A recent study by CMO Council has found Australian marketers lead Asia Pacific in digital marketing, though advanced implementation has stalled.

Programs and operations VP, Liz Miller, said the Adobe-sponsored report, Digital Marketing Performance Dashboard, found skill levels have stalled across Asia Pacific.

“We really haven’t seen year over year an explosion in skill, particular in marketing,” she said.

Read more

INside the Boardroom US: Donovan Neale-May, Executive Director, CMO Council

The old mantra “You Can’t Go It Alone” has never been so true in business. Mostly gone are the vertically integrated corporate giants who once lumbered across the planet and controlled global markets.

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New Study From CMO Council Spotlights Benefits & Challenges Of CMO-Owned Technology Strategy

After surveying 150 senior marketing executives, a new study from the CMO Council found nearly 30 percent of the CMOs who manage and integrate technology into their overall marketing strategy are experiencing tangible business results.

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Singapore Firms Lack Executive Support for Digital Strategies: Survey

Brands have to start getting e-commerce channels. In Asia-Pacific, executive support and data-driven approach is creating a widening gap between digital leaders and those falling behind. New research has confirmed widening gaps in digital marketing maturity across Asia Pacific and while all countries understand the importance and value of digital, no country is taking full advantage of the opportunities it presents.

Read more

August 2014

CMO Council: Chief Marketer confidence at all-time high

The global marketing economy is robust and picking up pace, according to the Chief Marketing Officer (CMO) Council's eighth 'State of Marketing' report, just released.

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Can Marketers Be Hot On Social But Not Mobile?

The mobile banner has long been a subject of scorn, annoying users by crowding the smartphone screen and frustrating advertisers with their creative limitations.

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Using Data, Personalization To Improve Call Center Customer Service

The two trends driving the partnership between Whitepages Pro, the company's directory enterprise division, and Twilio announced this week center on better customer satisfaction and personalized experiences.

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Study: 81% of CMOs are Confident They’ll Meet Revenue Goals

CMO Council Report Finds 54% of Marketers Plan to Boost Budgets This Year

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CMOs Feel Like A Trusted Member Of The C-Suite: Report

Chief marketers are feeling a high degree of confidence about meeting their business goals: According to the CMO Council’s eighth annual "State Of Marketing 2014" report, 81 percent of CMOs said they believe their mandates for top-line revenue growth and market share are both realistic and attainable in the next 12 months.

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CMO Council’s new state of marketing report shows CMO confident in c-level role, revenue targets

Yet many marketing leaders are still battling with data and customer analytics as well as digital marketing transformation

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What CMOs Have – and What They Want

An study of chief marketing officers today revealed some interesting contrasts between their optimism and their realities.

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For CMOs, A Tale of Two Situations

A survey of 525 chief marketers finds them voyaging between digital discovery and digital deliverance, riding out turbulent trends to positions of newfound respect.

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CMO Council Contact
Donovan Neale-May
Executive Director
408.677.5300 x5333
donovan@cmocouncil.org

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