Chief Marketing Officer
Council World Wide

Follow Us:
Join CMO Council's Network on LinkedIn Follow CMO Council on Twitter Watch CMO Council on YouTube
CMO Council Mobile App
Strategic Interest Groups button
Content ROI

Look for technology and marketing thought leadership every month from Marketing Magnified.

Sign up for the Mailing List
MARKETING NEWS FLASH |

NEWS & MEDIA CENTER

X
Please Sign In here:
home / news & media center / news coverage

July 2013

Random Acts Of Content: Driving Better Results In B2B Content Marketing

A recent report from the CMO Council, which examined the current state of B2B content marketing, found that a whopping 87 percent of B2B content seekers believe online content has either “a major or moderate impact on vendor preference and selection.”

Read more

Social Customer Experiences That Matter

In a Lithium-CMO Council social media survey conducted earlier this year, we found that 47 percent of social customers expect a response to an online service request within one hour.

Read more

Cutting Through The Crap – The Grand Content Experiment

A new report by the CMO Council entitled Better Lead Yield in the Content Marketing Field found that 87% of the respondents said that online content plays a major or moderate role in the influencing vendor selection. The content they trust and value most?

A new report by the CMO Council entitled Better Lead Yield in the Content Marketing Field found that 87% of the respondents said that online content plays a major or moderate role in influencing vendor selection. The content they trust and value most?
Read more at http://www.business2community.com/content-marketing/cutting-through-the-crap-the-grand-content-experiment-0541065#AXuLU6g5S8QxYYTj.99

Read more

June 2013

Why Events Are The Final Frontier In Data-Driven Marketing

The CMO Council, in a recent study, pronounced that trades shows and other events are falling woefully behind other marketing techniques in terms of measurable ROI.

Read more

4 Ways SEO Impacts B2B Content Marketing Initiatives

B2B marketers are spending more than 25 percent of their budgets in the development, delivery and promotion of content, according to a recent survey run by the CMO Council and NetLine.

Read more

Report: Digital Marketers Need A Better B2B Strategy

When trying to find way to improve B2B marketing the report, “Better Lead Yield in the Content Marketing Field,” focused less on the strategy as a whole and more on the individual parts that make up B2B marketing, such as conversion and multi-channel communication.

Read more

The CMO/CIO Bond: How Solid Is Yours?

While CMOs often save time by developing tech-driven programs that somehow bypass their IT departments, going rogue usually backfires, according to a new report from Forrester.

Read more

60% B2B Decision-Makers Are Moderately Influenced With Online Content

If content is king, then content marketing is the royal way of connecting marketers and consumers. Undoubtedly, its is a prime way to reach business-to-business (B2B) decision-makers, and a good number of these executives say content does sway them toward certain vendors.

Read more

The CMO-CIO Power Partnership: Part One

A recent study by the CMO Council suggests that 80% of marketers and 88% of IT experts believe that working together is critical to ensure customer centricity.

Read more

B2B Marketers 'Need To Improve Relevance Of Online Content'

The new study, called 'Better Lead Yield in the Content Marketing Field' produced by the Chief Marketing Officer (CMO) Council indicated that, out of 400 sales managers included in the survey, 67 per cent admitted they would seek out professional-association research and white papers to help them make purchases.

Read more

Study: Association Content Is Most Trusted Among Buyers

It’s no secret that marketers are unsure of the most effective uses of content marketing, but a new study by the Chief Marketing Officer (CMO) Council is shedding light on what kinds of content have the most impact on buyers.

Read more

B2B Still Behind The Content Marketing Curve

Research conducted by the CMO (Chief Marketing Officer) Council found that many B2B companies are starting to utilise content marketing, with the average budget allocation being around 25 per cent.

Read more

CMO Council: Content Marketing Influences B2B Buying

"Content marketing" is not just a buzzword for B2B marketers—it actually influences the B2B buying cycle. At least that's what the CMO Council says: A new survey from the association found that 88 percent of B2B buyers said online content plays a major to moderate role in vendor selection.

Read more

Latest Report: Why B2B Content Marketing Is Failing B2B Buyers

The report I refer to, is the 11-page report, produced by the CMO Council and Netline, entitled: Better Lead Yield in the Content Marketing Field. While this report focused on new content ROI, it proves to be revealing in several ways. As I read it, this report indicates a dismal failure for B2B Marketing thus far.

Read more

B2B Marketers Get An "F" For Content

Give and you shall receive. That could easily be the first commandment of lead generation through content marketing. But a new study from the CMO Council shows that, despite spending a quarter of their budgets on content marketing,  B2B marketers are still focused on giving sales pitches instead of imparting thought leadership.

Read more

B2B Big Plays: Gimmicks, Google Blimps And Exceptional Corporate Speak

The CMO Council produced a study, “Better Lead Yield in the Content Marketing Field” from an online survey of 400 B2B buyers. 87% of them admitted that online content has either a major or moderate impact on vendor preference and selection.

Read more

B2B Buyers On What Online Content Works… and What Doesn’t – Marketing Charts

87% of B2B content consumers say that online content has a major (27%) or moderate (60%) impact on their vendor selection, according to a new report from the CMO Council and NetLine, and 35% believe that online content highlights the vendors that best understand their needs.

Read more

The Continued — But Narrowing — Digital Divide

All of us in the business world share content with one another. In fact, as we have become more wired and interconnected, many of us are sharing more content with more people than we realize. In a recent CMO Council report, they found that 28% of respondents share content with more than 100 colleagues and 59% forward content to more than 25 people.

Read more

CMO Council Study: Content Has Significant Impact On Buying Process

A new study by the Chief Marketing Officer Council found that 87% of b2b buyers said online content has either a major or moderate impact on vendor preference and selection.

A new study by the Chief Marketing Officer Council found that 87% of b2b buyers said online content has either a major or moderate impact on vendor preference and selection. - See more at: http://www.btobonline.com/apps/pbcs.dll/article?AID=/20130603/ADVERTISING13/306039998/cmo-council-study-content-has-significant-impact-on-buying-process#sthash.NWRvrpF5.dpuf
A new study by the Chief Marketing Officer Council found that 87% of b2b buyers said online content has either a major or moderate impact on vendor preference and selection. - See more at: http://www.btobonline.com/apps/pbcs.dll/article?AID=/20130603/ADVERTISING13/306039998/cmo-council-study-content-has-significant-impact-on-buying-process#sthash.NWRvrpF5.dpuf

Read more

B2B Buyers Don't Trust Vendors' Online Content: CMO Council

According to "Better Lead Yield in the Content Marketing Field," a new study from the CMO Council and NetLine, business buyers belittle vendors and give much higher marks for content trustworthiness to professional organizations and industry groups, whose information is considered more usable and relevant.

Read more

<< Prev  1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29

CMO Council Contact
Donovan Neale-May
Executive Director
408.677.5300 x5333
donovan@cmocouncil.org

Legal Notice | Privacy Policy | Terms of Use | Sitemap | Contact © 2016 CMO Council. 1494 Hamilton Way, San Jose, CA 95125