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August 2014

CMOs: Mobile Spend Slowing, Social Going Strong

Spending on social media and video is accelerating, while spending on mobile marketing shows signs of slowing, according to the CMO Council's annual State of Marketing global benchmarking study.

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Consumer Voice Dictating Marketing Budgets; Programmatic Only Gets 1%

Some 63% of marketers plan to improve marketing strategies through customer segmentation and targeting, but only 6% see themselves as leaders in Big Data management compared with 62% who view themselves as keeping pace or lagging behind competitors, per the CMO Council's annual State of Marketing global benchmark study released Monday.

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Marketer Confidence Flies High with 54 per cent increasing budgets

A new report shows that confidence amongst global marketing leaders is high, with 81 per cent believing they can drive top-line growth and improvew their market share in 2014, but while 54 per cent expect to increase their general budgets, only 48 per cent will be increasing mobile spending, a considerable slump from last year.

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CMOs brimming with confidence: study

They are feeling good about their brand’s business goals and their own status among their C-suite peers, and many plan to hire more staff in the coming months.

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CMOs: confident about budgets, confident about growth. But still unsure if they belong

The world’s most senior marketing executives are winning bigger budgets, hiring more staff and helping to drive digital transformation. So why do so many still doubt their status as company leaders?

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Consumer Voice Dictating Marketing Budgets; Programmatic Only Gets 1%

Some 63% of marketers plan to improve marketing strategies through customer segmentation and targeting, but only 6% see themselves as leaders in Big Data

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Digital Marketing Performance Increasingly Affects CMO Compensation [Study]

The Chief Marketing Officer Council’s new CMO Compensation Report suggests that CMO base compensation tends to increase as a company’s digital marketing performance improves. More than one-third of CMOs who earn $350,000 a year or more responded that their digital marketing performance is "excellent."

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July 2014

CMO Salaries Reveal Less is Not More

The CMO Council's inaugural study reveals how compensation influences the average chief marketer's goals, performance, and relationships within the organization.

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CMOs with Connections Earn More

Chief marketing officers who report directly to CEOs or have strong peer relationships with fellow chief financial officers or chief information officers have a higher chance of earning more than CMOs who do not enjoy these connections.

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B2C CMOs get paid more than their B2B counterparts

B2C CMOs earn a higher salary than their B2B counterparts, according to the first-ever compensation report from the CMO Council.

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Good relationships with CIO, CFO can help salary: CMO Council Report

They say it’s not what you know, but who you know that can help you get ahead in your career.

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CMOs Who Take Charge of Digital Earn More Money

Chief marketers who usurp the CDO role earn the board's respect, as well as base salaries of $500,000 and up, says a new study.

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Inaugural Chief Marketing Compensation Report: Salaries, Incentives and Perceptions

How much money do chief marketing executives make? Are CMOs located in Asia compensated more than those in Europe or North America?

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CMO Council reveals insights on top earning chief marketers

With many CMOs believing they are underpaid, CMO Council highlights key insights on top earning chief marketers in their eight annual “State of Marketing” report

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CMOs with strong C-suite alliances take home more money

The CMO Council released its "CMO Compensation Report," based on a "State of Marketing" survey of 345 senior marketing executives.

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How Much Do Chief Marketing Officers Get Paid?

Most chief marketers earn between $100,000 and $350,000 per year, according to a recent report from The CMO Council.

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CMO salaries: most aren’t happy with their pay ticket

A global study has revealed the key factors that influence CMO salaries, finding that CEO reports and C-level relationships matter the most, while digital marketing skills add value. And less than

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Most Chief Marketers Feel Under Paid: CMO Council Report

More than half of CMOs feel they deserve more money for the work they are doing and nearly a third of the CMOs in the top income bracket feel under-respected among their c-suite peers.

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The Highest Paid CMOs are the best digital performers

The highest paid CMOs are the ones that can demonstrate they have transformed their brand’s digital marketing performance and have strategic alliances with other c-suite executives, according to a new survey.

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Strong digital marketing performance delivers high salaries to CMOs

Around the world, marketing leaders in companies with strong digital marketing outcomes earn more than their peers,  as do those who report directly to their CEOs according to new global research by the CMO Council in their upcoming compensation report.

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CMO Council Contact
Donovan Neale-May
Executive Director
408.677.5300 x5333
donovan@cmocouncil.org

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