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January 2013

Australian Marketers Should Make Mobile Their New Year's Resolution

In the next five years, Experian predicts more than 50% of marketing budgets will be associated with mobile, as above-the-line channels continue to become more interactive and engaging - but it’s a far cry from where Australian marketers are today.

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Why 2013 Is The Year Of The Marketer

2013 is now “officially” The Year of the Marketer. According to the Council’s sixth annual State of Marketing audit, CMOs are now overwhelmingly positive about their roles and functional areas, with more than 50 percent reporting budget increases and nearly half anticipating hiring new talent.

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Could You Do More To Engage Local Customers?

According to a recent report from the CMO Council, upward of eight in 10 brands (86 percent) of national marketers plan to explore new ways to modify, create, adapt and localize their initiatives to better engage prospects on a local level.

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Digital Marketing: The Future

Lack of money holding business back as it treads carefully, says industry report. Executives in China expect digital marketing will boost their businesses as advertising costs on television and radio surge. Companies are set to spend more in the sector in 2013, an industry report shows.

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2013: Year Of The Marketer As CMO Council

The last audit of the CMO Council, Marketing Executives organization is optimistic for 2013. The study “State of Marketing” reveals that marketing budgets increase to 50% of respondents and customer relationship remains at the heart of strategic planning.

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Upwardly Mobile

With the number of global mobile phone subscribers set to hit 6.5 billion by the end of this year, brands are increasingly seeing mobile relationship marketing (MRM) as a critical area for gaining competitive advantage, according to a new study from the Chief Marketing Officer (CMO) Council.

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Nearly One Third Of Online Consumers Trust A Stranger Over A Brand

According to an infographic from DKNewMedia with data culled from Forrester, 32% of online consumers trust a stranger's opinion on public forums or blogs more than they trust branded advertisements and marketing collateral. This is just one stat from a far-reaching content marketing infographic and I will share the entire thing with you below - but after reading over the entire thing, this one stat jumped off the screen.

 

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Connecting The Multichannel Marketing Dots

Today’s digitally savvy customer has thousands of potential access points to a company, resulting in an insurmountable volume of customer interactions via an ever-growing number of channels. In addition, with a variety of external informational sources, data about your company and products is readily available, making it seemingly impossible to understand your customer’s baseline knowledge.

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December 2012

Amplifinity Continues To Forge Ahead In 2013: Former Compuware Global Marketing VP, Larry Angeli, Is Appointed Amplifinity Senior VP Of Sales And Marketing

Amplifinity, a pioneer in social marketing software, today announces the appointment of Larry Angeli as Amplifinity Senior Vice President of Sales and Marketing. Previously Vice President of Compuware Corporation’s Healthcare Industry Solutions, responsible for Compuware’s global healthcare business, Angeli also served as Compuware’s Vice President of Worldwide Marketingfrom 2003-2008.

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Digital Marketing In 2013: Predictions From 86 Industry Luminaries

It's that time again: CMO.com recently turned to its ever-growing array of savvy contributors and colleagues and asked them what they envision the new year will bring for the digital-marketing world.

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Santa's Lucrative Business Model Delivers The Goods

Santa has an unblemished reputation for “delivering on the promise” and delighting the customer. With a firm deadline to hit (December 24th) there is no margin for error. A study by CMO Council of the global top consumer brands found that only 4 out of 10 top brands retains 50% or more of their “highly loyal” customers. Yet Santa defies these odds.

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The Marketing Week

Welcome to The Marketing Week, your guide to the good, the bad and the downright bizarre marketing highlights of the last seven days.

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CMO Council Report: Marketing Budgets On The Upswing, Execs Eye Big Increases In Digital Spend, While TV Growth Could Slow

While television should once again account for the lion’s share of global marketing spend in 2013, a disproportionate number of executives report that search is a far more effective medium through which to generate consumer demand. According to a new study from the Chief Marketing Officer Council, 27 percent of those surveyed said that TV was the most impactful medium through which to advertise one’s brand, whereas 44 percent said that search was the superior vehicle.

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Marketing Budgets Increasing: CMO Council Report

More than 50% of marketers increased their budgets in 2012, and only 22% saw budget reductions, according to a new report from the CMO Council.

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Social Customer Experiences That Matter

The perceptions of today's socially connected customers are formed and reformed at every touch point they have with a brand like ours. On the .com, in the customer community, on mobile apps, and on Facebook and Twitter, there are countless opportunities to gain or lose sales and customer loyalty.

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Stretching The Digital Dollars Across The Globe

According to the APAC Digital Marketing Performance Dashboard by the CMO Council and Adobe Systems—a report that focuses on marketing tactics in the Asia-Pacific Region—37% of marketers devote less than 10% of their marketing budget to digital marketing such as email, web, social media, e-commerce, and mobile.

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CMOs Bring Optimistic Outlook Into 2013

With 2012 rapidly coming to an end, everyone must take the time to reflect and look forward to what 2013 may hold. For chief marketers, the past year has conjured up great momentum for the new year that lies ahead. The CMO Council's "State of Marketing 2012" report explores the average CMO's plan for the coming year and insights into how CMOs' continual efforts have laid the groundwork for improved strategies and technological advancements.

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Why It Is Damaging To Treat Business And Consumer Communications Alike

As a chief marketing officer, I find it ironic and rather disturbing that this letter should appear in the same issue as we read that 70 per cent of chief executives have lost confidence in their CMOs, and where ISBA, the CIM and many fellow CMOs are clearly signalling that marketing has been “too artistic”.

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Marketers Planning Agency Shake - Up

A majority of marketers expect to make changes to their agency rosters in the next year, with the need for enhanced digital capabilities and innovation among the key drivers of this trend, a study has shown.

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Should Social Media Replace the Call Center?

In a recent Lithium-CMO Council social media survey, the company found that 47 percent of social customers expect a response to an online request within one hour. Ultimately, brands need the right tools and processes to meet these expectations in a scalable way.

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CMO Council Contact
Donovan Neale-May
Executive Director
408.677.5300 x5333
donovan@cmocouncil.org

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