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Global business expert, former fortune 50 executive and predictive analytics evangelist, Lee Gallagher released today the follow-up to "Advice From Top” in which he was a contributing author.
The Exhibit & Event Marketers Association (E2MA), formerly EACA-TSEA, announced today that it has partnered with the CMO Council to conduct a Global Event Marketing Study.
A quarter (24%) of UK students use Google+ compared to 45% who use Twitter, according to a new survey by The Beans Group.
It seems like things are going pretty well for digital agencies these days. While "these tough economic times" have been particularly tough for a lot of industries, digital agencies seem to be weathering the economic difficulties well.
Marketing directors and chief marketing officers (CMOs) need to become more immersed in digital technology and its role in customer engagement and conversion if they are to help their organisations grow and prosper over the next five years.
A new survey from the Chief Marketing Officer Council reports C-suite occupants want more out of online marketing — yet the path there is clouded with confusion.
According to a CMO Council study of more than 200 marketing executives, covered by MediaWeek, marketers are being left behind by the digital age.
Marketing’s primary goal is to reach consumers at the various moments of truth that influence their purchasing behavior. The problem with the classic purchase funnel is – it is linear and rather pre-determined, assuming prospects would move across the funnel from Awareness to Purchase or intended action.
Marketers adept at making sense of customer profile and campaign data.
Many major companies believe their digital marketing schemes are still "exploratory" or "random", and few have engaged in-house technology experts to enhance their strategic focus, a study has revealed.
CMOs who have struggled mightily to establish the foundations of their online marketing practice are finding to their chagrin that a new set of daunting challenges awaits them.
Is Corporate America getting digital religion? Their focus is finally coming around, according to a survey of top marketing executives by the CMO Council.
Time is running out to secure your place in the Acceleration Digital Ignition Symposium 2012. The conference will bring together high-quality delegates and speakers from 12-13 June in Franschhoek to discuss the future of digital marketing.
While most senior marketers report that digital marketing has become a key topic of conversation with C-level executives and business leaders, many companies are still struggling to move toward more integrated, fully deployed platforms supporting multiple marketing applications, according to a new survey by the CMO Council.
Less than 10% of companies say they have a “highly evolved”strategy, according to a new survey by the CMO Council. The study, involving more than 200 global marketing executives, found that more than a third (36%) admit their digital model amounts to a collection of tactical point solutions that are not well integrated.
Though online marketing is still a work in progress for many organizations, most corporate management teams are fully supportive of digital investments, driven by the benefits of improved marketing ROI, stronger customer analytics, and richer online engagement, according to a new report by the Chief Marketing Officer (CMO) Council.
Chief marketing officers see digital marketing as a top priority, but struggle how to go about it, reports the Chief Marketing Officer (CMO) Council. The Council in a just-released study describes that marketers appear to be mired in using tactical point solutions that get small marketing tasks done.
Mandate to Embrace and Execute on Digital Marketing Tops Strategic Agenda of C-Suite and Line-of-Business Leaders, Reports CMO Council: Management Teams Seek Better Targeting, Website Performance and Search Effectiveness
In a new study from the Chief Marketing Officer Council, senior marketers report digital marketing has become a key topic of conversation and strategic agenda item with C-level executives and line-of-business (LOB) leaders.
Global marketers are getting the green light from management to execute digital marketing campaigns, with 1 in 5 saying they have a mandate and budget, and another 42% saying they have strong interest and active support from line-of-business (LOB) leaders, according to a CMO Council study released in May 2012.
In a new study from the Chief Marketing Officer (CMO) Council, senior marketers report digital marketing has become a key topic of conversation and strategic agenda item with C-level executives and line-of-business (LOB) leaders.