Chief Marketing Officer
Council World Wide

Follow Us:
Join CMO Council's Network on LinkedIn Follow CMO Council on Twitter Watch CMO Council on YouTube
CMO Council Mobile App
Strategic Interest Groups button
Content ROI

Look for technology and marketing thought leadership every month from Marketing Magnified.

Sign up for the Mailing List


Please Sign In here:
home / news & media center / news coverage

December 2012

CMO Council Report: Marketing Budgets On The Upswing, Execs Eye Big Increases In Digital Spend, While TV Growth Could Slow

While television should once again account for the lion’s share of global marketing spend in 2013, a disproportionate number of executives report that search is a far more effective medium through which to generate consumer demand. According to a new study from the Chief Marketing Officer Council, 27 percent of those surveyed said that TV was the most impactful medium through which to advertise one’s brand, whereas 44 percent said that search was the superior vehicle.

Read more

Marketing Budgets Increasing: CMO Council Report

More than 50% of marketers increased their budgets in 2012, and only 22% saw budget reductions, according to a new report from the CMO Council.

Read more

Social Customer Experiences That Matter

The perceptions of today's socially connected customers are formed and reformed at every touch point they have with a brand like ours. On the .com, in the customer community, on mobile apps, and on Facebook and Twitter, there are countless opportunities to gain or lose sales and customer loyalty.

Read more

Stretching The Digital Dollars Across The Globe

According to the APAC Digital Marketing Performance Dashboard by the CMO Council and Adobe Systems—a report that focuses on marketing tactics in the Asia-Pacific Region—37% of marketers devote less than 10% of their marketing budget to digital marketing such as email, web, social media, e-commerce, and mobile.

Read more

CMOs Bring Optimistic Outlook Into 2013

With 2012 rapidly coming to an end, everyone must take the time to reflect and look forward to what 2013 may hold. For chief marketers, the past year has conjured up great momentum for the new year that lies ahead. The CMO Council's "State of Marketing 2012" report explores the average CMO's plan for the coming year and insights into how CMOs' continual efforts have laid the groundwork for improved strategies and technological advancements.

Read more

Why It Is Damaging To Treat Business And Consumer Communications Alike

As a chief marketing officer, I find it ironic and rather disturbing that this letter should appear in the same issue as we read that 70 per cent of chief executives have lost confidence in their CMOs, and where ISBA, the CIM and many fellow CMOs are clearly signalling that marketing has been “too artistic”.

Read more

Marketers Planning Agency Shake - Up

A majority of marketers expect to make changes to their agency rosters in the next year, with the need for enhanced digital capabilities and innovation among the key drivers of this trend, a study has shown.

Read more

Should Social Media Replace the Call Center?

In a recent Lithium-CMO Council social media survey, the company found that 47 percent of social customers expect a response to an online request within one hour. Ultimately, brands need the right tools and processes to meet these expectations in a scalable way.

Read more

CMO Council: Marketers Eye Greater Investments In Digital And Email Advertising

The Chief Marketing Officer Council has released its sixth annual "State of Marketing" report, which surveyed more than 550 marketing leaders across the globe, offering a glimpse into marketers' strategies in ad spending, technology investments, and other areas for the coming year, revealing a number of findings.

Read more

CMO Digital Marketing Expansion Expected With 2013 Budget Increases

The Chief Marketing Officer Council survey of 550 international marketing officers found that fewer than one in five corporations believe they have an effective digital marketing strategy. According to the results, 50 percent of corporations plan to focus on the expansion of digital marketing in 2013 to address a general lack of innovation.

Read more

The Magic When CMOs And CIOs Team Up

Better customer insights lead to better growth potential. But today, acquiring, developing, and interpreting all that customer data requires both the marketing and IT departments. In fact, recent research conducted by the CMO Council, suggests that this process should start with the Chief Marketing Officer (CMO) and the Chief Information Officer (CIO).

Read more

Marketers Expecting More Money For Campaigns In 2013

A new report from the CMO Council’s State of Marketing suggests that marketers in the Asia Pacific region, including Australia, should have more money at their disposal for campaigns next year.

Read more

CMO Council Finds 54% Of Marketers Increased Budgets This Year

More than half of marketers (54%) increased their marketing budgets this year, while 22% had budget reductions and 24% kept budgets flat, according to a report by the Chief Marketing Officer Council.

Read more

Positive Outlook For Chief Marketers Globally; Salaries Up, Bonuses Tied To Performance

Despite a varied and mixed outlook for the global economy, chief marketers report positive outlooks for their roles and functional areas. Nearly 70 percent received a salary or bonus in 2011, and 73 percent expect the same at the end of this year depending on the performance of their businesses, reports the Chief Marketing Officer (CMO) Council.

Read more

Monday Morning Stir

Another week, another ZenithOptimedia ad spend forecast. This time, the “ROI Agency” predicts that global ad spend will increase to 4.1 percent in 2013, reaching $518 billion by year’s end. The CMO Council published its sixth annual “State of Marketing” audit.

Read more

Top Marketers Expect Salary Increase Finds CMO Study

The Chief Marketing Officer (CMO) Council’s State of Marketing 2012 report found 77 per cent earn a base salary of between $100,000 to $349,000, while 42 per cent anticipate a bonus. Another possible 31 per cent expect a bonus based on performance.

Read more

2013 Will Be ' The Year Of The Marketer ': The CMO Council

It has been a wild ride for chief marketing officers since the recession depths of 2008, when many CMOs thought their jobs were in jeopardy. That’s ancient history now, according to the CMO Council’s latest annual state of marketing audit, released Dec. 3.

Read more

Hiring & Salaries On The Rise in Marketing: CMO Survey

Some 69 percent of senior marketers received a salary increase or bonus in 2011, and 42 percent expect the same this year, according to the Chief Marketing Officer (CMO) Council's State of Marketing 2012 report, released today. Another 31 percent say they will see a raise or a bonus depending on performance.

Read more

Marketers Expecting Increased Budgets And Big Salary Bonuses

According to the CMO Council's State of Marketing 2012 Report, which is based on interviews with 550 marketing bosses from around the world, 57% of marketers in the Asia Pacific region expect increases in marketing budgets next year.

Read more

CMOs Declare 2013 The Year Of Digital

Fewer than one in five CMOs think their organizations are any good at digital marketing and 60% say they will be making agency changes this year to address a lack of innovation and dearth of value-added thinking from their outside partners. Half plan to hire new talent this year, with digital operations a priority.

Read more

<< Prev  1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23

CMO Council Contact
Donovan Neale-May
Executive Director
408.677.5300 x5333

Legal Notice | Privacy Policy | Terms of Use | Sitemap | Contact © 2014 CMO Council. 1494 Hamilton Ave. San Jose, CA 95125