The financial services and banking industries have struggled in recent years to regain customer confidence following the economic crisis that struck in 2008. Since then, banks have been hard-pressed to win back consumers' trust and communicate with them in a more meaningful way, as a recent study from the Chief Marketing Officer Council notes.
The CMO Council reports that banks aren't taking full advantage of digital media channels to assuage increasing customer anxiety caused by recent financial industry turmoil.
A joint CMO Council-Lithium study, released in December 2011, found that consumers are positively engaged and highly loyal to the brands they choose to follow and “like” on social networking sites, though what brands themselves think their customers want or are prepared to give is often very different.
When people like pages on Facebook, they expect exclusive offers and timely customer support, but they consider themselves loyal customers and are not as interested in a brand’s content as marketers think they are, according to research from The CMO Council.
A report from the CMO Council and Lithium found that 57 percent of marketers using social believe a Likes stem from strong, engaging content marketing.
nly 19% of bank marketers believe they are doing a good job of leveraging the timeliness and value of digital media in their customer engagement programs, according to a new study by the Chief Marketing Officer Council.
Many bank marketers are re-evaluating the best way to communicate with customers, according to a recent survey by the Chief Marketing Officer Council.
A new study from the Chief Marketing Officer Council and social technology firm Lithium reveals what consumers really want from social media and how that stacks up against what chief marketing officers think they want.
A recent report, released by the Chief Marketing Officer Council, has revealed that marketers are finding it difficult to achieve social media success with their current marketing strategies, according to an article published by MediaPost.
A report from the CMO Council found that social media marketing campaigns must provide true value to fans and followers in order to produce results, and value can be delivered through various forms of content marketing.
A pair of studies from the Chief Marketing Officer Council and social technology firm Lithium has revealed that what customers want from their interactions with brands on social media platforms such as Twitter and Facebook, and what the brands themselves think their customers want, or are prepared to give, is often very different.
Marketers are struggling to fully integrate social into their overarching marketing strategies, according to a new report from the Chief Marketing Officer Council.
Social media is a direct link to your consumer. Repeatedly companies look to interns and administrative assistants to manage these accounts. It is only when a social media blunder occurs that a brand questions the level of grooming and tactic sophistication they’ve dedicated to this very visible effort.
46% of consumers expect great customer support online from the brands they love, and a further 33% say that a commitment to excellent customer service is a significant factor in their loyalty to the brand, according to [download page] a study released in December 2011 by the CMO Council. Data from “Variance in the Social Brand Experience” also indicates that consumers are more willing to praise a company for good support (14%) than to complain about it to friends when it is not available (4%).
A study of social-network consumers from the Chief Marketing Officer (CMO) Council offers new proof of consumer loyalty to the brands they follow, but, when paired with a separate study of online marketers, also reveals a deep disconnect between consumers and CMOs.
We continually talk about how to keep customers engaged after they “like” or follow you online. A new study by that Chief Marketing Officer Council sheds some light on the issue. According to the “Variance in the Social Brand Experience” study, consumers expect to be offered unique experiences, savings and promotions as a continuous part of their social engagement.
A new study from the CMO Council and social technology business Lithium says users want free or discounted stuff and snappy answers to their support inquiries. Marketers don’t quite see it the same way. This ‘digital divide’ can be bridged in four ways, says the Council and Lithium, with the fourth way suggesting that companies “gamify the social experience.”
55% of senior marketers say that social media has impacted their marketing operations by improving customer listening, engagement, and conversations, matched by the proportion who say that the channel has opened new avenues to gather and further market insights, according to [download page] a study released in December 2011 by the CMO Council in partnership with Lithium.
Opportunities Abound for Companies to Create Business Advantage and Maximize Advocacy by Better Engaging Customers With Social Media
A study from the Chief Marketing Officer (CMO) Council and social technology business Lithium reveals a disconnect between what senior marketers think consumers want from social media, and the reality.