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April 2013

Marketers Know They're Missing Data That Could Enhance Their Customer Profiles

57% of marketers feel that they are missing important data points that could provide them with a more comprehensive view of their customer, while another 30% believe that’s possible but they’re not sure what they’re missing, per results [download page] from a new CMO Council survey.

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CMO Council Finds Challenges To CMO-CIO Alignment

While the majority of CMOs and CIOs say their relationship with one another is critical to success, both roles report challenges in CMO-CIO alignment, according to a new report from the Chief Marketing Officer Council in conjunction with SAS Institute.

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CMO Council Study Finds Despite Challenges, CMO/CIO Alignment Critical To Business Success

BtoBOnline reports that while alignment challenges exist, the relationship between the CMO and CIO is more entwined and critical than ever, according to a study from the CMO Council.

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Marketing/IT Relationship Challenges Present Roadblocks To Customer-Centricity

Asked to describe their relationship with their CIO/IT department, just 12% of marketers indicated it to be a “total partnership and alignment,” according to [download page] a new survey from the CMO Council.

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CMOs & IT Finding 'Common Purpose' In Data

Both marketing and IT executives believe big-data is a key competitive differentiator that will be crucial to fostering a more customer-centric business culture.

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March 2013

Distributed Marketing Management Software Amongst Top Initiatives For Marketers According To Research

Marketers today are facing significant content distribution problems. One of the biggest challenges is optimizing the distributed marketing process to measure the right things, improve marketing outcomes and enhance corporate financial performance.

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Conference Notebook: Foursquare CRO Sees 'Off the Charts' Engagement With Native Ads

Rosenblatt, who was speaking during a keynote session at BIA/Kelsey’s Leading in Local conference in Boston, also talked about the company’s transformation from a check in service to a local discovery engine, saying that “location without context is a bunch of BS.”

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CMO Council Teams With NetLine For Content Syndication

The Chief Marketing Officer (CMO) Council, the leading global community for strategic marketing decision makers, today announced an extended content syndication service powered by NetLine, the top BtoB multi-channel advertising network that includes more than 15,000 website properties, reaching a monthly audience of 75 million unique visitors.

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Balihoo CMO Shane Vaughan Speaking At BIA/Kelsey's "Leading in Local" Conference

“According to the CMO Council Report, 59 percent of national marketers believe local demand generation was essential to their business growth, yet only seven percent of the 296 brand marketers surveyed feel they have highly evolved campaigns and measures in place that can activate consumers at a local level,” said Balihoo CMO Shane Vaughn.

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What Makes Marketers Happy

According to the CMO Council’s sixth annual State of Marketing audit, CMOs are now overwhelmingly positive about their roles and functional areas, with more than 50 percent reporting budget increases and nearly half anticipating hiring new talent.

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Local Marketing Still Gets Top-Down Management

A February 2013 report by the CMO Council and Balihoo found that local marketing is increasingly happening at the digital level, with the greatest percentage of respondents (27%) reporting that increasing digital investment was the biggest change in their local marketing strategy in the past year.

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Matchmaker, Matchmaker, Make Me a Match

According to a CMO Council study, 68% acknowledged that business partners were essential to maintaining their competitive edge and excelling at customer service. To discover which mobile partner is right for your company, you must begin with a strong internal foundation.

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Local Marketing Campaigns Overwhelming Marketing Staffs

According to a new study from the Chief Marketing Officer Council, “Brand Automation for Local Activation,” in partnership with Balihoo, only 8% of the 296 brand marketers surveyed were extremely satisfied with the way new product, pricing or promotional campaigns are executed and leveraged by local field sales, reseller, franchise or partner networks.

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3 Key Digital Marketing Trends To Watch: Optimisation, Personalisation, Monetisation

In late 2012, ‘The APAC Digital Marketing Performance Dashboard 2012‘ was released by the CMO Council in partnership with Adobe, which highlighted how these trends were gaining traction.

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No Free Rides

Market analysts say that telecom companies are taking a short term view by demanding revenue share from the over the top players. A Chief Marketing Officer (CMO) Council report reveals that some 44 per cent of telco marketers who participated in the CMO Council's "Profitability From Subscriber Acuity" study during the second to fourth quarters of 2012 are actively exploring OTT partnerships and revenue-sharing opportunities.

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5 Ways To Start Transforming Your Customer Demand Generation Process

It looks like 2013 could be “The Year of the Marketer,” according to the CMO Council. Their recent “State of Marketing Audit” results revealed that CMOs are reporting a strongly positive outlook on the role of marketing in 2013.

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Infographic: Marketers Lose Their Local Marketing Way

When it comes to driving customer engagement and profitability, all signs point to local marketing. According to the Brand Automation for Local Activation—Connecting Customer Engagement into Measurable Local Strategies study by Balihoo and the CMO Council, 59% of the nearly 300 marketers surveyed listed local marketing as a critical component to enhancing growth and profitability.

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February 2013

Brands Failing To Localise

Brand Automation for Local Activation, a report from the CMO Council, a global network of chief marketers, found that 59% of the 296 executives it surveyed believed that local marketing efforts were essential to driving growth and profits.

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Rethinking Your Operational Blueprint

According to the CMO Council's “State of Marketing 2012” report, “organizational culture and senior management mindset both were highlighted as key sources of aggravation for marketers” and 30 percent of those surveyed indicate that internal dynamics can be a key source of friction within their organizations. These types of organizational issues don’t just resolve themselves, and ultimately impact marketers' bottom line and ability to achieve profitable growth.

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Brands Failing To Localise

Brand Automation for Local Activation, a report from the CMO Council, a global network of chief marketers, found that 59% of the 296 executives it surveyed believed that local marketing efforts were essential to driving growth and profits. However, just 7% felt they already had effective campaigns in place.

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CMO Council Contact
Donovan Neale-May
Executive Director
408.677.5300 x5333
donovan@cmocouncil.org

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