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Digital spending has always been an area of debate in almost every single company worldwide. The prominence of digital world, thanks to social media and the internet is a key factor.
Internet advertising is the second largest method of advertising in the world, but MENA is yet to catch up.
Long before Nirvana was a band, it was simply a state of bliss or pure happiness – an idyllic place to take one’s mind. What would that look like for a marketing leader
The recent flurry of ad-tech acquisition deals clearly demonstrates that the industry is shifting its focus to developing solutions that support premium inventory.
A recent survey on corporate branding suggests marketing leaders are missing the boat by failing to embrace digital technologies in their efforts to attract millennial workers.
A new study from the CMO Council, entitled “Making The Workplace A Brand-Defining Space,” suggests that there is a disconnect between our brands’ personalities and the degree to which our employees embody those brand personalities. But a new social media service for business called CultureSphere aims to change all that, and may just put the old “company meeting” to shame.
New report reveals chief marketers and HR need to revisit the importance of organisational branding and recruitment marketing
Most businesses—almost 90 percent—understand that their brand “persona” is an important part of their recruitment and marketing goals, according to a new report, “Making the Workplace a Brand-Defining Space,” from the Chief Marketing Officer (CMO) Council and human resources firm Executive Networks.
It's no secret that companies from every industry sector are grappling with the challenges of marketing and building a strong brand platform in the digital age. But are their brand promises resonating within their organizations?
How important is it to deliver a unified and authentic customer experience that reinforces a company’s brand promise? Very, but companies say they’re challenged getting the entire organization to buy in and truly embody the values behind their brand.
A study from the Chief Marketing Officer Council and Executive Networks Inc. looks at the value of socially engaging employees and partners in shaping corporate culture and brand personality.
Engaging employees via digital channels can help companies deliver a unified, authentic and consistent customer experience, the CMO Council’s new study says.
Companies Are Missing Opportunities With Millennial Workers, Study Finds
The Chief Marketing Officer Council is expanding its partnership with UNICEF’s Global Innovation Center with the launch of a new global online community, CauseTech.net, where members can crowdsource and share ideas, inventions, products, and technologies to help the UNICEF GIC in its mission of spreading ideas that can advance the cause of children in the developing world.
The Chief Marketing Officer (CMO) Council today announced the launch of a global CauseTech.net community and portal site, which is part of a new private sector initiative to crowdsource breakthrough ideas, inventions, products, and emerging technologies that can advance the work done by the UNICEF Global Innovation Center worldwide.
Based on findings from multiple studies, data-driven insights are predicted to dominate the world of the CMO in 2016.
SAN FRANCISCO, Feb. 23, 2015 /PRNewswire/ -- Loopd Inc., the emerging leader in relational analytics that measure proximity-based human interactions at corporate events, today announced general availability of its breakthrough solution for marketers. The company also announced that it has partnered with thirteen exhibitors at South by Southwest 2015 (SXSW) to analyze attendee interactions and quantify engagement with Loopd. The Loopd solution is the first of its kind, and gives marketers the ability to more accurately measure event ROI.
For the past three years, the CMO Council has partnered with Nielsen to survey brands, agencies and media publishers to learn more about how - and where - they're spending advertising dollars. This year's resulting white paper - titled "The State of Digital Brand Advertising"- takes a detailed look at the steps marketers are taking as they strive to maximise the impact of their digital efforts and unlock the full potential of digital advertising.
The Chief Marketing Officer (CMO) Council has announced that it will be staging three regional CMO Summit (www.cmosummit.org) events in 2015, all focused on reshaping the role of the CMO in the C-suite worldwide.
Advertisers want to allocate more money to digital brand advertising but they remain skeptical about the quality of metrics they are receiving.