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A recent report from the CMO Council, which examined the current state of B2B content marketing, found that a whopping 87 percent of B2B content seekers believe online content has either “a major or moderate impact on vendor preference and selection.”
In a Lithium-CMO Council social media survey conducted earlier this year, we found that 47 percent of social customers expect a response to an online service request within one hour.
A new report by the CMO Council entitled Better Lead Yield in the Content Marketing Field found that 87% of the respondents said that online content plays a major or moderate role in the influencing vendor selection. The content they trust and value most?
The CMO Council, in a recent study, pronounced that trades shows and other events are falling woefully behind other marketing techniques in terms of measurable ROI.
B2B marketers are spending more than 25 percent of their budgets in the development, delivery and promotion of content, according to a recent survey run by the CMO Council and NetLine.
When trying to find way to improve B2B marketing the report, “Better Lead Yield in the Content Marketing Field,” focused less on the strategy as a whole and more on the individual parts that make up B2B marketing, such as conversion and multi-channel communication.
While CMOs often save time by developing tech-driven programs that somehow bypass their IT departments, going rogue usually backfires, according to a new report from Forrester.
A recent study by the CMO Council suggests that 80% of marketers and 88% of IT experts believe that working together is critical to ensure customer centricity.
The new study, called 'Better Lead Yield in the Content Marketing Field' produced by the Chief Marketing Officer (CMO) Council indicated that, out of 400 sales managers included in the survey, 67 per cent admitted they would seek out professional-association research and white papers to help them make purchases.
It’s no secret that marketers are unsure of the most effective uses of content marketing, but a new study by the Chief Marketing Officer (CMO) Council is shedding light on what kinds of content have the most impact on buyers.
Research conducted by the CMO (Chief Marketing Officer) Council found that many B2B companies are starting to utilise content marketing, with the average budget allocation being around 25 per cent.
"Content marketing" is not just a buzzword for B2B marketers—it actually influences the B2B buying cycle. At least that's what the CMO Council says: A new survey from the association found that 88 percent of B2B buyers said online content plays a major to moderate role in vendor selection.
The report I refer to, is the 11-page report, produced by theand Netline, entitled: Better Lead Yield in the Content Marketing Field. While this report focused on new content ROI, it proves to be revealing in several ways. As I read it, this report indicates a dismal failure for B2B Marketing thus far.
Give and you shall receive. That could easily be the first commandment of lead generation through content marketing. But a new study from the CMO Council shows that, despite spending a quarter of their budgets on content marketing, B2B marketers are still focused on giving sales pitches instead of imparting thought leadership.
The CMO Council produced a study, “Better Lead Yield in the Content Marketing Field” from an online survey of 400 B2B buyers. 87% of them admitted that online content has either a major or moderate impact on vendor preference and selection.
87% of B2B content consumers say that online content has a major (27%) or moderate (60%) impact on their vendor selection, according to a new report from the CMO Council and NetLine, and 35% believe that online content highlights the vendors that best understand their needs.
All of us in the business world share content with one another. In fact, as we have become more wired and interconnected, many of us are sharing more content with more people than we realize. In a recent CMO Council report, they found that 28% of respondents share content with more than 100 colleagues and 59% forward content to more than 25 people.
A new study by the Chief Marketing Officer Council found that 87% of b2b buyers said online content has either a major or moderate impact on vendor preference and selection.
According to "Better Lead Yield in the Content Marketing Field," a new study from the CMO Council and NetLine, business buyers belittle vendors and give much higher marks for content trustworthiness to professional organizations and industry groups, whose information is considered more usable and relevant.